Intel Confidential

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Benefits of IntelBenefits of Intel®® Centrino Centrino™™ Mobile Mobile TechnologyTechnology

이성호 이사이성호 이사Technical Marketing ManagerTechnical Marketing Manager

Internet Solutions GroupInternet Solutions Groupsung.ho.lee@intel.comsung.ho.lee@intel.com

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AgendaAgenda

Environmental OverviewEnvironmental Overview

Consumer Market SegmentationConsumer Market Segmentation

IntelIntel®® Centrino™ Mobile Technology Overview Centrino™ Mobile Technology Overview

SummarySummary

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Environmental OverviewEnvironmental Overview

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Consumer Market Segment Consumer Market Segment Continues to Grow…Continues to Grow…

Consumer Market to Make up ~35% of Total Consumer Market to Make up ~35% of Total Notebooks Shipped in 2003 and BeyondNotebooks Shipped in 2003 and Beyond

0

10,000

20,000

30,000

40,000

50,000

60,000

1999 2000 2001 2002 2003 2004 2005 2006

HomeSMBLarge BusinessGovernmentEducation

Source: Worldwide mobile PC forecast to 2006 by end-user segment, Gartner, October 2002

Consumer Growth due to:Consumer Growth due to:

– Decrease in system Decrease in system price pointsprice points

– Increase in mobile Increase in mobile system performancesystem performance

– Increase in Increase in wirelesswireless home networking home networking technologiestechnologies

Strong growth through 2004 for Strong growth through 2004 for peripheralsperipherals

– 69% increase in 69% increase in MP3 playersMP3 players

– 32% increase in 32% increase in digital camcordersdigital camcorders

– 20% increase in 20% increase in digital camerasdigital cameras(Cahners In/Stat Group 2000)(Cahners In/Stat Group 2000)

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Wireless Takes Off Around the World…Wireless Takes Off Around the World…

Source: Public Wireless LAN Hot Spots: Worldwide Trends and Forecasts, Gartner, August 2002

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

2001 2002 2003 2004 2005 2006 2007Nu

mbe

r of H

ot S

pot G

atew

ay L

ocat

ions

North America Europe APAC* Rest of World

Worldwide Acceptance and Worldwide Acceptance and Promotion of Hot SpotsPromotion of Hot Spots

Cafe/RestaurantsCafe/Restaurants

Community Hot SpotsCommunity Hot Spots

HotelsHotels

AirportsAirports

Most Common Most Common Wireless Growth:Wireless Growth:

More Hotspots = More Notebook DemandMore Hotspots = More Notebook Demand

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Notebook TAM Forecast

0

10

20

30

40

50

60

2002 2003 2004 2005 2006

Un

its

(in

M)

Sub-NoteMini-NoteThin & LightFull SizeTransportable

Notebook Market Segment Notebook Market Segment Continues to Grow and BifurcateContinues to Grow and Bifurcate

Source: Overall Volume Numbers – DisplaySearch Mobile PC TAM (08’02) Segmentation Estimates – Intel Estimate (Q4’02)

MobilityMobility

PortabilityPortability

Two distinct categories of notebook users Two distinct categories of notebook users emerging – Portability and Mobilityemerging – Portability and Mobility

Mobility segment drives growthMobility segment drives growth

*Source: Intel estimates, Q4’02

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Consumer MarketConsumer MarketSegmentationSegmentation

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Notebook PCs: Two Distinct SegmentsNotebook PCs: Two Distinct SegmentsTODAYTODAY

Portability

Mobility

EOY 2003EOY 2003

Mobility BuyerMobility Buyer• Desires the freedom and flexibility Desires the freedom and flexibility

of being unwiredof being unwired• Breakthrough mobile performanceBreakthrough mobile performance• Wants wireless connectivityWants wireless connectivity• Looks for sleek, light notebook PCs Looks for sleek, light notebook PCs

with extended battery lifewith extended battery life

Mobility

Desktop Replacement BuyerDesktop Replacement Buyer• Focuses on speed and desktop-like Focuses on speed and desktop-like

features (large screen and features (large screen and keyboard, multiple drives, keyboard, multiple drives, expansion slots)expansion slots)

• Moves plug-to-plugMoves plug-to-plug• Battery life, form factor, wireless Battery life, form factor, wireless

not criticalnot critical

Portability

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Creating a New Category / BrandCreating a New Category / Brand

PORTABLE STEREOSPORTABLE STEREOS

Walkman*Walkman* ““Boom Box”Boom Box”

Small, carry Small, carry anywhere for anywhere for continuous continuous

musical enjoymentmusical enjoyment

Portable from one Portable from one fixed location to fixed location to

anotheranother

NOTEBOOK PCsNOTEBOOK PCs

MobilityMobility PortabilityPortability

Sleek & slim, carry Sleek & slim, carry anywhere, continuous anywhere, continuous productivity due to its productivity due to its

wireless LAN capability and wireless LAN capability and breakthrough mobile breakthrough mobile

performanceperformance11

For occasional For occasional portability, moving portability, moving

from one fixed location from one fixed location to another (generally to another (generally

plug to plug)plug to plug)

1 Wireless connectivity and some features may require you to purchase additional software, services or external hardware. Availability of public wireless LAN access points limited. As measured by MobileMark* 2002. System performance, battery life, wireless performance and functionality will vary depending on your specific hardware and software configurations. Please visit <http://www.intel.com/products/centrino/more_info> for more information.

