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1
JAPAN AIRLINES
MEDIAINFORMATION
Copyright ©JAL Brand Communications Co., Ltd. All rights reserved.
2018.03.19
1Copyright ©JAL Brand Communications Co., Ltd. All rights reserved.
Features of JAL media
The JAL Group’s network is both Japan-wide and worldwide.We have a variety of advertising media targeting JAL Group customers, who annually number over 32.88 million passengers for domestic flights and over 8.28 million passengers for international flights.1 We invite you to use these media as part of your promotional efforts.
OverwhelmingReach
We can appeal to over 2.74 million domestic passengers per month and over 690,000 international passengers per month.2
The JAL brand is a guarantee of customer confidence. On interna-tional routes we are No. 1 in terms of the “reuse intention” rate and “recommend to others” rate.3 The effectiveness of the advertising will further improve with repeated placements.
The main customers of JAL are males aged 40 to 50 and females aged 30 to 40, which are the generations that lead consumption. In addition, approx. 30% have an annual income of 10 million yen or more.4
Effective appeals can be made according to customers’ travel behaviors, such as whether their travel is domestic or foreign, for business or travel, and the periods at which they use JAL.
We propose an integrated advertising campaign that starts from the time customers leave their home, covers the time they are in the departure airport, the time they are in-flight, and continues up until they reach the destination airport.
JAL’sBrand Power
Ability to ReachBusiness Leaders
Ability to Get Your Message Across to the
Advertising Target
Ongoing Ability to Develop Advertising
Types of Advertising Media & Vital Points
Home AirportIn-flight
Domestic flight International flight
We can deploy advertising media to suit various situations, from the time customers leave home up until when they are in-flight.
▶ ▶▶▶
1. Annual totals from JAL monthly reports for fiscal 2016. 2. Monthly average from JAL monthly reports for fiscal 2016. 3. JCSI (Japan Version of Customer Satisfaction Index) for fiscal 2016. 4. Research by JAL.
Print media
Video media
1 2 3 4 5
AGORA
P.7-8 P.5-6
SKYWARD
P.5-6
SKYWARD
P.9
JALMooove!
P.12
PromotionProgram
P.7-8
AGORA(Some airport
lounges)
P.7-8
AGORA(Some first-class
seats)
P.10
P.11
CF before movies
CF before videos
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The Environment in Japan Surrounding the Air Travel Market Users of both domestic and international air travel are expected to further increase.
1. “Aircraft Traffic Transition Table” Ministry of Land, Infrastructure, Transport and Tourism
2. Immigration Statistics, Ministry of Justice 3. “Number of Foreign Visitors to Japan,” JNTO
Approx. 17 million Japanese per year are expected to travel abroad in the next few years.
Trends in numbers of Japanese travelers2
In 2016, 17.11 million Japanese people left Japan to travel abroad.
Year
(Unit: 10,000 people)
02013
1,747
2016
1,711
2014
1,690
2015
1,621
2012
1,849
1,300
1,500
1,700
1,900
The number of people who use aircraft as a means of domestic transportation has increased annually. This annual increase is expected to continue as the 2020 Tokyo Olympics come closer.
Trends in numbers of domestic flight passengers1
Year
(Unit: 10,000 people)
02014
9,451
2015
9,587
2016
9,720
7,000
6,000
8,000
9,000
10,000
8,494
2012
9,094
2013
The number of foreigners who visit Japan for sightseeing and other purposes is increasing annually. In particular, the number of visitors to Japan from other countries in Asia is expected to increase even further.
Foreign visitor trends3
In 2020, the number of visitors to Japan is expected to the
40 million level.
0
500
1,000
1,500
2,000
2,500
Year20132012
(Unit: 10,000 people)
20202014 2015 2016
1,036836
1,341
1,973
2,403
■Asia
■ Europe
■North America
■Oceania
■South Africa, Africa, stateless travelers, other
Tourists mainly from Asia are coming to Japan in ever
increasing numbers.
In 2016, the number of domestic flight passengers was around at least
1.3 million more than in 2015.
