internet in asia pacific region: a comparative report 2013

中国和谐信息社会重要的基础设施建设者、运行者和管理者

Internet in Asia Pacific Region:A Comparative Report 2013

Aug 2013


METHODOLOGIESMETHODOLOGIES

INTERNET ADOPTIONINTERNET ADOPTION

ICE ENVIRONMENTICE ENVIRONMENT

01

02

03

USER CHARACTERISTICS04

INTERNET USAGE PATTERNINTERNET USAGE PATTERN

PURPOSE FOR USING THE INTERNET


05

06

DIGITAL DIVIDE07

ATTITUDE TOWARDS THE INTERNET


REASONS FOR NOT USING THE INTERNET


08

09


Introduction of the Report

Report Partner

METHODOLOGIESMETHODOLOGIES01

Survey Methodology


Introduction of the Report

• A common questionnaires termed as the APIRA Core Question Template.

• Seventeen questions in total:

- Fourteen questions with indicators

- Three questions without indicators

• Help analyze the quantitative growth in the number of Internet users and usage rate as

well as the qualitative growth in Internet usage patterns, and Internet usages in daily

lives.

• Find out the similarities and differences of people’s usage behaviors of and attitudes

towards the Internet among APIRA countries and regions.

• Look at the evolving usage patterns of the Internet users and the reasons of not using

the Internet by those non-users with the longitudinal survey data in the long run.

OBJECTIVES

MEASUREMENTS


Report Partners

The survey covers a total probability sample of 140,084 respondents which represents more than 614 million Internet users accounting for 57.0% of the total users in Asia or 25.5% in the world.

• China Internet Network Information Center (CNNIC)

Malaysian Communications and Multimedia Commission (MCMC)

Korea Internet &Security Agency (KISA)

• Macao Association for Internet Research (MAIR)

• Taiwan Network Information Center (TWNIC)


Survey Methodology

　 Chinese mainland Taiwan MacauMalaysia

IUS2012 ICT2012

Survey Period Nov 3- Dec 22, 2012 Apr 3-May 21, 2013 May 6 - May 24, 2013 Jun 9 – Jul 13, 2012 1Feb 11 to Feb 23, 2012

Sample Size 60,000 3,166 1,427 2,455 2,401

Method of Interview

Computer-assisted telephone

interviewing

Computer-assisted telephone

interviewing

Computer-assisted telephone interviewing



Targeted Sample

Chinese mainland residents, aged 6+

Residents in Taiwan aged 12 and above

Macao residents, aged 6-84, speaking Chinese

All inhabitants and their households in the states and territories making up Malaysia.

All inhabitants and their households in the states and territories making up Malaysia.

Sampling Method

RDD telephone sample

RDD telephone sample RDD telephone sample RDD Telephone Sample RDD Telephone Sample

Response Rate** 10.63% 12.95% 58.0% 25.2% 37.58%

Sampling Error (±) 2.13% 1.40% 2.65% 5.00% 5.00%

Sample WeightAge x Education of

China mainland Census Data

Cities, gender and age groups are

used for weighting the random

stratified samples

Age x Gender of Macao Census Data Region in Malaysia Region in Malaysia

* CATI refers to Computer-assisted telephone interviewing.** AAPOR RR3 was used to calculate the response rate.**Malaysia: the data are obtained from various surveys conducted last year pertaining to use of Internet.


World Internet Adoption

Asia Internet Adoption

INTERNET ADOPTIONINTERNET ADOPTION02

Asia Internet Adoption Development


World Internet Adoption

North Amer-ica

Oceania / Australia

Europe Latin America / Caribbean

Middle East Asia Africa0

200

400

600

800

1,000

1,200

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

274

24

519

255

90

1,077

167

78.6%

67.6%63.2%

42.9% 40.2%

27.5%15.6%

Internet Adoption Rate (%) and User Population (million)

Internet Users Penetration

Although the number of Internet users in Asia is top around the world, the Internet Adoption is

rather low, only larger than that of Africa.

There is plenty of room for Asia Internet development.

Source: Internet World Stats (http://www.internetworldstats.com/stats.htm) (June 2012)

http://www.internetworldstats.com/stats.htm


Asia Internet Adoption

The number of Internet users in Chinese Mainland is top but the adoption rate is rather low.

The Internet adoption rate of Korea is highest among the four regions.

