janna goranskaya, rambler

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New Games Project Games.Rambler.ru Distribution service and video portal

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Page 1: Janna Goranskaya, Rambler

New Games ProjectGames.Rambler.ru

Distribution service and video portal

Page 2: Janna Goranskaya, Rambler

#YOUAREINTHEGREATCOMPANY

43 млн. уников/месяц

Больше 3 млн. уников/сутки

И другие сервисы

Games

Page 3: Janna Goranskaya, Rambler

STORYLINE

Games

26.06.2006 First distribution platform at Games.Rambler.ru.

29.06.2011 Rambler bought Kanobu project, all games services moved to

games.kanobu.ru

09.2014 Rambler organized new team to create new media about games.

09.2016 New course “Distribution and Video service”

Page 4: Janna Goranskaya, Rambler

SERVICE STRUCTURE

Games

Games Video service

viewers

players

Partner’s games Partner’s videos

Page 5: Janna Goranskaya, Rambler

AUDIENCE

Games

ВИДЕОСЕРВИС

Gender Age

Male Female

Page 6: Janna Goranskaya, Rambler

СПИСОК С ИКОНКАМИ

Агрегируемый на портале контент основан на виральности и на модели

пользователя

Агрегируемый на портале контент анонсируется также как и рекламные

сообщения

Оценка эффективности контента происходит по кликам на анонс и по

количеству прочтений

Games

Page 7: Janna Goranskaya, Rambler

α-Version

• Games catalogue: title, genre, about

• Main featuring

• Secondary featuring: right field

• Additional featuring: flags

Games

Page 8: Janna Goranskaya, Rambler

TIMELINE

2016

• Distribution platform

release

• New partners

I – II квартал 2017

• Video service

release

• Partner’s analytical

tools

• New version of

Distribution platform

Games

III квартал 2017

• Launcher

• Mobile

Page 9: Janna Goranskaya, Rambler

THANKS!