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  • 14

    IT ,

  • 14 IT ,

    1. 1

    2. 5

    3. 11

    4. 59

    5. 247

    6. 261

  • 1.

  • 31.

    14 IT ,

    . P2P , , SNS . , .

    , IT , IT . IT , 3~4 . IT , . . ()( ) IT , . , , . .

    : 2015. 2. 24() 14:00~16:00 : KT 1 ( 100) : () : http://onoffmix.com/event/41055

    14:0014:05 (, ) 14:0514:30 IT ,

    14:3015:40

    ()

    15:40~15:55 () 15:55~16:00 /

    28 12 3 Tel:02-577-8301 |Fax: 02-577-8302 | [email protected] | http://kcern.org

  • 2.

  • 72.

    2009 . . . , , . . . . , .

    . . . . 1.0 , 2.0 . IT . 5 . . . . . . . SNS . (Think Network) . . . , , , , , . 1 KIST, , , , 2 , .

  • 8 14 IT ,

    2009 6, 2010 ~ 2012, 2013 7, 2013 9 ~ , 1

    Open Think Network .

    1. 2. 3. 4. 5.

    1. , 2. 3. OSMU(One Source Multi Use)

  • 92.

    IT

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  • 10 14 IT ,

    []

    []

  • 3. - -

  • 133.

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    ( ) ( ) ( ) ( )

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  • . 67(1) , 67(2) 69(3) 71(4) , 73(5) 75(6) 77(7) 79

    . 82(1) 82(2) 83(3) 88(4) 91

    . 961. 96

    (1) 96(2) 97

    2. 101(1) 101(2) 103

    3. 107(1) 107(2) 110

  • 4. 112(1) 112(2) 114(3) 117

    5. 118(1) 118(2) 120

    . 1221. 122

    (1) 122(2) , 124(3) 128

    . 1341. : 134

    (1) 134(2) 139

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    3. 155(1) 155(2) 159(3) 160

  • 4. 161(1) 161(2) 163(3) , 165(4) 166(5) 168(6) 171

    5. 176(1) 176(2) 177

    6. () 181(1) () 181(2) () 184

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    . 1961. 196

    (1) : 196(2) 199(3) 1.27 202

    2. 2053. 211

    . 2161. 216

    (1) 216(2) 220

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    . 235(1) , 235(2) 236(3) 238

    [] 240

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  • 694.

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  • 70 14 IT ,

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  • 72 14 IT ,

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  • 74 14 IT ,

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    -

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    (Learning by Doing) ,

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  • 754.

    .

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    - 1 27

  • 76 14 IT ,

    IT ,

    -

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    - 500 , 35

    - 1

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  • 774.

    .

    -

    - IT ,

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  • 794.

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  • 80 14 IT ,

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    ,

    (Big Brother)

    ,

    - , - , IT

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    ,

    - 2004 2007 ,

    - 2013 MMF , 2015

    IT - , ,

    , - ,

    -

  • 814.

    .

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    . (1)

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    6)

    - IT

    - , , , , , , , 7)

    , IT , IT

    , , SNS(Social Network System), , Big Data , , , , , , ,

    Accenture 2020 2013 25%

    6) McAuley(2014), An economic industry composed of companies that use technology to make financial systems more efficient, Wharton FinTec Club

    7) , KB, 2014

  • 834.

    .

    (Fintech) IT , IT

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    IT(,

    , , )

    PayPal

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    ( ) -

  • 84 14 IT ,

    IT ,

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    : IDC, Our Mobile Planet - 2011 1,059 2017 7,210

    6 7 []

    : (2015)

    2015() 17%,

    37% 54% , , ATM,

  • 854.

    .

    [] : 2008-2015()

    : , ,

    , 2008 4

    ( 6,700 )

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    -

    ( )

    - 2009~2012 2006~7 58% 8)

  • 86 14 IT ,

    IT ,

    [] ROA, ROE

    : Bloomberg 2013 ROA() 0.37%, ROE()

    4.91% MSCI ROA, ROE 9)

    ,

    - , 2008

    IT

    - 2013 65% , 27% IT , - , ,

    - ,

    (, 2015)

    8) (2014), , 9) (2015), , KIF 24 3

  • 874.

    .

    []

    : Bain & Company(2013) , IT

    - 30% ,

    IT - IT ,

    , - Accenture , 0% IT

    2020 10% [] IT

    : Gatner(2013)

  • 88 14 IT ,

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    : IT ( ) IT ,

  • 894.

    .

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    Barclays 5 Santander 1 BBVA 1 UBS

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    , - , SNS, Big Data

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    Google Case: , , Apple

    Tesco Case:

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    , ,

    , 4

  • 90 14 IT ,

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    []

    : : Ernest & Young

  • 914.

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  • 92 14 IT ,

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    , (node)

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    , P2P(Pear to Pear) Lending()

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  • 934.

    .

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    , ,

  • 94 14 IT ,

    IT ,

    - , (P2P) () - , ,

    : ,

    ,

    (Amazon) (80 : 20)

    20 : 80 80 - (80 : 20): 20% 80%

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    ( )

    - / , - ,

    , ( , , )

  • 954.

    .

    [] :

  • 96 14 IT ,

    IT ,

    . 1.