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JAL Group Overview You can use the network of the JAL Group which naturally covers Japan, but also encompasses the world.
Combining domestic and international flights, approx. 41.16 million passengers per year and over 3.43 million per month use our services.
JAL Group Flight Routes1 · Passenger numbers2
1. Number of destinations on JAL’s website (as of April 1 2016). Including code-sharing. 2. JAL Group monthly reports for fiscal 2016. 3. According to JAL Mileage Bank data (as of March 31 2017)
Annual used amount by each JALCARD member
940,000 yen
Unit: 10,000 people
02013 2015 20162014 Year
304
2017
327
260
300
340
292276
313
Number of JALCARD Members3
3.27 millionUnit: 10,000 people
02013 2015 2016 20172014 Year
2,000
2,500
3,0002,900 3,000 3,017
2,600 2,740 Approx. one out of every four Japanese
nationals is a JAL Mileage Bank Member.
Number of JAL Mileage Bank Members3
30.17 million
Domestic flights59 airports, 143 routes, approx. 2.74 million passengers per month
International flights56 countries, 285 airports, 571 routes, approx. 690,000 passengers per month
Map of Domestic Flight Routes (as of Jun 28 2016)Note: For some of the flight routes there are periods during
which no flights are in operation.
Map of International Flight Routes (as of May 28 2017)Note: The destinations where
non-stop flights are flying to and from Japan.
4www.jalbrand.co.jp Copyright ©JAL Brand Communications Co., Ltd. All rights reserved.
We propose a business approach in line with needs based on the customer profile.JAL Group Customer Profile1
Approx. 20% domestic flight passenger and 30% of international flight passengers have an annual income of
10 million yen or more.
Both domestic and international flights are comprised of around 60% male passengers and 40% female passengers.
Passengers are comprised of persons from a wide range of age groups, the majority ranging from 30 to 59 years of age
for both domestic and international flights.
InternationalFlights Male
55%
Female45%
DomesticFlights Male
57%
Female43%
DomesticFlights
Executives9%
Upper-level Managers12%
Managers18%
General Employees in leadership position
21%
General Employees40% International
Flights
Executives9%
Upper-level Managers13%
Managers17%
General Employees in leadership position
20%
General Employees41%
DomesticFlights
20-2913%
30-3924%
40-4928%
50-5923%
60-6912%
InternationalFlights
20-2912%
30-3924%
40-4927%
50-5923%
60-6914%
InternationalFlights
Company Employee57%Professional/
Freelancer5%
Student2%
Homemaker11%
Other15%
DomesticFlights
Company Employee56%
Civil Servant/Nonprofit Organization Employee8%
Self-employed4%
Professional/Freelancer5%
Student1%
Homemaker11%
Other15%
DomesticFlights
Less than 500 23%
Less than 80041%
Less than 1,00015%
Less than 1,50014%
More than 1,5007%
InternationalFlights
Less than 500 20%
Less than 80041%
Less than 1,00016%
Less than 1,50016%
More than 1,5007%
(Unit: 10,000 yen)
DomesticFlights
Business26%
Leisure Travel51%
For returning home/Visiting relatives
and friend14%
Other 6%
InternationalFlights
Leisure Travel67%
Other 3%
Among company employee using JAL, 39% of those traveling on domestic and international flights hold the position of
manager or higher.JAL primarily appeals to business travelers.
In addition to company employees, customers are comprised of various types of people such as civil servants, lawyers,
doctors, students, and homemakers.
Approx. 30% of domestic flight passengers are traveling on business and another 20% are traveling for leisure.
Approx. 20% of international flight passengers are traveling on business and 70% are travelling for leisure.
1. Based on JAL passengers survey conducted in April 2017. Survey targets were JAL Group customers 20 – 69 years old who had used JAL services within a year preceding the survey.
Civil Servant/Nonprofit Organization Employee 6%
Business21%
Gender
Occupation Company Employee Breakdown Purpose of Travel
Age Annual Household Income
Self-employed4%
Ceremonial Occasions 3% Ceremonial Occasions 3%For returning home/
Visiting relatives and friend6%
5
Media Overview
The JAL Group in-flight magazine, read by approx. 3.43 million passengers monthly.
