itmedia inc. corporate briefing · copyright © 2016 itmedia inc. media positioning-map...
TRANSCRIPT
平成 25 年 4 月 25 日
Copyright © 2016 ITmedia Inc.
ITmedia Inc.
Corporate Briefing
07/2016 ver.1.2
ITmedia Inc.
Copyright © 2016 ITmedia Inc.
Company Overview
Number of employees: 202 (as of March 31, 2016 )
Major shareholders: SB Media Holdings Corp.
Yahoo Japan Corporation, Others
Location: Head Office: 12/13F Kioicho Building 3-12,Kioicho Chiyoda-ku, Tokyo 102-0094 Japan
Business lines: Development and operation of Internet-only media providing information and services centered on Technology and Business field.
Capital: $16M (as of March 31, 2016)
Representatives: Toshiki Otsuki, President and CEO
Establishment: December 29, 1999
1
Copyright © 2016 ITmedia Inc.
Corporate History
December 2009: Purchased E2 publishing providing EE Times Japan
June 2011: Purchased EDN Japan
April 2015: Purchased Keyman’s Net
February 2006: Merged with Mediaselect Inc. [Mediaselect Inc.: established in May 2001, the publishing company specializing in the enterprise field]
April 2007: Listed on the Tokyo Stock Exchange Mothers
January 2004: Changed name to Softbank ITmedia, Inc.
March 2005: Merged with atmarkIT Corp. Changed name to ITmedia Inc. [atmarkIT Corp: established in February 2000, an online media company specializing in IT technologies]
December 1999: Established Softbank ZDNet Inc. (current ITmedia Inc.), operated comprehensive IT information site as a first online publishing company in Softbank Group.
2
Copyright © 2016 ITmedia Inc.
ITmedia -AT A GLANCE
The largest on-line media
company in Japan
Established in 1999
Softbank group company
(Acquired Sprint in US)
3
Listed on Tokyo Stock Exchange Mothers in 2007
Copyright © 2016 ITmedia Inc.
Capital Stock
¥1.67B Sites
30+ Monthly Articles
4000 Monthly Readers
22M UB
Clients
800+ Monthly Traffic
100M PV
Number of Employees
210
Annual Sales
¥3.1B
Editorial Staffs
80 Sales
100
Professional contributors
500+
ITmedia -AT A GLANCE with Numbers
4
Copyright © 2016 ITmedia Inc.
ITmedia -Our Media and Services
IT Industry
Others
Consumer Market
Electronics, Mechanics And Manufacturing Industries
The Leading IT Portal
5
ITmedia News
ITmedia Executive
ITmedia Marketing
ITmedia Enterprise Keyman’s Net Netolabo
Copyright © 2016 ITmedia Inc.
ITmedia -Our products and services
Display Advertisings
Tie-in Services
LeadGen. Services
Others
29%
31%
34%
6%
6
Copyright © 2016 ITmedia Inc.
Media Positioning-Map Enterprise-IT Category
Op
era
tion
s d
ivis
ion
IT d
ivis
ion
Audience
Marketing needs
Management / Business responsibility
Management / Business Planning
Finance / HR / General affairs
Marketing
IT strategy and control
Design/ Development/
Operation
Sales department
Awareness Lead Generation
ITmedia Executive
ITmedia Business ONLINE
ITmedia Marketing
Keyman’s Net
ITmedia Enterprise
ITmedia News
7
Copyright © 2016 ITmedia Inc.
Media Positioning-Map Electronics, Mechanics And Manufacturing Industries
Manufacturing Electronics Energy
EETimes Japan EDN Japan Information portal for
Manufacturing Specialist
Embedded Help engineers involved in embedded development
Mechanical Design Problem-solving and support
forum for mechanical designers
Product Management How to win the global market・
Introducing the newest management methodologies
Factory Automation World prominent FA technology,
products and trends
Robot The latest and greatest news
in Robot trends
Medical & Healthcare Find the latest technology of Medical and Health care field
Renewable energy Solar power/Wind power/
Hydroelectric power
Power supply Power retail/Electricity charges/
Smart meter
Energy saving device Battery/Air conditioning system/
LED certification
Smart City Smart Office/Smart factory/
Smart House/IT system
EV FCV Electric vehicles/Hydrogen vehicle/
Fuel cell vehicles
Trend Subsidy/Legal and regulatory/ Local government initiatives
News Analysis Major technological trends in the global electronics industry specifically analyzed by EE Times editors.
News Center
Focusing on key product categories including Semiconductors, Electronic Components, Test & Measurement Tools and Design Software.
Technology Analysis In-depth analytical reports by EE Times Japan technical editors in addition to translated articles from EE Times US edition and contributed articles by industry experts.
New Article Featuring cover stories and columns from the EDN US edition with easy-to-read Japanese translation. Contributed articles from Japanese engineers are inserted periodically.
Latest News
Hot news by EE Times Japan and the global EE Times editorial network published daily.
