international luxury home marketing - paula pelton newport beach ca

PELTON TEAMCOLDWELL BANKER NEWPORT BEACH

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Extraordinary properties require extraordinary marketing. This

very principle has been the foundation of the Coldwell Banker

Previews International program for over 80 years. Today, the

Previews® name is synonymous with luxury and prestige – a

badge worn by thousands of Previews Property Specialists

worldwide who offer their discerning clients the history,

experience, global network, marketing leadership, and trust of

one of real estate’s most iconic programs.

Backed by the full resources of the Coldwell Banker Previews

International program, Paula Pelton brings an unmatched

combination of real estate expertise, sophisticated marketing

tools and powerful international connections to deliver the

results you desire. From global print advertising to digital

platforms, the Paula Pelton Team works tirelessly to develop

strategic sales and marketing programs that will attract the

most-qualified luxury homebuyers to your home…whether they

are five miles/km away or 5,000 miles/km away.

One of Real Estate’s Most Iconic Programs

A LEADER IN LUXURY REAL ESTATECOLDWELL BANKER PREVIEWS INTERNATIONAL

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EXCEPTIONAL ADVANTAGEC O L D W E L L B A N K E R P R E V I E W S I N T E R N A T I O N A L

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MARKETING INTELLIGENCEC O L D W E L L B A N K E R P R E V I E W S I N T E R N A T I O N A L

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https://twitter.com/CBPreviews

https://www.facebook.com/cbpreviews

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MEDIA PARTNERSHIPSN A T I O N A L & I N T E R N A T I O N A L

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LOCAL SALES & MARKETINGT O P T I E R R E P R E S E N T A T I O N

COLDELL BANKER PELTON TEAM

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For over a decade, Paula Pelton and her team have been Listing and Selling homes in Orange County with the highest level of marketing and style. Each step of the way, Pelton Team has outperformed the industry setting a higher standard for marketing and service.

Marketing Homes With Style Expertise and

Elegance.

THE PELTON TEAMC O L D W E L L B A N K E R R E S I D E N T I A L

Coldwell Banker Pelton Team

Paula is an award winning Realtor with over 14 years experience in selling homes in Orange County California. She has sold over 100 Million in real estate and has been recognized as part of the elite Chairman’s Circle. She is a Certified Relocation Specialist and an recognized Previews International Luxury Home Specialist.

PAUL A PELTONL U X U R Y P R O P E R T Y S P E C I A L I S T

GENUIE, AUTHENTIC, TRANSPARENT

Qualities that make Paula Pelton a trusted advisor to her Clients

24Coldwell Banker Pelton Team

PAULA PELTONK E Y H I G H L I G H T S

C A R E E R S A L E S O V E R

$100MILLION

2 0 1 5 S A L E S O V E R

$7MILLION

• D I A M O N D S O C I E T Y A W A R D W I N N E R

• T O P 1 % N A T I O N W I D E

• P R E V I E W S L U X U R Y H O M E C E R T I F I E D


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T H E P E LT O N T E A MP A U L A P E L T O N

PAULA PELTONTEAM LEADER

RANDY BRAGDONMARKETING DIRECTOR

J ILL COSBYHOME STAGING

KIMBERLY KNIGHTBERYCONCIERGE

STEVE BUCCHERITITLE AND RESEARCH

TYLER BOWMANPHOTOGRAPHYAND VIDEO

JUNE LEEF INANCIAL SERV ICES

TOM PELTONONLINE MARKETING

SOCIAL MEDIA


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Professional photography is a key element in all

Coldwell Banker Previews International and Paula

Pelton’s marketing efforts. We believe in showcasing

the architectural beauty and character of each

listing, and have cultivated relationships with local

photographers well versed in the art of capturing the

essence of luxury homes. At the sellers discretion a

video tour may also be filmed to supplement

marketing materials with more engaging content.

A video tour may also be filmed to supplement marketing

materials.

PROFESSIONAL PHOTOGRAPHYS H O W C A S I N G Y O U R H O M E


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The Pelton Team will work with you to develop a suite of custom printed collateral for your property. The luxury consumer appreciates a tactile experience so these items are crucial in supporting the marketing of your property outside of advertising efforts. They may be utilized during open houses, direct mail campaigns and/or provided to other local Coldwell Banker Previews International offices for display and distribution.Flyers, Postcards, Brochures

and other custom printed collateral

for your property.

