"japanese manufacturing forum 2011" on 10 june 2011 at the sukhothai bangkok,thailand

4
Organizer Business & Manufacturing Network Media Co., Ltd. Endorsers Official Event Partner Official Media Partners Supporting Media Thailand and Vietnam’s #1 exhibition and conference organizer by PLATINUM SPONSOR Manufacturing Forum 2011 JAPANESE マニュファクチャリング・ フォーラム 2011 Driving Manufacturing Force toward Sustainable Economy 08.30-17.00 Hrs, Friday, 10 th June 2011@The Sukhothai Bangkok, Thailand プレゼンテーションは日本語と英語で行われ、日本語の同時通訳が提供されます The presentations will be conducted in Japanese & English with Simultaneous Interpretation Ministerial Keynote : A Regional Ministerial Perspective on Policy and Incentive to Boost Foreign Manufacturing Investment Industry Keynote : Thai Industry is on the Move to Stay Ahead in Today’s Technology and Knowledge Driven Global Economy Japanese Manufacturing Investment in ASEAN : Reviews and Strategic Outlook in 2011 and Beyond Investment Allocation in Comparison : Thailand, Malaysia, Vietnam and Indonesia Privileges : A Transitional Time to Become the World’s Manufacturing Investment Hub Thai Tool & Die Serving Japanese Manufacturers in ASEAN : A Long Term Supporting Strategic Partnership for Mutual Sustained Growth Japanese - Thai SMEs Collaboration : Building a Sustainable and Progressive Industry 製造業の海外投資を促進するための、 投資奨励金に関する地方政府の見解 今日の技術・ 知識主導型のグローバル経済をリードするタイの製造業の発展 ASEANにおける日本の製造業の投資 : 2011年以降の見通しと戦略的展望 投資配分の比較: タイ、マレーシア、ベトナム、インドネシア ASEANとしての特権免除(協定締結): 世界の製造業の投資拠点となるまでの過渡期 ASEANの日本の製造業者に貢献するツール・アンド・ダイ・タイランド: 相互の持続的成長を支援する長期的・戦略的パートナーシップ 日-タイの中小企業の共同作業 : 持続可能で進歩的な工業を築きます。 Chairman of the Forum : Chairman President/ CEO, Siam Sera FB Co Ltd. フォーラムの会長 : Chairman President/ CEO, Siam Sera FB Co Ltd. Programme Highlights 大臣基調講演 製造業に関する基 調講演 持続可能な経済活動のための製造 業発展の原動力

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the “Japanese Manufacturing Forum 2011 (JMF)” Driving Manufacturing Force toward Sustainable Economy, June 10th , 2011 at The Sukhothai Hotel, Bangkok, Thailand.

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Page 1: "JAPANESE MANUFACTURING FORUM 2011" on 10 June 2011 at The Sukhothai Bangkok,Thailand

Organizer

Business & Manufacturing Network Media Co., Ltd.

Endorsers

Official Event Partner Official Media Partners Supporting Media

Thailand and Vietnam’s #1 exhibition and conference organizerby

PLATINUM SPONSOR

Manufacturing Forum 2011JAPANESE

マニュファクチャリング・フォーラム 2011Driving Manufacturing Force toward Sustainable Economy08.30-17.00 Hrs, Friday, 10th June 2011@The Sukhothai Bangkok, Thailand

プレゼンテーションは日本語と英語で行われ、日本語の同時通訳が提供されます The presentations will be conducted in Japanese & English with Simultaneous Interpretation

Ministerial Keynote : A Regional Ministerial Perspective on Policy and Incentive to Boost Foreign Manufacturing Investment

Industry Keynote : Thai Industry is on the Move to Stay Ahead in Today’s Technology and Knowledge Driven Global Economy

Japanese Manufacturing Investment in ASEAN : Reviews and Strategic Outlook in 2011 and Beyond

Investment Allocation in Comparison : Thailand, Malaysia, Vietnam and Indonesia

Privileges : A Transitional Time to Become the World’s Manufacturing Investment Hub

Thai Tool & Die Serving Japanese Manufacturers in ASEAN : A Long Term Supporting Strategic Partnership for Mutual Sustained Growth

Japanese - Thai SMEs Collaboration : Building a Sustainable and Progressive Industry

製造業の海外投資を促進するための、投資奨励金に関する地方政府の見解 今日の技術・知識主導型のグローバル経済をリードするタイの製造業の発展 ASEANにおける日本の製造業の投資 : 2011年以降の見通しと戦略的展望

投資配分の比較: タイ、マレーシア、ベトナム、インドネシア

ASEANとしての特権免除(協定締結): 世界の製造業の投資拠点となるまでの過渡期

ASEANの日本の製造業者に貢献するツール・アンド・ダイ・タイランド: 相互の持続的成長を支援する長期的・戦略的パートナーシップ

日-タイの中小企業の共同作業 : 持続可能で進歩的な工業を築きます。

Chairman of the Forum : Chairman President/ CEO, Siam Sera FB Co Ltd.

フォーラムの会長 : Chairman President/ CEO, Siam Sera FB Co Ltd.

