introduce about companyoverview · introduce about september 3, 2019 ... company 2. mission driving...
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Introduce about
September 3, 2019 Nature株式会社
Company�Overview
Confidentiality: Reproduction or distribution of this document, in whole or in part, without the permission of Nature, Inc., is prohibited.
26/2/2020
Company
2
Mission
Driving a sustainable coexistence with
nature through technology.
Vision
We will utilize internet and sensor
technology to disseminate distributed
power sources and create a future where
energy can be self-sufficient.
Mission
4
Founding Story
In�March�2011,�I�visited�a�coal�mine�located�in�a�remote�area�of�Southeast�Asia.�The�scene�was�chaotic.�Hundreds�of�excavators�and�transporters�were�operating�while�hordes�of�workers�worked�tirelessly�inside�the�mines.�The�sheer�scale�overwhelmed�me�with�a�sense�of�discomfort,�and�I�asked�my�self�how�this�can�ever�be�sustainable.�Perhaps�fatefully,�on�the�very�same�day�when�I�returned�to�my�hotel,�news�of�the�accident�at�the�Fukushima�nuclear�power�plant�was�being�reported�on�every�channel.�Both�events�made�me�deeply�question�the�current�norm�of�using�coal-fired�power�and�nuclear�power�as�a�main�power�supply�source.�It�inspired�me�to�establish�a�business�that�can�shift�the�world�towards�using�more�distributed�and�cleaner�energy.�
(CEO:Haruumi�Shiode)
Drastic Change in Energy Supply Is Needed
Coal-fired power Nuclear Power
Distributed Renewable Energy Share with Local Community
Centralized Large Scale Power Generation
6
Nature�Inc.�
Haruumi�Shiode�
December�10,�2014�
Postal�Code�150-0042,�4F,�14-13�Udagawacho,�Shibuya-ku,�Tokyo�
26�employees(Including�Part-Time�&�Contractors)�
500�Million�Yen(Including�Capital�Reserve)�
Environmental�Energy�Investment,�Delight�Venture,�Daiwa�Investment��
Development,�Manufacturing�and�Sale�of�Nature�Remo�and�the�Electric�
Businesses�using�it.�
Name�
Founder�
Established��
Address��
Employees�
Capital�
Shareholders�
Areas�of�focus
Company Profile
7
ProductAbout�the�product
6,980 Yen (Released 13/7/2018)
9,980 Yen (Released 6/12/2018
(Nature Remo 1st Generation was released 26/10/2017 at 13,000 Yen)
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Product
Turn�off�the�A/C�with�your�smartphone�from�anywhere.
Operate�appliances�with�your�voice�using�smart�speakers.
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Features
Smart�Device Nature Remo Appliances
How It Works
Infrared
User Feedback
11
Customer�Satisfaction
Design�Satisfaction
Google�Home�Integration�Evaluation
12
Avai lable in 600 stores
Channels
Partnership with Google
13
Collaboration with Google to package as a starter kit with Google Home.
Traction
14
In less than 2 years
100,000+ units sold No 1 . Industry Brand
Recognit ion
( In house research)
Most of ACs in the World Are Not Smart
15
100mil
1bil
GlobalJapan
1 ,000 x 10,000 x
Installation of ACs
Confidential 16
17
Renewable Energy EraTowards�the�age�of�renewable�energy�
Solar System Cost
The price of solar energy has dropped by 1/10 in 10 years
Solar Systems Save You Money
Japanese electricity bill :25 yen/kwh
Solar power is no longer an expensive commodity
Electric Vehicle Sales Forecast
Market Share 28%
Market Share 55%
Bloomberg’s forecast annual electric vehicle sales
The shift towards EVs Global Trend:
New life style with solar and EVs
Image from tesla.com
We are entering an era where during the day, we can generate solar power and charge our EV. During the evening, we either use the remaining energy or share it.
