isbe -a iipm - iind semester - fw 2010 -12 course ware
TRANSCRIPT
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ISBE-A & IIPM (FW 2010 -12)
PGP_II_SEMESTER
PROGRAMME STRUCTURE FOR
ISBE - A & IIPM
S No Subject Credit
1. Operations Research & Decision Models 3
2. Consumer Behaviour 2
3. OB & HRD 2
4. Financial Management 2
5. Welfare Economics & CES 2
6. Advertising Management & IMC 3
7. Sales Management 2
8. Product & Brand Management 2
9. Management Information System & KM 2
10. Economics for Managerial Decision Making
II
2
11. Executive Communication 2
12. National Economic Planning 2
13. Global Economics & International Planning 2
14. Macro Economics 2
OPERATIONS RESEARCH & DECISION MODELS
COURSE DURATION: 3 HRS PER WEEK FOR 12 WEEKS
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COURSE CREDITS: 03
1. OPERATIONS RESEARCH (3 HRS)
Meaning and scope
Relevance of O.R. techniques for solving business problems in the fields of
marketing, production, HR, and Finance (concrete examples)
2. DYNAMIC PROGRAMMING (3 HRS)
Deterministic dynamic programming
Selected applications of dynamic programming
3. INTEGER PROGRAMMING (3 HRS)
Cutting plane algorithm
Integer programming model
4. INVENTORY MODELS (3 HRS)
Deterministic models Economic order quantity
Permissible strategies
5. SUPERVISING MODELS (SEQUENCING) (3 HRS)
Simple case of two machines and their allocation through graphical techniques
6. REPLACEMENT MODEL (2 HRS)
7. DECISION THEORY (4 HRS)
Decision making and the parameters involved, including probabilistic situations
Decision making under certainty, risk and uncertainty; criteria for decision making undereach
Expected monetary value as an aid to decision making
Decision tree and its managerial application
8. GAME THEORY (4 HRS)
Business games and strategies adopted by players
Game matrix
Pure strategies and saddle point
Mixed strategies
Dominance theory and linear programming as tools for determining outcomes
Application of game theory for pricing advertising and similar managerial decisions
9. ASSIGNMENT PROBLEM (2 HRS)
Job opportunity cost and its resolution
Applications of assignment models for solving business issues
10. TRANSPORTATION PROBLEM (3 HRS)
Transportation problems and their solutions using LCM, NWCM, Vogels method
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Transportation problem and optimum solutions through stepping stone method and
modified distribution method
Special cases of demand/supply inequality, degeneracy, etc.
Application of transportation models in marketing management.
11. CRITICAL PATH METHOD AND PROGRAM EVALUATION AND REVIEW
TECHNIQUES (6 HRS)
Monitoring and control of time and project cost using critical path ;float of
activities(total, free and independent float);estimation of time of completion/durationof project
Variance analysis for estimating probability of project completion in scheduled time
Midcourse correction and crashing of duration of activities ;arresting delays; optimaltime cost trade off
Resource and manpower allocation and leveling to match the required schedules of
project.
BASIC TEXTS ANDERSON, SWEENEY, WILLIAMS: An Introduction to Management Science
(South Western: 2005) only relevant chapters
J.K. SHARMA: Operations Research (Macmillan:2008): Relevant chapters
CONSUMER BEHAVIOR
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PGP_II_SEMESTER
COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS
COURSE CREDITS: 02
1.FOUNDATIONS OF CONSUMER BEHAVIOR(2 HRS)
Customer oriented Marketing
Consumer Buying Behavior & Decision Making Models
- Influences on buying behavior- Consumer buying and consumption process
- Consumer decision making models
Researching the Consumer
2. PERSONAL FACTORS (2 HRS)
Demographics: Age, gender, occupation, education
Economic status and logic
Needs and motivation
Level of involvement and kind of decision making
Psychographics: Personality, lifestyle and self concept
3. INTERPERSONAL FACTORS (6 HRS)
Culture, subculture and value system
Social Group Influences
Social classReference groups and opinion leaders
Family and FLC
Role and status
Interpersonal factors and symbolic consumption
4. ENVIRONMENTAL FACTORS (2 HRS) Product offerings and innovations
Time, place and other factors
Public policy issues
5. INFORMATION RECEIPT, PROCESSING AND OUTCOMES (6 HRS)
Stimulus, Exposure and Attention
Encoding and decoding of message processing: Ability, opportunity and willingnessto process information
