it430 solved mcqs - ningapi.ning.com/.../it430solvedmcqs.pdf · it430 solved mcqs ... primary...

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IT430 Solved MCQs By http://vustudents.ning.com Do you think that ʺwww.vu.edu.pk ʺ can be considered as universityʹs advertisement website? Select correct option: Yes No Characterization and Clustering belong to which of the following types of Data Mining? Select correct option: Predictive Selective Descriptive Additive Reference: (Page # 141) Traditionally Marketer use the market segmentation(s) like Select correct option: http://vustudents.ning.com 1 Geographic Segmentation Demographic Segmentation

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Page 1: IT430 Solved MCQs - Ningapi.ning.com/.../IT430SolvedMCQs.pdf · IT430 Solved MCQs ... Primary objective of supply chain is to help each company to meet needs ... Pure green color

 IT430 Solved MCQs 

By http://vustudents.ning.com 

 

 Do you think that ʺwww.vu.edu.pkʺ can be considered as universityʹs advertisement website? Select correct option: Yes No 

 

 Characterization and Clustering belong to which of the following types of Data Mining? Select correct option: Predictive Selective Descriptive Additive 

Reference: 

(Page # 141) 

 

 Traditionally Marketer use the market segmentation(s) like Select correct option:  

http://vustudents.ning.com 1

Geo‐graphic Segmentation Demographic Segmentation 

Page 2: IT430 Solved MCQs - Ningapi.ning.com/.../IT430SolvedMCQs.pdf · IT430 Solved MCQs ... Primary objective of supply chain is to help each company to meet needs ... Pure green color

Psychographic Segmentation All of the above 

  Reference: 

(Page # 131) 

 

 

 Advertising Subscription Mixed Revenue Model includes Select correct option: Online journals Sports information services Business week online All of the above 

   

 OLAP stands for……………  Select correct option:   Online Analytical Program  Online Analytical Processing  Online Application Program  Online Analysis Performance 

Reference: 

(Page # 145) 

  

 

http://vustudents.ning.com 2

 E‐Business promotions are used to _______.  

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Select correct option:   Attract the customer to the product and convince him/her to buy it.  Get credit card information from the customer.  Complete a transaction between customer and seller.  None of above 

Reference: 

(Page # 133) 

 

 Television, radio and print media are in a (n) ……………………. Mode.  Select correct option:   Passive  Active  Static  Dynamic 

Reference: 

(Page # 139) 

  CRM stands for ...............  Select correct option:   Customer Relationship Management  Customer Related Management  Customer Resembling Management  Customer Reallocation Management 

 Reference: 

http://vustudents.ning.com 3

(Page # 136) 

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 Which one is not an example of search engine?  Select correct option:   Yahoo  Google  Alta vista  Gawab 

Reference: 

(Page # 137) 

 

 Meta tag contains:  Select correct option:   User information  seller information  web page key information  bank information 

 Reference: 

(Page # 138) 

 

http://vustudents.ning.com 4

 Free‐Trial advertisement means _________.  Select correct option:   Free coupons are placed on certain websites for customers so that they can use it for shopping.  Customer is offered to use the product free of cost for a specific amount of time.  

Page 5: IT430 Solved MCQs - Ningapi.ning.com/.../IT430SolvedMCQs.pdf · IT430 Solved MCQs ... Primary objective of supply chain is to help each company to meet needs ... Pure green color

Items bought are delivered to the customers with no delivery cost.  The company didn’t had to pay for this advertisement. 

  Reference: 

(Page # 133) 

 In many countries, stealing and misusing of meta information for getting competitive advantage is considered as an offence known as  Select correct option:   Tort of Private Nuisance  Tort of Tress passing  Tort of passing off  Defamation 

Reference: 

(Page # 138) 

 If a companyʹs marketing stretegy is focusing on customers having age less than 30, which of the following marketing segmentation technique is being used by company?  Select correct option:   Demographic Segmentation  Geographic Segmentation  Psychographic segmentation  Behavioral segmentation 

Reference: 

(Page # 131) 

http://vustudents.ning.com 5

 Press release can provide information about current events and news to, which of following, via internet?  

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Select correct option:   Print media  T.v commercial  Press or media  T.v program. 