China Taiwan Macau Malaysia Korea0

100

200

300

400

500

600

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%564.0

16.5 0.4 18.0 42.0

42.1%

79.2%72.3%

60.6%

84.1%

Internet Adoption Rate (%) and User Population (million)

Internet user population Adoption

*China: Users refers to "those have used the Internet in the previous six months".*Taiwan: Users refers to "those ever used and are still using the Internet".*Macau: Users refers to "those are currently using the Internet, excluding those ever used but no longer use anymore".*Korea: Users refers to "those who used the Internet in the last 1 year"*Malaysia: data from IDC 2012.

Asia Internet penetration rate： 27.5%

World Internet penetration rate： 34.3%


China Taiwan Macau

7.2

64.8

46.2

17.0

64.3 54.8

16.0

68.5 63.9

22.6

71.0 66.0

34.3

75.7 69.5

38.3

77.3 69.6

42.1

79.2

72.3

2005 2006 2007 2008 2010 2011 2012

Asia Internet Adoption Development

Overall, the Internet adoption rates keep growing year by year from 2005 to 2012 in the three

regions.

Though the Internet adoption in Chinese Mainland is lowest, the growth is biggest.

34.9%

26.1 %14.4%


Household Computers

Connection Method of Accessing the InternetDevice of Accessing the Internet

Places of Accessing the Internet

ICE ENVIRONMENTICE ENVIRONMENT03


Household Computers

Macau gets the highest penetration rate (91.1%) of household computers.

Followed by Taiwan (86.4%) and Korea (82.3%).

Taiwan Macau Malaysia Korea

86.4 91.1

58.5

82.3

Penatration Rate of Household computers (%)


China Taiwan Macau Malaysia Korea1.2 0.4 0 0.1

58.4

98.8

57.6

86.4

100.0

43.9

0.1

71.0

8.6 9.2 0.700000000000001 3.6

Dial-up Broadband Others Don't know

Connection Method of Accessing the Internet

The Broadband is the most frequently used connection method in all the regions except Macau. Korea has the highest rate in broadband, which reaches 100%.In Macau and Chinese mainland, the Broadband usage is relatively low and there are many people using other connection methods, such as Wi-Fi and 3G.


Device of Accessing the Internet

China Taiwan Macau Malaysia Korea

70.6

84.5 74.8

42.2

98.2

45.9 46.6

60.5 66.6

21.1

74.5

55.9

85.9

41.7

99.7

5.0 0.0 11.7

Desk-top Computer Lap-top Computer Mobile phone Internet-enabled television set

The Internet devices become more varied and Desk-top computer is no longer the most used device in most regions.In Chinese Mainland (74.5%), Macau (85.9%) and Korea (99.7%), mobile is the most used device for internet as compared with other devices.


Device of Accessing the Internet-Mobile Phone

China Taiwan Macau Malaysia

12.4 6.6 1.6

24.0 7.6 4.4

39.5

7.1 3.5

66.2

16.1 12.6 17.7

69.3

33.7

78.5

34.6

74.5 55.9

85.9

41.7

Percentage of Individuals Access Internet Use Mobile Phone (USER) (%)

2006 2007 2008 2010 2011 2012

The rate of mobile Internet penetration in the four regions keeps a rapid growth from 2005 to 2012.

In Taiwan, there is a sharp increase of mobile Internet users in 2012 increasing from 33.7% in 2011

to 55.9% in 2012.


Places of Accessing the Internet


91.7 86.1

92.6

63.1

97.9

44.2 48.4 38.3 34.8

61.8

22.4

7.4 0.5

18.6 10.6 13.3

69.9

33.8

0.0

56.0

Home Work place and school Internet café Others

The majority of users usually get online at home in all different regions, and also there are more and more people using the Internet in other places. In Taiwan and Korea, there are more than 50% of users getting online in other places, such as airports, train stations and High-speed rail stations.


By Gender

By Age

By Educational Degree

By Studying Status

USER CHARACTERISTICS

USER CHARACTERISTICS

04


Composition of Internet Users by Gender


55.8 50.2 50.0 56.4 52.4

44.2 49.8 50.0 43.6 47.6

Male Female

Among these five regions, male proportion of Internet users is larger than female except in Macau,

whose female Internet users are equal to male.

Especially in Malaysia, the male proportion is 56.4%, which is largest in all.


Composition of Internet Users by Age

China Taiwan Macau Malaysia Korea9.6 5.2 8.1 2.3 11.7

32.1 20.3 22.1 35.5 16.6

29.6

22.9 27.5

34.2

18.8

18.6

21.5 20.3

16.2

21.5

6.6

18.3 14.0

8.8

19.4

3.5 11.7 8.0 3.0 12.1

6~14 15 ~24 25~34 35 ~44 45 ~54 55 and older

In Chinese Mainland and Malaysia, the largest group of Internet users is those who are 15-24 age, which accounts for 32.1% and 35.5% respectively. In Taiwan, Macau and Korea, the largest age group of the Internet users is 25-34, which accounts for 22.9%, 22.1% and 35.5% respectively.


