internet marketing cho người mới bắt đầu (bản tiếng anh)
DESCRIPTION
Dành tặng cho những người bạn của tôi, những người đam mê kinh doanh và còn mới mẻ về Internet marketing. Nếu bạn cần bản Powerpoint gốc (Anh/Việt), đừng ngại liên lạc với tôi tại: http://goo.gl/aAJReMTRANSCRIPT
INTERNETONLINE MARKETING
2013. By Mr.Song Tran - CEO Namviet Telecom Ltd
Just to share with my friends who are newbies at this !
Vài lời thưa trước khi bắt đầuTôi xin đặc biệt cảm ơn tới:
-RichardLoc, Giám đốc điều hành Công ty CP Onnet
-Internet, kho kiến thức tài nguyên vô tận
-Mong muốn được chia sẻ từ các đồng nghiệp và bạn bè của tôi
Tài liệu này tôi hoàn thiện trên cơ sở tổng hợp lại kiến thức từ khóa học Internet Business Mastery do Onnet tổ chức tại TP HCM và tự sưu tầm, học hỏi thêm các nguồn tài liệu từ Internet, đặc biệt là các số liệu dùng phân tích thống kê.
Tôi sử dụng tiếng Anh trong tài liệu này bởi 2 mục đích: Một là muốn tất cả những gì khi tôi chia sẻ cùng các bạn tại buổi nói chuyện ngày hôm nay sẽ được các bạn ghi chép lại bởi sự ghi chép sẽ giúp các bạn nhớ hơn và có sự tương tác tốt hơn, tôi tin chắc rằng ngày nay đa phần các bạn rất lười ghi chép. Hai là tôi có thể sử dụng để chia sẻ với những người bạn nước ngoài ở những quốc gia đang phát triển giống VN chúng ta mà không phải mất công dịch lại.
Nếu như sự chia sẻ của tôi giúp bạn nhìn ra được điều gì đó thú vị về Internet Marketing thì lời khuyên của tôi là hãy dành thời gian tham gia những khóa học chuyên sâu từ những chuyên gia, những người rất kinh nghiệm và thành công trong lĩnh vực này.
Các bạn vui lòng chuyển điện thoại về chế độ im lặng để chúng ta cùng bắt đầu
WHAT WILL WE ADDRESS ?
• Why Internet Marketing Now?
• What, Exactly, Is Internet Marketing?
• How to Do it Right?
Marketing Needs to Adapt
Outbound Marketing• Inside Sales• Telemarketing• Tradeshows• Seminars• Print Advertising• Direct mail/email
Inbound Marketing• SEO• Pay per click• Blogging / Blogosphere• Social Media / Buzz• Targeted Landing Pages• Marketing Analytics
Marketing Needs to Adapt
Outbound Marketing• Low response rate (1-5%)• Expensive / Wasteful• Becoming more difficult• “Interruption” based
Inbound Marketing• High response rate (20-50%)• Low cost / High ROI• Wide open playing field• “Permission” based
Why Internet Marketing Now?
• Traditional Marketing Tactics Becoming Less Effective
• Benefits of Internet Marketing– Targeted– Measurable– Cost-Effective– “Early Mover” Advantage Still Exists
Changes in Purchasing Behavior
• Buyers start purchasing process in search engines
98% Search in Google
Source: Marketing Sherpa
WHAT IS NEW MEDIA ?
Trust on your company !
On the Internet, a smaller company can out-market a larger company.
Size of budget and number of employees is less relevant.
David can beat Goliath, if he is smart about using the Internet.
But What, Exactly, Is Internet Marketing?
Key Components1. Website Design
2. Search Engine Optimization
3. Social Media Marketing
4. Email Marketing
5. Pay Per Click Advertising
Offline vs Online Shop
Good location
Good design
Good foods
Good price
Good services
Top Google location
Beautiful web design
Nice images
Competed price
Easy online support
Keys to success
Success
Good Team work
CEO
Designer SEOer Marketer
Good System
Website - Servers - Security - Supports
Good Products
Unique - Quality - Price - Services / Differences
Good MarketingSEM - SMM - EM - PPC - Forum - SMS Marketing
You need to do right now
Focus
Education
Commitment
Action
Positioning - Unique Advantage
Common Business Unique Business
Try to position & make your business be DIFFERENCE !