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Mid-term Plan
Home Automation to P2P Electricity Platform
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2019 Phase 1 (Ongoing) Home�Automation
2020 Phase 2
Energy�Management
2022 Phase 3
Power�P2P Platform
Phase 2 : Energy Management
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AC
25
C
A => B (10) A => C (30) D => C (20)
Phase 3 : P2P Electricity Platform
A platform for sharing electricity between individuals in the local community
A :>40
C : <50B : <10
D : >20
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Work Environment
Basics
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• 5�day�work�weeks,�with�2�day�weekends.�
• Working�hours:10:00-19:00.�
• Core�working�hours�11:00�-�17:00�,�with�flexible�creative�time�outside�those�hours.�
• Weekend�holidays,�New�Year�Holidays,�Summer�Holidays,�National�Holidays.�
• Social�Insurance.�
• Commuting�allowance�-�Up�20,000�Yen/Month.
Benefit
• Access�to�books�or�educational�materials�to�improve�knowledge�and�skills.�
• Internal�education�courses�and�mentorship.�
• Access�to�latest��computer�devices�and�hardware�-�Special�requests�will�be�considered.�
• Free�Beveragesー:All�you�can�drink�.�
• 1�on�1:Regular�consultations�and�mentorship.
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Development Environment
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Language�Backend:Go、nodejs Front�End:React Native、Swift、Kotlin、Java Firmware:C
Server/Database�Serverー:AWS Database:MySQL
Tools�Source�code:�GitHub Communication Tools:Slack Other:CircleCI、Sentrry、Firebase
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Company Culture
Pursue excellence in products�We�are�obsessed�with�pursuing�the�best�products�to�accomplish�our�ambitious�goals.�
Challenge persistently��Large�problems�can’t�be�solved�simply,�we�will�continue�to�persist�and�challenge�ourselves�to�solve�them.�
Commit to the result�We�don’t�simply�announce�ambitious�goals,�we�commit�to�them�and�focus�on�results�that�have�a�meaningful�
impact�on�the�world.�
Values
31
32
Management
CEO Haruumi Shiode
CTO Masayuki Matsuki
Haruumi� completed� a� master’s� degree� in� Computer� Science� at� the�Royal� Institute�of�Technology� in�Sweden� in�2008�and� lived�abroad� for�three�months�thereafter.�From�2008�to�2014,�he�worked�in� investment�management� at� Mitsui� &� Co.,� Ltd’s� US� IT� venture� and� electric� power�business�development�in�Southeast�Asia.�In�2016,�Haruumi�completed�the�MBA�program�at�Harvard�University,�where�he�founded�Nature,�Inc.
Known�as�Songmu.�He�has�been� involved� in� a�wide� range�of� careers,�including�sales,� information�systems,�SI,�social�games,�product�owner�for� SaaS� development� and� engineering.� He� specializes� in� designing�and�developing�infrastructure�that�can�withstand�long-term�operation,�and� has� won� ISUCON� three� times.� YAPC� ::� Tokyo� 2019� best� speaker.�Authored�“Minna�no�Go”�(Technical�Reviewer,�co-author)
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Team
Hardware�Engineer�
Daichi�KamisonoDesigner�
Tomomi�NagaoGeneral�Affairs�
Anna�Kinoshita
Software�Engineer�Kyosuke�Kameda
Software�Engineer�Katsuhiro�Yuzawa
Software�Engineer�Soh�Kitahara
Customer�Support�
Ryota�Kajimoto
Tech�Advisor�
Masakazu�OhtsukaTech�Advisor�
Shuhei�Kawasaki
Software�Engineer�Daisuke�Murase
Advisor�Ghosh�Shikhar
Daichi�Kamisono�(37)��Hardware�Engineer��For� 10� years,� Daichi� has� designed� and� developed� various� hardware�(electric� circuits)� such� as� safety� door� switches� and� vision� sensors� at�Omron� Corporation.� He� miraculously� appeared� as� a� savior� to� solve�hardware�problems�before�the�release�of�the�original�Nature�Remo,�and�soon�after�officially�joined�the�team.