Programme Highlights大臣基調講演

製造業に関する基調講演

持続可能な経済活動のための製造 業発展の原動力

Page 2: "JAPANESE MANUFACTURING FORUM 2011" on 10 June 2011 at The Sukhothai Bangkok,Thailand

Conference Program

*This presentation will be in English.

08.30-17.00 Hrs, Friday, 10th June 2011 @ The Sukhothai Bangkok, Thailand

This presentation willbe in English.

This presentation willbe in English.

11.30 hrs INVESTMENT ALLOCATION IN COMPARISON: THAILAND, MALAYSIA, VIETNAM AND INDONESIA Japanese firms are diversifying the location of their production and moving to other countries to gain better competitive advantage, while the recent depreciation of the Yen is likely to temper this process. This presentation will give a current overview of Japan’s main investment destinations and prospective outlook, especially the ASEAN countries in comparison. • Infrastructures • Transportation networks • Human resource and workforce • Added values

MR.SORACHON BOONSONG PARTNER BAKER & MCKENZIE LTD. Mr.Sorachon Boonsong, Partner, Baker & McKenzie Ltd., has joined Baker & McKenzie in 1991 and became a Local Partner in 2001 and Principal Partner in 2007. During his 20 years of practice, Mr. Sorachon has become well-recognized for providing advice and applying his expertise to serve a wide variety of multinational clients, in a broad range of commercial transactions. He also got awards and honors as well as making remarkable interviewed & mentioned in many publications and articles while providing lectures to many top universities under his business field. Currently, Mr. Sorachon is an advisor to Ministry of Commerce on the project: Strategic Plan 10 years for MOC, 2011 and joins in Property Committee, Joint Foreign Chambers of Commerce in Thailand.

12.15 hrs Luncheon

13.45 hrs ASEAN PRIVILEGES: A TRANSITIONAL TIME TO BECOME THE WORLD’S MANUFACTURING INVESTMENT HUB The success of manufacturing investment in the years ahead will depend on the ability to cope with the competitive forces. This presentation will provide with strategic insights of the current alternatives in terms of investment regulatory and financial issues.

• Investment privileges and prospective investment legislations • Tax & financial incentives • Multi-location operation as a single economy

MR.HIDEYASU TAMURA REPRESENTATIVE JAPAN OVERSEAS DEVELOPMENT CORPORATION (JODC)

Mr.Hideyasu Tamura has expertise in ASEAN, especially industrial cooperation and regional economic integration. He served as Deputy Chief Negotiator of Viet Nam-Japan economic partnership agreement in 2007 and 2008, and transferred to Bangkok since June 2009 as Chief Representative for AEM-METI Economic and Industrial Cooperation Committee (AMEICC) Secretariat, where he is charged with ASEAN-Japan industrial cooperation in various sectors including automobiles, chemicals, and SMEs.

14.30 hrs THAI TOOL & DIE SERVING JAPANESE MANUFACTURERS IN ASEAN: A LONG TERM SUPPORTING STRATEGIC PARTNERSHIP FOR MUTUAL SUSTAINED GROWTH Based on the fact that, “When supporting industries are undeveloped, assemblers cannot expand”, the availability of supporting industries- tool & die in particular, is so crucial in the decision to allocate or relocate a manufacturing base to some certain places. This presentation will highlight on Thai tool and die capabilities and capacities in strategically partnering with Japanese manufacturing firms in ASEAN. • The true meaning of manufacturing capabilities • Supporting role of Thailand’s tool and die to the Japanese manufacturing • Thai tool and die capacities and proficiency transfer in ASEAN MR.VIROJ SIRITHANASART PRESIDENT THAI TOOL & DIE INDUSTRY ASSOCIATION (TDIA) Mr.Viroj Sirithanasart, President, Thai Tool & Die Industry Association (TDIA), has more than 35 years’ experiences in mold and die industry. After received master degree in MPA from Ramkhamhaeng University, he has established his own businesses in mold and die field while also joining Thai Tool & Die Industry Association (TDIA) since 1994 and become TDIA President in year 2003 until present.

15.15 hrs Afternoon Refreshment Break

15.45 hrs JAPANESE-THAI SMES COLLABORATION: BUILDING A SUSTAINABLE AND PROGRESSIVE INDUSTRY SMEs (small to medium-sized enterprises) are important engines to facilitate global large manufacturers’ operations and stimulate the manufacturing economic growth. In order to survive and grow, Japanese manufacturing SMEs have to act more strategically, and collaboration with Thai SMEs is an important strategy

• Thai Government’s perspective : Thailand’s manufacturing SMEs competitiveness strategy roadmaps • Japan’s Industrial Professional’s perspective: Japanese + Thai manufacturing SMEs partnership-current situation and trends • Lesson Learnt from Industry-Shared perspective & insights from Japanese SME on success factors and challenges to overcome

TO BE ANNOUNCED16.45 hrs Close of the Event

08.30 hrs Registration of invited guests and media

08.50 hrs WELCOME & OPENING REMARK BY THE CHAIRPERSON OF THE FORUM

MR.YUKIHIRO SERA CHAIRMAN PRESIDENT/ CEO SIAM SERA FB CO LTD.

