intercettare e gestire i commenti online
TRANSCRIPT
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E-commerce Forum, 18 maggio 2016
Andrea Boscaro – Partner The Vortex @andrea_boscaro
Intercettare e gestire i commenti critici
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L’ascolto
della Rete
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Quando ero ragazzo…
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Quando ero ragazzo…
10%10%
80%
Ascolto e gestione Customer care, customer feedback, UGC social media
marketing
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Attenzione
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Fan
Troll
Generale Puntuale
La reputazione online
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Fan
Troll
Generale Puntuale
RimediareScusarsi
Parlare al target
IgnorareMonitorare
Tenerlo qui
Tenerlo qui
Clienti
Neutri Gestirlo fuori dai social
La reputazione online
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Gli
strumenti
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Google News Alert
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Facebook Graph Search
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Facebook Graph Search
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Buzzsumo
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Mail automatizzate
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Concludendo
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Grazie per l’attenzione
www.thevortex.it@thevortexit