it's time to embrace the power of storytelling
TRANSCRIPT
NOWis the time
to Embrace
the Power of
Storytelling.
#marketingTO
@markevans
ANYONE FEEL
OVERWHELMED
YET?
Many brands
struggle with
storytelling
We sell products that
make customers happy.
Now, we need
to be
storytellers!
Here’s why:
100,000
SECONDS
SECONDS
Storytelling matters more than ever
DOAOtherwise, you’re
So how do you
tell great
stories?
Take a customer-centric view of the world
What’s
in it for
me?
Healthier
Richer
More Time
More Productive
Save
Money
Instant Gratification
Stories Are
About
Experiences
People need to be the stars in your
stories
“Capturing life’s most
exciting moments, and
sharing them with others.” –
Suzanne Watson
Leverage the
power of
emotions
Be creative.
21,000,000+
Look for windows of opportunity
I’m not a storyteller!
But
Wrong.
We’re all
storytellers!
STEPS TO STORYTELLING
ORIGIN STORIES
YOUR CHALLENGES
WHAT YOU THINK
STORIES ABOUT
YOUR CUSTOMERS
STORIES BY
YOUR
CUSTOMERS
The time is
NOW for
storytelling!
Stories Are
Remembered…..
And Shared
Stories Deliver
Stories are inspiring
Stories make
the complex
simple
Stories make
people do
things.
www.growevenfaster.com/story-spark
Questions?