Reference: 

(Page # 135) 

  Fee for Transaction Models include  Select correct option:   Travel Agents and Insurance brokers  Automobile Sales and event tickets  Stock brokers and online banking  All of the above 

 Reference: 

(Page # 130)  

 

 An E‐Business canʹt have direct feedback from the customer in B2C.  Select correct option:   True  False 

http://vustudents.ning.com 6

   Creation of separate experiences for customers based on their behavior is called  Select correct option:   

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Demographic segmentation  Behavioral segmentation  Geo‐Graphic Segmentation  None of the above  

 Reference: 

(Page # 132)  

 What is the right sequence of steps involved in development of customer’s relationship with the business? Select correct option: Familiarity, Awareness, Commitment, Exploration, Separation Awareness, Exploration, Familiarity, Commitment, Separation Familiarity, Awareness, Exploration, Commitment, Separation Awareness, Commitment, Familiarity, Exploration, Separation 

   Reference: 

(Page # 136)  

 

At deposit stage, the serial number is ……………..by E‐Cashbank 

 

 

       ► Known 

 

 

       ► Unknown 

 

 

http://vustudents.ning.com 7

       ► Kept Secret 

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       ► Informed 

 

Reference: 

(Page # 118)  

 

How many kinds of Web Portals are? 

 

       ► 3 

 

       ► 2 

 

       ► 5 

 

       ► 6 

 

Explanation: 

There are only two kinds of web portals, one is vertical portals which provides information about single interest like online shopping sites are best example of vertical portal site, educational site is also an example of vertical portal. Second kind of web portal is horizontal web portals which provide information about everything or multiple things. Search engine is best example of horizontal web portal. 

http://vustudents.ning.com 8

Reference: 

Page 9: IT430 Solved MCQs - Ningapi.ning.com/.../IT430SolvedMCQs.pdf · IT430 Solved MCQs ... Primary objective of supply chain is to help each company to meet needs ... Pure green color

(page # 129) 

  

 

Let us, suppose that you have hosted your e‐commerce website, 

 When you provide “opt‐in e‐mail” option to your customers on your website and customer opt for it , what does it mean to receive ?  

 

 

       ► Information about product through advertisement 

 

 

       ► Information about product through e‐mail 

 

 

       ► Information about services available on it 

 

 

       ► Information about News through e‐mail. 

 

Reference: 

(page # 133) 

  

http://vustudents.ning.com 9

 

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Track the customers online and do personalization is only possible through which of the following file(s) analysis.  

 

 

       ► log files 

 

 

       ► cookie 

 

 

       ► data mining 

 

 

       ► log files and cookies. 

 

Reference: 

(page # 136) 

  

 

When customer life cycle is used to create different groups of customers, it is called? 

 

 

http://vustudents.ning.com 10

       ► Targeting Customers 

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       ► Dynamic groups 

 

 

       ► Customer Life Cycle Segmentation 

 

 

       ► Group Development 

 

Reference: 

(page # 137) 

  

 

Network addresses 128‐‐‐ 191 range belongs to which of the following class networks? 

 

 

       ► A 

 

       ► B 

 

http://vustudents.ning.com 11

       ► C 

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       ► E 

 Reference: 

(page # 10) 

 

 

Which of the following property falls in HTTP? 

 

       ►  Stateless 

 

       ► Stateful 

 

       ► Temporary 

 

       ► All of these 

Reference: 

(page # 3) 

  

 

FSTC stands for: 

http://vustudents.ning.com 12

 

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                         ►  Financial Services Technology Consortium 

 

       ►  Financial Secrets Technology Consortium 

 

       ► Final Security threats control 

 

       ► First Service Technology Consortium 

Reference: 

(page # 113) 

  

 

Supply chain can be broken into three parts, that is  ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ , ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ activities. 

 

 

       ► Internal, external  support  

 

 

       ► Upstream, internal ,downstream  

 

 

http://vustudents.ning.com 13

       ► Primary, Secondary ,R&D 

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       ► None of them 

 

Reference: 

(page # 155) 

  

 

The process of taking active role in working with suppliers to improve products and processes is called? 

 

 

       ► Value chain management 

 

 

       ► Supply chain management 

 

 

       ► Supply chain management software 

 

 

http://vustudents.ning.com 14

       ► Porter Model 

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Reference: 

(page # 155) 

  

 

What is Ultimate consumer orientation? 

 

       ► Primary objective of supply chain is to help each company to meet needs of the consumer at the end of supply chain. 

 

 

       ► Secondary Primary objective of supply chain is to help each company to meet needs of the consumer at the end of supply chain. 

 

       ► Supply chain is to help each company to meet needs of the supplier, seller and buyer  at the end of supply chain. 

 

 

       ► None of them 

 

 

Reference: 

http://vustudents.ning.com 15

(page # 156) 

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Many search engines rank the site by using a program called 

 

 

             ►  Spider 

 

       ► Scorpion 

 

       ► Moon 

 

       ► Cobweb 

Reference: 

(page # 138) 

  

 

E‐commerce is a combination of three different areas of study, namely, ‐‐‐‐‐‐‐‐, 

‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ 

http://vustudents.ning.com 16

 

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       ► Internal, external support, Support 

 

 

       ► Technology, business and law/policy 

 

       ► Primary, Secondary, R&D 

 

 

       ► Sale, purchase, feed back 

 

Reference: 

(page # 161) 

 

  

 

In which type of data mining, Apriori algorithms is used? 