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    5 3

    , 2008 9 2,000 2013 29 7,000 5 3

    2014 5, 800 , 2018 8

    []

    : Accenture, CB insights

    , , fraud , 2013 42%, 38.7%,

    35%, 31.2%, 27.9% 5 compliance 42%, 40.8%,

    36.3%, 35%, 29.3%

  • 974.

    .

    []

    : American Banker

    IPO (OnDeck) 2014 12 17

    8 7 IPO , 20 - 40% 2 - 2007 7 17 ,

    2014 1~9 1 760 P2P() (Lending Club) 2014 12 11 8 7

    IPO , 90 - 56%

    (2)

    IT , , , IT ,

  • 98 14 IT ,

    IT ,

    [] IT

    :

    IT 10) IT - (eBay) (PayPal) - 2013 66 18% - 2008 20% 2013 1.4 IT ,

    - (MMF) 9 8, 83 - 50% - M-(M-Pesa)

    73% 80% , 4 300

    IT 2020 30%

    - IT

    10) IT , KDB, 2014

  • 994.

    .

    [] IT

    : ,

    - IT - , ( SNS

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  • 100 14 IT ,

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    :

    FinTech Innovation Lab ,

    []

    : ,

  • 1014.

    .

    2.

    (1)

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    , , [] IT

    (98) (02) My Cash (12)

    OS

    (11.8) (13.5) , (14)

    OS

    (12) , NFC (14.10)

    (07) (14.0)

    (14.8)

    SNS (14.4), EU (), ()

    (14.4): (2014)

    IT Accenture 2020 2013 25%

    (fragmented)

  • 102 14 IT ,

    IT ,

    []

    : Accenture,

    FinTech Innovation Lab - 15

    * 2010 ,

    12 , 14 - - Lab 13~15 , () ,

    7~8 - 3

    , ,

    - FinTech Innovation Lab 18 7,600 , 150 (2014 )

    - BBVA Sberbank 1 2014 8 50

    - 10~20 Citi Ventures 2014 7

  • 1034.

    .

    (2)

    IT 1995 10

    - ,

    IT

    (Money Service Business: MSB) , , , 11)

    - MSB ,

    -

    * Currency dealer or exchanger, check casher, issuer of travelers check, money order or stored value / money transmitter/ U.S. Postal Service

    - 1 1000 MSB - MSB , FinCEN(Financial Crimes

    Enforcement Network) BSA(Bank Secrecy Act) E-Filing System

    11) , , 2014

  • 104 14 IT ,

    IT ,

    []

    : FRB of Boston(2014.9)

    : ,

    ,

    - (Negative) ( )

    , (No action letter) 12)

    - , , ,

    , , ,

    12) , , LG, 2014.12.02

  • 1054.

    .

    '' - ,

    API , API - Yodlee API Paypal - () ,

    (API) -

    (JOBS) CROWDFUND Act Jump-Start Our Business

    Start-Ups Act (JOBS Act) 2012 3 27 , 2012 4 5

    FundersClub, AngelList

    - FundersClub (Investment Committee) (Panel) , 5% , (, 2013)

    - AngelList SNS 2012 9

    - 100 20 , (, 2013)

  • 106 14 IT ,

    IT ,

    (JOBS) , 10

    (emerging growth company)

    - 5 - (SEC) 500 2,000

    - 5 5 ,

    - 1 2

    - 1 SEC - ()

    -

    SEC (SEC ) 2013 10 23

    , , - 10 2,000

    5% , 10 10% 10

    , , , SEC (, 2013)

  • 1074.

    .

    3.

    (1)

    , ,

    2013 2 6500 , 2008

    8 , 2008 74% 13) 100 - 81 , 19- ,

    38 , 10 ,

    22 , 6 - , , ,

    (: )

    42 , 40, 2

    - , , , , , , (, IBM )

    , P2P , , , , P2P 5 , 8 , 7 , 5

    13) Landscaping UK Fintech, Ernst & Young LLP, UK Trade & Investment, 2012

  • 108 14 IT ,

    IT ,

    ---- ,

    , ,

    - , ,

    , - 18 - , 50

    , - , ,

    Techstars, Startup boot camp, Level39

    -

    []

    :

  • 1094.

    .

    Innovation Lab

    HSBC 2014 5 2 , Barclays 5 Barclays Accelerator

    LMRKT, Bloom, Estimize, Toopher

    [] LMRKT - . counter-party risk Bloom -

    Estimize - buy-sell , . Toopher - ,

    TransferWise- 2011 (P2P ) - 200% ,

    (SequoiaCapital) 50 10 (1 )

    Santander- ,

    2015 Tesco- , ,

  • 110 14 IT ,

    IT ,

    (2)

    , (IT)

    - ,

    -

    (2012, ) - (Financial Conduct Authority: FCA) (Innovation

    Hub) (2014.10.28, ) -

    (2014.8.6) 2008~2013 ( )

    (51%) (23%)

    - 42 P2P - (FCA)

    - FCA , (Innovate)

    , , FCA

    (Enterprise Investment Scheme: EIS)- , . (Seed Enterprise Investment Scheme: SEIS)- 45% , 10,000 ,

    2,750

  • 1114.

    .