Mr.Yukihiro Sera, Siam SERA FB Co., Ltd., received degree from Law Department, Kwansei Gakuin University, Japan, and joined with SERA Co., Ltd. since 1989. With his working experiences for more than 22 years, he develops his skill to be a professional in metal manufacturing industry. Currently, he is the President/Chairman of SERA Co., Ltd. in 3 countries : Siam Sera FB Co., Ltd. in Thailand, SERA Co., Ltd. in Japan, and Sera Foshan FB Co., Ltd. in China.

09.00 hrs MINISTERIAL KEYNOTE: A REGIONAL MINISTERIAL PERSPECTIVE ON POLICY AND INCENTIVE TO BOOST FOREIGN MANUFACTURING INVESTMENT The recent global economic difficulty has reinforced the importance of Asia, especially the emerging economies like ASEAN. This ministerial keynote will be addressed on the opportunities and challenges of investing and partnering in ASEAN with a focus on Thailand. • Updated on Government’s Incentives to promote the Investment in Thailand • AEC: ASEAN Economic Community; Government’s Policies and Plans to Successfully Benefit from Being AEC member • Key Updated Issues in Custom for Supporting AEC Mission • Thailand; a true friend beyond business partnership H.E. MR.PRADIT PHATARAPRASIT DEPUTY FINANCE MINISTER MINISTRY OF FINANCE

09.30 hrs INDUSTRY KEYNOTE: THAI INDUSTRY IS ON THE MOVE TO STAY AHEAD IN TODAY’S TECHNOLOGY AND KNOWLEDGE DRIVEN GLOBAL ECONOMY. To further speed up the pace of economic development, the Thai industry has accelerated the manufacturing capabilities fostering productivity and innovation. This presentation will update on the power of Thai industry facilitating investments

• Latest Thailand’s Industrial Master Plan • Manufacturing Regulatory & Legislation Updates • Industrial Skills Promotion MR. WITOON SIMACHOKEDEE PERMANENT SECRETARY MINISTRY OF INDUSTRY

10.15 hrs Morning Refreshment Break

10.45 hrs JAPANESE MANUFACTURING INVESTMENT IN ASEAN: REVIEWS AND STRATEGIC OUTLOOK IN 2011 AND BEYOND” This presentation aims to give an overview of the new investment paradigm in the new economic landscape: what Japanese manufacturers have learnt from the recent economic crisis and strategic outlook for long term sustainability. • The current Japanese economy and a necessary manufacturing restructuring • Main factors driving the rapid growth of Japanese foreign direct investment • Key trends of Japanese manufacturing companies’ overseas operations MR.SEIYA SUKEGAWA VICE PRESIDENT AND SENIOR RESEARCHER THE JAPAN EXTERNAL TRADE ORGANIZATION (JETRO) Mr.Seiya Sukegawa is currently the Vice President and Senior Economist for the Asia region of the Japan External Trade Relations Office (JETRO), a government related organization that works to promote mutual trade and investment between Japan and the rest of the world. He is also an eminent member of the Council on East Asian Community, an all-Japan intellectual platform covering business, government, and academic leaders, and aims at the strengthening of intellectual collaboration, the building of intellectual foundation, and the sharing of strategic ideas among the members. He is also a Visiting Fellow at the Institute of Economics Research, Chuo University and has published numerous books and articles about ASEAN, regional integration, globalization and free trade agreements.

Conference Program08.30-17.00 Hrs, Friday, 10

11.30 hrs INVESTMENT ALLOCATION IN COMPARISON: THAILAND, MALAYSIA, VIETNAM AND INDONESIA Japanese firms are diversifying the location of their production and moving to other countries to gain better competitive advantage, while the recent depreciation of the Yen is likely to temper this process. This presentation will give a current overview of Japan’s main investment destinations and prospective outlook, especially the ASEAN countries in comparison. • Infrastructures • Transportation networks • Human resource and workforce • Added values

08.30 hrs Registration of invited guests and media

08.50 hrs WELCOME & OPENING REMARK BY THE CHAIRPERSON OF THE FORUM

MR.YUKIHIRO SERACHAIRMAN PRESIDENT/ CEO

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SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD.

Mr.Yukihiro Sera, Siam SERA FB Co., Ltd., received degree from Law Department, Kwansei Gakuin University, Japan, and joined with SERA Co., Ltd. since 1989. With his working experiences for more than 22 years, he develops his skill to be a professional in metal SERA Co., Ltd. since 1989. With his working experiences for more than 22 years, he develops his skill to be a professional in metal manufacturing industry. Currently, he is the President/Chairman of SERA Co., Ltd. in 3 countries : Siam Sera FB Co., Ltd. in Thailand, manufacturing industry. Currently, he is the President/Chairman of SERA Co., Ltd. in 3 countries : Siam Sera FB Co., Ltd. in Thailand, SERA Co., Ltd. in Japan, and Sera Foshan FB Co., Ltd. in China. SERA Co., Ltd. in Japan, and Sera Foshan FB Co., Ltd. in China.