 

 

       ► Classification 

 

http://vustudents.ning.com 17

       ► Association 

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       ► Characterization 

 

       ► Clustering 

 Reference: 

(page # 143) 

 

 

EDI has the key feature(s)  

 

       ► No paper work 

 

       ► No human intervention 

 

       ► Exchange of information takes place in seconds 

 

       ► All of these 

  

 

Reference: 

http://vustudents.ning.com 18

(page # 147) 

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Addresses are tied to the device itself and give no clue to itʹs location on a global scale. This is the characteristics of  

 

 

       ► IP 

 

 

       ► RIP 

 

 

       ► MAC 

 

 

       ► None of the given 

 

  

 

When two or more intranets are connected to each other they form a/an ‐‐‐‐‐‐‐‐‐‐‐‐‐ . 

 

       ► intranet 

http://vustudents.ning.com 19

 

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       ► internet 

 

       ► extranet 

 

       ► VPN 

 Reference: 

(page # 2) 

 

 

Which attribute can be used to make a region non‐clickable? 

 

 

       ► none of the given 

 

 

       ► target 

 

 

       ► alt  

 

 

http://vustudents.ning.com 20

       ► nohref 

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 Reference: 

(page # 37) 

 

 

Which of the following payment mode does not require customer to pay interest  to the bank on each transaction? 

 

       ► Credit card 

 

       ► Debit card 

 

       ► Electronic check 

 

       ► All of the above 

 Reference: 

(page # 110) 

 

 

Cyber wallet can automatically assemble the correct payment and pay it too. 

 

http://vustudents.ning.com 21

       ► True 

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       ► False 

  

 

 

SET doesn’t require special software on the client or merchant side. 

 

 

       ► True 

 

       ► False 

  

 

Which model allows the users to log‐on on a website and assume the role of  bidder or seller? 

 

       ► Online Banking. 

 

       ► Storefront Model. 

 

       ► E‐Learning. 

http://vustudents.ning.com 22

 

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       ► Auction Model. 

 Reference: 

(Page # 128) 

 

According to Michael Porter, “fabricating” is an example of primary activity in a strategic business unit. Identify the area in which this task is performed. 

 

 

       ► Market and sell 

 

 

       ► Deliver’ activities relate to storage 

 

 

       ► Purchase materials and supplies 

 

 

       ► Manufacture product or create service 

 

Reference: 

(Page # 152) 

http://vustudents.ning.com 23

  

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Civil law deals with the private rights of the parties, whereas the object of criminal law is to punish the wrong‐doer. Is it?  

 

       ► True 

 

 

       ► False 

 

  

 

 

In the physical world three elements must be satisfied in order to make a valid contract, namely, offer, ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ and ‐‐‐‐‐‐‐‐‐‐  

 

       ► Acceptance and consideration 

 

 

       ► Acceptance and Rejection 

 

 

       ► Approval and consideration 

http://vustudents.ning.com 24

 

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       ► None 

 

Reference: 

(page # 178)  

 

In online environment acceptances may be issued by an imposter/cheater that has authority to bind the online business 

 

       ► True 

 

 

       ► False 

 

  

 

#00ff00 in HTML indicates 

 

       ► Pure green color 

 

       ► Pure blue color 

http://vustudents.ning.com 25

 

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       ► Pure red color 

 

       ► Pure yellow color 

 Reference: 

(Page # 23) 

 

Virtual PIN Payment System requires both merchant and buyer to register with _______________. 

 

 

       ► Auto Clearing House (ACH) 

 

       ► First Virtual (FV) 

 

       ► DSS (Digital Signature Standard) 

 

       ► DES (Data Encryption Standard) 

 Reference: 

(Page # 110) 

 

http://vustudents.ning.com 26

Classification and Association belong to which of the following  types of Data Mining? 

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       ► Selective 

 

              ►  Predictive 

 

       ► Descriptive 

 

       ► Additive 

Reference: 

(Page # 141)  

 

Which one of the followings is an example of Banner advertising? 

Select correct option: 

 

Branding 

Affiliate programs   

Partnership 

All of these 

Reference: 

(Page # 138) 

CPM is an advertising payment mode. CPM stands for ________. 

http://vustudents.ning.com 27

Select correct option: 

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Cost Per Month  

Cost Per Minute 

Cost Per Megabyte 

Cost Per Message 

Reference: 

(Page # 134) 

 

Which one is not an example of search engine? 

Select correct option: 

 

Yahoo 

Google 

Alta vista 

Gawab    

 

Reference: 

(Page # 137) 

 

In which type of approach, we further dig the data for retrieving information from data warehouse? 

