isc mock presentation

7/27/2019 ISC Mock Presentation

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The Power of Motorsports Sponsorship

! #1 Motorsport on television

! #2 Regular season sport on television

! Outperforms 75% of primetime and all late night comedy shows

! NASCAR has more weekends as the #1 or #2 sport than all but one

other sport property

! #1 Motorsport on ESPN 2

! #2 Motorsport series on television (trails only Sprint Cup Series)

! #3 Regular season sport on television

! #1 Motorsport series on SPEED

! #3 Motorsport series on cable television

! Average of 30,000 attendees at each



Sponsorship Details

! Comcast will become a partner sponsor of the International

Speedway Corporation, having presence at all of ISC owned tracks or

select locations.

! As part of the sponsorship, Comcast will install a powerful WiFinetwork at tracks powered by it’s high speed Xfinity service.

! Through this service, Comcast can run promotions demonstrating the

efficiency and high speed ability of it’s product.

! Since this promotion solves a widespread problem among fans on

race day, the improved experience it provides will give Comcast a

foothold in building consumer-based equity, improving brand image

and recall among consumers.



Promotional Ideas

! Through wireless internet service, promotion involving race

fans at track. “First 100 fans to tweet picture of specialty

Comcast signage at track (and tagging Comcast page) gets a

10% first month discount.

! In order to access the WiFi service, race fans must sign up with

email address. Comcast can collect this data to use for follow-

up promotions.

! Cross-promotion with hotel chain that allows Comcast to promote internet homepage with once logged onto track WiFi

with sponsored hotel chain.

isc mock presentation

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