09.00 hrs MINISTERIAL KEYNOTE: MANUFACTURING INVESTMENT MANUFACTURING INVESTMENT The recent global economic difficulty has reinforced the importance of Asia, especially the emerging economies like ASEAN. This ministerial keynote will be addressed on the opportunities and challenges of investing and partnering in ASEAN with a focus on Thailand.

• Updated on Government’s Incentives to promote the Investment in Thailand • AEC: ASEAN Economic Community; Government’s Policies and Plans to Successfully Benefit from Being AEC member • Key Updated Issues in Custom for Supporting AEC Mission • Thailand; a true friend beyond business partnership

H.E. MR.PRADIT PHATARAPRASIT DEPUTY FINANCE MINISTER MINISTRY OF FINANCE

09.30 hrs INDUSTRY KEYNOTE: DRIVEN GLOBAL ECONOMY. DRIVEN GLOBAL ECONOMY. To further speed up the pace of economic development, the Thai industry has accelerated the manufacturing capabilities fostering productivity and innovation. This presentation will update on the power of Thai industry facilitating investments

• Latest Thailand’s Industrial Master Plan • Manufacturing Regulatory & Legislation Updates • Industrial Skills Promotion

MR. WITOON SIMACHOKEDEE PERMANENT SECRETARY MINISTRY OF INDUSTRY

10.15 hrs

10.45 hrs JAPANESE MANUFACTURING INVESTMENT IN ASEAN: REVIEWS AND STRATEGIC OUTLOOK IN 2011 AND BEYOND” This presentation aims to give an overview of the new investment paradigm in the new economic landscape: what Japanese manufacturers have learnt from the recent economic crisis and strategic outlook for long term sustainability.

• The current Japanese economy and a necessary manufacturing restructuring • Main factors driving the rapid growth of Japanese foreign direct investment • Key trends of Japanese manufacturing companies’ overseas operations

MR.SEIYA SUKEGAWAVICE PRESIDENT AND SENIOR RESEARCHER THE JAPAN EXTERNAL TRADE ORGANIZATION (JETRO)

Mr.Seiya Sukegawa is currently the Vice President and Senior Economist for the Asia region of the Japan External Trade Relations Office Mr.Seiya Sukegawa is currently the Vice President and Senior Economist for the Asia region of the Japan External Trade Relations Office (JETRO), a government related organization that works to promote mutual trade and investment between Japan and the rest of the world. (JETRO), a government related organization that works to promote mutual trade and investment between Japan and the rest of the world. He is also an eminent member of the Council on East Asian Community, an all-Japan intellectual platform covering business, government, He is also an eminent member of the Council on East Asian Community, an all-Japan intellectual platform covering business, government, and academic leaders, and aims at the strengthening of intellectual collaboration, the building of intellectual foundation, and the sharing of and academic leaders, and aims at the strengthening of intellectual collaboration, the building of intellectual foundation, and the sharing of strategic ideas among the members. He is also a Visiting Fellow at the Institute of Economics Research, Chuo University and has published strategic ideas among the members. He is also a Visiting Fellow at the Institute of Economics Research, Chuo University and has published numerous books and articles about ASEAN, regional integration, globalization and free trade agreements. numerous books and articles about ASEAN, regional integration, globalization and free trade agreements.

Page 3: "JAPANESE MANUFACTURING FORUM 2011" on 10 June 2011 at The Sukhothai Bangkok,Thailand

Conference Program

*This presentation will be in English.

08.30-17.00 Hrs, Friday, 10th June 2011 @ The Sukhothai Bangkok, Thailand

This presentation willbe in English.

This presentation willbe in English.

11.30 hrs INVESTMENT ALLOCATION IN COMPARISON: THAILAND, MALAYSIA, VIETNAM AND INDONESIA Japanese firms are diversifying the location of their production and moving to other countries to gain better competitive advantage, while the recent depreciation of the Yen is likely to temper this process. This presentation will give a current overview of Japan’s main investment destinations and prospective outlook, especially the ASEAN countries in comparison. • Infrastructures • Transportation networks • Human resource and workforce • Added values

MR.SORACHON BOONSONG PARTNER BAKER & MCKENZIE LTD. Mr.Sorachon Boonsong, Partner, Baker & McKenzie Ltd., has joined Baker & McKenzie in 1991 and became a Local Partner in 2001 and Principal Partner in 2007. During his 20 years of practice, Mr. Sorachon has become well-recognized for providing advice and applying his expertise to serve a wide variety of multinational clients, in a broad range of commercial transactions. He also got awards and honors as well as making remarkable interviewed & mentioned in many publications and articles while providing lectures to many top universities under his business field. Currently, Mr. Sorachon is an advisor to Ministry of Commerce on the project: Strategic Plan 10 years for MOC, 2011 and joins in Property Committee, Joint Foreign Chambers of Commerce in Thailand.

