is it easy to create one? characteristics aren’t they just online diaries?
TRANSCRIPT
Is it easy to create one?
Characteristics
Aren’t they just online diaries?
Characteristics
• Frequently Updated Websites
• Content– Pictures– Video– Text
Characteristics
• Displayed in reverse chronological order
Newest
Oldest
Characteristics
• Readers comments
Characteristics
• Each individual posting- Unique URL
Characteristics• Blogging is ‘the art of linking’
• Blogs help us keep up with the web
• Get context around links
• Blogroll- links to favourite blogs in sidebar
Characteristics• Frequency
• Blogs are immediate
• Publish when blogger has something to say– May not be frequent enough for readers
Feed
• Published as websites and also as feeds
But everyone has these…Embedded in Software
Personality
• Blogs are not objective
• Biased/editorial opinions
• Eventually sense that person’s values and interests– Can’t separate the person
from the blog
http://www.youtube.com/watch?v=DGscoaUWW2M Yes M- Papers
Voice
• Blog has authors voice
• Typically– Everyday informal voice– Direct informal– Similarity to journalism
• Buying paper for columnists views
Conversations
• Linking between related blogs
• Posting comments
Community
Issues
Selection
• Blogger as recipient of information
• What sources to select
• Typically using RSS to manage info
• Information Management
Publication
• What to present on blog
• How to present content
• Blog Design
• Writing Styles (gendered)
• Self representation– Anonymous/Pseudonym
(30%)
• Identity Management
Networks
• Blogger as networker
• Hypertext social relations– Within a Posting– Blogroll– Comments
• Relationship Management
• Network of links between blogs
Egalitarian?
Whom to read???
Accuracy? Expertise?
Business blogging?
Corporate Blog Types
External Blogs• Sales Blogs• Relationship Blogs• Branding Blogs
Internal Blogs• Knowledge blogs• Collaboration blogs• Culture Blogs
Other Reasons for Corporate Blogging
• Become an expert
• Media Relations
• Recruitment
• Test ideas or products
Corporate: Internal Blogs
• Employee participation
• Free discussion of issues
• Collective intelligence
• Direct communication between various layers of an organization
• A sense of community
Power of Blogs
• Inexpensive- Low entry costs• Easy to use software• Way of collecting and organising fresh insights
and opinions– Foster information & knowledge sharing
• Unedited & Unfiltered– May not trust ‘official’
• Quick sharing- spontaneity• Links to other sites