Select correct option: 

http://vustudents.ning.com 28

 

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Slice 

Dice 

Drill down   

Roll up 

Reference: 

(Page # 146) 

Let us, suppose that you have hosted your e‐commerce website, Promotion messages can be sent when potential client is 

Select correct option: 

 

online 

offline 

both online and offline 

visiting head office 

 

Reference: 

(Page # 133) 

Digital Content Revenue Model Includes 

Select correct option: 

 

Legal information services 

Online journals 

http://vustudents.ning.com 29

Online Libraries 

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All of the above  

 

Reference: 

  (Page # 130) 

 

Which of these is a tool that can be used to improve customer services? 

Select correct option: 

 

Log file analysis 

Cookies 

Data mining 

All   

 

Reference: 

(Page # 136) 

 

What does Telemarketing means? 

Select correct option: 

 

Marketing through charting 

Marketing through telephone  

Marketing through emai 

http://vustudents.ning.com 30

Marketing through web casting 

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Reference: 

(Page # 133) 

In which type of data mining, ID3 algorithms is used? 

Select correct option: 

 

Classification   

Association 

Characterization 

Clustering 

Reference: (Page # 141) 

 

Some web retailers allow their customers to create their own product. It is called. 

Select correct option: 

 

One to one Marketing   

One to many Marketing 

Many to one marketing 

All of the above 

Reference: 

(Page # 132) 

Free‐Trial advertisement means ___________. 

http://vustudents.ning.com 31

Select correct option: 

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Free coupons are placed on certain websites for customers so that they can use it for shopping. 

Customer is offered to use the product free of cost for a specific amount of time. 

Items bought are delivered to the customers with no delivery cost. 

The company didn’t had to pay for this advertisement 

Reference: 

(Page # 133) 

  Total Marks: 1 The length of a message digest is ________.  

Select correct option:    

  32 to 64 bits 

  64 to 128 bits 

  128 to 256 bits 

  256 to 512 bit  

 Reference: 

(Page # 103) 

  

http://vustudents.ning.com 32

Key version represents public key by  

Select correct option:    

  Buyer 

  Seller 

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The serial # generated by the cyberwallet gets multiplied by blinding factor ‘r’ which is known only to the ___________.  

Select correct option:    

  Bank 

  Merchant 

  Client 

  None  

  E‐Bank 

  Certification Authority  

 Reference: 

(Page # 116) 

  

  

  

  

  

 Reference: 

(Page # 116) 

  

  

http://vustudents.ning.com 33

ACH is a centralized system used by different interconnected banks for clearing payment requests. 

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Select correct option: True False 

   

Centralized Account Payment Model uses unique _______ of users as their account identifier. Select correct option: Residence address E‐mail address Office address None 

 Reference: 

(Page # 113) 

  

SET and SSL both are same with respect to security. Select correct option: True False 

  What are the security threats in VPS? Select correct option:  

a. Email hacking b. Credit card number stolen c. Missing of delivery d. A and B 

  

http://vustudents.ning.com 34

 What is function of Cyberwallet? Select correct option: 

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Store coins Manage Coins Record transactions All of above 

  

SET and SSL both are same with respect to security. Select correct option: True False 

  

  

 Basic difference between Virtual PIN Payment System and Electronic Check is _____. Select correct option: Encryption Registration with bank No. of participants There is no difference between them 

  

 SETSET(secure Electronic Transaction) was developed by Select correct option: Microsoft Netscape Navigator Master Cards and VISA All of the options 

  

http://vustudents.ning.com 35

  SSL stands for Select correct option: Secure Socket Layer Security Service Layer 

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Sub Secured Length None of these 

  What is basic advantage of symmetric algorithms? Select correct option: Symmetric key does not use any encryption Symmetric algorithms are faster Symmetric algorithms are easy to understand All of above 

  

  Which of these keys can be used for encryption instead of using pair of private and public keys? Select correct option: Systematic key Asymmetric key Symmetric key All of above 

  Using SSL, we type in URL as : Select correct option: https httpc httpc httpi 

 Reference: 

(Page # 121) 

http://vustudents.ning.com 36

 In Virtual Payment system , Four kinds of information is provided to e‐bank. Identify which one is NOT included: Select correct option:  

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Buyer Accounts identifier Buyer password Address of Merchant Actual amount of money in favor of merchant 

  A unique large number, generated as a result of applying hash function on a message is called ______. Select correct option:  

Hash message Message digest Digitally singed message Secret message 

 Reference: 

(page # 103) 

FVIPSS stands for _______. Select correct option:  

First Virtual Internet Payment System Server First Virtual International Payment System Server First Virtual International Payment System Services First Virtual Internal Payment System Services 

Reference: 

(Page # 110) 

  Virtual PIN Payment system is considered suitable for ________. Select correct option:  

http://vustudents.ning.com 37

Low‐cost items High‐cost items 

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Very expensive items Every kind of items 

  

Which of these is a primary participant in E‐Cash Payment system? Select correct option: Buyer Bank Merchant All 

  

Most of the electronic payment systems on internet use cryptography. Select correct option: True False 

  

In case of transaction failure or crash, one can retrieve his or her lost coins by sending all blinded signed coins from last …………………withdrawals to the E‐bank.  

