itmedia inc. corporate briefing · 2017. 4. 13. · local government initiatives news analysis...

平成 25 年 4 月 25 日

Copyright © 2017 ITmedia Inc.

ITmedia Inc.

Corporate Briefing

04/2017 ver.4.3

ITmedia Inc.

Copyright © 2017 ITmedia Inc. 1

Company Overview

Number of employees: 202 (as of March 31, 2016 )

Major shareholders: SB Media Holdings Corp.

Yahoo Japan Corporation, Others

Location: Head Office: 12/13F Kioicho Building 3-12,Kioicho Chiyoda-ku, Tokyo 102-0094 Japan

Business lines: Development and operation of Internet-only media providing information and services centered on Technology and Business field.

Capital: $16M (as of March 31, 2016)

Representatives: Toshiki Otsuki, President and CEO

Establishment: December 29, 1999


Corporate History

2

January 2010: Purchased E2 publishing and started to publish EE Times Japan

July 2011: Purchased and started to publish EDN Japan

April 2015: Purchased Keyman’s Net from Recruit Holdings and started to publish Keyman’s Net

February 2006: Merged with Mediaselect Inc. [Mediaselect Inc.: established in May 2001, the publishing company specializing in the enterprise field]

April 2007: Listed on the Tokyo Stock Exchange Mothers

January 2004: Changed name to Softbank ITmedia, Inc.

March 2005: Merged with atmarkIT Corporation changed name to ITmedia Inc. [atmarkIT Corporation: established in February 2000, an online media company specializing in IT technologies]

December 1999: Established Softbank ZDNet Inc. (current ITmedia Inc.), operated comprehensive IT information site as the first online publishing company in Softbank Group.

October 2015: Purchased “Hacchu navi” and started to its service. [Hacchu navi: On-line manual provider]

July 2016: Purchased “Knowledge on Demand” and started to its service. [Knowledge on Demand: matching site between customers and engineering / technical providers]


ITmedia -AT A GLANCE

3

The largest on-line media

company in Japan

Established in 1999

Softbank group company

(Acquired Sprint in US)

Listed on Tokyo Stock Exchange Mothers in 2007


Capital Stock

¥1.7B Sites

30+ Monthly Articles

4000 Monthly Readers

25M UB

Clients

1200+ Monthly Traffic

150M PV

Number of Employees

200

Annual Sales

¥4.3B

Editorial Staffs

90 Sales

90

Professional contributors

500+

ITmedia -AT A GLANCE with Numbers

4

Mar. 2017 update


ITmedia -Our Media and Services

IT Industry

Others

Consumer Market

Electronics, Mechanics

And Manufacturing Industries

The Leading IT Portal

5

ITmedia Executive

ITmedia Marketing

ITmedia Enterprise Keyman’s Net

Netolabo

ITmedia Business Online


ITmedia -Our products and services

6

Display

Advertisings

19%

Tie-in Services

20%

Event Services

9%

LeadGen.

Services

48%

Others

4%

Mar. 2017 update


Media Positioning-Map Enterprise-IT Category

7

Op

era

tion

s d

ivis

ion

IT d

ivis

ion

Audience

Marketing needs

Management / Business responsibility

Management / Business Planning

Finance / HR / General affairs

Marketing

IT strategy and control

Design/ Development/

Operation

Sales department

Awareness Lead Generation

ITmedia Executive

ITmedia Business ONLINE

ITmedia Marketing

Keyman’s Net

ITmedia Enterprise

ITmedia NEWS


Media Positioning-Map

8

Manufacturing Electronics Energy

EETimes Japan EDN Japan Information portal for

Manufacturing Specialist

Embedded Help engineers involved in embedded development

Mechanical Design Problem-solving and support

forum for mechanical designers

Product Management How to win the global market・

Introducing the newest management methodologies

Factory Automation World prominent FA technology,

products and trends

Robot The latest and greatest news

in Robot trends

Medical & Healthcare Find the latest technology of Medical and Healthcare field

Renewable energy Solar power/Wind power/

Hydroelectric power

Power supply Power retail/Electricity charges/

Smart meter

Energy saving device Battery/Air conditioning system/

LED certification

Smart City Smart Office/Smart Factory/

Smart House/IT system

EV FCV Electric vehicles/Hydrogen vehicle/

Fuel cell vehicles

Trend Subsidy/Legal and regulatory/ Local government initiatives

News Analysis Major technological trends in the global electronics industry specifically analyzed by EE Times editors.

News Center

Focusing on key product categories including Semiconductors, Electronic Components, Test & Measurement Tools and Design Software.

Technology Analysis In-depth analytical reports by EE Times Japan technical editors in addition to translated articles from EE Times US edition and contributed articles by industry experts.

New Article Featuring cover stories and columns from the EDN US edition with easy-to-read Japanese translation. Contributed articles from Japanese engineers are inserted periodically.

Latest News

Hot news by EE Times Japan and the global EE Times editorial network published daily.