Not a New Concept… It’s Been Done Before !Not a New Concept… It’s Been Done Before !

* Other names and brands may be claimed as the property of others.

*Other names and brands may be claimed as the property of others.

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What to Sell: Mobility or PortabilityWhat to Sell: Mobility or PortabilityWhat’s Important to You?What’s Important to You?

Desktop-like featuresDesktop-like features

Plug to plug userPlug to plug user

Battery life, form factor, Battery life, form factor, wireless NOT criticalwireless NOT critical

Freedom & Flexibility of being Freedom & Flexibility of being UNWIREDUNWIRED

Values wireless LAN Values wireless LAN connectivityconnectivity

Wants sleek, light notebooks Wants sleek, light notebooks with extended battery life with extended battery life

PerformancePerformance PortabilityPortability

Integrated WLANIntegrated WLAN Extended Battery Extended Battery

Life Life Thinner, lighter Thinner, lighter

designsdesigns Breakthrough mobile Breakthrough mobile

performanceperformanceEach category has it’s own distinct set of attributes Each category has it’s own distinct set of attributes catering to differing mobile computing needscatering to differing mobile computing needs

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IntelIntel®® Centrino™ Mobile Technology Centrino™ Mobile Technology OverviewOverview

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What is IntelWhat is Intel®® Centrino™ Mobile Centrino™ Mobile Technology?Technology?

*Wireless connectivity and some features may require you to purchase additional software, services or external hardware. Availability of public wireless LAN access points limited. System performance measured by MobileMark* 2002. System performance, battery life, wireless performance and functionality will vary depending on your specific hardware and software configurations. See http://www.intel.com/products/centrino/more_info for more information.

IntelIntel®® 855 855 Chipset FamilyChipset Family

IntelIntel®® PentiumPentium®® M M ProcessorProcessor ** Images not to scaleImages not to scale

++

IntelIntel®® PRO/Wireless PRO/Wireless 2100 Network 2100 Network

ConnectionConnection

++

Integrated wireless LAN capabilityIntegrated wireless LAN capability

Breakthrough mobile performance*Breakthrough mobile performance*

Enables extended battery lifeEnables extended battery life

Thinner, lighter designsThinner, lighter designs

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IntelIntel®® Centrino™ Mobile Technology Centrino™ Mobile Technology

Performance Performance BenefitsBenefits•Mobile optimized micro-architectureMobile optimized micro-architecture•1MB L2 cache1MB L2 cache•Scaleable chipset solutionsScaleable chipset solutions•USB 2.0 USB 2.0

Battery Life Battery Life BenefitsBenefitsMobile optimized micro-architectureMobile optimized micro-architecture•Support for Enhanced Intel Support for Enhanced Intel SpeedStepSpeedStep®® Technology Technology •Power optimized processor busPower optimized processor bus•Optimized internal clock gatingOptimized internal clock gating

Form Factor Form Factor BenefitsBenefits•Improved thermal solutionsImproved thermal solutions•Thin micro FCPGA/BGA packagingThin micro FCPGA/BGA packaging•Increased integrationIncreased integration

Wireless Wireless BenefitsBenefits•Integrated IntelIntegrated Intel®® PRO/Wireless PRO/Wireless Network ConnectionNetwork Connection•Extensive verificationExtensive verification

Pentium® MProcessor

Intel® 855 Chipset

Intel® PROWireless

More Than A Processor – More Than A Processor – Designed to Enable on the Four Criteria of MobilityDesigned to Enable on the Four Criteria of Mobility

IntelIntel®® Centrino™ Centrino™ Mobile TechnologyMobile Technology

PentiumPentium®® M MProcessorProcessor

IntelIntel®® 855 855 ChipsetChipset

IntelIntel®® PRO PROWirelessWireless

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1.341.34

48 WHr48 WHr 174174

43 WHr43 WHr 235235

48 WHr48 WHr 316316

IntelIntel®® Pentium Pentium®® M Processor M ProcessorPerformance and Battery LifePerformance and Battery Life

Mobile Intel® Pentium® 4 Processor-M 2.40 GHz

Intel® Pentium® M Processor 1.60 GHz

Mobile Intel® Pentium® III Processor-M 1.20 GHz

IntelIntel®® Pentium Pentium®® M Processor based systems deliver outstanding mobile M Processor based systems deliver outstanding mobile experienceexperience11

Relative PerformanceRelative PerformanceRelative PerformanceRelative Performance

Battery Life (minutes)Battery Life (minutes)Battery Life (minutes)Battery Life (minutes)

1 System performance, battery life, wireless performance and functionality will vary depending on your specific hardware and software configurations. See http://www.intel.com/products/centrino/more_info for more information.