Outcomes of Processing: Comprehension
- Perception
- Learning and comprehension- Belief
- Attitude formation- Memory and retrieval
- Habit formation
Adoption and Diffusion of Innovation
6. PURCHASE, CONSUMPTION AND POST-PURCHASE BEHAVIOR(3 HRS)
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Problem recognition, types of problems and types of decisions
Information search
Evaluation of alternatives
Choice making and purchase decision
Consumption and post consumption behavior:
- Consumption and post consumption response- Consumer care, satisfaction and loyalty
7.INDIAN CONSUMING CLASSES (3 HRS)
Indian Market Demographics
- Economic groupings
- Regional clusters
- Age cohorts- Gender divides
- Population density based segments
Market Segmentation
(Note: The marketing faculty must deal with this section exclusively)
BASIC TEXT
BATRA & KAZMI: Consumer Behaviour (Excel: Latest Edition)
RAMA BIJAPURKAR: We are Like That Only (Penguin Books India: Paperback2009)
BUSINESSWORLD: Marketing White book (BW: Latest Edition)
O.B. & HRD
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ISBE-A & IIPM (FW 2010 -12)
PGP_II_SEMESTER
Functions of organizational culture
Approaches to describing organizational culture
Managing organizational culture
Changing organizational culture
7. ORGANIZATIONAL CHANGE 1: UNDERSTANDING IT (2 HRS)
Meaning; importance; determinants
Planned internal change
Planned external change
Unplanned internal change
Unplanned external change or EMPOWERMENT
8. ORGANIZATIONAL CHANGE 2: PLANNING IT (2 HRS)
Meaning and characteristics of effective change program
Models of planned charge
Change and transition management: Effect; reactions; overcoming resistance
SECTION B: HUMAN RESOURCES DEVELOPMENT
(WEIGHTAGE: 8 HRS)
9. ROLE ANALYSIS (2 HRS)
Meaning of task, job, position, role and work; match between role and man :selection
procedure and assessment centre approach
6. SOCIALISATION (1 HR)
Objectives; methods; mentoring
7. DEVELOPMENT OF ROLES (1 HR)
Performance and potential appraisal: Objective; components ;process
8. COUNSELLING AND FEEDBACK(2 HRS)
Objectives; review of individuals and groups; effective counseling: conditions and process
9. ADVANCEMENT AND DEVELOPMENT OF HUMAN RESOURCES (2 HRS)
Career planning and development; training programme; job enrichment; role efficacy
(Important Note: The students might have been taught some of the above topics in the
course on management of Trimester I. Such topics can be ignored for teaching purposes,though not for examination)
BASIC TEXT
JERALD GREENBERG & ROBERT BARON: Behaviour in Organizations
(Pearson: Education: 2009)
KAVITA SINGH: Organizational Behaviour(Pearson: 2010) Chs 8,9,10,11,14,15,16
,17
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SANTOSH GUPTA & SACHIN GUPTA: Human Resource Development
concepts and practices(deep & deep)
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ISBE-A & IIPM (FW 2010 -12)
PGP_II_SEMESTER
FINANCIAL MANAGEMENT
COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS
COURSE CREDITS: 02
1. NATURE AND SCOPE OF FINANCIAL MANAGEMENT (3 HRS)
Meaning, nature and scope; finance functions; job of a finance manager; organizationof function.
Financial goal of a business: profit v/s wealth maximization; implications; conflict of
goals among various stakeholders
Concept of time value: Concepts of discounting, compounding, present value, future
value; methods of estimation.
2. EQUITY VALUATION (6 HRS)
Concepts of equity and its valuation
Beta estimation and cost of equity
Cost of capital: Dividend growth v/s CAPM; WACC
3. CAPITAL BUDGETING & CASHFLOW INVESTMENT ANALYSIS (5 HRS)
Investment decisions: nature; criteria for evaluation
Methods of evaluation: NPV, IRR, PI, ARR; their relative superiority and
shortcomings
Cash flow v/s profit; components of cash flow
Incremental approach for cash flow estimation
Depreciation: concept; tax treatment of depreciation
4. OPERATING LEVERAGE AND CAPITAL STRUCTURE (4 HRS)
Financial and combined leverage; impact of leverage on risk taking Planning an optimum capital structure: Capital structure determination theories; net
income approach; net operating income approach; Modigliani-Miller approach;
designing capital structure
5. WORKING CAPITAL MANAGEMENT (6 HRS)
Concept and planning for working capital; financing of working capital;
approaches for determining the financing mix; management of inventory, receivables,and cash.
