internet bg march 2011

INTERNET

BULGARIA

March 2011

INTERNET - INTERNET - PENETRATIONPENETRATION

Data Source: TGI, Bulgaria

55% to February ‘11 - 1% growth for two months

Data Source: TGI, Bulgaria, Feb ‘10 – Feb ‘11

INTERNET - INTERNET - USE BY AGE AND CITYUSE BY AGE AND CITY

Most active internet users - 25-29 year Sofia is with the biggest share of internet users

Internet is used by various people from everywhere


INTERNET - INTERNET - USERS BY GENDERUSERS BY GENDER

INTERNET - INTERNET - FREQUENCY OF USEFREQUENCY OF USE


INTERNET - INTERNET - TYPE OF SITES VISITED TYPE OF SITES VISITED

1

2

3

4

5


INTERNET - INTERNET - ACTIVITIES ACTIVITIES

1

2

3

4

5


INTERNET – INTERNET – INTERNET PLACE USED INTERNET PLACE USED

Home Work

Elsewhere Data Source: TGI, Bulgaria, Feb ‘10 – Feb ‘11

INTERNET - INTERNET - WHAT INTERNET USERS SAY WHAT INTERNET USERS SAY


INTERNET - INTERNET - NATIONAL SURVEY TNS NATIONAL SURVEY TNS

Data Source: TNSFeb ‘11

• GEMIUS

– Dir.bg

– Economedia

– Web Ground Group

– Investor Group

– IDG

– Darik Web

– Sanoma

– Ms Key Group

– Mail.bg

– Other independent sites

• NIELSEN– Netinfo

– Economedia

– Web Ground Group

– Investor Group

– IDG

– Web Media Group

– Mail.bg

– Atol Group

– Darik Web

– Sanoma

INTERNET - INTERNET - RESEARCH AGENCIES IN BG RESEARCH AGENCIES IN BG

Data Source: GEMIUS

Research time period: February 2011Target group: All15-45U

INTERNET – INTERNET – TOP SITESTOP SITES

Data Source: Nielsen

INTERNET – INTERNET – TOP SITESTOP SITES Research time period: February 2011Target group: All15-45U

INTERNET – INTERNET – TOP SITESTOP SITES


Research time period: Feb’10 –Feb’11Target group: All15-45U

INTERNET – INTERNET – THE MOST VISITED SOCIAL THE MOST VISITED SOCIAL NETWORKNETWORK

Bulgaria• Country Audience – 1 988 160• Percent of Global Audience – 0.32

Gender %

Male 47,80%Female 52,20%

Age %

to 13 1,40%14-17 12,80%18-24 26,80%25-34 31,20%35-44 16,70%45-54 7,10%55-64 2,70%65+ 1,40%

The most active Facebook group is 18-34

INTERNET – INTERNET – TOP ADVERTISERS 2010 TOP ADVERTISERS 2010

Data Source: IAB

1 Mtel (Мобилтел ЕАД) 100%2 Raiffeisenbank 66%3 UniCredit Bulbank 48%4 vivacom (БТК АД) 31%5 Aukro 31%6 Panasonic 22%7 ДСК 21%8 Nestle Bulgaria 21%9 Bet-at-Home 20%

10 БАКБ - Българо-Американска Кредитна Банка 18%11 Globul (Космо България Мобайл) 17%12 Porsche BG 17%13 Bet 365 17%14 Postbank 15%15 Betfair 14%16 Coca-Cola 14%17 Unilever 13%18 First Investment Bank 13%19 HP 12%20 General Motors 12%

INTERNET – INTERNET – ONLINE GROSS BUDGET 2010ONLINE GROSS BUDGET 2010

Data Source: IAB

Display advertising holds strong leadership as the sum of revenues from online advertising in 2011 there is 26% growth compared to

2009

3.2 Million BGL

Online campaign track

A script is installed in each creative material (banner)

This script measures the effectiveness during and after the

campaign – in total, per site and per creative material: Number of impressions achieved

Unique impressions

Number of unique visitors reached

Reach and frequency achieved

Number of clicks / click rate (users, impressions)

Unique clicks

Average time spent per visitor

Geo profile of visitors reached

INTERNET - INTERNET - POSSIBILITIES OF POST BUY POSSIBILITIES OF POST BUY MEASUREMENTMEASUREMENT

INTERNET - INTERNET - POSSIBILITIES FOR TARGETING POSSIBILITIES FOR TARGETING

Online behavioral targeting

Step 1: Technical measurement Measuring click behavior

(using cookies) delivers information on the subject and

frequency of visits to each page of your website.

Step2: Online Surveying website users delivers

important data on socio-demographics, lifestyle and

product interests.

Step 3: Creation of Profiles Surveyed users are

compared with non-surveyed users in real-time,

using statistical models = Predictions.

INTERNET – INTERNET – New Formats New Formats

TVO Banner

Example:http://webground.bg/banners/2011/samsung/11032011/

Rollband

Example:http://demo.adocean.pl/?x=Rollband


Drawbridge

Example:http://demo.adocean.pl/?x=Drawbridge

Video Transition

Example:http://demo.adocean.pl/?x=Videostitial


Sidekick

Example:http://demo.adocean.pl/?x=Sidekick

Rollband Video

Example:http://demo.adocean.pl/?x=RollbandVideo

INTERNET – INTERNET – CURIOUS CURIOUS

Bulgaria ranks first in the European Union as the country which suffered the highest proportion of online virus infections, a European Commission statement said in February 2011

A plan to create an internet domain specifically for "adult" web sites has been given final approval by regulators (Mar 2011).

In honor of the traditional Bulgarian holiday the largest Internet search engine Google, put on Mar 1st 2011 a Bulgarian martenitsa and wrote its traditional logo in red and white yarn tied with tassels.

The EndThe End

internet bg march 2011

Education