    - 50% (100,000 )- SEIS * 25 , 200,000 - Enterpreneurss Relief (ER)- 10% (: 18%~28%)- R&D , ,

    , , P2P

    []

    - : - :

    - : / . (~2025) - (business bank) . ( )

    P2P

    - ( ) - , , , (challenger banks)

    - , : (2015)

    - / , ,

    / , ,

  • 112 14 IT ,

    IT ,

    ,

    --

    []

    : BIS(2014a),

    4.

    (1)

    P2P - 650 , 3 48%,

    69% (70%) , (8%)

    - - IT P2P 2009 9 P2P

    2012 200 2013 800 4 , 2014 2 1,540

  • 1134.

    .

    - P2P 2014 12 322 ,

    [] P2P

    :

    ,

    - 4

    ,

    IT - 2004 2007

    ,

    - 2013 MMF , 2015

    5

    - GDP 60% 75%

  • 114 14 IT ,

    IT ,

    -

    []

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    MMF:

    (2)

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    , ( )

    14) IT _ , , 2014

  • 1154.

    .

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    - PC 5 4,000 (888 ) 50%

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    IT

    - ,

    ,

    - ,

    () ( 3%)

    - ( , ) ,

    - ( ) , 1 5~6% 2

    - 2

  • 116 14 IT ,

    IT ,

    IT IT

    [] IT

    : KOTRA , ,

    , ,

    , ,

    - ,

    (Zhong An Online) - 19.9% ,

    15%, Ctrip 5% - e-commerce ,

    , , , IT

    , IT

  • 1174.

    .

    [] vs.

    : KOTRA

    (3)

    (Payment

    Service Permit) -

    * online payment / issuance and acceptance of prepaid cards / bill collection via bankcards

    / other payment services determined by the PBOC- Peoples Bank of China(PBOC) ,

    5 ,

    * RMB 10, RMB 3000

    - , PBOC , PBOC 50% , ,

  • 118 14 IT ,

    IT ,

    5.

    (1)

    - DLJ SFG ('03),

    ('04), Edy ('09), eBank ('10)- ' '

    ('14.8) SEVEN&Holdings- SEVEN&Holdings ATM

    24 []

    : KOTRA

    (Jibun Bank)- UFJ 2008

    KDDI

  • 1194.

    .

    Coiney- Coiney , MoneyLook / Kakeibon-

    Zaim-

    P2P P2P

    (Money Lending Business Act) (legal entity)

    -

    - P2P

    AQUSH - AQUSH

    - 2 ,

    * 1 2

    , 2 1

    P2P 2009 12 $14.3mn 20%

    - 5750, 3750, ROI 7.64%, 36 ROI 6.6%

  • 120 14 IT ,

    IT ,

    (2)

    150

    10,000 12,000 . Direct loan 2 (3billion, 10% )

    ()- BNP 2013 ,

    , ()- 10 25

    ,

    M-Pesa- 2007 - - , , , 1 2

    6 6 - - -

  • 1214.

    .

    []

    * * * * ,

    * * Innovation Fintech* *

    * , 8%* * * ,

  • 122 14 IT ,

    IT ,

    . 1.

    (1)

    18

    []

    , , , , , SC, -

    , , , , , -

    , , ,

    - 2009~2012 2006~7 58% 15)

    - 2013 ROA() 0.37%, ROE() 4.91% MSCI ROA, ROE 16)

    (WEF) 80 - 2007 11

    2014 26 10 - 80, 82, 86 - 122, 120, 107

    15) (2014), , 16) (2015), , KIF 24 3

  • 1234.

    .

    []

    : []

    : (WEF)

  • 124 14 IT ,

    IT ,

    (2) ,

    IT - 1980 PC - 1990 PC PC (1991) - 2000 (1999) - 2010 (2009)

    [] IT

    : KT (Wifi) ,

    2010

    - '1 ' , 59.6% (2014 3/4 )

  • 1254.

    .

    []

    : (2014) , 10 X,

    [] 10

    : IDC(2014) IDC 2014 100

    - 1 IT '

    (FIS)' 100

  • 126 14 IT ,

    IT ,

    - , 10 , , IT

    IT

    2002 2

    17)- 2, 3 1

    1000 , , IT

    - ,

    - 2008

    , - (1000)

    * 250

    ( )

    - , - 4% 2005

    , CVC() ( )

    17) , ? 2002 , 2015.2.17. http://news.mt.co.kr/mtview.php?no=2015021610405958230&type=1&MLA

  • 1274.

    .

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    - 2014 12 11 8 7 IPO , 90

    IT ,

    - , ,

    IT, 2002 SKT IT

    , 2014 7 X,

    ,

    PG(Payment Gateway) - KG, , , P2P : 2007 - , , : : 'TOSS' NFC: (NFC) : (14) : , 12 2

    230 , 1300 100

  • 128 14 IT ,

    IT ,

    (3)

    : IT ,

    - , ,

    - , - 4%

    ( )

    -

    , 2001 14 12 , 201

    - (IT ) ( 2015.1.27. IT IT )

    - 1

    - , , PG()

    (Positive) ( )

    - ,

  • 1294.

    .

    - 10 ,

    :

    []

    : (2014.6) -

    []

    : (2013.5), (2009.7)

    : 10 X

  • 130 14 IT ,

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    []

    : (2014)

    -

    - , 1,000

    :

    ,

    /

  • 1314.

    .