Design Centers

Categorizing all of the content on ednjapan.com for browsing by key technology and product areas. The categories include core technologies such as Analog and Logic in addition to end-products by Consumer, Automotive and Industrial.

Career/Job Change

Electronics, Mechanics And Manufacturing Industries


Smart phone

Viral media

Media Positioning-Map Consumer Market

9

Bu

yin

g I

nte

ntio

n

ITmediaTop

ITmedia Mobile

ITmedia PC USER

ITmedia LifeStyle

ITmedia for iOS/Android

Netolabo

All ITmedia contents feed/portal

New models information and how to use mobiles

For desktop and portable computer users

Hot news and reviews of AV system, Digital consumer electronics

Free application enabling for users to read major articles of ‘ITmedia’ site by smart devices

Fun and interesting news from a variety of categories from net


Lead generation is the process of creating sales potentials

which convert into sale lead for new sales opportunities

Reach / Awareness

TechTarget Japan Keyman’s Net

Get profiles

Lead Generation

Sales prospects

Filter by interest (behavior)

Gather targets

Special media sites

Consideration

Engage

Nurture / Convert

Loyalty

ITmedia -Our lead generation on special media sites

10


Virtual Events

11

Copyright © 2017 ITmedia Inc. 12

1200+ advertiser coverage

Businesses/Consulting Telecom/Mobiles

Internet services

Electronics/ Home appliances

Human resources/

Job offers Advertising partners

Hardware

Electronics/

Mechanical

IT/ Computers


IT-Investment Projection in the Japanese market

13

• Actual of IT-related investment in FY 2016 was significantly larger than the predicted at the previous year's survey.

• The forecast for FY 2017 is the same as for FY 2016. It is expected that the motivation for active IT-investment by

corporations will be sustained.

• Information security countermeasure expenses are rising every year.

Japanese company IT expenditure projection 2016（Source ITR Oct 2016） https://www.itr.co.jp/report/itinvestment/S17000100.html

4.80%

5.00%

2.90%

16.70%

23.50%

25.30%

69.80%

61.80%

61.30%

6.50%

8.30%

9.30%

2.10%

1.40%

1.30%

0% 20% 40% 60% 80% 100%

2015

2016

2017

(forcast)

Over 20% increase Under 20% increase flat Under 20% decrease Over 20% decrease

16.4%

10.3%

11.3%

15.3%

9.6%

11.2%

13.5%

8.7%

9.3%

11.5%

7.9%

8.7%

12.9%

7.3%

9.2%

Information

Security

Disaster

Recovery

IT Internal

Control

FY2012

FY2013

FY2014

FY2015

FY2016

The percentage of risk measures cost in IT budget amount (Source ITR Oct 2016)


Positioning of Promotional offerings

14

Awareness

Comprehension

Action

Display Ad / Digital Magazine Ad

Advertorial

E-Newsletter Ad

Virtual Expo

Face-to-Face Seminar

Lead Generation Survey

Lead Generation Advertorial

White Paper / Webcast

Microsite


Main Ad: Types and Formats – Display Ad

15

SuperBanner

Rectangle Banner

Text Ad

▼Welcome Screen Ad

▲Top Gate Ad

SuperBanner,RectangleBanner and Gate Premium Package

Appear with big image ad before access to each channel top page

Image Size File Size

(less than） File Type Price

SuperBanner 728x90 30KB Flash,Gif,Jpg imp. guaranteed Period guarantee

RectangleBanner 300x300 300x250

50KB Flash,Gif,Jpg imp. guaranteed Period guarantee

Text Ad - - - $800～

*differs from media

Welcome Screen Ad 640x480 ８０KB Flash,Gif,Jpg $2000～

*differs from media

Top Gate Ad header 990x80 100KB Flash,Gif,Jpg $2000～

*differs from media gate 1280x600 200KB Gif,Jpg $1＝¥110


Main Ad: Types and Formats – E-mail Magazine

▲5lines & 10lines

Insert header,middle and footer in E-mail Magazine

▼Sponsored Mail

A mail dedicated to only one

company sponsorship within

100 lines which is approx. (3800 En words)

E-mail Magazine delivery

ITmedia Enterprise&News 70,000

ITmedia Enterprise for SME 10,000

ITmedia Business Online 48,000

ITmedia Executive 5,400

@IT what's new 100,000

@IT 130,000

@IT career and skills 96,000

TechTarget what's new 270,000

TechTarget by category differs from category (Please contact us)

Daily SmartJapan 21,000

MONOist All 100,000

MONOist Mechanical Design 16,000

MONOist Product Management

22,000

MONOist Factory Automation

37,000

TechFactory 100,000

16


ITmedia -Our Global Network

17


Corporate Mission

Contribute to Information Revolution

by Innovating Professional Media

We believe;

• Professionals and professionalism make media reliable.

• Technology changes media conventional to innovative.

• Media can provide social knowledge to our community.

18

itmedia inc. corporate briefing · 2017. 4. 13. · local government initiatives news analysis...

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