I DON’T CARE WHO YOU ARE, I ONLY CARE WHO I AM.

BRAND STORY, 需要吗?

Ok, Fine 我就是喜欢这样, 我不想解释

Who Cares, 美是我的, 不是你的

I Don’t Care, 你不爱我, 我爱我自己

I am bad, I am really bad, 那又怎样, 只要我没伤害你

Excuse me, 可以活得像自己一点吗 ?No Way, that’s the Way.That’s JINNNN, 如果你是你

No Way, that’s the Way.That’s JINNNN.

BE A B.I.T.C.H.be Beautiful, Intellegent, Talented, Charming and Hot.

“Clothes are just a statement wrapped around your body.” JINNNN is not merely a clothing brand. We are an advocate of a honest lifestyle attitude. Every woman hides an alter ego in her heart –– one that turns its back on societal norms, the most authentic part of herself deeply concealed and repressed. JINNNN excavates the modern woman’s alter ego, daring her to adore and declare herself. Even if she’s a little bad, a little self-centered, really what’s the harm in that? Clothing is just a uniform that embodies an attitude, and JINNNN imparts women the power to rebel. JINNNN was founded in Shanghai by Jin Chongyu. The name JINNNN comes from the designer’s last name, but because JIN, JINN, JINNN all had trademark registration issues, the brand became JINNNN. There’s no reason for naming our brand JINNNN other than that. But who cares, a name is just another symbol anyway. We trust that the content is more important.

“服装只是一件能包裹身体的符号。”

JINNNN不仅是一个服装品牌，它更是提倡一种对于当下生活的

态度。

每一个女人心里都有一个另外的自己，那个“自己”是一个非社会的、

被隐藏的、被压抑的却往往是最原始真实。JINNNN希望让现代的女

性忠于自己、敢于表达真正的自己、热爱自己，就算有点坏、有点自私

也无妨。这是品牌提倡的态度。而服装是体现态度的制服，给予女性

反叛的力量。

JINNNN是设计师金翀宇在上海创立的品牌。JINNNN一词来源于

设计师的姓氏“JIN”。由于品牌及网域注册种种原因，最终加多了

3个N。除此之外，并没有更多深刻意义。WHO CARES，名称只

是另一个符号，JINNNN相信在品牌的发音里传递的内容更重要。

JIN CHONG YU 金翀宇

After attending Chambre Syndicale de la Couture Parisienne, Jin Chong Yu began practicing fashion by interning in a number of renowned fashion houses, including Rick Owens and Dior. In 2010, Jin was awarded the China Contemporary Design Contest award. His designs and interviews have been featured in publications such as Elle, Bazaar, Wallpaper, Numero, and more. In 2014, Jin launched independent designer brand JINNNN.

就读于巴黎服装工会学院，曾为Dior、Rick Owens等知名时装屋工作实习，设计作品曾刊登于

ELLE、BAZAAR、Wallpaper、Numero等。2010年CCDC中国时装设计创意邀请赛获奖设计师。

2014年，成立个人时装品牌JINNNN。

JINNNN2015春夏系列灵感来自中国传统服饰以及苗族的图纹及色彩。这些中国元

素重新被设计师解读、重构，再与当下的生活样式以及时尚进行衔接。在服饰的造

形、细节与风格上打破常规，展现新一代“中国女孩”的轮廓，传达JINNNN对现代中

国女孩的描写：有点坏，A LITTLE BAD GIRL。

JINNNN’s Spring Summer 2015 collection takes inspiration from traditional

patterns, colors, and hand-embroidery techniques by China’s Miao ethnic

minority group. Chinese elements are reinterpreted and reconstructed by the

designer into a modern lifestyle that integrates street fashion. JINNNN’s

clothing details and styling break the norm so to establish a fresh generation

of “Chinese girls”, promoting an attitude for modern Chinese girls to be “a

little bad” –– to become A LITTLE BAD GIRL.