1. 2013Ipsos//STF007GABISO20252 2013 Ipsos. Tm Haklar Sakldr. Bu dosya ierii, Ipsos'un izni olmakszn medya da dahil nc bir kurum/kii/medya ile paylalamaz. Ipsos tarafndan paylama msaade edilmesi halinde ise bu paylam ancak Ipsos'un ismi belirtilmek suretiyle yaplabilir. Digiboard Measurement Report February 2014 Nobodys UnpredictableMarch 2014

2. 2014Ipsos//STF007GABISO20252 2 Monthly Trends of Digiboard screens Migros stores in Istanbul JANUARY FEBRUARY Number of stores 38 38 Number of days 31 28 Visitor (Mio) 2,3 2,3 OTS 67,471,501 63,689,043 Impression 49,112,079 48,958,940 Conversion ratio %73 %77 Average attention time (sec) 2.5 2.5 Total attantion time (sec) 122,780,197 122,397,349 Average ads in a loop 13 15 Monthly impression for a 10 sec ad 944,463 815,982 Daily impression for a 10 sec ad 30,467 29,142 3. 2014Ipsos//STF007GABISO20252 3 Digiboard screens! How effective? One viewer stared at the screen 21 times in a month The viewers stand by the screen for 6.2 seconds and stared at the ads 2.5 seconds in average 37% of the viewers who stared at the screen stand by the screen for 6 seconds or more! All 38 Migros stores in Istanbul are visited by 2.3 million people In February, the visitors looked at the screens 48.9 million times! In all stores in Istanbul, 1.7 million views are being recorded in a day ADVERTISING Views Considering that each ad lasts for 10 seconds and that there exists 15 ads in a loop, each ad is being watched around thirty thousand times! POTENTIAL! 4. 2014Ipsos//STF007GABISO20252 4 02:00 06:00 PM Saturday Sunday Most of the views are recorded WHEN? The views that are recorded: 52% by man 48% by woman Profile 58% by adults 42% young adults & teenagers Daily views Young adults 62% 38% Daily views Adults 45%55% Average attention time is higher for woman when compared to man! Female Male Who are the viewers? When and How much? 5. 2013Ipsos//STF007GABISO20252 Centrum Merkezi Aydnevler No:3, 34854 Kkyal stanbul T : +90 [216] 587 1111, F : +90 [216] 417 6565 www.ipsos.com.tr www.arastirmakutuphanesi.com To contribute to your success