#
Website construction notes
Make your web be difference and
professional look, simple and clear
Try to use your real images of products
with detail but compact information.
Link to Social Networks: Facebook, LinkedIn, Youtube …
Be interactive & Easy contact, live support, email collector
Tools such as report, backup/restore, security issues
Remember content is key bring you to customer and searching machine (SEO). Test it with difference browsers before publishing
98% Search in Google
Asia Search EngineMarket Shares 2012/2013
http://www.my-life-in-china.com/online-marketing/asia-search-engine-market-shares-2012-2013/
Asia Search Engine& Internet Users in 2012
http://www.my-life-in-china.com/online-marketing/asia-search-engine-market-shares-2012-2013/
How people search ?
• 91% of internet users use a search engine1
• 87% of people click on natural search results• Only 48% even see paid ads• Most people search for information, smaller % for
commerce• People click on the word in results that matches their query
word1• 58% of all queries are three or more words
How people search ?• The Long Tail of Search:
• 3% of Excite’s search traffic was 3 keywords – 97% of the rest was in the “long tail”
• Amazon.com makes 57% of sales from keywords outside of the “popular” terms.
Natural Acquisition “Being Found” Online
Search Engine Ranking 101
It’s not about the keywords You want to be found on.
It’s about the keywords the searcher uses to find you.
Four things you need to know before SEO
Google Ad PlannerGoogle Ad PlannerGoogle Ad PlannerGoogle Ad Planner
SEO Analysic ToolSEO Analysic ToolSEO Analysic ToolSEO Analysic Tool
Google Global Market FinderGoogle Global Market FinderGoogle Global Market FinderGoogle Global Market Finder
Google TrendsGoogle TrendsGoogle TrendsGoogle Trends
Urber Suggest KeyToolUrber Suggest KeyToolUrber Suggest KeyToolUrber Suggest KeyTool
Build your system with oneway link
Your main Your main websitewebsite
FacebookPanpage
Blog 1
Blog 2
Slideshare
Forums
Youtube
Six importance things with SEO
Keyword/Unique ContentsKeyword/Unique ContentsKeyword/Unique ContentsKeyword/Unique Contents
On Page OptimizationOn Page OptimizationOn Page OptimizationOn Page Optimization
TrafficeTrafficeTrafficeTraffice
BackLinks (#1 .edu; .gov)BackLinks (#1 .edu; .gov)BackLinks (#1 .edu; .gov)BackLinks (#1 .edu; .gov)
Pages Indexed (>200K)Pages Indexed (>200K)Pages Indexed (>200K)Pages Indexed (>200K)
Tool to check SEO quality
SEOmastering.com
woorank.com
ahrefs.com
Google command: site: yourweb
You have to make sure that all the task be verified !
You want to know what does your Competitor do for SEO? so easy for checking by using the same tool you will know:
- His keyword for SEO
- His backlinks
- His page rank
- His SMM, PPC …
Google Search Commands
- Put your keyword into “ ” for asking Google to find it exactly. Example: “online English course for beginner”
- Command: site: sitename keyword -> Find the keyword in sitename only.
- Command: Keyword :filetype. Example: online conference :pdf -> Find all document with .pdf format which contains “onlilne conference” keyword.
- Command: Keyword infographic -> Find the images which has information about keyword.
SMM - Social Media Marketing
Popular Social Media Sites, as of December 2011
SMM - How to do right
7 guys you must have:
Some notes with SMM
DO NOT PITCH YOUR PRODUCT
• Social Media is NOT like traditional media.• You are part of the conversation, not an announcer.
Use the "Rule of Thirds" Divide your participation into thirds1/3 of the time you talk about General Topics1/3 of the time you talk to people about them1/3 of the time you mention your offers and sales.
KEYS:
- Natural- Natural
- Grow daily- Grow daily
You know everything:
- Age
- Job
- Title
- Hobby
Facebook Marketing Principle
Look & Feel How they act
Email Marketing
http://www.silverpop.com/Documents/Whitepapers/2013/WP_EmailMarketingMetricsBenchmarkStudy2013.pdf
How to do right with EM
Accepted by Receiver Unwanted by Receiver
Build your email list (email DB)
Make it be good: title, content, …
Run from a good EM Tool
Some Clever Ways to GrowYour Email Marketing List
Create a new lead-gen offer -- like a free ebook or whitepaper -- and require visitors to provide their email address in order to get it .