Select correct option:  

http://vustudents.ning.com 38

  10 

  12 

  14 

  16  

Reference: 

(page # 119) 

   

The key feature of E‐Cash Payment system is  

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http://vustudents.ning.com 39

 Select correct option:  

  Anonymity 

  Security 

  Cryptography 

  None of these 

Reference: 

(page # 116) 

 

At minting stage, the client is ……………..by E‐Cashbank  

 Select correct option:  

  Known 

  Unknown 

  Secret 

  informed 

Reference: 

 (page. 118) 

 

Cipher suite is a combination of  

 Select correct option:  

  Cryptographic Algorithm 

  Authentication methods 

  Security layers 

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  Cryptographic Algorithm And Authentication methods  

 

Reference: 

(page. 121)  

SETSET(secure Electronic Transaction) was developed in  

Select correct option:    

  1995 

  1996 

  1997  

  1999 

Reference: 

(page no. 122)  

Symmetric algorithms are faster than asymmetric. 

Select correct option: 

            True 

            False 

 Reference: 

(Page # 105) 

Which entity does not include in SET(secure Electronic Transaction)? 

Select correct option: 

            Seller 

http://vustudents.ning.com 40

            Buyer 

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           Payment gateway 

            Bank 

 Reference: 

(Page # 122) 

  

  

  

  

  

A paper signature is believed to be more reliable than a digital signature. 

Select correct option: 

            True 

            False 

  

  

If a key is 4 bit in length, how many unique key values are possible? 

Select correct option: 

            4 

            8 

            16 

http://vustudents.ning.com 41

            32 

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Explanation: 

 A key value is always in binary form. A Binary Number is made up of only 0s and 1s.  

 

So each digit has only two possibilities: 0 or 1, So now we try to check all possible values of 4. 

4 bit = 0000, 

            0001,  

0010, 

0100,  

1000, 

0011, 

 0110, 

1100, 

0101, 

1010, 

1011, 

1101, 

1001, 

1110,  

0111, 

http://vustudents.ning.com 42

1111 

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 Hence prove that if a key is 4 bit in length, then 16 unique key values are possible of that key. 

  

  

  

  

Hash function is a __________ 

Select correct option: 

            Communication protocol 

            Hardware device 

            Encryption mechanism 

            Log file 

  

  

  

  

  

Which of these attacks have been reported on symmetric key algorithms? 

Select correct option: 

            Key Search Attacks 

            Cryptanalysis 

http://vustudents.ning.com 43

            System‐Based Attacks 

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            All 

 Reference: 

(Page # 108) 

Payment gateway is an organization which connects those entities to the internet which are offline. 

Select correct option: 

            True 

            False 

  

 Reference: 

(Page # 122) 

  

  

  

How many elements an e‐coin has? 

Select correct option: 

            1 

            2 

            3 

            4 

  

http://vustudents.ning.com 44

 Reference: 

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(page # 116) 

  

  

  

  

EFT stands for _____________. 

Select correct option: 

            Electronic Film Transmission 

            Electronic Funds Transfer 

            Electronic File Translation 

            None of above 

 Reference: 

(Page # 114) 

http://vustudents.ning.com 45

   ________ is used to interpret and show contents of the webpage.   Select correct option:    HTML  Notepad  Browser  Computer  

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http://vustudents.ning.com 46

   What is identified by the tag ?   Select correct option:    Horizontal frame  Bottom Frame  Top Frame  Vertical Frame     Which of the following is NOT an advantage of CSS?   Select correct option:    Define the look of your pages in one place  Works on version 4 browsers or newer  Easily change the look  Implement same formatting each time tag is used.  Links are used to connect ____________.   Select correct option:    Images  Text  Images and web documents  

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All of the given   Which of the following are correct tags used for frames,   Select correct option:    <Frame></Frame>  <Frameset><Frame></Frame></Frameset> <Frameset><Frame></Frameset>  <Frameset><Frame></Frame>     

If you have a less space for e‐mails on internet then _________ protocol is used. Select correct option: SMTP IMAP POP POP3  

A _________ is a web page populated with text boxes,drop‐down lists and commands buttons to get information from the user. Select correct option:  

http://vustudents.ning.com 47

Hypertext Link Form Table Button   

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Default web page background color is __________. Select correct option: Green Red White Blue  

