CAMLIN VS CLASSMATE

GROUP A4

TEAM MEMBERS1. VENGADESHWARAN PERUMAL

2. KRUPESH SHAH

Executive MBA Programme

ITM College, Sion

Camlin vs ITC Classmate

Outline

Introduction to Camlin Product and Advertisement

Pros and Cons of Camlin Advertisement

Introduction to ITC Classmate Product and Advertisement

Pros and Cons of ITC Classmate Advertisement

Comparison of Ads

New Ad

Camlin

Focus: Camlin Pens

Insight: The ad highlights the main issue of using any kind of pen i.e Flapping of pen which sometimes becomes a habit. Camlin Pens are well designed and has good grip sorting out this general problem of students, Professors and other professionals.

Pros of the Advertisement

Great concept

Connection with audience

Benefits Conveyed

Creative

Punch Line

Effective Communication

Cons of the Advertisement

No Product Multiple Usages

It tries to humorously connect with the Target Group without out-of-the-box thinking and the products multiple usages.

ITC Classmate

Focus: ITC Classmate Pens

Insight: The new ITC Classmate Ad focuses on being first is far better than being next someone. Targeted at schoolchildren , the new Classmate TVC encourages children to nurture and successfully nurture their interests, talents and strengths. 

Pros of the Advertisement

Theme Punch Line - ‘Because you are one

of a kind’ Target Audience Brand proposition Creative & Unique

Cons of the Advertisement

Where does stationery play its role?????

‘Because you are one of a kind’ is a powerful thought, beautifully executed. But how can stationary help you stand out as a unique individual? Brand connect is very weak. Chances are consumers may recall the idea but I am not sure if they will remember the product or brand.

As per our views, We see Camlin pen Ad is better than ITC Classmate as it straight away connects to the Target audience without confusing the idea behind buying the product. Also, The Ad makes you recall the Product name and the Brand.

Whereas ITC Ad is no doubt an unique Ad but fails to recall the Product name.

So We would like to make a new Ad for ITC Classmate.

Comparison of Ads

New Ad – ITC Classmate Pens Scene 1:

A fresher giving his 1st Presentation in front of the Management regarding Marketing Strategy. However he is nervous. But as soon as he removes his ITC Classmate Pen from his Blazer. He recalls..

Scene 2:He goes into flashback where he recalls..During his school exams, his Mother gave him best wishes for success and presents his 1st ITC penHe writes his 1st LOVE LETTER to his GF with a ITC Classmate and GF gets convincedHis Father gifts him a latest ITC Classmate Pen as he was leaving for the presentation today Morning

Scene 3:Back to the Presentation Room. The guy gets confident grabbing the ITC Classmate which was there during the time he was nervous and which later came out with flying colors.

He starts the Presentation and is able to convince the Management with applauds from the Management…

Any Question??

???

Thank You