Design Centers
Categorizing all of the content on ednjapan.com for browsing by key technology and product areas. The categories include core technologies such as Analog and Logic in addition to end-products by Consumer, Automotive and Industrial.
Career/Job Change
8
Copyright © 2016 ITmedia Inc.
Health care
Smart phone
Viral media
Media Positioning-Map Consumer Market
Bu
yin
g I
nte
ntio
n
ITmediaTop
ITmedia Mobile
ITmedia PC USER
ITmedia LifeStyle
ITmedia HealthCare
ITmedia for iPhone/iPad
Netolabo
All ITmedia contents feed/portal
New models information and how to use mobiles
For desktop and portable computer users
Hot news and reviews of AV system, Digital consumer electronics
Focusing on digital gadgets, app and service for healthcare
Free application enabling for users to read major articles of ‘ITmedia’ site by smart devices
Fun and interesting news from a variety of categories from net
9
Copyright © 2016 ITmedia Inc.
ITmedia -Our lead generation on special media sites
Lead generation is the process of creating sales potentials
which convert into sale lead for new sales opportunities
Reach / Awareness
TechTarget Japan Keyman’s Net
Get profiles
Lead Generation
Sales prospects
Filter by interest (behavior)
Gather targets
Special media sites
Consideration
Engage
Nurture / Convert
Loyalty
10
Copyright © 2016 ITmedia Inc.
Virtual Events
11
Copyright © 2016 ITmedia Inc.
800+ advertiser coverage
Businesses/Consulting Telecom/Mobiles
Internet services
Electronics/ Home appliances
Human resources/ Job offers
Advertising partners
Hardware
Electronics/ Mechanical
IT/ Computers
12
Copyright © 2016 ITmedia Inc.
IT Investment Projection in the Japanese market
• IT-related investment of 2015 will be expected to grow.
• Purpose of IT investment;
– 76% would be spent for continuous business operation, 14% for business innovation
and 10% for business expansion, those portions will be larger in future.
Japanese company IT expenditure projection(Source from Gartner Japan, Jan 2015)
30,000,000
25,000,000
20,000,000
15,000,000
10,000,000
5,000,000
0
(百万円)
2013YR 2014YR 2015YR 2016YR 2017YR 2018YR
23,555,059 24,143,867 24,297,554 24,581,992 24,835,242 25,135,864 +2.7% +2.5% +0.6% +1.2% +1.0% +1.2% (USD=120YEN)
$200B
$100B
13
Copyright © 2016 ITmedia Inc.
Positioning of Promotional offerings
Awareness
Comprehension
Action
Display Ad / Digital Magazine Ad
Advertorial
E-Newsletter Ad
Virtual Expo
Face-to-Face Seminar
Lead Generation Survey
Lead Generation Advertorial
White Paper / Webcast
Microsite
14
Copyright © 2016 ITmedia Inc.
Main Ad: Types and Formats – Display Ad
SuperBanner
Rectangle Banner
Text Ad
▼Welcome Screen Ad
▲Top Gate Ad
SuperBanner,RectangleBanner and Gate Premium Package
Appear with big image ad before access to each channel top page
Image Size File Size
(less than) File Type Price
SuperBanner 728x90 30KB Flash,Gif,Jpg imp. guaranteed Period guarantee
RectangleBanner 300x300 300x250
50KB Flash,Gif,Jpg imp. guaranteed Period guarantee
Text Ad - - - $800~
*differs from media
Welcome Screen Ad 640x480 80KB Flash,Gif,Jpg $2000~
*differs from media
Top Gate Ad header 990x80 100KB Flash,Gif,Jpg $2000~
*differs from media gate 1280x600 200KB Gif,Jpg $1=¥124
15
Copyright © 2016 ITmedia Inc.
Main Ad: Types and Formats – E-mail Magazine
▲5lines & 10lines
Insert header,middle and footer in E-mail Magazine
▼Sponsored Mail
A mail dedicated to only one
company sponsorship within
100 lines which is approx. (3800 En words)
E-mail Magazine delivery
ITmedia Enterprise&News 55,000
ITmedia Enterprise for SME 2,800
ITmedia Business Online 28,000
ITmedia Executive 5,000
@IT what's new 100,000
@IT 130,000
@IT carrier and skills 90,000
TechTarget what's new 241,000
TechTarget by category differs from category (Please Contact us)
Daily SmartJapan 15,000
Monoist All 71,000
Monoist Mechanical Design 10,000
Monoist Product Management
14,000
Monoist Factory Automation 29,000
EE Times Japan/EDN Japan 64,000
16
Copyright © 2016 ITmedia Inc.
ITmedia -Our Global Network
17
Copyright © 2016 ITmedia Inc.
Corporate Mission
Contribute to Information Revolution
by Innovating Professional Media
We believe; • professionals and professionalism make media reliable. • technology changes media conventional to innovative. • media can provide social knowledge to our community.
18
Copyright © 2016 ITmedia Inc. Copyright © 2016 ITmedia Inc.
ITmedia Inc.
19