_____________ are normally used to get yes/no or true/falseinformation from a reader. Select correct option:  

Check Boxes Radio buttons Submit Buttons Selection List  

Which of the following is NOT valid HTML code line? Select correct option: <frameset rows=ʺ16%,84%ʺ> <frameset columns=ʺ16%,84%ʺ> <frameset cols=ʺ100,150ʺ> <frameset cols=”50%,50%” rows=”16%,84%”>  

The attributes used by depend on the type of? Select correct option: Plug‐in being used Browser being used ISP being used Sound/movie being used  

http://vustudents.ning.com 48

When a visitor clicks a _________, the entries in form areset to the default values.  Select correct option:    

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Button  Radio Button  Submit Button  Reset Button    What is the meaning of SRC in frame tag?  

Source for image saved on your disk Source for images saved on your disk Source of page saved on your disk Source of Pages saved on your disk   

In what form style rules are presented? Select correct option: selector { property= value } selector ( property: value ) selector { property: value } selector ( property= value ) 

 

www.amzon.com as you all familiar with it. Which of the following loyalty stages its customers are:: Detail about amzon.com Amazon was one of the first major companies to sell goods by Internet, and was an iconic ʺstock in which to investʺ of the late 1990s dot‐com bubble. Jeff Bezos founded Amazon.com, Inc. in 1994, and launched it online in 1995. Amazon.com started as an on‐line bookstore, but soon diversified to product lines of VHS, DVD, music CDs, MP3 format, computer software, , etc. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, China, and Japan.  

 

Affiliation 

http://vustudents.ning.com 49

Awareness 

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Separation 

committment 

 

 

 

Which of following marketing campaigns are cheap an effective way to target potential customers? 

Select correct option: 

 

Sale forces 

E‐mail  

Media promotion 

Marketing software 

Reference: 

(Page # 133) 

Which of the following is cheapest and quickest marketing technique to reach distant customers? 

Select correct option: 

 

E‐Mail marketing  

Telephone marketing 

SMS marketing 

http://vustudents.ning.com 50

Advertisement letters marketing 

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Reference: 

(Page # 133) 

In Frequent‐Flyer Miles marketing, customer of the business earns specific miles free of charge from _______. 

Select correct option: 

 

Bus service 

Train service 

Airline  

None of above 

Reference: 

(Page # 133) 

Web catalogue revenue model includes 

Select correct option: 

 

Online sellers of computer 

Gifts, flowers, clothes 

Journals 

A and B   

Reference: 

(Page # 132) 

 

http://vustudents.ning.com 51

Press release can provide information about current events and news to, which of 

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following, via a internet? 

Select correct option: 

 

Print media 

T.v commercial 

Press or media  

T.v program. 

Reference: 

(Page # 135) 

 

 

Which of these can be used for advertisement purpose? 

Select correct option: 

 

Telephone 

Newspapers 

Magazines 

All of above   

Reference: 

(Page # 133) 

Which of these is NOT a stage of knowledge discovery process? 

Select correct option: 

http://vustudents.ning.com 52

 

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Transformation 

Data mining 

Pattern evaluation 

Process evaluation  

 

Reference: 

(Page # 140) 

 

 

 

 

 

How many stages involve in customer loyalty model for creating good customer relationship? 

Select correct option: 

 

 

In e‐business, market research is slower than offline business. 

http://vustudents.ning.com 53

Select correct option: 

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True 

False 

 

Which statement is most appropriate description of the term “Interactive‐advertisement”?  

Select correct option:  

By making an advertisement message using flash animation. 

Putting an audio or video message on the website to attract customer. 

By avoiding customer’s involvement in the advertisement process. 

By involving the customer in the advertisement process itself.  

Reference: 

(Page # 134) 

 

An E‐Business canʹt have direct feedback from the customer in B2C.  

Select correct option:  

True 

False 

 

http://vustudents.ning.com 54

When you email at [email protected] , your email is automatically sorted and replied to your ID.  

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Select correct option:  

True 

False 

 

Many search engines rank the site by using a program called  

Select correct option:  

Spider  

Scorpion  

Moon  

Cobweb  

 

Reference: 

(Page # 138) 

 

Advertising Supported Revenue Model includes  

Select correct option:   

Yahoo portal 

Employment sites 

Newspaper Publishers 

http://vustudents.ning.com 55

All of the above  

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Reference: 

(Page # 130) 

 

When customer life cycle is used to create different groups of customers, it is called?  

Select correct option:  

Targeting Customers 

Dynamic groups 

Customer Life Cycle Segmentation 

Group Development   

 

Reference: 

(Page # 137) 

 

 

While designing a website, which of the following factors an internet marketer should pay attention to?