34
At�Nature,�I�can�do�all�the�electric�board�designs�so�there�is�a� huge� sense� of� accomplishment� in� dealing� with� the�difficult� and� challenging� process.� I� can� determine�everything� from�deciding� components� to�designing�more�efficient�and�safer�designs.�This�was� the�reason� I�decided�to�change�jobs,�as�there�are�still�restrictions�on�what�I�can�do�in�a�large�company.�It� is�challenging�and�interesting�to�be� able� to�work�more� freely� and�with�more� responsiblity�without�restrictions.�
Who�I�enjoy�working�with�:�
Nature� is� very� particular� about� designs,� so� the� hardware�requirements� are� quite� high.� Good� designs� are� of� course�difficult�to�make,�so�I�want�people�who�can�keep�thinking�about� unique� ways� to� push� boundaries� and� continue� to�improve�our�design.�
Soh�Kitahara�(32) Software�Engineer�
Soh� graduated� from� the� graduate� school� of� policy� media� at� Keio�University�graduate� school� (SFC)� in�2012.�As�a� student,�he�developed�numerous�service�and�apps�such�as�Lobi�at�KAYAC�Inc.�After�graduating�from� university,� he� worked� for� KAYAC.� In� 2018,� Soh� officially� joined�Nature,�Inc.
35
The�fun�part�of�my�job�is�that�I�can�make�products�that�I�use�in�my�daily�life.� I� like�making�things�that�I�use�every�day,�so�I�think�it's�a�perfect�job�for�me.�I�personally�take�care�not�to�overwork�considering�it�is�a�company�with�a�small� number� of� people� who� depend� on� each� other.�Overworking� affects� the� overall� development� schedule,�and�you�can't�make�good�things�if�you're�tired.�
�
Who�I�enjoy�working�with�:�
I�always�want�to�work�with�"special"�people,�so�if�you�are�confident,�let's�work�together!
Tomomi Nagao (32) Designer Tomomi�graduated� from�Musashino�Art�University’s�Department�of�Craft� and� Industrial� Design� in� 2010.� Later� she� worked� on� mobile�design�and�product�design�for�IoT�products�at�Kyocera�Corporation�for�8�years.�She�has�worked�on�Nature�Remo’s�industrial�design�since�its�founding,�and�currently�handles�Nature’s�overall�design.
36
The appeal of working at Nature is that you are involved in manufacturing from scratch. I think there is no better chance to create a brand in-house from the beginning as a designer. Also, being able to work closely with people of various areas, such as hardware and software design is something that you don’t get at large organizations. I have a wide range of work and it is fun to discover something everyday. Joining has proved to be a whole new experience for me.
Who I enjoy working with :
I want people who are unique to come work with us. Nature's people are all specialized, knowledgeable and fast working, but they're really interesting. So if you love design and like to have fun, then let's work together!
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The�company�is�still�small�and�I�get�to�do�a�lot�of�work�
outside�of�customer�support�which�makes�it�
interesting�.�I�also�get�to�see�what's�going�on�inside�
the�whole�company.�Besides�that,�as�a�gadget�lover,�
it's�a�great�pleasure�to�work�with�the�latest�technology�
that�hasn't�reached�many�people�yet.�I�like�to�keep�up�
with�everything�which�for�me�is�a�lot�of�fun.�
Who�I�enjoy�working�with�:�
Working�at�Nature�requires�an�understanding�of�IoT�
and�products,�but�I�think�that�it�is�equally�suitable�for�
those�who�are�willing�to�learn.�I�also�want�those�who�
have�their�own�unique�strengths�to�join�us!
Ryota Kajimoto (34) Customer Support Ryota�first�worked�in�customer�support�at�Camera�Kitamura�as�the�store�manager.�After�that,�he�moved�on�to�work�in�customer�support�with�DMM�and�with�a�social�game�venture.
Nature�Inc.�
Careers:
Mail: [email protected] Tel: 03-6277-4372
URL: https://nature.global
Recruitment Information: https://nature.global/jp/careers
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