introduction to the service model canvas
TRANSCRIPT
Introducing the service model canvasTutorial
What is the service model canvas?
How do I fill it in?
When should I use it?
Group exercise…
Overview
What is the service model canvas?
But I’m a UX designer, not a service designer
UX design ≈ Service design
The service model canvas
Users
Actors
YOU HAVE 60 SECONDS TO IMPRESS ME…
Service proposition
Usage
USAGE• Self-service• Listen to music• Share and recommend service• Create playlists• Download apps• Seek out new music• Daily usage
Channels
Competitors
Key activities
KEY ACTIVITIES• Signing artists• Curating content• Blogging• Promoting Spotify• Updating website and app• Resolving support issues
Key resources
KEY RESOURCES• Website• Mobile app• Content delivery infrastructure • Product development team• Marketing team• Customer support team
Challenges
Costs
COSTS• Music royalty payments• Marketing costs• Infrastructure costs• Product development costs• Support costs
Return on investment
Key performance indicators (KPIs)
KPIs• Number of users• Premium subscriptions• Song plays• Frequency of use• Shares• Customer satisfaction
When should I use it?
Implementation
Discovery
Concept
Design
Group exercise
?
www.uxforthemasses.com/service-model-canvas
THANK YOU :-)
@neilturneruxslideshare.net/neiljamesturner