PROPERTY MARKETING MATERIALSP R I N T E D C O L L A T E R A L


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Pelton Team listings are always enhanced online with FAB PLUS. This exclusive marketing program creates 162% more Buyer inquires than average Listings.

List Globally goes beyond typical Listing Syndication and places each Pelton Team Listing on over 30 In-Country portals around the world in 19 different languages.

Sophisticated and Targeted Online

Marketing creates higher demand for your property.

EXPANSIVE ONLINE MARKETINGS T A N D O U T O N L I N E

Coldwell Banker Paula Pelton

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An agent’s personal network is one of the most valuable tools for

getting your property noticed and sold. As such, your home will be

prominently featured throughout Paula Pelton’s digital platforms for

the duration of its time on the market.

PELTON TEAM DIGITAL PROPERTIESM A X I M I Z E Y O U R O N L I N E P R E S E N C E

P E LT O N T E AM . C O MAWARD WINNING WEB SITE WITH OVER

A DECADE OF ONLINE RANKING

S O C I A L M E D I AFACEBOOK –16,000 IKES

TWITTER –2100 FOLLOWERSLINKEDIN – 7500 CONNECTIONS

E M A I L M A RK E T I N GLOCAL – 1000 TO LOCAL LUXURY AGENTS NATIONAL – 4500 LUXURY AGENTS INTERNATIONAL - 49 COUNTRIES


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V I E W M A G A Z I N ESouthern California’s largest Real Estate Magazine. Distributed weekly in Orange County Register, LA Times, and San Diego Tribune

- Total Distribution: 16 Million

• Sent Weekly/ over 300,000

• Distribution in China 3 times per year

COMPANY PUBLICATIONSR E A C H Y O U R L O C A L A U D I E N C E

H O M E S A N D E S TAT E S M A G A Z I N EAn International publication of luxury properties around the worlds. Distributed to a high net worth audience through direct mail and placements in luxury Resorts and Spas worldwide

• International Distribution

• Distribution in China via Wall Street

Journal

• Mailed direct to exclusive HNWI List


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PR INT ADS

The Pelton Team has established and ongoing relationships with many local media outlets. Your property will be included as part of this long-term marketing effort.

ORANGE COUNTY REGISTER

LOS ANGELES TIMES

ORANGE COUNTY BUSINESS JOURNAL

DAILY PILOT

COMMUNITY NEWSPAPERS


BROKER TO BROKER NETWORKING

Your property will be registered as part of a weekly preview inviting the area’s top brokers to your property for refreshments, tours and information sessions.

B R O K E R P R E V I E WA select list of top performing VIP brokers will be invited to an exclusive reception in honor of your home. This event will include hors d’oeuvres, a short presentation, informational displays and one-on-one networking to ensure that your property is top of mind in the local real estate community.

B R O K E R O P E N H O U S EProperty marketing materials including but not limited to postcards, flyers and brochures will be distributed through the Coldwell Banker Previews International network for pass along and broker education.

DISTRIBUTION OF MATERIALS


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LOCAL MARKETN E W P O R T B E A C H C A L I F O R N I A ]


Newport Beach current listing inventory is at a low level but

quickly growing as summer approaches.. The Pelton Team

provides every Client with detailed market data and trend analysis

to assist in making educated and informed decisions.

N E W P O R T B E A C HL O C A L I N V E N T O R Y L A N D S C A P E

PROPERTIES AVAILABLE – 379

AVERAGE PROPERTY VALUE – $4,607,097

AVERAGE DAYS ON MARKET– 93


The best price obtainable for your home will ultimately be determined

by the dynamics of the market including factors such as:

MARKET EVALUAT IONP R I C I N G S T R A T E G Y

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1. Location 2. Buyer Demand 3. Financing

If the asking price of a property increases beyond fair market value, the

pool of potential buyers decreases the number of showings and the

percentage of qualified buyers viewing your home.

P E RC E N TA G E O F T H E M A R K E T T H E P R O P E RT Y A P P E A L S T O


E X P E R T R E P R E S E N T A T I O NT E S T I M O N I A L S

Paula brings the best of both people skills and business savvy to help her clients attain their real estate goals.

- Patricia CPA Professor UC Irvine

She is great at managing negotiations in the sales process. Brought innovative ideas and solutions to over come challenges in the sales process..

- Vicki Financial Analyist