Create a free, online tool or resource and have users sign up with their email address.
Encourage your current email subscribers to share and forward your emails by including social sharing buttons and an "Email to a Friend" button.
Create multiple email subscriptions types that you use to send more targeted content to specific segments of your marketing personas
Collect email addresses at offline events like trade shows, and import them into your database.
Collect email addresses from Internet.
What is a good email marketing
• Sender: Should be one impressed name with your brand or product.
• Subject: Very importance with your email. It should be unique and impress. Strange sign like [ ] …
• Content: Should be honor, straightforward, compact, clear contact. If for marketing a specified product you should: say it as a good solution, benefit, testimonial, call-to-action (offer with limitation of number and offering time). Let’s the receiver understand that your email is for him/her.
• Period of email repeating: 2-3 times/month
• Time: 8AM or 2PM from Monday - Friday
Free Tool & Pro Too for EM
FREE email templates:
http://activecampaign.com/templates
http://campaignmonitor.com/templates
http://spreademail.net/free-email-templates-download.aspx
Email marketing tools:
http://mailchimp.com
http://aws.amazon.com/ses
http://www.bitrix24.com/features/crm.php
EM Tips & Infographic
Blog Marketing
- Register a domain name (same your keyword is best) or do the same by creating your domain from blogger.com or wordpress.com -> using blog title same your keywords
- Create your subject name by including your keywords (unique, shock, with number ... ).
- Create your content: Say about your product as a solution with long tail keywords; Share your feeling about a film, story, book, a hot trend with honest. You should put a real image (if talk bout your product and remember setting image properties be your keywords); put your link or call-to-action … let your visitor can leave a comment.
- Search the best blog who is same your business in English then translate into your mother language and post to your blog (use Ms.Word to edit and use Notepad for content copying to your blog).
Forum marketing
Select your right & trusted forums
Make a good message:
- Title: Must have your keyword, you can combine with number, shock words or a question …
- Content: Must have your keywords, compact & clear with link or your contact.
Notes:
- Never break the forum rules
- Spend round 20 minutes everyday for keeping current in your forums.
- Bring useful information there, not only your business. Be 5 forums at least.
- Be yourself, don’t be Mr.Sales guy or try tobe someone else.
- Make your video file name by using your keywords (long tail keyword)
- Good content is key (unique, go viral) then it can be shareable to your visitor’s friends. Put Call-to-action begin and conclude with a slide that has an organizations branding, call-to-action, or contact information.
- Make it for SEO: these fields - title, description, tags, link building, location …
- Make the subtitle for your video
- Manage the comment: always reply
- Post the video link to your Facebook, Blogs
Marketing
Your marketing plan must have
• Goals in First 6 Months– Double web traffic– Double web leads– Website Grade above 70
• Goals in Following 6 Months– Double web traffic AGAIN– Double web leads AGAIN– Website Grade above 80
Some useful tools you may need
Video editor: Proshow Producer
PC Screen recorder: Ashampoo Snap
CRM Pro free 15 users: Bitrix24.com
Project Manager: Asana.com
Graphic tools: pff.me
Photofacefun.com
Picmonkey.com
Doc & Task Management by Gooogle Drive
Samples
Free trial
Coupons
Cash refunds
Free gifts
Buy 1, get 1 free
Price packs
Upsell
Giveaways
Cross-sell
Discount
Major Sales Promotion Tools
Commitment
GuaranteeFree shipping
Promotion references
Limited time
Limited number
Extra benefits
Customer need
Want to become professional?
http://www.internetbusinessmastery.vn
http://inet.edu.vn/khoa-hoc/3/internet-marketing.html
http://litado.com
http://inet.edu.vn/khoa-hoc/2/search-engine-marketing-seo.html
Tài liệu chia sẻ miễn phí tại
http://hoptructuyen.vn
http://namviettelecom.com
XIN TRÂN TRỌNG CẢM ƠN !