策略發展與管理實務~jager 20131127-1
TRANSCRIPT
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(2012.07-present)
(2008-2010) //():
(1995-1999) -- --()
(1992-1994)
() Deputy GM
()()
()
()()---8136---800398
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Chapter 1
Chapter 2 ()
Chapter 3
Chapter 4
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VS
Chapter 1 -(1)
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Chapter 1 -(2)
: Listening, Seeing, Doing and Thinking
:Forget, Know, Understand and Remember
Let you listening (tell you), you will forget
Let you seeing, you will know
Let you doing, you will understand
Let you thinking, you will remember
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B
10-30%
50-60%
10-40%
A
70%
20%
10%
Chapter 1 -(3)
A orB?
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Chapter 1 -
,
12
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Chapter 2 -#1
50
(RAND)
http://wiki.mbalib.com/zh-tw/%E8%AF%84%E4%BB%B7%E6%8C%87%E6%A0%87http://wiki.mbalib.com/zh-tw/%E6%8C%87%E6%A0%87http://wiki.mbalib.com/zh-tw/%E5%B8%82%E5%9C%BA%E8%A7%84%E6%A8%A1http://wiki.mbalib.com/zh-tw/%E5%B8%82%E5%9C%BA%E5%A2%9E%E9%95%BF%E7%8E%87http://wiki.mbalib.com/zh-tw/%E6%AF%9B%E5%88%A9%E7%8E%87http://wiki.mbalib.com/zh-tw/%E7%AB%9E%E4%BA%89%E5%BC%BA%E5%BA%A6http://wiki.mbalib.com/zh-tw/%E7%AB%9E%E4%BA%89%E5%BC%BA%E5%BA%A6http://wiki.mbalib.com/zh-tw/%E6%AF%9B%E5%88%A9%E7%8E%87http://wiki.mbalib.com/zh-tw/%E5%B8%82%E5%9C%BA%E5%A2%9E%E9%95%BF%E7%8E%87http://wiki.mbalib.com/zh-tw/%E5%B8%82%E5%9C%BA%E8%A7%84%E6%A8%A1http://wiki.mbalib.com/zh-tw/%E6%8C%87%E6%A0%87http://wiki.mbalib.com/zh-tw/%E8%AF%84%E4%BB%B7%E6%8C%87%E6%A0%87 -
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()
Ishikawa(1993)
Chapter 2 -#2
http://wiki.mbalib.com/zh-tw/%E4%B8%93%E5%AE%B6%E4%BC%9A%E8%AE%AE%E6%B3%95http://wiki.mbalib.com/zh-tw/%E4%B8%93%E5%AE%B6%E4%BC%9A%E8%AE%AE%E6%B3%95http://wiki.mbalib.com/zh-tw/%E4%B8%93%E5%AE%B6%E4%BC%9A%E8%AE%AE%E6%B3%95http://wiki.mbalib.com/zh-tw/%E4%B8%93%E5%AE%B6%E4%BC%9A%E8%AE%AE%E6%B3%95 -
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Chapter 2 -#3
()()
(10)
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Chapter 2 -#4()
11~56~910
(300EPS 2.5)()
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Chapter 2 -#4-1
3
1616
13
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Chapter 2 -#5
:20%
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Chapter 2 -#6
:20% (Mi-Zi) (Gi)
2.87 8.05 2.56 7.93
3.02 7.20 2.01 7.96
3.33 7.55 2.81 7.81 2.75 7.33
-0.65 5.35
3.28 7.33 2.86 8.31 2.78 8.35 -0.35 6.18
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Chapter 2 -#1
(DEMATEL)Battelle Institute1972-
1976
Ou Yang et al. (2008)DEMATELANPDEMATELANP-DANP(2010)
(2010)(Kuan et al., 2011)
:(1)(2)(3)
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Chapter 2 -#2
(0.1.2.3.4.)
() ()
() ()
() ()
:20%
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Chapter 2 -#3
44%
18%
30%
15%
12%
10% 6%
5% 8%
26%
4%
10%
12%
:20%
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Chapter 2 -#3
:20%
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Performance Management, PMSMART
S=M=A=R=T=
Performance EvaluationPerformance Develop
Chapter 2 -#1()
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Robert KaplanDavid Norton2002
Chapter 2 -#2
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http://www.bain.com/management_tools/BainTopTenTools/default.asp
Chapter 2 -#3
http://www.bain.com/management_tools/BainTopTenTools/default.asphttp://www.bain.com/management_tools/BainTopTenTools/default.asp -
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i-Bench2009
21768731TOP10
2009ISO5S(10)
2008ISO5S(8)
Chapter 2 -#4
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Chapter 2 -#5
:
20%
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1,(
)
2,: (1)(2)(3)(4)(,)
3,()
4,(,)
5,(,
)
Chapter 2 -#6()
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6,(
or)
7,
()
8,!!!!!
9,()
10,(
)
Chapter 2 -#7()
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Chapter 2 -#8
()
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Chapter 3
:20%
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Chapter 4 -1
Chapter 4 -2
Chapter 4 -3