introducing the content analysis tool

14
Introducing the Content Analysis Tool (CAT)

Upload: paula-land

Post on 27-Jan-2015

112 views

Category:

Technology


3 download

DESCRIPTION

The Content Analysis Tool (CAT) allows you to quickly and easily create content inventories and audits. This brief intro shows how to analyze your website content in five easy, automated steps.

TRANSCRIPT

Page 1: Introducing the Content Analysis Tool

Introducing the Content Analysis Tool(CAT)

Page 2: Introducing the Content Analysis Tool

CONTENT INSIGHT WWW.CONTENT-INSIGHT.COM

What is CAT? Cloud-based web crawler that creates content inventories—nothing to install, available from any browser

Crawl data is accessible in a user-friendly dashboard view or can be exported for offline analysis

Designed by a content strategist for content strategists—bringing content and technology together to solve the “big content” problem

Page 3: Introducing the Content Analysis Tool

CONTENT INSIGHT WWW.CONTENT-INSIGHT.COM

How CAT worksCAT crawls websites, returning site-level and page-level data about the content

• URL• File type• Status code• Size• Level• Images, videos, documents

• Metadata (title, description, keywords)• H1 text• Links in and links out• Screenshot of the page• Word count• Analytics

Page 4: Introducing the Content Analysis Tool

CONTENT INSIGHT WWW.CONTENT-INSIGHT.COM

Analyze your site in 5 easy steps• Set up your job (crawl)

• View job summary and details

• View resource details

• Compare job results

• Export data

Page 5: Introducing the Content Analysis Tool

CONTENT INSIGHT WWW.CONTENT-INSIGHT.COM

Step 1: Set Up a Job• Name your job and project

• Enter base URL

• Refine parameters (external links, redirects, includes and excludes, analytics)

• GO

Page 6: Introducing the Content Analysis Tool

CONTENT INSIGHT WWW.CONTENT-INSIGHT.COM

Job Setup

Page 7: Introducing the Content Analysis Tool

CONTENT INSIGHT WWW.CONTENT-INSIGHT.COM

Step 2: View Results

• View status of jobs in progress

• View summary counts of files

• View job details

• Add custom columns, create tag sets, tag files

• Filter, sort, export

Page 8: Introducing the Content Analysis Tool

CONTENT INSIGHT WWW.CONTENT-INSIGHT.COM

Job Summary and Detailed Results

Page 9: Introducing the Content Analysis Tool

CONTENT INSIGHT WWW.CONTENT-INSIGHT.COM

Step 3: View Resource Details• Screenshot

• All crawl data

• View images, documents, media

• Add page-level notes

• Add or edit page tags

• Review, export links in and out

• Export page-level details, including links in and out

Page 10: Introducing the Content Analysis Tool

CONTENT INSIGHT WWW.CONTENT-INSIGHT.COM

Resource Details

Page 11: Introducing the Content Analysis Tool

CONTENT INSIGHT WWW.CONTENT-INSIGHT.COM

Step 4: Compare two Jobs• Select two crawls of the same domain to compare

• See what’s been added, changed, deleted

Page 12: Introducing the Content Analysis Tool

CONTENT INSIGHT WWW.CONTENT-INSIGHT.COM

Page 13: Introducing the Content Analysis Tool

CONTENT INSIGHT WWW.CONTENT-INSIGHT.COM

Step 5: Export Optional: export all data from job detail level (reflects any filters) or from resource detail for offline analysis

Page 14: Introducing the Content Analysis Tool

CONTENT INSIGHT WWW.CONTENT-INSIGHT.COM

Getting Started with CAT Free trial—up to 200 pages, no time limit, all features functional

Choose from block (5k, 10k, 20k pages) purchase or monthly recurring subscription plans (25k, 50k, 250k pages)

Sign up at www.content-insight.com