istván szabó: kpmg’s program for the responsible society
TRANSCRIPT
Pro bono programsat KPMG
23 February 2015
István Szabó CR Manager at KPMG
© 2015 KPMG Hungária Kft., a Hungarian limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
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Corporate Responsibility Strategy of KPMG in Hungary 2011-2015
• Maintain our Employer of Choice status
• Provide open and innovative working environment
Our People
• Health&Wellbeing
• Diversity
• Provide support for those in need
• Use our skills and knowledge to raise transparency and professionalism of NGO-s
Communities
• Education
• Healthcare
• Manage and reduce our carbon footprint
• Report on carbon footprint
Environment
• Office building• Travel
• Disseminate our responsible approach throughourbusiness activities to external stakeholders
Business Partners
• Clients• Suppliers• Business networks, organizationsFo
cus
Strat
egic
obj
ectiv
esPill
ars
Consider Corporate Responsibility (CR) aspects
in all our business decisions and activities
Vis
ion
KPMG for a Responsible Society Program (local pro bono flagship program)
© 2015 KPMG Hungária Kft., a Hungarian limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
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Why pro-bono?
External reasons
■ Needs for transparency and professional management skills (KPMG core competencies), lack of resources
■ Bigger impact on society
■ Multiplier effect
Internal reasons
■ Hard-skill development (technical knowledge on methodologies, approaches, tools, sectors)
■ Soft-skill development (e.g. leadership, problem solving, communication, co-operation, project management, empathy)
■ Open up to social issues
■ Energy, inspiration and motivation
■ Brand and reputation
© 2015 KPMG Hungária Kft., a Hungarian limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
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KPMG for a Responsible Society Program
Program results
■ 6 years
■ 22 NGO-s supported
– Pro bono: more than 1500 working hours, 80 KPMG volunteers
– Donation: HUF 15,5 M
– Laptops/notebooks: 60 pcs
■ Program under ongoing improvement (scope, selection process, project management, monitoring)
■ Awards and recognitions
– MPRSZ: CSR Best Practice 2010
– Követ: CSR Marketplace 2011, 2013
– Hungarian Donorsforum: Responsible Supporter Trademark 2013
– ÖKA: Pro bono initative of the Year 2014
© 2015 KPMG Hungária Kft., a Hungarian limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
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KPMG for a Responsible Society Program – Selection Process
Success factors
■ Fitting to KPMG CR strategy, application objectives and focus
areas
■ Professional transparency
■ Financial transparency
■ Significant direct and multiplier effect
■ Strategic action
■ Development opportunity for colleagues
■ Aspiring a complex relationship with KPMG
Receiving applications and feedback (73 organizations)
First round of Due Diligence
Ranking based on evaluation criteria (involving 26
colleagues)
Visiting short-listed organizations (7) and scoping
Partners’ approval
Selecting supported organizations (4) based on
group decision
© 2015 KPMG Hungária Kft., a Hungarian limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
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Financial audit
Business planning
Tax Training
Strategy development
Product development
CRM process development
IT security consulting
KPMG for a Responsible Society Program – our solutions (examples)
© 2015 KPMG Hungária Kft., a Hungarian limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
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Our FTP partners and KPMG employees said…
Our FTP partners said… Our employees said…
„We think that the cooperation between the non-profit and the
business sectors is indispensable for
sustainably solving social problems. KPMG
has always been a pioneer in this.”
„This close cooperation can ensure that our
future operations will be of higher quality and
authenticity.”
„The precision, fairness and professional knowledge of
KPMG’s colleagues had provided the
secure background for us in
implementing the solution of this
complicated task.”
„From all CR-initiatives, I think that those pro-bono
projects are the most useful ones, which rely on
the professional knowledge and experience
of KPMG colleagues in helping organizations that could otherwise not reach
this help.”
„I have never seen such a degree of
enthusiasm for the results of our
completed work.”
„We rarely have the chance to come to such
close proximity with real
problems..”
„I learned a lot about strategy development and financial modelling from my experienced
colleagues. I could also practice project
coordination on a „smaller” scale.”
„Our colleagues became
recharged and motivated in
continuing their work at our
organization.”
© 2015 KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.
The KPMG name, logo and "cutting through complexity" are registered trademarks or trademarks of KPMG International.
Contact:
István Szabó
KPMG EMA CR Network – Our People Work stream LeaderKPMG HU CR Manager
Email: [email protected]
Mobile: +36 70 370 1812