[Skyward]
[Potential monthly readers1] Domestic flights, approx. 2.74 million passengers; international flights, approx. 690,000 passengers1. Monthly average in JAL Group monthly reports for fiscal 2016*The number of copies published is not announced since a feature of in-flight magazines is that the same issue is read multiple times by seated passengers.
[Main Content] Overseas feature, domestic feature, interviews, columns, essays, JAL Group information, flight route maps, etc.
Media PR
Form of publication
Distribution method
Dimensions
Monthly (placed in-flight from the first to the last day of every month; published on the 27th of the previous month)2
Seat pockets on JAL Group flights3
H 280 mm × W 210 mm, thermally activated binding, all-color (four-color offset printing)
• Booking deadline: 60 days prior to publication • Submission deadline: around 25 days prior to publication
2. The first and last dates on which the magazine is placed in-flight may change slightly due to the state of preparation of aircraft.3. It may not be placed on some flights due to the flight schedule or state of preparation of aircraft, etc.
*Foreign language pages have also been included in the domestic edition of Skyward (since the January 2018 issue) as part of our expanded service for foreign visitors in Japan.
Domestic Edition International Edition
Japanese language page
Japanese language page
Japanese text
Cover
Japanese text
Cover
Foreign language
Cover
Foreign language page
Foreign language page
Back cover(Ad)
Please be sure to read the notes at the end of advertising application when you book.
Copyright ©JAL Brand Communications Co., Ltd. All rights reserved.
Skyward is made available in both a domestic edition and an international edition.
>> Please see the next page for advertising rates.
Versions of In-flight Magazine
6Please be sure to read the notes at the end of advertising application when you book.
Copyright ©JAL Brand Communications Co., Ltd. All rights reserved.
Space Space
Space
Space
Selected the language page type Selected the edition type
Listing fee Listing fee
Listing fee
Listing fee
Size H×W (mm)
Size H×W (mm)
Size H×W (mm)
Size H×W (mm)
Domestic Edition
Domestic Edition
Domestic Edition
International Edition
Japanese language pageJapanese
language page
Foreign language page
Japanese language page
2,900,000 2,900,000
850,000
2,350,000
—
—
—
—
1,600,000
1,600,000
500,000
1,250,000
1,550,000
1,550,000
450,000
1,200,000
1,400,000
1,400,000
400,000
1,100,000
2,650,000
2,650,000
750,000
2,150,000
1,550,000
1,550,000
2,250,000
2,250,000
Inside Front Cover DPS Inside Front Cover DPS
Inside Front Cover DPS
Inside Front Cover DPS
2nd DPS after IFC DPS
2nd DPS after IFC DPS
3rd DPS after IFC DPS
3rd DPS after IFC DPS
FP, Facing Content
FP, Facing Content
FP, Facing Content
FP, Facing Content
FP, Facing Editorial
FP, Facing Editorial
FP, Facing Editorial
FP, Facing Editorial
Full Page (FP)
Full Page (FP)
Full Page (FP)
Full Page (FP)
DPS
DPS
DPS
DPS
Inside Back Cover
Inside Back Cover
Back Cover
Back Cover
Foreign language page
Foreign language page
2,350,000 850,000
2,350,000
2,350,000
—
—
—
—
1,250,000
500,000
1,250,000
1,250,000
1,200,000
450,000
1,200,000
1,200,000
1,100,000
400,000
1,100,000
1,100,000
2,150,000
750,000
2,150,000
2,150,000
—
—
—
—
Dual language
Dual language
4,550,000 3,400,000
2,850,000
3,900,000
4,400,000
2,700,000
4,300,000
2,600,000
2,600,000
1,900,000
1,600,000
2,250,000
2,350,000
1,800,000
1,450,000
2,150,000
2,150,000
1,650,000
1,300,000
2,000,000
4,150,000
3,100,000
2,600,000
3,900,000
—
—
—
—
280×420 280×420
280×420
280×420
280×420
280×420
280×420
280×420
280×210
280×210
280×210
280×210
280×210
280×210
280×210
280×210
280×210
280×210
280×210
280×210
280×420
280×420
280×420
280×420
280×210
280×210
280×200
280×200
International Edition
International Edition
Dual Edition
Dual Edition
*In principle, we will create space for 2nd DPS after IFC DPS only for magazines that have both a domestic and international edition. *For full page (FP), it is not possible to specify the facing page. *For Full Page (FP), the facing page may contain a JAL Group advertisement. *There may be issues in which space for DPS is limited. Please check with a sales representative before submitting your advertisement request. *The facing page of the inside back cover of the Domestic Edition will be a foreign language page. *Foreign language pages are in English or Simplified Chinese.