Select correct option:

 

Easy site navigation (i.e. Site map)

Frequently asked questions (FAQs) section

http://vustudents.ning.com 56

Privacy policy

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All of above   

Reference: 

(Page # 132) 

 

 

 

 

What is the right sequence of steps involved in development of customer’s relationship with the business

Familiarity, Awareness, Commitment, Exploration, Separation

Awareness, Exploration, Familiarity, Commitment, Separation 

Familiarity, Awareness, Exploration, Commitment, Separation

Awareness, Commitment, Familiarity, Exploration, Separatio 

 

 

Reference: 

(Page # 137‐138) 

 

 

http://vustudents.ning.com 57

Dividing potential customers on the basis of variables such as social class, personality, or lifestyle is called ____________.

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Select correct option:

Demographic Segmentation

Geographic Segmentation

Psychographic segmentation  

Behavioral segmentation 

Reference: 

(Page # 131) 

 

Which of the following option best represent “Data mining can improve response rate tremendously ” ?

Select correct option :

Direct mailing

Personalization technology   

E‐business

Opt‐in e‐mail 

Reference: 

(Page # 140) 

Creation of separate experiences for customers based on their behavior is called

Select correct option :

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Demographic segmentation

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Behavioral segmentation    

Geo‐Graphic Segmentation

None of the above 

Reference: 

(Page # 132) 

Which of the following is NOT an advertising payment mode ?

Select correct option :

Pay‐per‐sale

Pay‐per‐click

Pay‐per‐keypress 

Pay‐per‐lead 

Reference: 

(page 134) 

 

The result of OLAP is displayed in the form of a __________ .

Select correct option :

Data square

Data Triangle

Data cube    

Data circle 

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Reference: 

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(Page # 145) 

 

Which of the following is a business promotion? 

Select correct option :

Free‐Trials

Free‐Shipping

Both of these 

None 

Reference: 

(Page # 133) 

 

 

 

 

 

 

 

 

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Suppose you  are using  ʺwarid  telecomʺ  as your mobile  connection  and you  ignor any other mobile companyʹs advertisement because you want  to keep using warid no matter what others offer. Your relationship with warid is at _______________.  

Select correct option:  

 

  Exploration stage 

  Commitment stage 

  Awareness stage 

  Separation stage 

 

   

Click here to Save Answ er & Move to Next Question

 

 

 

 

 

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Question # 8 of 10 ( Start time: 04:25:46 PM )  Total Marks: 1 

Which of the following is an advertising payment mode?  

Select correct option:  

 

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  Pay‐per‐person 

  Pay‐per‐page 

  Pay‐per‐sale 

  Pay‐per‐minute 

 

   

Click here to Save Answ er & Move to Next Question

 

 

 

 

 

 

   

   

   At deposit stage, the client is ………....by E‐Cash bank Secret Unknown Known None of these   Reference: 

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(Page # 118) 

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  Four P s in Marketing Mix are  Product, price, place, promotion Price, person, place, problem Place, product, property, promotion Promotion, place, product, planning       MAC stand for  Media Access Control Media Access Consortium Member of Asian Community None of these  Reference: (Page # 13)   Which Protocol is used for downloading messages to client machine from servers?  SMTP POP3 IMAP POP3 and IMAP  Reference: (Page # 18)    How can you make an e‐mail link?  <mail>xxx@yyy</mail> <mail href=ʺxxx@yyyʺ> <a href=ʺmailto:xxx@yyyʺ> <a href=ʺxxx@yyyʺ>   

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What does the Target= _self tag perform function?  Loads the new page into the same frame Loads the new page into the entire window Loads the new page into a new browser window All of the above  Reference: (Page # 33)    An electronic check contains a(n)__________________ to the payer s bank to make a specified payment to the payee. Serial# Private key Instruction All of the above  Reference: (Page # 113)    Upstream activities relate to?  Materials/services or the input from suppliers Manufacturing and packaging of goods Distribution and sale of goods to distributors/customers Input from suppliers and Distribution  Reference: (Page # 155)    Exclusive right granted by law to make, use and sell an invention. What is called? Parasites Trade mark Patent infringement Copyright  

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Reference: 

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(Page # 181)      ANSI stands for ……?  American National Standards Institute All Network Standards Institute American New standards Institute Australia National standards Institute Reference: (Page # 147)    Support activities in Value Chain model includes  Finance and Administration Human Resources Technology Development All of these.  Reference: (Page # 153)   UDP uses a ACKNOWLEDGEMENT mechanism for the delivery of data.  True False    You define a method using  obj.method obj.method[] obj.method()       obj‐method   Which of the following is a valid variable name?  

