計劃主持人：陳淑純副教授講師：林昱辰 日期： 2013-1-7

以詩入樂—英譯註台灣經典民歌詩作與數位出版〈進階翻譯與實作〉

THIS IS TRANSLATION

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Case Study for iPad Campaign

Case Study for iPad Campaign

• 更小巧• 更聰明• 更耐用• XXX/ 兩面都可以 / 反正都可以 /• 面面俱到 （更全面）

Case Study for iPad Campaign

• ( 更）小巧• ( 更）聰明• ( 更）耐用• ( 更） XXXX ？

Case Study for iPad Campaign

• 更精巧• 更智慧• 既能撐• 也能翻

Case Study for iPad Campaign

Case Study for iPad Campaign

大陸版：百分百完全 iPad體驗減小，卻不減少。

Case Study for iPad Campaign

• 香港版：• 百分百完全 iPad體驗小了，但沒少了。

Case Study for iPad Campaign

• 台灣版：• iPad體驗完完整整簡，而未減。

Case Study for iPad Campaign

Translating Lyrics: The Procedure

• Read through the lyrics—getting the first impression.

• Listen to the song with lyrics.

• Understand the lyrics.

• Find narrative voice.

Translating Lyrics: The Procedure

• Translate literally—Decide the tone.

• Find alternatives.

• Abandon / Recreate.

• Rhyming. (if necessary, if possible, if able)

• Reading through the translation.

Keys to Lyrical Translation

• Keep the original strophe format and sentence structure.

• Avoid literal translation, apply literary translation.

• Keep sentences short.

Keys to Lyrical Translation• Keep the same translation

methodology for paired strophes.

• Keep the image as possible as you can.

• Re-invent the rhymes. Rhyme, whenever necessary.

• Team up, cross examination.

• Too literal (lyric/poetry contains symbolism and imagery)

• Choosing wrong or awkward words (in general)

• Often colloquial

General Mistakes/Problems

• Not paying attention to the overall lyrical structure

• Narrative voice

• No image

• No rhyme

General Mistakes/Problems