ita presentation
TRANSCRIPT
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Clint and Conner
MRKT 170 Fundamentals of Advertising
May 2015
THE COMMON ITA
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Tradition
Stacked layers
Beer is no different
HOME
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Tradition of beer
Unique ingredient of yeast
Tradition at center stage
Where to get tradition?
BEER
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“For those who value where they come from, the Common ITA is the only beer with a taste of
home. Unlike its mass-produced, micro-minded competitors, the delicious Common ITA has roots, and
they are still growing.”
First ever Beer of Place Session beer that is fermented using natural yeastFlavor of homeWhat a beer would taste like, if raised somewhere
elseBaby boomers/Generation X
COMMON ITA
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HOME
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MEDIA PLAN
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INTERNET ADVERTISING
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PACKAGING
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MEDIA PLAN
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DIRECT MARKETING
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BRING IT ALL HOME TOUR
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MEDIA PLAN
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Where does your beer come from?
COMMON ITA