    []

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    ,

    , , , 2014 ,

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    , (14.11)- , , * (35,14.12.12.) : (9), (16), (5

    ), (3), (2) IT (2015.01.27)

  • 132 14 IT ,

    IT ,

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    : IT (2015.01.27)- 2015 1 27

    IT

    - - (2 ) 2

    -

    - ICT

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  • 1334.

    .

    (2015.02.17.) - (

    ) ,

    - -

    - 15 2 1 1 KG

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    2015 1 27

    (Task Force) ,

    1) 2) 3)

    4)

    . , .

  • 134 14 IT ,

    IT ,

    . 1. :

    (1)

    2000 (

    )

    1998 , ( )

    - 2002 1.57 200 26

    - , , 14 1500

    2005 , CVC() ( )

    PG(Pay Gate), OTT(IT ), , , (,2014)

    - PG: , , - OTT(IT): , , , IT

    , - : ,

  • 1354.

    .

    - : (NFC)

    - (): BM, ,

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    : (, 2014) (), (),

    , , , ,

  • 136 14 IT ,

    IT ,

    []

    : (2014)

    []

    : IBK , , ,

  • 1374.

    .

    Stripe, Venmo, Square

    - Stripe: - Venmo: - Square: POS

    []

    : , , ,

    - , ()

    P2P () - , , / - ( ) - , , ,

    , ,

    ,

  • 138 14 IT ,

    IT ,

    []

    : (2013), , 51

    / TransferWise: P2P 1/10 -

    - Weswap: P2P , 4% AZIMO: 1 CoinBase: : / ,

    2011 1,059 2017 7,210

    6 7

  • 1394.

    .

    - 2013 1 1 1,270 2014 2 3 1,930 1 283% (20, 30 PC )

    []

    : (2014)

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    , X

    ,

    IT , - ():

    (14)- (): ,

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  • 140 14 IT ,

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    ,

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  • 1414.

    .

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  • 142 14 IT ,

    IT ,

    - GE 1980 85% , 75%

    (Product-Service System: PSS)

    - ()

    PSS PSS

    [] (Product-Service System)

    : (2010)

  • 1434.

    .

    2. : P2P

    (1) P2P

    P2P P2P P2P

    (peer-to-peer) (, 2012)

    (node) (node)

    - , P2P(Pear to Pear) Lending()

    [] P2P

    : (2012. 02. 22) P2P P2B

  • 144 14 IT ,

    IT ,

    - 2006 2 P2P Prosper Lending Club , OnDeck

    [] P2P

    P2P

    [] P2P

    : P2P , , 28

    P2P - 2010 3 P2P 2013 3 34 10

  • 1454.

    .

    - P2P 2016 640 , 2025 10,000

    (2) P2P

    P2P 2006 2, P2P Prosper P2P

    - Lending Club

    2008 P2P

    -

    2008, Securities and Exchange Commission(SEC) P2P

    Prosper Lending Club SEC Prosper Lending Club

    (Notes) Folio Investing Note Trading

    - Lending Club

    P2P 2007 6 P2P

    2009 9 2014 11 1540

    - P2P 2009 3000 2012 9 4000

    P2P (Hu Wei, 2013)

  • 146 14 IT ,

    IT ,

    - 2013 9 , 6 1 2,900

    P2P (KIEP , 2014)

    2013 P2P

    - 2013 4 58 - 2013 11 P2P (Hu

    Wei, 2013)- 2013 12 10

    P2P P2P

    - 2014 1 3 (107 P2P

    P2P Zopa 2005 2, P2P

    5 2010 8 Funding Circle P2B - Zopa

    2010 9, RateSetter (Provision Fund)

    P2P 2013 Assetz Capital 1.5m

    P2P P2P 2007 5

    (Money Auction) , (P2B)

  • 1474.

    .

    []

    : :

    P2P 2007 P2P

    P2P 0.887% P2P

    2007, Maneo, Inc. Exchange Corporation K.K.(ExCo) P2P Maneo, Inc Maneo 2008

    - Maneo P2P P2B(peer to business)

    2009, Exchange Corporation AQUSH - AQUSH P2P ,

    - Lending Club SBI 2008 SBI Social Lending Co.,

    Ltd 2011 Crowdcredit, Inc. 2013 Crowd Bank 4 P2P

    Crowdcredit 2014 5 P2P - Crowd Bank , ,

    Crowdcredit, Inc. P2P

  • 148 14 IT ,

    IT ,

    (3) P2P :

    ,

    [] P2P

    P2P P2P

  • 1494.

    .

    (4) P2P

    P2P P2P - P2P

    2008, (SEC) Notes Securities Act of 1933

    Notes - Prosper Lending Club Zopa

    SEC 3 - 1) SEC - 2) Notes SEC - 3) (prospectus) SEC EDGAR(Electronic Data-Gathering, Analysis, and Retrieval)

    - Notes

    P2P P2P Financial Conduct Authority P2P

    , (, 2012) Financial Service Compensation Scheme(FSCS)

    , P2P Finance Association

    Financial Conduct Authority 2014 4 P2P

    P2P P2P

    (Money Lending Business Act) (legal entity)

  • 150 14 IT ,

    IT ,

    P2P

    P2P P2P

    - 2015 2, P2P 8%

    (5) P2P P2B

    OnDeck: P2B 2007 (OnDeck) 7 17

    , 2014 1~9 1 760

    (OnDeck) 2014 12 17 8 7 IPO , 20

    []

    : OnDeck

  • 1514.