BASIC TEXT
I. M. PANDEY: Financial Management (Vikas: 2010)
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ISBE-A & IIPM (FW 2010 -12)
PGP_II_SEMESTER
WELFARE ECONOMICS & COMPARATIVE ECONOMIC SYSTEM
COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS
COURSE CREDITS: 2
SECTION A: WELFARE ECONOMICS
(WEIGHTAGE: 12 HRS)
1. MACRO PERSPECTIVE ON ECONOMY (2 HRS)
Interdependencies and the general equilibrium approach
The Walrasian system
The Neo Classical excess demand approach
2. SOCIAL WELFARE CRITERIA (3 HRS)
GNP and economic welfare
Cardinalist, Pareto, Kaldor Hicks, and the Bergsen criteria for social welfare
Maximization of social welfare
3. MARKET ECONOMY AND SOCIAL WELFARE 1 (3 HRS)
Perfect competition and welfare maximization: Myths and realities
Cases of market failure and loss of social welfare
4. MARKET ECONOMY AND SOCIAL WELFARE 2 (4 HRS)
Market regulations and working of regulators
Regulations in India and real situation
Reduction in Welfare compromising policies, processes, and institutions.
Govt. and Welfare enhancement schemes
(Note: The theoretical part of topics 3 and 4 shall be covered in paper on EMDM; hence the
teaching can be skipped. The faculty must concentrate on Indian context and its teachings)
SECTION B: COMPARATIVE ECONOMIC SYSTEM
(WEIGHTAGE: 12 HRS)
5. ECONOMIC SYSTEMS: AN INTRODUCTION (2 HRS)
Basic Concepts: Factors of production (labour and capital) and their organization; mode of
production. Meaning of economic systems; basis of classification; alternative economic systems.
6.CAPITALISM (5 HRS)
Genesis, nature, and logic of capitalism
Institutions of capitalism: Markets, price mechanism; innovation; their interaction.
Historical evolution of capitalism: Laissez faire-competition-monopoly capitalism-
transnational corporations- globalized operations.
Culmination of capitalism into Imperialism
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Role of state: Planner, entrepreneur, facilitator, regulator; their effectiveness.
7. SOCIALISM (3 HRS)
Marxian interpretation: Destruction of Capitalism and arrival of socialism and
communication.
Institutions of socialism: Visible hand of planning; presence of of market with limited
functioning; role of price mechanism.
Failure and collapse of socialism: Case study of U.S.S.R; recent developments in Cuba
8.ALTERNATIVE PATHS AMONG DEVELOPING ECONOMIES (2 HRS)
India: The Mixed Economy
China: Socialist Market Economy
BASIC TEXTS:
KOUTSOYANNIS: Modern Microeconomics (Macmillan: 2nd Edition) Chs 23, 24
SAMPAT MUKHERJEE: Analytical Microeconomics (Relevant pages alreadyprovided)
ECONOMIC SURVEY: (Govt. of India, Ministry of Finance: Latest year) Chs on
Welfare Schemes
K.K. SEN: Comparative Economic Systems (Sultan Chand and Sons: 4th Edition)
Relevant Chapters
IVON PING: Managerial Economics(Blackwell: 2001): Chs on Efficiency,
Externality, Market Failure, etc.
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ISBE-A & IIPM (FW 2010 -12)
PGP_II_SEMESTER
ADVERTISING MANAGEMENT AND INTEGRATED MARKETING
COMMUNICATION (IMC)
COURSE DURATION: 3 HRS PER WEEK FOR 12 WEEKS
COURSE CREDITS: 2
1. INTEGRATED MARKETING COMMUNICATION: BASICS (3 HRS)
Overview of the IMC and the Marcom process
Challenges of Marcom: Brand equity enhancement, influencing behaviour; other
goals
2. FUNDAMENTAL MARCOM DECISIONS (5 HRS)
Targeting and positioning
Objectives setting
Budgeting the marketing communication
3. ADVERTISING MANAGEMENT (18 HRS)
Objective setting
Overview: Message, media, and measurement
Creating effective and creative messages
Selecting Message appeals and picking endorsers
Assessing ad message effectiveness
Planning for and analyzing advertising media:
- Traditional Media- New Media
4. PROMOTION AND OTHER TOOLS (5 HRS)
Sales promotion and trade promotions
Consumer oriented promotions: Sampling, couponing, premiums, etc.
