james brown resume for lb
TRANSCRIPT
Areas of Expertise
Professional Experience Perry Ellis International, Miami, FL, 2003-2016 Social Media Marketing Director (2013-2016) Social Media Marketing Director for Perry Ellis International brands. Manage social media needs of over 15 fashion brands, including Perry Ellis International, Perry Ellis, Original Penguin, Rafaella®, C&C California®, Ben Hogan®, Axist®, Grand Slam®, Laundry by Shelli Segal®, Jantzen®, and Nike Swim®. Leads a staff of six full-time associates. Retail Marketing Director (2004-2013) Retail Marketing Director for 60+ Perry Ellis®, Original Penguin® and Cubavera® retail stores. Oversaw all company store openings, marketing, special events, and budgets between $750K - $2MM. Handled all digital collateral, in-store, and printed marketing. Managed each brand’s budget as it pertained to events, print, production, and promotions. Assisted in the development and launch of the Supreme Perks®, customer loyalty program. Received 2005 Outstanding Personal Achievement Award. Visual Director (2003-2004) Visual Director responsible for creating new concept store prototypes and merchandise plans for all Perry Ellis brand stores. Designed and implemented seasonal floor sets, store graphics and visuals campaigns. Provided personal shopping to exclusive celebrity and VIP shoppers.
Kenneth Cole Productions, INC, New York, NY, 1996-2003 Field Service Coordinator-Brand/Account Coordinator Acted as corporate liaison between retailers. Managed 200+ department store accounts in a territory of five states producing $80M in quarterly revenue. Equipped 48 new in-store shops and managed existing locations. Merchandised new product collections, tracked weekly sales, planned seasonal inventories, and managed proper stock levels. Macy’s/Rich’s Department Stores, Atlanta, GA, 1993-1996 Nautica Sportswear Selling Manager and Specialist Acted as the corporate liaison & executing out all corporate initiatives at store level. Responsible for merchandising the Nautica department selling floor and providing expertise on product. Assisted in generating departmental revenue above $800,000, making the department #1 for three years straight. Led a staff of ten associates. Received the 1995 and 1996 Top Selling Manager Award.
o Social Media & Digital Strategy
o Special Event Planning
o Philanthropy & Fundraising
o Profit & Loss Budget Responsibility
o Facebook Advertising Expert
o Shop Development & Design
o Marketing & Promotions
o Client Development & Management
o Consumer & E-Commerce Business
o Multi-Brand Development & Management
o SEO/SEM
o Mobile Applications
o Retail & Fashion Merchandising
o Sales & Customer Service
o Public & Private Business
o Fortune 500 Experience
o Experimental & Disruptive Marketing
o Staff & Team Development
725 NE 22nd Street, PH 1C, Miami, FL 33137 786-423-5952
E-mail: [email protected] twitter @jamesbrowninmia jamsbrownconsulting.net
A top-performing Social Media and Marketing Executive seeking to expand leadership experience. Influential fashion and sales
professional promoted for successful social media and marketing initiatives and a seven-figure return on investments. Detail-oriented,
driven team player awarded for various contributions in retail, sales, public relations, marketing and social media.
James Brown James Brown Digital and Retail Marketing Independent Consultant
Education and Skills
Bachelor of Business Administration, University of Kentucky Associate of Arts and Sciences, Radiologic Technology, Science, Shawnee State University Expertise in:
Analytics Reports, Community Management, Digital Analytics, Digital Planning, Digital Strategy, Social Media Analytics, Social Media Audits, Social Media Management, Social Media Marketing, Social Media Strategy, Crisis Management Experience with: Adobe Creative Suite, Sprinklr, Radian 6, Socialbakers Social Suite, Google Analytics, Hootsuite, Offerpop, Zendesk
Volunteer Experience and Causes
Executive Committee Member, Roy and Lea Black Consequences Charity, 2013 and 2014 Top Individual Fundraiser, Miami Beach AIDS Walk, 2009 Fashion Group International South Florida, Board of Directors Miami-Dade GLBT Chamber of Commerce, 10 Year Member
Awards and Honors
Featured Panelist, Do’s & Don’t of Social Media in Business
IBM Brand Innovators, February 2014
GOLD ADDY AWARD, Social Media Campaign “PERY 20 Years on the NASDAQ”
American Advertising Association – ADDY’s, 2014
Featured Speaker, How to Build a Fashion Brand with Social Media
Social Media Week 2013
Featured Panelist, Various Topics
Social Media Week Miami, 2013, 2014, 2015, 2016
Featured Panelist, Applying Social Media to Business and the Future of Social Local Mobile (SoLoMo)
New York Ad: tech Convention, 2011
Shorty Award Nominee, Perry Ellis Heritage Badge Promotion
Online Shorty Awards, “Best Use of Social Media in a National Campaign”, 2011
725 NE 22nd Street, PH 1C, Miami, FL 33137
786-423-5952 E-mail: [email protected] twitter @jamesbrowninmia
jamesbrownconsulting.net
James Brown James Brown Digital and Retail Marketing Independent Consultant