jan penkala - emailová komunikace trochu jinak
TRANSCRIPT
ACOMWARE s.r.o. • Hvězdova 1689/2a, 140 00 Praha 4 • Tel.: 737 289 [email protected] • www.acomware.cz • facebook.com/acomware • twitter.com/acomware
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Central marketing
database
Social
Web
- Sites/Cart/Products
- Forms
- Blog and other web sites
- Goals
Communication
- Email behaviour
- Direct mail (catalogues)
- SMS
- Call centrum
- Information from the stores
- RTB
Mobile
apps
- App using
- Location
Customer
- Data from transaction
- Info from welcome
process
- Info from opt-out
- Loyalty program
Order
- Date
- Products
- Brand
- Shipping and
payment
- Order status
Automation Segmentation
Personalized
content
on the web site
Personalized
communication
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2013
8 %
2014
13 %
2015
21 %
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