Marketing oriented P.R and sponsorships
5. MARCOM AND OTHER TOOLS (5 HRS)
Facilitation of product adoption, brand naming, and packaging
On and off premises signals
Point of purchase communications
Exhibition and event management
BASIC TEXT:
CLOW & BAACK: Integrated Advertising, promotion, and marketing (EEE:
Latest edition).
BATRA & KAZMI: Advertising and promotion (Excel: Latest Edition)
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ISBE-A & IIPM (FW 2010 -12)
PGP_II_SEMESTER
SALES MANAGEMENT
COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS
COURSE CREDITS: 02
1. OVERVIEW OF SALES MANAGEMENT (4 HRS)
Marketing and sales: Meaning and linkages; selling, salesmanship and personal
selling : Comparison and contrasts; myths about selling ;characteristics of a sales job
Selling theories; buyer-seller dyads
Personal selling:
- Types of selling jobs (development, maintenance); sales force objectives
- Sales force strategies: Market access; account relationship
- Theories of personal selling- Approaches to personal selling: stimulus response approach, need satisfaction
approach, problem situation approach- Process of personal selling :Prospecting , preapproach ,approach, presentation
,handling objectives/resistance, close, post sales follow up
2. PLANNING THE SALES EFFORT -1: SALES PLANNING (2 HRS)
Need for planning; sales manager as planner
Sales planning process: Selling objectives, determining operations to meet
objectives , organizing for action, implementing ,measurement of results ,reevaluatingand control
Unsuccessful sales planning and reasons thereof (viz, absence of proper planning
,lack of systematic communication ,absence of sales force involvement ..)
3.PLANNING THE SALES EFFORT - 2: SALES BUDGET (2 HRS)
Purpose, benefits, and principles of setting sales budget
Various types of sales budgets :sales, expenses, administrative ,profit budgets
Methods of budgeting for sales force
Requirements for successful budgeting
Developing a sales budget ,from situation analysis till actual preparation
4. PLANNING THE SALES EFFORT - 3: SALES POTENTIAL AND FORECAST (3
HRS)
Market potential and assessment: importance ,need and analysis of potential
Sales forecasts: Significance, qualitative methods , quantitative methods
Selection of a forecast method for accuracy and effectiveness
Difficulties associated with forecasting
5. PLANNING THE SALES EFFORT - 4: SALES QUOTA (1 HR)
Purpose and importance ;characteristics of a good sales quota
Types of sales quota
Methods of setting sales quota
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Administering sales quota
6. PLANNING THE SALES EFFORT - 5: SALES AND COST ANALYSIS (2 HRS)
Sales controls: Objectives; process and difficulties
Sales analysis: Steps, problems in analysis, sales audits
Cost analysis :Types ;procedure
Marketing audit: Meaning; procedure; components
7. ORGANISING AND DIRECTING THE SALES EFFORT -1: HIRING AND
TRAINING (2 HRS)
Recruitment: Setting requirements; selection process (upto making offer)
Sales training :Importance; types :initial ,follow up
Kinds: Manufacturer to distributors sales force ;manufacturer to customer
Sales training: Designing a program ;implementation; evaluation
8.ORGANISING AND DIRECTING - 2: TIME AND TERRITORY MANAGEMENT
(2 HRS) Importance of time management
Territory management :Importance; criteria for territory design ;methods for design ;
procedure for developing territories ; assigning sales force
Operating territory management :Routing ;scheduling
9.ORGANISING AND DIRECTING - 3: COMPENSATING (2 HRS)
Compensation plans and their purpose ;characteristics ;types
Designing of compensation plan
Implementation of plan
10. ORGANISING AND DIRECTING - 4: MOTIVATING (2 HRS)
Concept and theories of motivation ;link between motivation and productivity
Motivating the sales force at different stages of their career ,right upto disengagement
stage
11.ORGANISING AND DIRECTING - 5: LEADING (1 HR)
Leadership: Characteristics of an effective sales team leader
Leadership styles
Skills needed foe effective leadership
12. CONTROLLING THE EFFORT: EVALUATION (1 HR) Performance and its determinants
Performance evaluation :Why, who, when, how to evaluate
Monitoring and reviewing performance
BASIC TEXTS
S L GUPTA: Sales & Distribution Management (Excel: Latest Edition)
R. VENUGOPAL: Sales Management (Response Books: Latest Edition)
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PRODUCT AND BRAND MANAGEMENT
COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS
COURSE CREDITS: 2
SECTION A: PRODUCT MANAGEMENT
1. PRODUCT PLANNING & MANAGEMENT (12 HRS)
Product planning, development, and launch: Introduction
Product development: Strategy and process
Opportunity identification
Concept generation
Concept evaluation
Technical development
Market planning
Commercialization and launch
SECTION B: BRAND MANAGEMENT
2. BRAND MANAGEMENT (12 HRS)
Brands and brand management
Brand equity, positioning, and values
Building brand equity through brand elements
Building brand equity through marketing tactics
Building brand equity through leveraging brand associations
Designing and implementing branding strategies
Brand extension; multiple branding strategy
BASIC TEXTS:
KENNETH P. KAHN: New Product Planning (Response: 2001) chs. 1,2,4,5,6,7,8,9
KEVIN LANE KELLER: Strategic Brand Management (Pearson: 2nd Edition) Chs.