Japanese page-based advertisements Domestic Editorial advertisements
Foreign language-based advertisements
International Edition advertisements
Advertising rates
(In yen excluding tax) (In yen excluding tax)
(In yen excluding tax)
(In yen excluding tax)
7
[Number of copies published] 848,436 1
[Readers] JAL Global Membership, JAL Card CLUB-A Card, CLUB-A Gold Card, JAL Diners Card, Platinum member, First-class passengers on international JAL flights[Reading rate (members)] 91.3%2
[Circulation rate among non-members] 47.2%2
“AGORA” is enjoyed by more readers than the number of copies issued, when the families of members are included.1. Nippon ABC Association Average for January to June 2017 2. March 2014 JAL Card Senior Member Survey
Media Overview
Advertising rates
The JAL Card-holders’ magazine, home-delivered to over 840,000 top executives monthly.
[Agora]
Media PR
Form of publication
Space Listing feeSize
H×W (mm)
Back Cover
Inside Front Cover DPS
2nd DPS after IFC DPS
FP, Facing Content
Inside Back Cover
Full Page (FP)
DPS
2,300,000
3,200,000
3,100,000
1,700,000
1,500,000
1,500,000
2,900,000
280×194
280×420
280×420
280×210
280×210
280×210
280×420
Distribution method
Dimensions
10 times a year (published on the 27th of the previous month)* January and February, and August and September publications are merged to make an extra-large publication (no February or September edition published).
Delivered to the homes of senior members, provided in-flight for first-class passengers, provided in airport lounges (some)
H 280 mm × W 210 mm, thermally activated binding, all-color (four-color offset printing)
• Booking deadline: 60 days prior to publication • Submission deadline: around 25 days prior to publication
*Bundled service is not available.
(In yen excluding tax)
Please be sure to read the notes at the end of advertising application when you book.
Copyright ©JAL Brand Communications Co., Ltd. All rights reserved.
8
Readers Profile1
Average age29 or younger
30 to 34
35 to 39
40 to 44
45 to 49
50 to 54
55 to 59
60 to 64
65 to 69
70 or over
1.0%
3.3%
9.2%
8.5%
13.9%13.2%
14.7%14.3%
11.1%
10.8%
Centering on middle-aged persons,
the average age is 54.6.
JAL Global Club members: Average age is 54.6
JAL Card senior member2: Average age is 54.6
Residence
Centering on Tokyo,readers from the Kanto
region account for approx. 60%.
Hokkaido
Tohoku
Kanto (excluding Tokyo)
Tokyo
Koshinetsu
Hokuriku
Tokai
Kinki
Chugoku
Shikoku
Kyushu (including Okinawa)
5.1%
2.3%
28.5%27.9%
1.5%
0.9%
5.6%
16.4%
1.8%
1.4%
8.6%
The annual used amount by members3
Amount spent per personis extremely high,
and shows the amount of their purchasing power.
JAL Card
Company A
Company B
Company C
Company D
940,000 yen430,000 yen
380,000 yen
300,000 yen
270,000 yen
Position
About half of readershave a position of head of
department or higher.