12.15 hrs Luncheon

13.45 hrs ASEAN PRIVILEGES: A TRANSITIONAL TIME TO BECOME THE WORLD’S MANUFACTURING INVESTMENT HUB The success of manufacturing investment in the years ahead will depend on the ability to cope with the competitive forces. This presentation will provide with strategic insights of the current alternatives in terms of investment regulatory and financial issues.

• Investment privileges and prospective investment legislations • Tax & financial incentives • Multi-location operation as a single economy

MR.HIDEYASU TAMURA REPRESENTATIVE JAPAN OVERSEAS DEVELOPMENT CORPORATION (JODC)

Mr.Hideyasu Tamura has expertise in ASEAN, especially industrial cooperation and regional economic integration. He served as Deputy Chief Negotiator of Viet Nam-Japan economic partnership agreement in 2007 and 2008, and transferred to Bangkok since June 2009 as Chief Representative for AEM-METI Economic and Industrial Cooperation Committee (AMEICC) Secretariat, where he is charged with ASEAN-Japan industrial cooperation in various sectors including automobiles, chemicals, and SMEs.

14.30 hrs THAI TOOL & DIE SERVING JAPANESE MANUFACTURERS IN ASEAN: A LONG TERM SUPPORTING STRATEGIC PARTNERSHIP FOR MUTUAL SUSTAINED GROWTH Based on the fact that, “When supporting industries are undeveloped, assemblers cannot expand”, the availability of supporting industries- tool & die in particular, is so crucial in the decision to allocate or relocate a manufacturing base to some certain places. This presentation will highlight on Thai tool and die capabilities and capacities in strategically partnering with Japanese manufacturing firms in ASEAN. • The true meaning of manufacturing capabilities • Supporting role of Thailand’s tool and die to the Japanese manufacturing • Thai tool and die capacities and proficiency transfer in ASEAN MR.VIROJ SIRITHANASART PRESIDENT THAI TOOL & DIE INDUSTRY ASSOCIATION (TDIA) Mr.Viroj Sirithanasart, President, Thai Tool & Die Industry Association (TDIA), has more than 35 years’ experiences in mold and die industry. After received master degree in MPA from Ramkhamhaeng University, he has established his own businesses in mold and die field while also joining Thai Tool & Die Industry Association (TDIA) since 1994 and become TDIA President in year 2003 until present.

15.15 hrs Afternoon Refreshment Break

15.45 hrs JAPANESE-THAI SMES COLLABORATION: BUILDING A SUSTAINABLE AND PROGRESSIVE INDUSTRY SMEs (small to medium-sized enterprises) are important engines to facilitate global large manufacturers’ operations and stimulate the manufacturing economic growth. In order to survive and grow, Japanese manufacturing SMEs have to act more strategically, and collaboration with Thai SMEs is an important strategy

• Thai Government’s perspective : Thailand’s manufacturing SMEs competitiveness strategy roadmaps • Japan’s Industrial Professional’s perspective: Japanese + Thai manufacturing SMEs partnership-current situation and trends • Lesson Learnt from Industry-Shared perspective & insights from Japanese SME on success factors and challenges to overcome

TO BE ANNOUNCED16.45 hrs Close of the Event

08.30 hrs Registration of invited guests and media

08.50 hrs WELCOME & OPENING REMARK BY THE CHAIRPERSON OF THE FORUM

MR.YUKIHIRO SERA CHAIRMAN PRESIDENT/ CEO SIAM SERA FB CO LTD.

Mr.Yukihiro Sera, Siam SERA FB Co., Ltd., received degree from Law Department, Kwansei Gakuin University, Japan, and joined with SERA Co., Ltd. since 1989. With his working experiences for more than 22 years, he develops his skill to be a professional in metal manufacturing industry. Currently, he is the President/Chairman of SERA Co., Ltd. in 3 countries : Siam Sera FB Co., Ltd. in Thailand, SERA Co., Ltd. in Japan, and Sera Foshan FB Co., Ltd. in China.

09.00 hrs MINISTERIAL KEYNOTE: A REGIONAL MINISTERIAL PERSPECTIVE ON POLICY AND INCENTIVE TO BOOST FOREIGN MANUFACTURING INVESTMENT The recent global economic difficulty has reinforced the importance of Asia, especially the emerging economies like ASEAN. This ministerial keynote will be addressed on the opportunities and challenges of investing and partnering in ASEAN with a focus on Thailand. • Updated on Government’s Incentives to promote the Investment in Thailand • AEC: ASEAN Economic Community; Government’s Policies and Plans to Successfully Benefit from Being AEC member • Key Updated Issues in Custom for Supporting AEC Mission • Thailand; a true friend beyond business partnership H.E. MR.PRADIT PHATARAPRASIT DEPUTY FINANCE MINISTER MINISTRY OF FINANCE

09.30 hrs INDUSTRY KEYNOTE: THAI INDUSTRY IS ON THE MOVE TO STAY AHEAD IN TODAY’S TECHNOLOGY AND KNOWLEDGE DRIVEN GLOBAL ECONOMY. To further speed up the pace of economic development, the Thai industry has accelerated the manufacturing capabilities fostering productivity and innovation. This presentation will update on the power of Thai industry facilitating investments