1,2,3,4,5, 7,11,12
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ISBE-A & IIPM (FW 2010 -12)
PGP_II_SEMESTER
MANAGEMENT INFORMATION SYSTEM & KM
COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS
COURSE CREDITS: 02
SECTION-A: MANAGEMENT INFORMATION SYSTEM
(WEIGHTAGE: 12 HRS)
1. CONCEPT, ROLE AND COMPONENTS OF MIS (4 HRS)
Concept of information system and information flow; role and importance ofinformation systems in management process; strategic role of I.T. in M.I.S ;
information systems for competitive advantage Components of MIS: Design and maintenance of M.I.S and Decision support systems
;development and implementation of MIS :systems analysis and design ;alternative
application developments, financing issues (basic idea)
BPR: Concept; role of I.T. for BPR
ERP: Meaning; importance; applications; enterprise management systems (basic ideaOnly)
2. INFORMATION SYSTEM: THE HARDWARE & THE SOFTWARE (2 HRS)
Computer: Machine, types and components
Hardware standards; acquisition of hardware :selection criteria and other
considerations
Information system - the software:
- Programming :Meaning, types; programming languages
- Systems and application soft wares- Processing of information
3. DBMS (2 HRS)
Data hierarchy: field, record, file, database; models and main components of DBMS ;
RDBMS; processing through DBMS
4. APPLICATIONS OF MIS (4 HRS)
Applications in functional areas: Manufacturing, production, materials, personnel,
finance, marketing, etc.
(Note: The faculty must deal with this section exclusively; the end term examination will
have applications based questions)
SECTION-B: KNOWLEDGE MANAGEMENT
(WEIGHTAGE: 12 HRS)
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5. BASICS OF KNOWLEDGE MANAGEMENT (2 HRS)
Concept: Data, information and knowledge; knowledge types; knowledge cycle;
benefits
6. KNOWLEDGE MANAGEMENT: STRATEGIC DIMENSIONS (3 HRS)
Knowledge value proposition; capturing knowledge ;using knowledge ;leveraging
knowledge ;capital for competitive advantage
Creation and codification of knowledge; architecture of knowledge systems
7. KNOWLEDGE MANAGEMENT AND TECHNOLOGY SUPPORT (4 HRS)
Role of I T in knowledge management
Data capturing, mining and warehousing; processing and sharing of knowledge usingI T
8. LEARNING ORGANISATIONS (3 HRS)
Concept of a learning organization and relevance of KM
(Note: The paper will be taught with the help of Indian case studies using KM successfully,
both from manufacturing and service sector. End term examination paper will have casebased questions.)
BASIC TEXTS
AVADH GHAZIRI: Knowledge Management (Pearson Education)
LAUDON AND LAUDON: Management Information System (Pearson Education)
MARY SUMMER & ROBERT SCHULTHEIS: MIS A Managers View (TMH:Latest Edition)
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ISBE-A & IIPM (FW 2010 -12)
PGP_II_SEMESTER
ECONOMICS FOR MANAGERIAL DECISION MAKING - II
COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS
COURSE CREDITS: 02
1. INTRODUCTION (2 HRS)
Economics And Managerial Decision Making
- Managerial decision making under perfect information, risky and uncertain
situations.