Composition of Internet Users by Educational Degree

China Taiwan Macau Malaysia Korea10.9 2.7 9.5 3.1

19.2

67.9

39.1 47.9 55.8

45.4

20.0

50.7 38.6 39.9 35.4

1.2 7.5 3.9 0.0

Elementary school and below High school/Middle SchoolBachelor/college Master or above

The largest group of Internet users is high school/middle school degree in most regions except in

Taiwan, whose largest Internet user group is bachelor/college degree, accounting for 50.7%.


Composition of Internet Users by Studying Status


25.1 20.6 22.6 18.4 25.1

74.9 79.4 75.6 81.6 74.9

Students Non-students

In these five different regions, there are higher percentages of non-students as compared to that

of students. Especially in Malaysia, the non-students proportion (81.6%) of Internet users is the

highest.


Years of Using the Internet

Weekly Hours of Using the Internet

INTERNET USAGE PATTERNINTERNET USAGE PATTERN05


Years of Using the Internet

Taiwan Macau Korea0

20

40

60

80

100

7.6 7.8 8.0 8.2 8.4 8.6 8.8 9.0

1.5 2.1 2.9 5.8 10.0 6.9 7.7 9.5 9.8

85.0 78.4 80.4 8.7

8.4

8.1

less than 12 months 1~3 years 3~5 years 5 years and aboveYeas(Mean)

On average, people have been getting online more than 8 years in all the three regions. Taiwan

people get online even longer than other two regions, reaching 8.7 hours per week.

The proportion of users who have used the Internet for 5 years and above is larger than other

groups.


Weekly Hours of Using the Internet

China Macau Korea

20.5 20.3

15.2

On average, users in China use the Internet 20.5 hours per week, which is the longest as compared

to other two regions.

Users in Macau and Korea use the Internet 20.3 and 15.2 hours per week respectively.




06


Purpose for using the Internet

China Taiwan Macau Malaysia KoreaFor getting information --- 63.8 47.4 92.5 92.1 Communication by text 82.9 25.3 20.7 61.7 79.7 Leisure 90.9 45.3 44.1 --- 83.1 Shopping/reservation 42.9 14.8 5.0 16.7 54.3 Education --- 0.4 5.3 26.9 45.6 Financial activities 39.3 6.6 5.1 19.4 36.2 Online community 26.5 39.1 27.3 46.4 41.3 Job Search activities --- 0.0 0.1 --- 10.4 Public services --- 0.5 0.9 14.4 51.3 Internet Telephone --- 1.0 0.8 16.2 20.5 Selling goods/services --- 0.0 1.5 --- 2.9 Downloading /upgrading software

--- 12.1 1.6 88.0 9.7

Homepages --- 34.4 0.0 --- 40.8

Getting Information, Communication by text and Leisure are three most major purposes.

In Chinese Mainland, the most Internet users get online for leisure (80.9%)

Downloading/upgrading software is one of the quite important purpose for Malaysia Internet users, but it is not so in other regions.


Adoption Rate

Online Experience Divide

Online Purpose Divide

DIGITAL DIVIDEDIGITAL DIVIDE07


Adoption Divide by Gender

China Taiwan Macau Korea

45.6

76.9 76.7 88.1

38.0

76.3 68.9

80.0

Male Female

In all the four regions, the Internet adoption rate among males is higher than that among females,

but the difference is not so much, which is less-than-10%.


Adoption Divide by Gender-Female

China Taiwan Macau

9.0

62.9

51.5

14.1

61.3 59.5

24.7

62.7 62.7

31.2

69.0 64.7

34.7

72.3 68.1

38.0

76.3 68.9

2006 2007 2008 2010 2011 2012

The female Internet penetration rate is rising in all the three regions.

The female Internet penetration rate in Chinese Mainland is lower than the other regions, but it

keeps in a rapid growth.


Adoption Divide by Age


37.2

100.0

85.3

100.0

81.4

99.5 97.8 100.0

82.8

98.2 95.8 98.0

43.6

92.4 85.5

99.4

19.4

77.9

54.1

89.0

7.3

33.7 28.3

42.9

6~14 15 ~24 25~34 35 ~44 45 ~54 55 and older

Taiwan and Korea both have a high Internet adoption in all age groups (more than 75%) except those aged 55 and older. In Taiwan, all of 12-14 ages use the Internet and in Korea, all of the 6-24 ages use the Internet. In Chinese mainland, people aged 25-34 exhibits the highest adoption rate of the Internet as compared with other age group.


