iv kongres ehandlu, marcin cichoń (grupa unity); "customer experience w e-commerce"
TRANSCRIPT
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CustomerExperiencewe-commerce
MarcinCichoń
IVKongreseHandlu
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18 latdoświadczenia
ponad300aktywnieobsługiwanychklientów
Kompleksowyzakresusług
GrupaUnity
GrupaUnitytojedenznajwiększychwPolscedostawcówsystemówe-commerce,marketingucyfrowegoidoradztwawzakresiee-handlu.JakospecjaliściodPerformanceMarketingudbamyoefektywnościdziałańdobierającoptymalnenarzędziareklamowewspierającesprzedażnaszychklientów.
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”Wlatach80.wyróżnikiembyłajakość.Wlatach90.– marka.Uważam,żewpierwszejdekadzieXXIwiekuwyróżnikiembędzie
doświadczenieklienta”Ian GeraldMcAllister,exCEOFord
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Test
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”Don’t tell mehow good you make it.Tellmehow good makes MEwhen Iuse it.”
LeoBurnet, twórcam.in.kampaniiMarlboroMan
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• formykontaktu• szybkość odpowiedzi• omnichannel• eksperckość• monitoringmarki
kontaktzklientem
• self-service• porzuconekoszyki
ścieżkazakupowa • zwroty
• reklamacje• opakowanie
posprzedaż
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MarcinCichoń[email protected]
linkedin.com/in/marcincichonfacebook.com/marcin.cichonslideshare.net/marcincichon
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