- Economics: Scope of economics; economics as a tool for decision making.- Managerial Economics: Definition and scope; distinction between economics
and managerial eco.
2. CONSUMER DECISION MAKING (4 HRS)
Demand Side Of The Market
- Factors influencing demand; managerial implications.
- Demand elasticities and lessons for a manager.- Demand estimation and fore casting: Basic methods.
Logic of Buying And Consumption
- Conventional explanation for consumer behavior: Review- Attributes approach for explaining consumer choices
3. ECONOMICS OF SUPPLY AND PRODUCTION (3 HRS) Supply Side of The Market
- Factors determining after of a supplier.
- Supply elasticities and lessons for a manager.
Production: Conceptual Framework
- Production concepts: review
- Cost concepts; their role in decision making; incrementation; engineering costcurves.
- Economies and diseconomies in production and supply.
4. PRICING DECISIONS AND IMPLEMENTATION (12 HRS)
Alternative Paradigms Of Decision Making By A Firm
- The neoclassical model of firm: revenue, equilibrium, and profit positions.
- Boumolss sales revenue maximization model.- Behavioral approach of Cyert and March.
- Marris model of managerial enterprise.
Various Market Models And Market Power
- Market classification based on number of players and extent of competition;
contestable markets.
- Power of the marketer regarding price setting in each of the situations.
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Pricing Decisions And Implementations-1: Price Determination
- Pricing decisions when competitors would not react.
- Pricing under mutual dependence conditions- Pricing for attaining long term objectives.
Pricing Decisions And Implementation-2: Specific Models Of Pricing
- Situation of multiplant operations
- Cartelization- Price discrimination
- Transfer pricing
Pricing Decisions And Implementation-3: Decisions In Practice
- Pricing under uncertainty.
- Rule of thumb pricing.- Mark up pricing.
- Product line pricing.
- Price as quality indicator.
- Pricing of product bundles- Promotional pricing.
Pricing Decisions And Implementation-4: New Product Pricing
- Setting the initial price.- Adjusting price overtime
5. PRICING IN A REGULATORY FRAMEWORK(3 HRS)
Market Failures And Price Regulations
- Market failures and need for regulation.
- Regulations and market structure, firm behavior etc.- Price regulation
Important Note:
Treatment shall be nonmathematical and applications oriented. Teaching shall becase/real life situations based. End term examination will have application based
questions.
Topics already covered under EMDM -1 may be skipped and discussion should becarried forward from where it was concluded in EMDM I course.
BASIC TEXTS
IVON PING: Managerial Economics (Blackwell Publishers) All chapters except
Ch.6 and 10
D N SENGUPTA AND ANINDYA SEN: Economics of Business Policy (OUP)
Chs.4,5,6,7,14 & 15
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NATIONAL ECONOMIC PLANNING (NEP-I)
COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS
COURSE CREDITS: 02
1. DEVELOPMENT OF INDIAN ECONOMY (10 HRS)
Economic development and underdevelopment: Basic concepts
Human development
Ecological environment and development: Concept of sustainable development
Indian Economy on the threshold of Independence.
Indian economy today
Explicit and implicit costs of economic growth: Illusion of rising prosperityand the Americanization of India.
2. INDIAN ECONOMIC DEVELOPMENT IN FUTURE (6 HRS)
Potential for economic growth and development in the New Millennium.
Alternative thinking on Indias economic progress: Growth with social justice
3. INSTITUTIONAL SETUP FOR ECONOMIC DEVELOPMENT (8 HRS)
Role- positive and negative of the state in economic development.
Role- positive and negative of capitalism / market model in economic
development.
Democracy, power groups, and the inherently iniquitous world under market
capitalism.
Reforms needed in capitalism.
BASIC TEXTS
ARINDAM CHAUDHURI: Planning India
DR. M. K. CHAUDHURI & PROF. ARINDAM CHAUDHURI: Great Indian
Dream (Macmillan)
UMA KAPILA: Indian Economy since Independence (Academic Foundation: Latest
Edition) TODARO & SMITH: Economic Development (Pearson Education: Latest Edition):
Relevant chapters
BUSINESS STANDARD(edited): India 2010(Business Standard Publication:2010)
Note: Additional readings will be announced by the faculty in the class
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GLOBAL ECONOMICS & INTERNATIONAL PLANNING
COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS
COURSE CREDITS: 02
1.LOGIC OF PLANNING IN INDIA (10 HRS)
Evolution of planning
Structural constraints and development strategy
Role of state as visualized in the 1950s
Evolution of strategy over the planning period: 1950s till date: changingperceptions.