    .

    10

    - , , SNS - 500 2 5000 18 - 1. 1 - 2. $100,000 - 3. 500 24 - 1. 3 - 2. $100,000 - 3. - 4.

    Lending Club: P2P 2007 P2P() (Lending Club) 2014 12 11

    8 7 IPO , 90 Lending Club $6,205,366,548(2014 9 30 )

    $595,817,848(2014 9 30 ) 5.6% 35.8% 1.5%

    10% Lending Club - (borrower) Lending Club -

    (10% ) -

    (Investor, lender) Note

  • 152 14 IT ,

    IT ,

    - Note $2,500 100 Note

    1% - (A) ,

    (G) []

    : Lending Club

    - A : 4.74%, B : 6.94%, C : 7.98%,

    D : 7.89%, E : 8.82%, F+G : 8.32%

    (2014 4) 3 12.07%, 5 16.92% 14.09%

    Lending Club - 1. US - 2. 18 - 3. - 4. - 5. US social security number - 6. US Lending Club - 1. 16.9% ( )

  • 1534.

    .

    - 2. 15.8 - 3. $73,157 - 4. : $14,182

    Zopa: P2P 2005 P2P - CIFAS - : 729m - : 45m - 49,000 57,000 - 80,000 - : 7,500- : 5%- : 2010 0.25% - Safeguard : 6,930,395 - 1000 25,000 1 5 - Zopa lending - - - - Safeguard - 1% - 1. 20 - 2. 3 - 3. 12,000 (lender) - Zopa

  • 154 14 IT ,

    IT ,

    - 1% (, )

    : Safeguard -

    ( 6,930,395.84 ) - Safeguard (FSCS)

    P2PS Limited - 1, Zopa - 2. 4 Safeguard

    - 3. Safeguard P2PS

    * Safeguard , (

    ) Safeguard

    - - - 2015 1 5 5.1%, 3 4.0% - 1% - , ,

    [] , ,

    i= 45 ii= iii=

    : Zopa

  • 1554.

    .

    3.

    (1)

    (node)

    (node) 2000

    (social funding) , ( ), ,

    SNS , () (Donation), (Reward), (Lending), (Equity)

    - (reward)

    - []

  • 156 14 IT ,

    IT ,

    - 2013 51 2012 81%

    - 2025 500 - 2025 2 1000

    ,

    , ,

    - 2010 crowdcube.com , 2011 symbid.com

    2012 30% 1 15

    -

    2006 2007 , P2P(peer-

    to-peer) - 2007 , 2010 , ,

  • 1574.

    .

    , 2013 31 ,

    - 2, 4, 3, 22[]

    , ()

    - 2013 (opentrade.co.kr) , 49

    2013 9

    , 2012

    177, 23, 17 ( 2012, 2013)

    - P2P 300 (, 2013)

  • 158 14 IT ,

    IT ,

    ,

    - 2010 2012 12.6%, 15.3%, 11.7% , 28% (, 2013)

    2012 913 , 129, 29, 22, 10 (, 2013)

    2011 7 2012 24 300% (, 2013)

    530 , 8,000 (, 2013)

    (Direct Public Offering: DPO) (Initial Public Offering: IPO) , ( , )

    - 2013 , 31 2 - 2 : ,

  • 1594.

    .

    (2)

    ()2011 9 14

    11 12 , 2012 3 JOBS (, 2013)

    - 2012 4 5 JOBS ()2008

    (Decreto Crescita) - - 2013 7

    () (the Financial Service

    Authority, FSA) -

    - 2014 3 () 2013 5

    , 2013 6

    2

  • 160 14 IT ,

    IT ,

    (3) (crowdcube.com) 18) - () ,

    - ,

    - 10 - FOC(Financial Ombudsman Service)

    , FSCS(Financial Services Compensation Scheme)

    - 1 , 15

    - (all or nothing)

    -

    - - 5% - 2013 11 5 ,

    1 - 83 1 6 (FSA 40

    ) Seedrs(seedrs.com) - Seedrs 2012 7 FCA(Financial Conduct Authority) ,

    Seedrs (, 2013)

    - , SEIS(Seed Enterprise Investment Scheme) 9 21 100 (, 2013)

    18) (2013)

  • 1614.

    .

    2012 11 Bank-to-the-Future (, 22 15)

    4.

    (1)

    ,

    , , , ~ , , ,

    - , (,

    ) ,

    IT

  • 162 14 IT ,

    IT ,

    []

    : IDC, Mckinsey&Company, KB

    []

    - SNS ,

    - ,

  • 1634.

    .

    (2)

    , , , ,

    . (BoA) SNS

    - 1) (SNS)

    2) , ,

    IBM '(Watson)'

    -

    JP: , (PB),

    (ATM)

    - ATM .

    0.1%

    - , ,

    -

  • 164 14 IT ,

    IT ,

    , , (CRM),

    -

    []

    :

    , , : (code 9) - CLO

    - , ,

    : , ,

    - , 20

    , 3 - ,

    : , VOC /

    - VOC , / , /

    /

  • 1654.

    .

