japanese udon makes hongkong happy · 1.i went to hong kong last summer. 2.the noodle was similar...
TRANSCRIPT
![Page 1: JAPANESE UDON makes HONGKONG happy · 1.I went to Hong Kong last summer. 2.The noodle was similar to ... New UDON culture Creating an UDON culture in Hong Kong . 11 JAPANESE UDON](https://reader033.vdocuments.pub/reader033/viewer/2022042307/5ed2f8d0a9caa7002f55bc7d/html5/thumbnails/1.jpg)
1
JAPANESE UDON makes
HONGKONG happy
JAPANESE UDON MAKES HONG
KONG HAPPY The University of Tokyo
Yuma Takizawa
Tokyo, January 10, 2015
![Page 2: JAPANESE UDON makes HONGKONG happy · 1.I went to Hong Kong last summer. 2.The noodle was similar to ... New UDON culture Creating an UDON culture in Hong Kong . 11 JAPANESE UDON](https://reader033.vdocuments.pub/reader033/viewer/2022042307/5ed2f8d0a9caa7002f55bc7d/html5/thumbnails/2.jpg)
2
University of Tokyo ''Udon Club''
Eating Udon, making Udon, selling Udon at the school festival ,etc…
![Page 3: JAPANESE UDON makes HONGKONG happy · 1.I went to Hong Kong last summer. 2.The noodle was similar to ... New UDON culture Creating an UDON culture in Hong Kong . 11 JAPANESE UDON](https://reader033.vdocuments.pub/reader033/viewer/2022042307/5ed2f8d0a9caa7002f55bc7d/html5/thumbnails/3.jpg)
3
My experience in HK
1.I went to Hong Kong last
summer.
2.The noodle was similar to
Japanese Udon…!?
![Page 4: JAPANESE UDON makes HONGKONG happy · 1.I went to Hong Kong last summer. 2.The noodle was similar to ... New UDON culture Creating an UDON culture in Hong Kong . 11 JAPANESE UDON](https://reader033.vdocuments.pub/reader033/viewer/2022042307/5ed2f8d0a9caa7002f55bc7d/html5/thumbnails/4.jpg)
4
Why Udon?
Other Japanese food?
Sushi, Tempura, Sashimi, Tonkatsu, Oden, etc…
![Page 5: JAPANESE UDON makes HONGKONG happy · 1.I went to Hong Kong last summer. 2.The noodle was similar to ... New UDON culture Creating an UDON culture in Hong Kong . 11 JAPANESE UDON](https://reader033.vdocuments.pub/reader033/viewer/2022042307/5ed2f8d0a9caa7002f55bc7d/html5/thumbnails/5.jpg)
5
Why Udon?-1.Population in HK
Source: IMF - World Economic Outlook Database(2014), Census in Japan(2014)
Overpopulated
country!
Udon is simple, fast
→High turn over rate is achievable
![Page 6: JAPANESE UDON makes HONGKONG happy · 1.I went to Hong Kong last summer. 2.The noodle was similar to ... New UDON culture Creating an UDON culture in Hong Kong . 11 JAPANESE UDON](https://reader033.vdocuments.pub/reader033/viewer/2022042307/5ed2f8d0a9caa7002f55bc7d/html5/thumbnails/6.jpg)
6
Why Udon?- 2.Food Culture
Noodle friendly culture
(Chinese food)
Using chopsticks
culture
Pro-Japanese culture
![Page 7: JAPANESE UDON makes HONGKONG happy · 1.I went to Hong Kong last summer. 2.The noodle was similar to ... New UDON culture Creating an UDON culture in Hong Kong . 11 JAPANESE UDON](https://reader033.vdocuments.pub/reader033/viewer/2022042307/5ed2f8d0a9caa7002f55bc7d/html5/thumbnails/7.jpg)
7
There are many types of Udon
Udon origin features
Sanuki Udon Kagawa Prefecture
chewy noodles
Inaniwa Udon Akita Prefecture
soft, thin noodles
Himi Udon Toyama Prefecture
not using oil, thin noodles
Misonikomi Udon
Aichi Prefecture
Using miso, hard noodles
・・・
・・・
・・・
![Page 8: JAPANESE UDON makes HONGKONG happy · 1.I went to Hong Kong last summer. 2.The noodle was similar to ... New UDON culture Creating an UDON culture in Hong Kong . 11 JAPANESE UDON](https://reader033.vdocuments.pub/reader033/viewer/2022042307/5ed2f8d0a9caa7002f55bc7d/html5/thumbnails/8.jpg)
8
Sanuki Udon & Inaniwa Udon
Sanuki vs Inaniwa
Kagawa Origin Akita
15, as of 2015 Competitors Few
Thick Thickness Thin
Raw noodle State of product Dried noodle
![Page 9: JAPANESE UDON makes HONGKONG happy · 1.I went to Hong Kong last summer. 2.The noodle was similar to ... New UDON culture Creating an UDON culture in Hong Kong . 11 JAPANESE UDON](https://reader033.vdocuments.pub/reader033/viewer/2022042307/5ed2f8d0a9caa7002f55bc7d/html5/thumbnails/9.jpg)
9
Inaniwa Udon
1.Fewer competitors in HK
market
2.Thin noodle like Chinese
food would be preferable
in HK.
![Page 10: JAPANESE UDON makes HONGKONG happy · 1.I went to Hong Kong last summer. 2.The noodle was similar to ... New UDON culture Creating an UDON culture in Hong Kong . 11 JAPANESE UDON](https://reader033.vdocuments.pub/reader033/viewer/2022042307/5ed2f8d0a9caa7002f55bc7d/html5/thumbnails/10.jpg)
10
New UDON culture
Creating an UDON culture in Hong Kong
![Page 11: JAPANESE UDON makes HONGKONG happy · 1.I went to Hong Kong last summer. 2.The noodle was similar to ... New UDON culture Creating an UDON culture in Hong Kong . 11 JAPANESE UDON](https://reader033.vdocuments.pub/reader033/viewer/2022042307/5ed2f8d0a9caa7002f55bc7d/html5/thumbnails/11.jpg)
11
JAPANESE UDON makes
HONGKONG happy
Thank you for your listening!! The University of Tokyo
Yuma Takizawa
Tokyo, January 10, 2015
![Page 12: JAPANESE UDON makes HONGKONG happy · 1.I went to Hong Kong last summer. 2.The noodle was similar to ... New UDON culture Creating an UDON culture in Hong Kong . 11 JAPANESE UDON](https://reader033.vdocuments.pub/reader033/viewer/2022042307/5ed2f8d0a9caa7002f55bc7d/html5/thumbnails/12.jpg)
12
Risks
Both-side risks Downside risks
(Negative impact)
A fad for Japanese food Appearance of competitor
Prosperity Shotage of supply of dryed noodle
Change of preference toward noodle
Changing in HK law
Rise of rent
Upside risks
(Positive impact)