• Latest Thailand’s Industrial Master Plan • Manufacturing Regulatory & Legislation Updates • Industrial Skills Promotion MR. WITOON SIMACHOKEDEE PERMANENT SECRETARY MINISTRY OF INDUSTRY

10.15 hrs Morning Refreshment Break

10.45 hrs JAPANESE MANUFACTURING INVESTMENT IN ASEAN: REVIEWS AND STRATEGIC OUTLOOK IN 2011 AND BEYOND” This presentation aims to give an overview of the new investment paradigm in the new economic landscape: what Japanese manufacturers have learnt from the recent economic crisis and strategic outlook for long term sustainability. • The current Japanese economy and a necessary manufacturing restructuring • Main factors driving the rapid growth of Japanese foreign direct investment • Key trends of Japanese manufacturing companies’ overseas operations MR.SEIYA SUKEGAWA VICE PRESIDENT AND SENIOR RESEARCHER THE JAPAN EXTERNAL TRADE ORGANIZATION (JETRO) Mr.Seiya Sukegawa is currently the Vice President and Senior Economist for the Asia region of the Japan External Trade Relations Office (JETRO), a government related organization that works to promote mutual trade and investment between Japan and the rest of the world. He is also an eminent member of the Council on East Asian Community, an all-Japan intellectual platform covering business, government, and academic leaders, and aims at the strengthening of intellectual collaboration, the building of intellectual foundation, and the sharing of strategic ideas among the members. He is also a Visiting Fellow at the Institute of Economics Research, Chuo University and has published numerous books and articles about ASEAN, regional integration, globalization and free trade agreements.

Conference Program08.30-17.00 Hrs, Friday, 10

11.30 hrs INVESTMENT ALLOCATION IN COMPARISON: THAILAND, MALAYSIA, VIETNAM AND INDONESIA Japanese firms are diversifying the location of their production and moving to other countries to gain better competitive advantage, while the recent depreciation of the Yen is likely to temper this process. This presentation will give a current overview of Japan’s main investment destinations and prospective outlook, especially the ASEAN countries in comparison. • Infrastructures • Transportation networks • Human resource and workforce • Added values

08.30 hrs Registration of invited guests and media

08.50 hrs WELCOME & OPENING REMARK BY THE CHAIRPERSON OF THE FORUM

MR.YUKIHIRO SERACHAIRMAN PRESIDENT/ CEO

SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. SIAM SERA FB CO LTD. 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Mr.Yukihiro Sera, Siam SERA FB Co., Ltd., received degree from Law Department, Kwansei Gakuin University, Japan, and joined with SERA Co., Ltd. since 1989. With his working experiences for more than 22 years, he develops his skill to be a professional in metal SERA Co., Ltd. since 1989. With his working experiences for more than 22 years, he develops his skill to be a professional in metal manufacturing industry. Currently, he is the President/Chairman of SERA Co., Ltd. in 3 countries : Siam Sera FB Co., Ltd. in Thailand, manufacturing industry. Currently, he is the President/Chairman of SERA Co., Ltd. in 3 countries : Siam Sera FB Co., Ltd. in Thailand, SERA Co., Ltd. in Japan, and Sera Foshan FB Co., Ltd. in China. SERA Co., Ltd. in Japan, and Sera Foshan FB Co., Ltd. in China.

09.00 hrs MINISTERIAL KEYNOTE: MANUFACTURING INVESTMENT MANUFACTURING INVESTMENT The recent global economic difficulty has reinforced the importance of Asia, especially the emerging economies like ASEAN. This ministerial keynote will be addressed on the opportunities and challenges of investing and partnering in ASEAN with a focus on Thailand.

• Updated on Government’s Incentives to promote the Investment in Thailand • AEC: ASEAN Economic Community; Government’s Policies and Plans to Successfully Benefit from Being AEC member • Key Updated Issues in Custom for Supporting AEC Mission • Thailand; a true friend beyond business partnership

H.E. MR.PRADIT PHATARAPRASIT DEPUTY FINANCE MINISTER MINISTRY OF FINANCE

09.30 hrs INDUSTRY KEYNOTE: DRIVEN GLOBAL ECONOMY. DRIVEN GLOBAL ECONOMY. To further speed up the pace of economic development, the Thai industry has accelerated the manufacturing capabilities fostering productivity and innovation. This presentation will update on the power of Thai industry facilitating investments

• Latest Thailand’s Industrial Master Plan • Manufacturing Regulatory & Legislation Updates • Industrial Skills Promotion

MR. WITOON SIMACHOKEDEE PERMANENT SECRETARY MINISTRY OF INDUSTRY

10.15 hrs

10.45 hrs JAPANESE MANUFACTURING INVESTMENT IN ASEAN: REVIEWS AND STRATEGIC OUTLOOK IN 2011 AND BEYOND” This presentation aims to give an overview of the new investment paradigm in the new economic landscape: what Japanese manufacturers have learnt from the recent economic crisis and strategic outlook for long term sustainability.