Chairperson
President, Chairperson, Secretary
Officer, Director
Head of Department, Chief
Deputy Head, Manager
Chief Clerk, Senior Staff
Profession
General staff
Other
1.7%18.8%
13.8%11.5%
12.5%
7.0%
9.2%
9.1%
16.4%Household income10 million yen or less
Up to 15 million yen
Up to 20 million yen
Up to 25 million yen
Up to 30 million yen
Up to 50 million yen
Up to 70 million yen
Up to 100 million yen
100 million yen or more
52.4%
27.2%9.3%
3.3%
3.6%
2.6%
0.6%
0.5%
0.5%
About half of households have an annual income of
10 million yen or more and the average household income
is 13.07 million yen.
JAL Global Club members: Average is 14.12 million yen
JAL Card senior member2: Average is 12.35 million yen
Malesaccount for approx. 80% and they are mainly the head of the household.
Gender ratios
Males 78%
Females 22%
1. 2012 AGORA Reader Survey 2. CLUB-A Card, CLUB-A Gold Card, JAL Diners Card, Platinum member3. Calculated the annual used amount (card handling amount ÷ number of members) per person regarding members of four main card companies for September 2016 issue of Monthly Consumer Credit’s “Fiscal 2015 credit card transaction volume ranking”
Please be sure to read the notes at the end of advertising application when you book.
Copyright ©JAL Brand Communications Co., Ltd. All rights reserved.
9
Media Overview
Always found in the seat pocket of JAL’s international flights, it contains in-flight entertainment information.[JAL Mooove!]
Form of publication
Distribution method
Dimensions
Language
Monthly (placed in-flight on the first day of every month; published on the 27th of the previous month)2
Seat pocket on JAL’s international flights3
H 280 mm × W 210 mm / opens to the left, central binding /All-color (four-color offset printing)
Multilingual (Japanese, English, Chinese, Korean)
• Booking deadline: 60 days prior to publication • Submission deadline: around 25 days prior to publication
Advertising rates
Space Listing feeSize
H×W (mm)
Back Cover 1,800,000 280×210
[Potential monthly readers] Approx. 690,000 international flight passengers1 1. Monthly average in the JAL Group monthly reports for fiscal 2016
Media PR
2. The first and last dates on which the magazine is placed in-flight may change slightly due to the state of preparation of aircraft etc.
3. It may not be placed on some flights due to the flight schedule or state of preparation of aircraft etc.
(In yen excluding tax)
Please be sure to read the notes at the end of advertising application when you book.
Copyright ©JAL Brand Communications Co., Ltd. All rights reserved.
(Sample image)
10
Media Overview
Outstanding Target ReachGet your message across before program that movies that most customers will watch.
[In-flight entertainment]
CF before movies
[Monthly number of video viewers] Approx. 690,000 international flight passengers1
1. Monthly average from the JAL Group monthly reports for fiscal 2016
Media PR
Video media
Screening period
Number of seconds displayedNumber of flights on which video is shown
Screening routes
Sales slots
Personal TV on international flights
Advertising rates
Screening fee 1,500,000
1 month (first to the last day of each month)2
15 seconds
Approx. 4,300/month3
JAL’s international flight routes
10 slots (odd channels, 15 seconds × 5 slots; even channels, 15 seconds × 5 slots)4
2. The first and last dates on which the screening takes place may change slightly due to the state of preparation of aircraft etc.3. June 2017. This will change depending on the screening month.4. The phrases “odd channel” and “even channel” are tentative names to make it easier to read this document. Movie titles will
actually be shown (see figure below).
*When performing operations such as playback, fast forward and rewind, a window taking up about 1/3 of the screen (showing fast forward, rewind etc.) is shown for a few seconds.
Concept image of screening
Select “Movie and Video” Select “Category” Select “Movie title”*4 Select “Play” Select “Language”
JAL Mooove!Opening
Seat belt sign Movie start
4. “Odd” means “an odd numbered channel” and “even” means an “even numbered channel.” These terms are used here for convenience, but will not actually be displayed on the screen. In addition, it is not possible to select the screening slot.
Odd
Even
Even
Odd
Odd
Even
*The screen image may be different depending
on the aircraft.
International flights Personal TV
(In yen excluding tax)
(Concept image)
Please be sure to read the notes at the end of advertising application when you book.
Copyright ©JAL Brand Communications Co., Ltd. All rights reserved.