    (3) ,

    / ,

    - 1 - Cloud Margin: / - (): DNA ,

    - : , SNS,

    - KD Nuggets: ,

    : 2011 , B2B

    - B2B B2C , , - , , SNS

    - 0.9% 2% []

    : (2013.7), KB

  • 166 14 IT ,

    IT ,

    Borro: - , , , , - , Borro

    , , Kreditech: - 15000 - Kredito24 Zaimo 15 , ,

    ATM Prosper: P2P - , ,

    - , ,

    Affirm: , - , - DB, SNS, (ALESS)

    ,

    (4)

    , Kensho.com , /IB - - ,

    14 1500 Yodlee , ,

  • 1674.

    .

    - 12500 , Yodlee Financial Cloud FinApps Saas

    - , Yodlee ,

    Platfora: , , - , ConWeaver(conweaver.de): - , , Quasol: , Infodyn(infodyn.de): (

    ) 360 - .

    Seconds Market - , , MBS, , CDO, ,

    , Markit CDS

    , DB, // ,

    : - ,

    - eToro , ,

  • 168 14 IT ,

    IT ,

    (5)

    , , ,

    / ,

    , () ( )

    []

    , ,

    / , SNS ,

    - ( )- , SNS ,

  • 1694.

    .

    - (, )

    , , , upsell

    / , , ,

    , ( ) ,

    , , , ,

    (FDS), , ,

    , , , ,

    : , - - , /

    - ,

    , -

    25% : , , ,

  • 170 14 IT ,

    IT ,

    : , ,

    - (SNS), (GPS)

    []

    User-based Insurance; - '' ,

    , 30%

    - ''

    ' (UBI)'

    - KT UBI

  • 1714.

    .

    []

    :

    (6)

    2000 , , ,

    , IT ,

    , , tool,

    mint.com 2006 , 2000 , ,

    - , ,

  • 172 14 IT ,

    IT ,

    []

    , ,

    Mint.com

    - , 5~1 , 1

    0.25% - , - Learnvest(learnvest.com) (assetdiary.com)

    - ,

    Motif Investing 30 /

  • 1734.

    .

    - . ,

    - (Charles Schwab) 2 3000 ,

    15000 , (wealth-management)

    [] (Robo-Adviser)

    :

    : , (Covestor), (Future Advisor),

    (Motif Investing), (Wealthfront)

    (Betterment) - 5 19)- 10 , Wealthfront 1000,

    ,

    19) , 2014.

  • 174 14 IT ,

    IT ,

    - 14000 ETF , ,

    - 0.25% 2 10

    : (FlexScore), (Financial Guard), (Jemstep),

    (LearnVest), (SigFig) , - Merrill Lynch Merrill Edge , 5

    ~25 - , 1500

    / UBS 12 8 Wealth Advice Center , 80

    10~25

    : IT PB ,

    - , PB (In View) - - , ,

    , , , , ,

  • 1754.

    .

    : Vanguard[] Vanguard Personal Services

    : Vanguard, Vanguard ,

    , , - 5 13 Vanguard

    Personal Advisor Services , 13 7.6

    , , ,

  • 176 14 IT ,

    IT ,

    5.

    (1)

    , ,

    -------

    - 2004 (), 2007 (), 2013 (

    ), (), 2014 ()

    (Rakuten) - -, -, , ,

    , , , , , , []

    : ,

  • 1774.

    .

    - + , ,

    OS () , , ,

    SNS

    [] SNS ( )

    (2)

  • 178 14 IT ,

    IT ,

    , , ,

    []

    : (, 2014)

    - : - : , - : , - -:

  • 1794.

    .

    , , ATM,

    20)-

    ,

    - ( )

    - , ,

    - ,

    POS -

    - , ,

    20) : , , 2014

  • 180 14 IT ,

    IT ,

    []

    : (, 2014) - (, )

    , []

    : (, 2014)

  • 1814.

    .

    6. ()

    (1) ()

    / () ,

    1995 10

    21)

    []

    : (2015)-

    -

    - - lock-in

    21) (2015), , , 2015.1.27.

  • 182 14 IT ,

    IT ,

    1990

    - 1995 10 SFNB(Security First Network Bank) 30

    []

    : FDIS, (2015)

    2000 10

    - (60%), (10%), (10%)

    Japan Net Bank

  • 1834.

    .

    - UFJ 2008 KDDI (Jibun Bank)

    []

    : (JBA), (2015)

    IT

    - GDP 60%, 75% ,

    WeBank SNS Tencent 30% , 2015 3

  • 184 14 IT ,

    IT ,

    IT

    - , ,

    - , ,

    - , ,

    (2) ()

    , P2P

    , , - 1

    ,

    []

    :

  • 1854.

    .

    [] vs.

    - , - 4%

    IT ,

    , , ,

    , , , , , , M&A

  • 186 14 IT ,

    IT ,

    []

    - 1) , ,

    , - 2) , ,

    [] Ali Small

    : A.T. Kerarney, (2015.1)

  • 1874.

    .

    7.

    (1) :

    -

    ,

    ,

    . .

    (BIS) (Basel Committee on Banking Super vision) 2001

    1 BIS (Basel)

    ,

    - One size fits all approach to e-banking risk management issues may not be appropriate.