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6th_student_CGPA 

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first_student_CGPA last student CGPA *any_student_CGPA  Reference: (Page # 54)     PKI stands for ___________.  Public Key Instrument Public Key Information Public Key Instruction Public Key Infrastructure  Reference: (Page # 107)     Which of the following payment system does not involve the use of encryption?  Electronic check Electronic cash Virtual PIN None of above   What is the right sequence of steps in Electronic Check process?  Payee s bank Payer s bank Payee Payer. Payer Payee Payee s bank Payer s bank. Payer s bank Payee Payee s bank Payer. Payer s bank Payee s bank Payer Payee.    The basic difference between Virtual PIN System and Electronic Check is _________.  Use of encryption Registration with bank 

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No. of participants 

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No difference between them   In E‐Cash Payment system, merchant deposits the coins in the bank to check the ______ of coins.  Number Validity Private key Sender   SSL doesn t require special software on the client or merchant side.  True False    Which e‐business helps to improve policies, procedures, customer services, and general operations of other businesses?  Online shopping malls. Selling intellectual property online. Online service providers. Online automotive sites and energy online.  Reference: (Page # 129)    Which of the following is an advantage of electronic catalogue?  Large fix cost if used for small no. of products. Ability of updating product information. Need for customer skill of computers and browsers. Difficult to develop catalogue.    Which of the following is an advantage of paper catalogue?  Easy to create catalogue without high technology 

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Reader is able to look at catalogue without computer system 

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More portable than electronic catalogue All of above   Reference: (Page # 127)  In online business, market research becomes slower than offline business. True. False.    Identity that machine which services the internet request?   Web Client   Web Server   Browser   Mozilla   Reference: (Page # 2)  What does ETO stands for   Electronic Transactions Ordinance   Electric Transport ordinance   Electronic Treaty Organization   All  Reference: (Page # 163)   In which type of data mining, ID3 algorithms is used? 

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Classification   Association   Characterization   Clustering  Reference: (Page # 141)    Which one of the following algorithms does not include in symmetric key algorithms   DES   RC2   RC4   RSA  Reference: (Page # 108)    Choose the correct HTML code line which left‐align the content inside a table cell.  <td leftalign> <td valign=ʺleftʺ> <td align=ʺleftʺ> <tdleft>     We can divide the Client Server architecture up to:  1 Tier 2 Tier 3 Tier 

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N –Tier 

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 Reference: (Page # 89)  In the digital signature technique, the sender of the message uses ________ to create cipher text. His or Her own symmetric key His or her own private key His or her own public key The receiver`s private key   DSS stands for  Digital Signature Standards Digital Support Standards Decision support system Digital Sign System   Reference: (Page # 108) The process of taking active role in working with suppliers to improve products and processes is called?  Value chain management Supply chain management Supply chain management software Porter Model  Reference: (Page # 155)   

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A firm Glory Enterprise and it wants to have its web site. It also wants to have the word glory as a part of its domain name because for years it has been recognized in the physical world through this word. However, at the time of registration of its domain name it finds that a person Mr. A who has nothing to do with the business of the firm or the word glory has already registered a domain name containing this word as a part of it. Since there cannot be two similar domain names, the firm is forced to request Mr. A to transfer that domain name to it. In response, if Mr. A blackmails or claims ransom from the said firm, He would be said to have committed ‐‐‐‐‐‐‐‐‐‐‐‐‐. 

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 Cyber squatting. Parasites Patent infringement Trade mark and domain name conflicts  Reference: (Page # 181)  In which type of approach, we further dig the data for retrieving information from data warehouse?  Slice Dice Drill down Roll up  Reference: (Page # 146)  In which type of approach, we sum up and integrate the information in a particular dimension to show the result?  Dice Drill down Roll up Slice  Reference: (Page # 146)    Which activity does not include in Primary activities  Identify Customers Design Delivery Administration   Reference: (Page # 152) 

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What of the following is the correct HTML tag for making a drop‐down list?  <input type=ʺlistʺ> <input type=ʺdropdownʺ> <select> <list>  Reference: (Page # 29)   What does HTML stand for?  Hyperlinks and Text Markup Language Home Tool Markup Language Hyper Text Markup Language Homepage Text Making Language   JavaScript variables can begin with ‐‐‐‐‐‐‐‐‐‐‐ .  a lower case letter an underscore character a dollar sign all of the above  Reference: (Page # 54)   Which currency is used in e‐cash Payment system?  Dollar Coin Penny Cent  Web browser and client wallet are installed on __________.  Clientʹs computer Bankʹs computer 

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Merchantʹs computer 

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None of above 

  Job searchers can search for jobs and employers can hire effectively using.....  Online recruiting web sites. Online banking web sites. Online trading and lending web sites. Online news services web sites.  Reference: (Page # 128) Customers grouped by variables such as social class, personality or approach to life or lifestyle, is called ___________.  Demographic Segmentation. Geographic Segmentation. Psychographic segmentation. Behavioral segmentation.  Reference: (Page # 131) 

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