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Japan Update
2016.5.20
Japan National Tourism Organization
Akiko Yoshida Executive vice president
PATA Annual Summit 2016
JNTO 3
TOKYO
KYOTO
The TOHOKU
region
-6 prefectures-
AOMORI AKITA
IWATE YAMAGATA
MIYAGI FUKUSHIMA
JNTO
International Visitors to Japan
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
1965 1970 1975 1980 1985 1990 1995 2000 2005 2010 2015
(million)
(Year)
2015
19.74 mil
Japan World Exposition in Osaka
(Mar-Sep 1970)
Tokyo Olympics
(Oct 1964) Start of “Visit Japan Campaign”
(April 2003) 0.85 mil
20
18
16
14
12
10
8
6
4
2
0
4
JNTO
Exemption and relaxation of visa requirements
5
Thailand 2013 Exemption of Visas
Malaysia 2013 Exemption of Visas
Indonesia 2014 Visa exemption for E-Passport registration
China 2015 Relaxation
Vietnam 2014 Relaxation
Philippines 2014 Relaxation
India 2016 Relaxation
JNTO
determined by “Council for the Development of a Tourism Vision to Support the Future of Japan”
(1) Utilizing tourism
resources for regional
revitalization
(2) Developing tourism
industry as a new
economic pillar
(3) Improving travel
infrastructure
International visitors
Tourist spending
40 million
8 trillion yen (US $72 billion)
60 million
15 trillion yen (US $134 billion)
2020 2030
3 tourism policies
New targets
19.7 million
3.4 trillion yen (US $30 billion)
2015
Rate: US$1 = 112 yen
New strategy for tourism in Japan
6
JNTO 7
10
12
13
14
JNTO
CTS
NRT NGO KIX
Main Airports
Other Airports ●
FUK
Local Airports with regular international flights ●
HND
OKA
AKJ
FSZ
HIJ
Air Network
15
JNTO
●
● Hakodate
Railway network
●
● Ｔｏｋｙｏ
●
● Sｅｎｄａｉ
● ● ● ● Ｈａｋａｔａ ● ●
Tokyo-Sendai：1.5H
Tokyo-Hakodate：4H
Tokyo-Kanazawa：2.5H
Ｋａｎａｚａｗａ
Tokyo-Shin Osaka：2.5H
Tokyo-Kyoto：2.5H
Ｓｈｉｎ－Ｏｓａｋａ
Ｋｙｏｔｏ
Tokyo-Hakata：5H
● Kagoshima-
Chūō
● Niigata
● Shinjō
● Akita
16
JNTO
Luxury Trains
（↑）JR Kyushu
cruise train 「SEVEN STARS」
（↓）JR East
train suite 「SHIKI-SHIMA」
17
JNTO
Head Office （Tokyo）
Yellow: New JNTO offices due to open in Kuala Lumpur, Manila, Hanoi, Delhi, Rome, Madrid and Moscow 2016 onwards
London
Seoul
Bangkok
Beijing
Jakarta
Hong Kong
Sydney
Los Angeles Paris
Frankfurt
Singapore
Shanghai Toronto
New York
Kuala Lumpur
Manila Delhi
Rome
Madrid
Moscow
Hanoi
JNTO Overseas offices