• Booking deadline: 80 days prior to movie showing • Delivery day: around 60 days prior to movie showing
CFOdd channels: (1) (2) (3)(4) (5)
Even channels: (6) (7) (8) (9) (10)
11
Media Overview
A Numerous Video Programs.JAL is capable of reaching target markets through advertising platforms for foreign passangers visiting to Japan aslo.
[In-flight entertainment]
CF before videos
[Monthly number of video viewers] Approx. 690,000 international flight passengers1
1. Monthly average from the JAL Group monthly reports for fiscal 2016
Media PR
Video media
Screening period
Number of seconds displayedNumber of flights on which video is shown
Screening routes
Sales slots
Personal TV on international flights
Advertising rates
Screening fee 2,000,000
1 month (first to the last day of each month)2
15 seconds
Approx. 4,300/month3
JAL’s international flight routes
2 slots4
2. The first and last dates on which the screening takes place may change slightly due to the state of preparation of aircraft etc.3. June 2017. This will change depending on the screening month.4. There might be some video advertising incabable of showing in flight. We’ll take care of position of advertising.
*When performing operations such as playback, fast forward and rewind, a window taking up about 1/3 of the screen (showing fast forward, rewind etc.) is shown for a few seconds.
Concept image of screening
Select “Movie and Video” Select “Category” Select “Video title” Select “Play” Select “Language”
JAL Mooove!Opening
Seat belt sign Video startCF(1) (2)
*The screen image may be different depending
on the aircraft.
International flights Personal TV
(In yen excluding tax)
(Concept image)
Please be sure to read the notes at the end of advertising application when you book.
Copyright ©JAL Brand Communications Co., Ltd. All rights reserved.
• Booking deadline: 80 days prior to movie showing • Delivery day: around 60 days prior to movie showing
12
Media Overview
1 dedicated channel per companyOn the Promotion Channelyou can employ your own unique PR.
[In-flight entertainment]
Promotion (PR) program
[Monthly number of video viewers] Approx. 690,000 international flight passengers1
1. Monthly average from the JAL Group monthly reports for fiscal 2016
Media PR
Video media
Screening period
Number of seconds displayedNumber of flights on which video is shown
Screening routes
Sales slots
Personal monitor on international flights
Advertising rates
Screening feePR (1) 2,500,000 (shown in JAL Mooove!)
PR (2) 2,200,000 (not shown in JAL Mooove!)
1 month (first to the last day of each month)*2
Between 5 and 10 minutes
Approx. 4,300/month3
JAL’s international flight routes
2 slots
• Booking deadline: 80 days prior to movie showing • Delivery day: around 60 days prior to movie showing
2. The first and last dates on which the screening takes place may change slightly due to the state of preparation of aircraft etc.3. June 2016. This will change depending on the screening month.
*When performing operations such as playback, fast forward and rewind, a window taking up about 1/3 of the screen (showing fast forward, rewind etc.) is shown for a few seconds.
Concept image of screening
Select “Information” Select “Special Program” Select “Program Title”
*The screen image may be different depending on the aircraft.
PR program(1) or (2)
International flights Personal TV
(In yen excluding tax)
(Concept image)
Please be sure to read the notes at the end of advertising application when you book.
Copyright ©JAL Brand Communications Co., Ltd. All rights reserved.
(Sample image)
13
Summary of standards for advertising and promotion media
•For all media avertising, we will perform examination of your company (advertiser), the product and the expression used (ad content). Your understandig is greatly appreciated.
•We may be unable to accept advertisements from organizations that compete with the business operations of the JAL Group and its affiliates (also includes information from organizations other than JAL Group airlines).
•JAL media is media that communicates as part of the airline’s customer service. Therefore, we may not be able to accept any content or visual images that could cause a sense of anxiety or discomfort to our customers or put them at a disadvantage.
•Advertising media and services carried out in restricted areas and in aircraft at an airport must comply with a variety of terms and conditions based on the Airport Law and Aviation Law. Your understanding is greatly appreciated.
•Please contact us for details of restrictions on industries we can handle advertising for, products, and expressions used. In addition, please contact us at the production stage to inquire about the contents of the original document.