• The current Japanese economy and a necessary manufacturing restructuring • Main factors driving the rapid growth of Japanese foreign direct investment • Key trends of Japanese manufacturing companies’ overseas operations

MR.SEIYA SUKEGAWAVICE PRESIDENT AND SENIOR RESEARCHER THE JAPAN EXTERNAL TRADE ORGANIZATION (JETRO)

Mr.Seiya Sukegawa is currently the Vice President and Senior Economist for the Asia region of the Japan External Trade Relations Office Mr.Seiya Sukegawa is currently the Vice President and Senior Economist for the Asia region of the Japan External Trade Relations Office (JETRO), a government related organization that works to promote mutual trade and investment between Japan and the rest of the world. (JETRO), a government related organization that works to promote mutual trade and investment between Japan and the rest of the world. He is also an eminent member of the Council on East Asian Community, an all-Japan intellectual platform covering business, government, He is also an eminent member of the Council on East Asian Community, an all-Japan intellectual platform covering business, government, and academic leaders, and aims at the strengthening of intellectual collaboration, the building of intellectual foundation, and the sharing of and academic leaders, and aims at the strengthening of intellectual collaboration, the building of intellectual foundation, and the sharing of strategic ideas among the members. He is also a Visiting Fellow at the Institute of Economics Research, Chuo University and has published strategic ideas among the members. He is also a Visiting Fellow at the Institute of Economics Research, Chuo University and has published numerous books and articles about ASEAN, regional integration, globalization and free trade agreements. numerous books and articles about ASEAN, regional integration, globalization and free trade agreements.

This presentation willbe in English.

This presentation willbe in English.

Overview: Japan’s foreign direct investment abroad has boomed over the past decade as many Japanese companies have set up production facilities overseas. The relocation of Japanese production abroad has been also resulted from Japan’s structural changes in the manufacturing sector. Noticeably, Japanese companies sharply increase their investments in ASEAN countries, especially in the automotive, electrical and electronics industries. BMN (Business & Manufacturing Network Media Co Ltd.) has been following up closely the Japanese manufacturing, and now organizing a high caliber event “Japanese Manufacturing Forum 2011.”

Who should attend: This conference is designed for: Chairpersons, CEOs, COOs, CFOs, MD, GM, Directors Senior executives responsible for: Manufacturing Operations Plant management Production Business development Engineering management

Why you should participate: Based on the fact that Japan is a major manufacturing investor in ASEAN- especially in AEE (automotive, electronics & electrical appliance) as well as new promising sectors like medical/ aerospace parts, energy, etc., it is vital to catch up with Japanese manufacturing trends in the post-crisis time.

It is dedicated especially to high level of discussion of the manufacturing industry determining forces, key developments and refreshing mindsets that drive collaborating manufacturing sector throughout the region and how Japanese manufacturers respond to such issues.

It is important that the relevant players must ensure they are putting the right strategies in place to stay ahead of the competition and take full advantage of the impending economic upturn.

More importantly, this forum aims to provide an excellent opportunity for all participants who are Japanese manufacturers/ suppliers as well as Thai an international relevant enterprises who involve with Japanese manufacturing to discuss business prospects and generate new fresh ideas.

Sponsorship & Exhibition Opportunities: This highly profiled industry event provides your company with a unique opportunity to capture the interest and influence the decisions of a highly targeted audience. Capitalize on this ideal business platform to market your services and form strategic relationships through networking. Selecting sponsorship packages that suit with your marketing budget,

please contact Ms.Khemruji Tel. +66 (02) 716 1726 ext.134,

+66 (085) 111 3825

email : [email protected].

11.30 hrs INVESTMENT ALLOCATION IN COMPARISON: THAILAND, MALAYSIA, VIETNAM AND INDONESIA Japanese firms are diversifying the location of their production and moving to other countries to gain better competitive advantage, while the recent depreciation of the Yen is likely to temper this process. This presentation will give a current overview of Japan’s main investment destinations and prospective outlook, especially the ASEAN countries in comparison. • Infrastructures • Transportation networks • Human resource and workforce • Added values

MR.SORACHON BOONSONG PARTNER BAKER & MCKENZIE LTD. Mr.Sorachon Boonsong, Partner, Baker & McKenzie Ltd., has joined Baker & McKenzie in 1991 and became a Local Partner in 2001 and Principal Partner in 2007. During his 20 years of practice, Mr. Sorachon has become well-recognized for providing advice and applying his expertise to serve a wide variety of multinational clients, in a broad range of commercial transactions. He also got awards and honors as well as making remarkable interviewed & mentioned in many publications and articles while providing lectures to many top universities under his business field. Currently, Mr. Sorachon is an advisor to Ministry of Commerce on the project: Strategic Plan 10 years for MOC, 2011 and joins in Property Committee, Joint Foreign Chambers of Commerce in Thailand.

12.15 hrs Luncheon

13.45 hrs ASEAN PRIVILEGES: A TRANSITIONAL TIME TO BECOME THE WORLD’S MANUFACTURING INVESTMENT HUB The success of manufacturing investment in the years ahead will depend on the ability to cope with the competitive forces. This presentation will provide with strategic insights of the current alternatives in terms of investment regulatory and financial issues.