    -

  • 188 14 IT ,

    IT ,

    - The bank must determine which authentication methods to use based on managements assessment of the risk posed by the e-banking system.

    - , ,

    - PIN, OTP, , , , , FDS

    2001 7 (UNCITRAL) (Principle

    of media-neutrality) (functionale quivalents) (Model Law on Electronic Signature) , (, 2012)

    -

    1999 12, (EU Electronic Signatures Directive)

    - EU (voluntary accreditation) (best practice)

    - , ,

  • 1894.

    .

    -

    (one size fits all) , (must determine)

    : - ,

    -

    - 2011 557 , 5% , 5%

    7% , ,

    ,

    [] :

  • 190 14 IT ,

    IT ,

    :

    , ,

    ,

    - ,

    ,

    , -

    ,

    (2) :

    - (), ,

    -

  • 1914.

    .

    []

    : (www.kaspersky.kr)

    - , ,

    ,

    - ( ) (; authenticate)

    - (one click), (PayPal)

    [] (PG)

    : , (2014.11.12)

  • 192 14 IT ,

    IT ,

    FDS(Fraud Detection System, )

    - FDS (IP) ,

    FDS

    , 22)

    - - - - ,

    [] FDS

    :

    22) (2011),

  • 1934.

    .

    (3) :

    : , X

    ,

    X EXE

    - HTML5

    - Plugin

    : OTP - Bank of America(BOA) US Bank IS

    Sitekey ID Shield , BOA SMS OTP OTP SafePass , Citi Bank Secure Authorization Code 2-Factor-Authentication

  • 194 14 IT ,

    IT ,

    - Barclays Bank Royal Bank of Scotland ID OTP 2-Factor-Authentication (, 2014)

    ID/PW, , OTP, SMS (ChipTAN, BestSign, OTP )

    , (ChipTAN, BestSign, OTP )

    * PC , ,

    * , ,

    []

    : NIST ,

    OTP

    (Trade-off)

  • 1954.

    .

    : (Wallet)

    - Google Google Wallet - T-Mobile ATM - Walmart American Express

    - ,

    , X

    - OS

    : OTP OTP

    [] OTP

    :

  • 196 14 IT ,

    IT ,

    . 1.

    (1) :

    WEF() 144 80

    86 - 100 , ,

    , X

    - 2

    9 , startup

    - (, )

    ,

    23)- ' '

    " " ,

    23) , " ", 2014.12.16., http://www.etoday.co.kr/news/section/newsview.php?idxno=1039168

  • 1974.

    .

    80

    -

    - "

    " 24) - 2011 4 ,

    - , 2014 - ,

    ( , )

    ,

    - (IT) , , IT 25)

    ,

    - , - 300

    24) , , '' , 2014.12.29. http://www.asiae.co.kr/news/view.htm?idxno=2014122718254191772

    25) , , , 2014.12.16., http://www.mediatoday.co.kr/news/articleView.html?idxno=120684

  • 198 14 IT ,

    IT ,

    -

    , - 300

    ,

    - , 1) 2) 3) ,

    -

    , (?)

    -

    2009 , IT IT

    - (Pay Gate) BIS - (one

    size fits all) , , , , , FDS (must determine)

  • 1994.

    .

    , ,

    2014 2 1) 2)

    - , FDS

    2014 10 , 12 ' " " , " ,

    (2)

    , IT IT

    ,

    - 366

    -

    -

    (2015.1.27. )

  • 200 14 IT ,

    IT ,

    ,

    (Learning by Doing) ,

    - (PG: Pay Gate) 400

    , ,

    , , IT

    - , , , , , , IT

    - , HSBC ,

    , , , ,

    , , ,

    -

    , (PSS: product service system)

    ,

    (Task Force)

  • 2014.

    .

    ,

    1) 2) 3) 4)

    - 1 27

    -

    - PCI-DSS26) - ,

    - ,

    300 , 300

    - 500 , 35

    - 1

    - 3

    26) (Payment Card Industry Data Security Standard: PCI-DSS)

  • 202 14 IT ,

    IT ,

    - PCI-DSS( )

    ,

    - ,

    -

    (3) 1.27

    , 2015 127 IT - 1) 2)

    3) -

    , []

    , ,

  • 2034.

    .

    - ( )

    1) , 2) , 3) X , 4) , 5)

    ,

    ,

    []

  • 204 14 IT ,

    IT ,

    []

    []

    [] P2P

  • 2054.

    .

    [] /

    2. []

    : (2015)

  • 206 14 IT ,

    IT ,

    PG

    (, PG ) ,

    - , 2006. 4. 28. 2007. 1. 1. 1996 PG(Payment Gateway) 2000 300 , 3~4

    - , PG , , ISP

    - PG . PG Square, Venmo, Stripe , ,

    (PG) - 50.6%

    , 19.6%, 17.0%, 12.4% , , ( ) PG 27).

    - 2 5 PG 28).

    27) , (41%), (28%) (7%), (5%), (4%), (3%)(, 2014 )

    28) PG .

  • 2074.

    .

