introduction lecture social lab - playing with the power of crowds
TRANSCRIPT
bizarre
cult moviesto
laugh aboutDezelfde oefening heb ik in 2008 ook gedaan met bizarre cultfilms om te lachen - toen niet met 70 man in een zaal, maar online met mijn twitter-vrienden.
Het resultaat: https://spreadsheets.google.com/ccc?key=0ArdlRjWJ9bPTdE0wcXExTEQyYk1RaG5zdHNSMlloYlE&hl=nl
Wat nou als niet ik deze vraag had gesteld, maar Marco Derksen of Carice van Houten of Justin Timberlake?
7-9-2012 - 16 : 31
3.500 attending =project x ? / ! ! !
The invitation of Merthe grew madly and was recognized as a party like in the movie Project X.
latent need among huge groups of young people to have a brutal party
smart hyper-anonymous invitation to convert this need into motion of different sub-crowds
elderly people who didn’t understand a bit of it
a small disaster
shock
The latent need of a huge crowd of young people was addressed by a very smart invitation and elderly people absolutely didn’t know how to take care of it.
Project X Haren
#inhuldigingsdag
Project XXX :)
8-@
#StorING
Project Maya Project EXIT
Rishi / Hollands Spoor
Project YunusHarlem Shake
Nuclear Security Summit 2014
#stopdetreinenplofkip2.0
#milking
#schiphell
#Shooting071
flashrobbing
“als het je lukt om de latente behoefte van een grote groep mensen weet te richten op één heel klein puntje heb je een ramp.”
choose TARGET GROUPS / SWARMS
pick POT.NEG.ENERGY (hate, anger, will to riot)
SHARE SHARABLE OPEN INVITATION
PREPARE AN INVITATIONAL t-shirt proof MEME
DISAPPEAR and / or ENCOURAGE it a bit
analyse their SOCIAL INTERACTION and channels
ENJOY the party
PREPARE: Tor-browser, fake-accounts, socialize
DIY / DIT in detail
choose GROUPS / SWARMS of interest
LISTEN, connect, learn to know them, create trust
KEEP LISTENING, ASKING, INVITING
DIFFUSE / ADJUST worrisome invitations / CREATE OWN
analyse their SOCIAL INTERACTION and channels
ENJOY the party
ASK them (for interpretation)
DIY / DIT in detail
“swarms”
klapstoeltjes
huishoudbeursjes1e keer gangers 15-20
Amsterdamgangers 18-30
festivalgangersbootjes huurdersvrijmarkters toeristen ;-)
Amsterdammers
de YoupsRepublikeinen
Corps-ballen
#hetis2013
Occupy-ers
Indymedia
hooligans
zwervers“Marokkanen”
Bijlmerbewoners
medewerkers & vrijwilligers
solistische dreigersterroristen
krakers Hells Angels
Argentijnen
Nw Republikeinen
Protestkanaal
dwaze moeders
Rieu-fans
extreem rechtsSatire-accs
KSU
4Channers
Welke zwermen werden mogelijk actief rondom 30-4?
analysis
‘tags’
beschrijvingomvang
leeftijd
waar komen ze voor? (abstract)
vrolijkheids-risicoprofiel
waar praten ze over?
waar praten ze? kanalen
waar komen ze voor? (concreet)
hoe komen en gaan ze?
infobehoefte?
verwachtingen?
basisenergie?
welke ‘knoppen?
WVTTK
iconen?engagers?
vragen van vredeseenheidmeer
Hoe duid je ‘groundswells’? Wat zouden jullie nog meer willen weten?
murmuration
geen oranje
“100m uitkering” / salaris vd koning“erving is bullshit”“geen onderdaan”
“prins Pils”“opgepakt voor karton!”
“Klaar met die grefo’s”iets met Zorreguieta
linkse rakkers meppen*koningshuis moslimiseert*
witte t-shirts
indiv. mening uitenwaxinelichtjes uitdelen
@RepNL@hetis2013
@protestkanaal
vluchtkerk
Putin
prinses Minima
maskers
#demonstratie#Dutchrevolution#protest
#hetis2013
bodypaintent-shirts, stickers
‘rechten’-bordjes
[extreem rechts]
@VN
gouden koets weggevenIk Willem niet!salaris
@roodamsterdam
Yunus / jeugdzorg
@Geenstijl
energieën, kiemen
1. What do you want?2. Who (swarms) do you need?3. Where do they murmurate?4. How do they murmurate?5. Who are their key influencers?6. What do they do / like / want?7. Which question(s) suits?8. Ask / invite.9. Keep interacting and adjust.
Grouping and communication in the old days
Power belonged to big top-down powers like dictators, governments, large companies, traditional media.
If Coca Cola wanted you to believe that Coke was healthy they just became the main sponsor of the Olympic Games.
People had embodied the social DNA of a football club, religious entity, your employer, (polical) party, or marriage.
People were part of a limited number of social groups for their lifetimes.From a social context of 50-200 family members, friends, colleagues, neighbours,
mainly in your natural habitat.Pushing your product / sending a message to concrete target groups of customers.
Grouping and communication nowadays (4G+ on your cell phone and 3D printers)
Everyone can be a publisher / creator / critic and share products and thoughts world wide. This leads to wider variety of products and shared opinions, more
freedom to choose and... democracy.Everyone has the freedom to choose from many things.
Everyone is hopping on and off on everything / attending Facebook-events / relationships.
More dynamic, more complex, more chaos.To 5000+ contacts on Facebook, LinkedIn, Instagram, Tinder, festivals, one nights
stands. Murmuration of swarms (of Starling or Sardines) to play and co-create with.
Conversations and co-creation.