**Other names and brands may be claimed as the property of others. Other names and brands may be claimed as the property of others.

Configurations and Disclaimers

Source: Intel. Configuration: Intel® Pentium® M Processor 1.60 GHz, Intel 855PM chipset, 512MB PC2100 DDR266, ATI* Mobility* 7500, Battery Capacity 48WHr; 14.1” TFT 1024x768. Mobile Intel® Pentium® 4 Processor-M, 2.40 GHz: Intel 845MP chipset, 512MB PC2100 DDR266, ATI* Mobility* 7500, Battery Capacity 48WHr; 14.1” TFT 1024x768. Mobile Intel® Pentium® III Processor-M 1.20 GHz, Intel 830M chipset, 512MB PC133 SDRAM, S3* SuperSavage* IXC 1014, Battery Capacity: 43WHr; 14.1” TFT 1024x768. All Platforms: 40GB hard drive 5400 rpm, 1024x762x32bit color, FAT32 File System. Windows* XP* Professional.

1.00

1.22

0.00

0.20

0.40

0.60

0.80

1.00

1.20

1.40

No

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ob

ile

Inte

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en

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or-

M 1

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G

Hz

30 60 90 120 150 180 210 240 270 300 330

Performance Baseline

MobileMark* 2002 – Performance MobileMark* 2002 – Battery Life (Minutes)

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A Family of ProductsA Family of Products For all Notebook PC DesignsFor all Notebook PC Designs

20022002

IntelIntel®® Centrino CentrinoTMTM Mobile Technology Mobile Technology Scales Across All Notebook PC Form FactorsScales Across All Notebook PC Form Factors

20032003

Mini NotebookMini Notebook& Convertible*& Convertible*

Sub-NotebookSub-Notebook& Convertible* & Convertible*

Thin & Light Thin & Light NotebookNotebook& Convertible*& Convertible*

Siz

e &

Weig

ht

Siz

e &

Weig

ht

Slate*Slate*

Full SizeFull SizeNotebookNotebook

**Tablet PC Form FactorsTablet PC Form Factors

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SummarySummary Consumer NB market segment is Consumer NB market segment is growinggrowing rapidly and rapidly and

bifurcatingbifurcating into two categories – Mobility and Portability into two categories – Mobility and Portability

MobilityMobility Category growth is Category growth is outpacingoutpacing the the PortabilityPortability CategoryCategory

WirelessWireless capability is the capability is the key driverkey driver in the Mobility segment in the Mobility segment

IntelIntel®® Centrino™ mobile technology is Intel’s Centrino™ mobile technology is Intel’s premier premier notebooknotebook PC brandPC brand

Intel’s new IntelIntel’s new Intel®® Centrino™ mobile technology with Centrino™ mobile technology with integrated wireless LAN capabilities integrated wireless LAN capabilities was designedwas designed specifically for wirelessspecifically for wireless notebook PCs – delivering notebook PCs – delivering outstanding mobile performanceoutstanding mobile performance and enabling and enabling extended extended battery lifebattery life and and thinner, lighter designsthinner, lighter designs. . 11

in a lighter, thinner design, with integrated wireless in a lighter, thinner design, with integrated wireless capabilities.capabilities.1,21,2

1 Wireless connectivity and some features may require you to purchase additional software, services or external hardware. Availability of public wireless LAN access points 1 Wireless connectivity and some features may require you to purchase additional software, services or external hardware. Availability of public wireless LAN access points limited. System performance measured by MobileMark* 2002. System performance, battery life, wireless performance and functionality will vary depending on your specific limited. System performance measured by MobileMark* 2002. System performance, battery life, wireless performance and functionality will vary depending on your specific hardware and software configurations. See http://www.intel.com/products/centrino/more_info for more information.hardware and software configurations. See http://www.intel.com/products/centrino/more_info for more information.

2 Processor speed is a useful means of comparing within a processor family, such as between two Intel(r) Centrino(tm) mobile technology based systems but not relevant 2 Processor speed is a useful means of comparing within a processor family, such as between two Intel(r) Centrino(tm) mobile technology based systems but not relevant when comparing between processor families. In other words, an Intel® Centrino™ mobile technology based system at 1.6 GHZ should be compared to an Intel® Centrino™ when comparing between processor families. In other words, an Intel® Centrino™ mobile technology based system at 1.6 GHZ should be compared to an Intel® Centrino™ mobile technology based system at 1.3 GHZ, not to an Intel® Pentium® 4 processor based system at 2.4 GHz. mobile technology based system at 1.3 GHZ, not to an Intel® Pentium® 4 processor based system at 2.4 GHz.

*Third party names are the property of their respective owners*Third party names are the property of their respective owners