•The first and last dates on which the each media is placed in-flight may change slightly due to the state of preparation of aircraft.
•We may be unable to implement the media service due to unavoidable reasons such as bad weather or force majeure. Your understanding is greatly appreciated.
•We cannot provide a discount in the event of suspended service or a reduction in the number of scheduled flights.
•In principle, you cannot cancel your application once you have submitted it. A cancellation charge will apply in the unlikely event that an application is canceled. Your understanding is greatly appreciated.
Common to all paper media
Points to consider in regard to bookings•We cannot accept specifications relating to the page on which advertising
is to be shown except for those on special areas such as the front cover and the articles facing the advertisement.
•If you do not specify the article facing your advertisement, there are times when it will be facing another advertisement. Your understanding is greatly appreciated.
•We require advance payment for the first booking.
Points to note when producing the original•Please submit all of the original advertising as PDF* file.*Illustrator CS 2 or Upper version*InDesign CS4 or Upper versionis *Acrobat Professional 9 or Upper version
•When submitting an advertisement, Please provide paper, color sample (if possible) and a file specification sheet along with the PDF file.
•Please don’t use the specific-color.
•For color parts where four colors are used together (including images), please create data with ensuring that the total value of the CMYK4 edition is 320% or less.
•For bleed advertising, please ensure that the logo, company name, and advertising copy are at least 10mm above the finishing line (H280mm x W210mm) and placed on the inside, in addition, please provide a distance of at least 3mm on each side as bleed.
•We do not carry out color proofing.
•When advertising from overseas, we request that you leave decisions on the printing finish up to us.
Common to all video media
Points to consider in regard to bookings•We cannot accept specifications regarding the order in which CF is to be shown.
•Flights on which CF can be aired are Japan Airlines flights only (flights shown as JL on the timetable). Irregular flights are not included.
•The screening period is scheduled to be from the first to the last day of the
month; however, this may change slightly for various reasons. Your understanding is greatly appreciated.
Points to note on the production of material•The front screen will be a 4:3 screen except for some aircraft. 16:9 video will have margins (blank spaces) placed at the top and bottom. Please provide 16:9 video in letter box format. (Squeeze format is not allowed)
•The personal monitor will use a 16:9 screen except for some aircraft. 4:3 video will have margins (blank spaces) placed at the right and left.
•Audio can be either monolingual or bilingual; in the case of choosing bilingual, please use Japanese and English.
•Along with the materials, please submit a job sheet that describes details such as the title, language, scale, time code and size.
•We have specifications regarding the format for the delivered tape. Please contact us for details.
Form of delivery(1) CF before movies (2) CF before videos (3) Promotion (PR) program• HD cam • WMV file for advance screening by JAL
* Please prepare the following only when submitting advertising for promotion (PR) 1.• Still image for MAGIC menu screen JPEG file (clear image with as high a resolution as possible)• Program title for MAGIC menu screen There is a character limit (Japanese 12 full-width characters, English 25 characters *including spaces)• Text introducing the program for JAL Mooove! Japanese, approx. 50 characters (certain characters will be appropriately modified by our editorial department); English will be translated by our editorial department after the Japanese has been decided.
Points to note regarding advertising and promotion
Copyright ©JAL Brand Communications Co., Ltd. All rights reserved.