Adoption Divide by Educational Degree


12.0 17.2

34.9

63.8 53.8

72.0 72.4

85.2 95.1 95.5 96.4 99.5 97.8 100.0 100.0

Elementary school and below High school/Middle School Bachelor/collegeMaster or above

The higher the degree of education obtained, the higher the Internet adoption is. People with a

master degree/above have the highest Internet adoption as compared to other education degree.


Adoption Divide by Studying Status


61.8

100.0 93.2 100.0

38.0

72.2 67.7

79.8


The Internet adoption rate among students is higher than that among non-students in all the four

regions (Chinese Mainland, Taiwan, Macau and Korea).

In Taiwan and Korea, all the students use the Internet and the adoption rate reaches 100%.


Online Experience Divide by Gender

Taiwan Macau Korea

8.9 8.6 8.6 8.7

8.3

7.6

Male Female

Males have a longer experience getting online than females in the three regions.

Especially, in Taiwan, males have been online for 8.9 years which is highest among the three

regions.


Online Experience Divide by Age

In Taiwan, Macau and Korea, people who aged between 25 and 34 have the longest online

experience as compared to other age groups, which are 9.8, 10.6 and 9.9 years respectively.

Taiwan Macau Korea

5.1

3.6 4.6

8.2 8.2 9.1

9.8 10.6 9.9 9.6

9.2 9.1 8.7 7.7 7.5 7.9

5.7

6.7

14 and younger 15 ~24 25~34 35 ~44 45 ~54 55 and older


Online Experience Divide by Educational Degree

The higher the degree of education obtained, the longer the online experience in the three

regions. In Korea, people with a master or above degree get the longest online experience, which

is 13.3 years.

Taiwan Macau Korea

5.5

4.0 4.3

7.5 7.1 8.0

9.7 10.7 10.4 10.3

12.3 13.3

Elementary school and below High school/Middle School Bachelor/collegeMaster or above


Online Experience Divide by Studying Status

The non-students have more online experience than students in the three regions. The non-

students in Taiwan (9.1 years) get longer online experience than that of other regions.

Taiwan Macau Korea

7.2 6.4

7.1

9.1 9.0 8.5



Taiwan Macau Korea

61.3

49.5

92.1

67.1

45.5

92.0

Male Female

Online Purpose Divide by Gender — Getting Information

The percentage of males getting information online is higher than that of female in Taiwan While

in Macau and Korea, the percentage of females getting information online is higher than that of

males.


Online Purpose Divide by Gender — Communication

In Chinese Mainland and Korea, the percentage of males getting online for communication by text

is higher than that of females.

However, in Taiwan and Macau, the percentage of females getting online for communication by

text is higher than that of males.


84.0

20.5 15.5

83.1 81.6

30.5 25.8

75.9

Male Female


Online Purpose Divide by Gender — Leisure

The percentage of males getting online for leisure is higher than that of females in all the regions.

The percentage of Internet users getting online for Leisure in Chinese Mainland is much higher

than other three regions.


91.9

49.5 45.9

85.6 89.7

40.4 42.2

80.3

Male Female




08


Attitudes towards the Internet

Taiwan Macau14.1

6.1

30.6

71.7

55.3

22.1

Importance of the Internet in Life/ Study by Users (%)

Negative Average Affirmative

When answering the question “How do you trust the Internet?”:

• 55.3 % Internet users in Taiwan answer “Affirmative”.

• In Macau, there is a relatively high proportion giving an “Average” answer, 71.7%.




09


Major reasons for Not Using the Internet

　 China Taiwan MacauMalaysi

aKorea

Not interested or

consider it’s useless8.4 40.0 15.7 27.9 85.2

Lack of skills 56.9 44.4 54.7 50.5 51.9

No device or no

Internet connections13.7 5.0 7.1 11.3 15.7

Don’t have time to

use20.0 15.3 15.2 --- 7.2

Connection fee is

too high1.8 1.9 4.3 13.3 11.8

Concern that

content is harmful0.9 0.6 0.3 --- 0.6

Privacy concerns N.A. 0.7 0.0 --- 1.1

Viruses and security

concernsN.A. 0.1 0.3 --- 0.6

Others 0.5 29.7 14.2 --- 　

• The main reason

for not using the

Internet in the

four regions is “

lack of skills”.

• Popularize

Internet using

skills may

promote the

Internet

adoption greatly.

In Korea, there is also a high percentage in “not interested or consider its useless”.


北京市海淀区中关村南四街四号中科院软件园邮编 : 100190

www.cnnic.cn

internet in asia pacific region: a comparative report 2013

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