Peggy Mizrahi 关鹤

Manager of China Unit 中国市场部 部门经理

Israel Export and International Cooperation Institute

March 21, 2016

www.export.gov.il

Israel-China Intermarriage: The importance of nurturing the relationship

中以联姻 维系关系的重要性

About IEICI China Unit

• Established in 1958 by Israeli government & private sector

1958年成立，以色列经济与产业部直属事业单位，国家贸促会

• Promoting Israeli export to the whole world

目的旨在推动以色列向全球出口

• China Unit was set up in 2009

中国市场部成立于2009年

• Aiming to targeting strategic partners from China and facilitate Israel-China business dialogue

寻求与中国战略合作伙伴的合作，推动中以商贸对话

China is not for everyone. 不是所有企业都适合进中国

China is not for everyone. 不是所有企业都可以

进中国。

• Limited budget 资金有限，投入有限

• Lack of international mindset and

refuse to adapt 缺乏国际视野和适应性

• Products are not relevant to Chinese

market 产品与中国市场需求不符

• Lack of patience 缺乏耐心

• Lack of cutting edge technology or core

competitiveness 缺乏高精尖技术及核心竞争力

• Lack of dedication to Chinese market 有枣没枣打一杆，三天打鱼、两天晒网

• Missed the perfect timing 生不逢时

IDPM Challenge

• Innovative 创新性

• Disruptive 颠覆性

• Product-ready 已有成型产品

• Market-proven 经过市场考验

IDPM Challenge

• The first person to eat a crab 不想做吃螃蟹的第一人

• The second person to eat the crab 但要做吃螃蟹的第二人

IDPM Challenge

Nurture the relationship 培养和维系一段关系

Why it’s difficult? 颇具挑战性的原因

• Challenge of doing Due Diligence 净值调查所遇到的挑战

• Communication barrier 沟通障碍

• Cultural shock 文化冲击

• Intolerance & impatience 缺乏宽容和耐心

• Conflict of interests 利益冲突

• Different mindsets and paces 观念不相同，步伐不统一

• Lack of trust & communication 缺乏信任和沟通

• Long-distance relationship 长期异地恋

• New temptations 婚外恋

Go to China. 向中国进发

• 见面三分情 Face-to-face meeting will increase 30% of emotional connections. • 洗耳恭听 Learn to listen. • 与时俱进 Keep up with the modern times.

• 入乡随俗 When in China, do as the Chinese do. • “买卖不成仁义在” Although the deal is not done, the relationship remains.

Why it’s important? 培养感情的重要性

• It’s never just about doing business. 不仅仅是一笔交易。

• China is a very difficult market for Israel.

中国市场的难度

• You need a true partner. 你需要一个真正的伙伴。

• Macro & microeconomics trends 宏观微观经济走势分析 • Regulatory issues 新出台管理规定、政策变更 • Legal practices 法律事务 • Market analysis 市场分析 • Skills and tools 实用技能与工具 • Business culture 商业文化 • Hot topics 时下最新话题

China Unit seminars, webinars and workshops

Target Partner Initiative

Peggy Mizrahi 关鹤

Manager of China Unit 中国市场部 部门经理

Israel Export and International Cooperation Institute

Email: peggym@export.gov.il

+972-3-5142 866

非常感谢 תודה רבה