• Investment privileges and prospective investment legislations • Tax & financial incentives • Multi-location operation as a single economy

MR.HIDEYASU TAMURA REPRESENTATIVE JAPAN OVERSEAS DEVELOPMENT CORPORATION (JODC)

Mr.Hideyasu Tamura has expertise in ASEAN, especially industrial cooperation and regional economic integration. He served as Deputy Chief Negotiator of Viet Nam-Japan economic partnership agreement in 2007 and 2008, and transferred to Bangkok since June 2009 as Chief Representative for AEM-METI Economic and Industrial Cooperation Committee (AMEICC) Secretariat, where he is charged with ASEAN-Japan industrial cooperation in various sectors including automobiles, chemicals, and SMEs.

14.30 hrs THAI TOOL & DIE SERVING JAPANESE MANUFACTURERS IN ASEAN: A LONG TERM SUPPORTING STRATEGIC PARTNERSHIP FOR MUTUAL SUSTAINED GROWTH Based on the fact that, “When supporting industries are undeveloped, assemblers cannot expand”, the availability of supporting industries- tool & die in particular, is so crucial in the decision to allocate or relocate a manufacturing base to some certain places. This presentation will highlight on Thai tool and die capabilities and capacities in strategically partnering with Japanese manufacturing firms in ASEAN. • The true meaning of manufacturing capabilities • Supporting role of Thailand’s tool and die to the Japanese manufacturing • Thai tool and die capacities and proficiency transfer in ASEAN MR.VIROJ SIRITHANASART PRESIDENT THAI TOOL & DIE INDUSTRY ASSOCIATION (TDIA) Mr.Viroj Sirithanasart, President, Thai Tool & Die Industry Association (TDIA), has more than 35 years’ experiences in mold and die industry. After received master degree in MPA from Ramkhamhaeng University, he has established his own businesses in mold and die field while also joining Thai Tool & Die Industry Association (TDIA) since 1994 and become TDIA President in year 2003 until present.

15.15 hrs Afternoon Refreshment Break

15.45 hrs JAPANESE-THAI SMES COLLABORATION: BUILDING A SUSTAINABLE AND PROGRESSIVE INDUSTRY SMEs (small to medium-sized enterprises) are important engines to facilitate global large manufacturers’ operations and stimulate the manufacturing economic growth. In order to survive and grow, Japanese manufacturing SMEs have to act more strategically, and collaboration with Thai SMEs is an important strategy

• Thai Government’s perspective : Thailand’s manufacturing SMEs competitiveness strategy roadmaps • Japan’s Industrial Professional’s perspective: Japanese + Thai manufacturing SMEs partnership-current situation and trends • Lesson Learnt from Industry-Shared perspective & insights from Japanese SME on success factors and challenges to overcome

TO BE ANNOUNCED16.45 hrs Close of the Event

Page 4: "JAPANESE MANUFACTURING FORUM 2011" on 10 June 2011 at The Sukhothai Bangkok,Thailand

CONFERENCE REGISTRATION FORM

10 June 2011 @ The Sukhothai Bangkok, Thailand

Hotel: The Sukhothai Bangkok, ThailandTel: +66 (0) 2 344 8888

1) Name :

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Fee for one delegate

TOTAL PAID

Registeration Fee 8,900.0010,900.009,900.00

9,256.0011,336.0010,296.00

+7% VAT

-3% Withholding Tax

623.00763.00693.00

If you are unable to attend, delegate substitution is welcomed at no extra charge. Please provide substitution delegate’s name & position in advance. No refund can be made for any cancellation after 20 May 2011,a complete set of documentation will be sent to you afterthe conference.

267.00327.00297.00

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METHODS OF PAYMENT (OUR TAX ID. 30 30 77 5115)

(Please check as appropriated)

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Business & Manufacturing Network Media Co.,Ltd.

Please use the below address for official issuingthe Withholding Tax Certificate:

58/2 Soi Promsri, Sukhumvit Road, Klongton Nua,Wattana, Bangkok 10110

Standard (Thai Baht) Group Promo (Thai Baht)

(Fee includes lunch, refreshments and full conference documentation)

**Withholding Tax deduction is applied for corporate only, not individual

(Kindly fax pay - in slip & a copy of withholding tax certificate to +66 (0) 2 716 1726 # 810)

(payment before May 9, 2011) (payment after May 9, 2011) (a group of minimum 3 registrations)

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The organizer reserves the right to amend programs without prior notice

4 Easy Ways to Register

E-mail: [email protected]

Tel: +66 (0) 2 716 1726 Ext. 800

Fax: +66 (0) 2 716 1726 Ext. 810, 716 1723

Mail: Business & Manufacturing Network Media Co.,Ltd. 2034/73 Italthai Tower,16th Floor, New Petchaburi Rd., Bangkapi, Huay-Kwang, Bangkok 10310

Manufacturing Forum 2011JAPANESE

Super Save rate applied until 9 May 2011