The three basic imbalances and their solutions by the state and the market.
Mixed economy: Indias Experience
2. FINANCING OF INDIAS GROWTH (6 HRS)
Role of foreign capital
Foreign direct investment
Other forms of resources
Domestic resourcesFinancial sector: Structure, performance, and reforms
3. INDIA AND THE INTERNATIONAL CONTEXT (8 HRS)
Integration of Indian economy into world economic system- Financial integration
- Integration through trade and commerce
Advantages and pitfalls of integration
Globalisation and tribalisation of economic systems
Emergence of Indian economy on world stage
BASIC TEXTS ARINDAM CHAUDHURI: Planning India
DR. M. K. CHAUDHURI & PROF. ARINDAM CHAUDHURI: Great IndianDream (Macmillan)
UMA KAPILA: Indian Economy since Independence (Academic Foundation: Latest
Edition)
TODARO & SMITH: Economic Development (Pearson Education: Latest Edition):
Relevant chapters
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Note: Additional readings will be announced by the faculty in the class
MACRO ECONOMICS
COURSE DURATION: 2 HRS PER WEEK FOR 12 WEEKS
COURSE CREDITS: 02
1. INTRODUCTION (1 HR)
Definition & scope of macroeconomics Income and its measurement; their interpretation
Circular flow of income, output, and spending
NI and allied measures for India
2. INCOME DETERMINATION IN SHORT RUN: BASIC MODEL (2 HRS)
Determinants of aggregate spending
Equilibrium income
Changes in income
Concepts of inflation, unemployment, business cycle, multiplier, etc.
3. INCOME DETERMINATION IN A FOUR SECTOR MODEL (2 HRS)
Introduction of govt. in income determination model
Income determination in an open economy
Changes in income in a four sector model
Govt. and external sector in Indian economy
4. PRICE SETTING IN AD-AS FRAMEWORK(2 HRS)
Aggregate demand, aggregate supply, and equilibrium
Changes in income and price level
5. INCOME AND PRICES IN THE LONG RUN (3 HRS) Induced changes in input prices
Aggregate demand shocks and their consequences on income
Income in short run and long run
Business cycle and fiscal operations
Fiscal policy in India and its implications for income determination & change
6. INSTITUTION OF MONEY IN A MODERN ECONOMY (2 HR)
Definition, nature, role, and function of money
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Money and credit
Banking system: A preliminary idea of credit creation
Working of monetary and credit policy in India
7. MONEY IN MACROECONOMICS (4 HRS)
Demand for money: General and in India
Supply of money: General and in India (monetary aggregated)
Monetary forces and aggregate demand
Macroeconomic cycles and aggregate shocks
8. BALANCE OF PAYMENTS AND EXCHANGE RATES (2 HRS)
Balance of payments: Concept; Indian BOP
Foreign exchange: Market; determination
Foreign exchange markets and systems in India
9. MACROECONOMIC POLICY IN AN OPEN ECONOMY (2 HRS) Meaning of an open economy and openness
Macro policy in a world with perfect capital mobility
Implications of an open economy; Indian case
10. MACROEONOMIC ISSUES: INFLATION (1 HR)
Inflation in the macro model
The Philips curve
The Lucas AS function
Inflation in India
11. UNEMPLOYMENT (1 HR)
Meaning, types, and characteristics of unemployment
Unemployment in India: Nature. Causes, and consequences
Cyclical and structural unemployments
Policies to reduce unemployment
12. INTERNATIONAL TRADE (2 HRS)
Basis of trade
Trade theories for the nations
Trade theories at the firm level
Gains from trade
BASIC TEXTS
LIPSEY AND CHRYSTAL: Economics (11th Indian Edition): Chs. 15-25 (OUP)
MINISTRY OF FINANCE: Economic Survey (Latest Edition): All Chapters (OUP)
V. IMPORTANT NOTES:
All the case studies given in Lipsey & Chrystal are in course.
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The questions in examination will be application (of macroeconomics concepts)
based.