    - PG ,

    - PG PG

    - PG , , PG

    - PG ( , , PG (UI/UX) . PG . )

    - 6 2 ()

    - , , (CVC) ,

    P2P ( ) () , (

    ) 9 7 ( 9 . ) 3 2

    - 2013. 6. ( ). ()

  • 208 14 IT ,

    IT ,

    - , 1,000 , 500 1 , , ,

    - , ,

    - 119 1 120 1 2 ( ) 10 ( )

    -

    - .( , )

    P2P , ( ), ( ), ,

    - , ,

    -

    - 52 ( ) ( )

    - , 100 50

  • 2094.

    .

    - P2P

    - , 62 (, , ), 7 , ,

    - P2P P2P (BM)

    , P2P

    - ,

    - . .

    6 ,

    startup -

    ,

    -

    ,

    - 2,300 10

  • 210 14 IT ,

    IT ,

    - .

    - , 142 1 2

    - 145 1 , .

    - 2 ( )

    ,

    , , - ,

    ,

    - 2 1 1 () (P2P )

    - 15 1 2

    - (BM) , 2 1 , , , ,

  • 2114.

    .

    -

    - 3 1 16 , , , ,

    - startup ,

    - Bitcoin , ,

    - Transferwise

    3.

    []

  • 212 14 IT ,

    IT ,

    (1)- - , PG

    - (

    ) -

    - ( ) (

    )

    []

    (2)-

    - startup ( )

    -

    ,

    startup ,

  • 2134.

    .

    (3)-

    () -

    , 29)

    [] ()

    (4)-P2P 30) ,

    ,

    29) 2 1 , 22 1

    30) P2P 8

  • 214 14 IT ,

    IT ,

    - P2P , P2P

    - P2P , P2P

    - P2P

    P2P

    - P2P

    -

    - ( )

    [] P2P

  • 2154.

    .

    (5)-

    , 8

    - startup ( )

    - , , ( )

    ,

    - startup

    -

    (6)-

    . ,

    , , 1) 2)

    , IT

  • 216 14 IT ,

    IT ,

    . 1.

    (1)

    P2P , , P2P

    []

    / , / , ,

    - , ,

  • 2174.

    .

    -

    , 3 .

    - Nvestly( ) ,

    - , ,

    - ,

    - []

  • 218 14 IT ,

    IT ,

    : , IT

    , IT

    []

    ,

    - , . ,

    -

    , ,

    - IT

    ,

  • 2194.

    .

    -

    : ,

    - 2020 30%

    []

    : (2015)

    , ,

    - , 20% 80% niche market ,

    ,

    - P2P(peer to peer: )

  • 220 14 IT ,

    IT ,

    - , , , , ,

    - ( , ,

    , )

    P2P IB +

    ,

    , ,

    (2)

    ,

    -

    , IT IT

    ,

  • 2214.

    .

    - -

    -

    ,

    (Learning by Doing) ,

    - (PG: Pay Gate) 400

    , ,

    , ,

    , , IT

    - , , , , , , IT

    - ,

    , , , ,

    , , ,

    -

  • 222 14 IT ,

    IT ,

    ,

    2.

    (1)

    , , ,

    ,

    - (long tail) -

    80:20 , ()

    []

  • 2234.

    .

    ,

    P2P(peer to peer: )

    ,

    -

    - , ,

    -

    , ,

    -

    , , , , , , ,

    - IT , IT

    ,

    ,

    - ,

  • 224 14 IT ,

    IT ,

    ,

    -

    -

    , IT

    ,

    ,

    (2)

    ,

    - 4

    , -

    ,

  • 2254.

    .

    ,

    (Big Brother)

    ,

    - , - , IT

    ( 8% )

    ,

    - 2004 2007 ,

    - 2013 MMF , 2015

    ,

    IT - , ,

    , - ,

  • 226 14 IT ,

    IT ,

    - - ,

    - ,

    - 3

    ( ) (

    )

    -

    - 3

    -

    (3)

    -IT -IT ,

    ,

  • 2274.

    .

    - Wells Fargo 50

    - Citi 2014 7 - , -

    ,

    IT ,

    ,

    IT ,

    ( ,

    ) , ,

    - , , - ,

    -

    - / .

  • 228 14 IT ,

    IT ,

    []

    (4)

    ,

    ,

    ,

    ,

  • 2294.

    .

    []

    : , ,

    , ,

    - 3.0

    , 3

    () ()

    ,

  • 230 14 IT ,

    IT ,

    []

    (5)

    - - ,

    ,

    ,

    ,

    ,

  • 2314.

    .

    -

    ,

    -

    , - ,

    IT ,

    IT , IT

    IT IT

    -

    - , ,

    ,

  • 232 14 IT ,

    IT ,

    -

    / , ,

    ,

    (6)

    // 4

    // []

    /

    ,

    , , M&A ,

    , , -

    ,

    ,

  • 2334.

    .

    startup Fintech BootCamp, FinTech Innovation Lab

    - Partnership Fund Accenture

    - American Express, Bank of America, Barclays, Citigroup, Credit Suisse, UBS Plug&Play Lending Club IPO

    - startup

    ( )- .

    10 . M&A - IPO

    startup Longtail: , - , , mint.com , ,

    - (Kabbage)

    7 - Wealthfront 10,000

    , 0.25% M&A , ( Duedile)

    - ,

    ?

  • 234 14 IT ,

    IT ,

    - , ,

    O2O

    - (Klarna) ,

    SW

    - 0 (margin trading)

    - - 500 ,

    -

    ( )- FTA

  • 2354.

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