•Americas (Eastern / Western US & Hawaii Islands)[NYC / Eastern US] World Media, Inc. / TEL: 1 212 244 5610 / www.worldmediaonline.com [HNL] PacRim Marketing Group Inc. / TEL: 1 808 949 4592 / www.pacrimmarketing.com[HNL] Lighthouse Hawaii / TEL: 1 808 926 0022 / lighthouse-hawaii.com
•Europe (Europe)[LON] IMM International, UK Brand / TEL: 44 203 585 1300 / www.imm-international.com[PAR] Inflight Media Marketing France / TEL: 33 1 4013 7901 / www.imm-international.com[GVA] Inflight Media Marketing, AG / TEL: 41 22 310 80 51 / www.imm-international.com[ITA] Inflight Media Marketing International SARL / TEL: 39 339 666 7639 / www.imm-international.com
•Asia (excluding Japan)[SEL] First Media Service Corp. / TEL: 82 2 363 3591[TPE] TOP TAIWAN MEDIA FACTORY / TEL: 886 2 2371 1838 / www.top-taiwan.com [SHA] NewBase Rui Shi (Shanghai) Advertising Co., Ltd. / TEL: 86 21 6141 3871 / www.publicitas.com.cn[SHA] Jalux Shanghai Co., Ltd. / TEL: 86 135 1100 8614 / www.sh.jalux.com[HKG] NewBase Advertising Hong Kong Ltd. / TEL: 852 2516 1501 / www.publicitas.com/hongkong[HKG] IMM Asia HK Ltd. / TEL: 852 2639 3635 / www.imm-international.com [BKK] NewBase Thailand Ltd. / TEL: 66 02 651 9273 / www.publicitas.com/thailand[BKK] JPP Thailand Ltd. / TEL: 66 02 051 4694[SIN] NewBase Content Pte. Ltd. / TEL: 65 6735 8681 / www.publicitas.com/publishingasia[SIN] Spafax Airline Network Pte. Ltd. / TEL: 65 6531 2682 / www.spafax.com [IDN] Jet Set Media / TEL: 65 6260 3585[BOM] Mediascope Multimedia India Pvt. Ltd. / TEL: 91 11 2373 0869 / www.publicitas.com/india
InquiriesApplications
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MATERIAL FORMAT for MAGAZINES
SKYWARD, AGORA and JAL Mooove! Full Page (FP) and Double Pages Spread (DPS) material formats are same, refer below format instructions when submitting.
Bleed Size = H286 x W216mm
Full Page (FP)
Trim Size(Trim Space)
H280 x W210mm
W210mm
H280mm
H286mm
Corresponding Line(Cutting Line)
W216mm FP: A4 Variant 280mm (H) x 210mm (W)
DPS: A3 Variant 280mm (H) x 420mm (W)
Publishing Date: First (1st) day of each issued month
Printing: 4-Color Offset, CMYK
FP: Must add at least 3mm of extra safety spaces on Trim Space. DPS: Must add 3mm + 3mm of gutter, if the design will appear in the center.
Material Specifications● All materials should be Print-Optimized with font embedded PDF files.
● Resolution should be within the range of 330–350dpi.
● All graphics and images in the document must be saved in 4-colors, CMYK mode.
● Total area coverage must be under 320%.
● All fonts must be outlined when saving the file.
● All materials should be on MAC format and delivered via email.
● For page bleed advertisement, bleed size is located 3mm outside the trim area.
● Trim marks must appear on all files.
● Type area should be 10mm inside the trim size.
● The magazine size after trimming is 280mm(H) x 210mm(W).
● All ads supplied must be accompanied by a standard color proof which is generated from the same PDF file.
If the color proof is not generated from PDF file and colors cannot be matched on press,
the Publisher will not take any responsibility for the incorrect reproduction of the advertisement insert.
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MATERIAL FORMAT for CF or Promotion Channels
HD CAM in NTSC, NDF
Material Specifications● Voice material may be either monolingual or bilingual. ● If you choose to air a bilingual commercial, we request Japanese and English.● Please provide with a sample DVD (NTSC, NDF Format) or WMV or MP4 ahead of time.● MAGIC-III system screen size is 4:3 but others are 16:9 (wide screen), preferable to prepare all contents in 16:9 letter-box format to prevent screen troubles.
Promotional Channel Only● Please provide with Still Picture Material Format (JPEG).● Submitted JPEG picture will be trimmed and/or worked to adjust to fit in each system screens and JAL Mooove!. — PR1 only● Please provide with title of program within 25 words in English. It will be translated in Japanese in Japan. — PR1 only● The contents of program will be written in English and Japanese in Japan. — PR1 only
Color Bar1-kilohertz
Sound Signal
film title & company name Starting from frame 00”back setup 0%
Credits15 to 30”
Black Leader15”
Actual CommercialFilm Footage
Black Leader15”