jo malone london브랜드북 우지희
TRANSCRIPT
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My brand love story
J o M a l o n e
L o n d o n
Woo Ji-Hee
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This is my love story.
My love, Jo Malone London
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Contents
#1. I have a crush on…
#2. Who are you, Jo Malone?
#3. I love you, too.
#4. And then, we met.
#5. For our forever love.
Part 1.
Part 2.
Part 3.
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#1. I have a crush on…
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In SOHO, London…
#1. I have a crush on…
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Amazing Scent
#1. I have a crush on…
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ME & JO MALONE
#1. I have a crush on…
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My Collection♥
#1. I have a crush on…
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#2. Who are you, Jo Malone?
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#2. Who are you, Jo Malone?
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Brand Story
#2. Who are you, Jo Malone?
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Brand Story : History
#2. Who are you, Jo Malone?
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Brand Story : History
#2. Who are you, Jo Malone?
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Brand Story
#2. Who are you, Jo Malone?
‘
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#2. Who are you, Jo Malone?
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#2. Who are you, Jo Malone?
Product
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#2. Who are you, Jo Malone?
Product
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#2. Who are you, Jo Malone?
Product
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Product
#2. Who are you, Jo Malone?
Best
Price
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#2. Who are you, Jo Malone?
Product
Product Story
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#2. Who are you, Jo Malone?
Product
Fragrance Combining
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#2. Who are you, Jo Malone?
Product
Fragrance Combining
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#2. Who are you, Jo Malone?
Product
Product
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#2. Who are you, Jo Malone?
Product
Product
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#2. Who are you, Jo Malone?
Brand Element
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Brand Element
#2. Who are you, Jo Malone?
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#2. Who are you, Jo Malone?
Brand Element
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www.jomalone.co.kr - South Korea www.jomalone.co.uk - United Kingdom www.jomalone.com - United States www.jomlaon.com.cn - China
#2. Who are you, Jo Malone?
Brand Element
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Brand Knowledge
#2. Who are you, Jo Malone?
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Brand Positioning
성별 : 남녀 불문
직업 : 여유로운 프리랜서
거주지: 청담동
나이 : 30대 중 후반
스타일 : 럭셔리, 세련됨, 절제된
가치관 : 여유로움,
#2. Who are you, Jo Malone?
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Brand Positioning
#2. Who are you, Jo Malone?
Niche
Scent
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Brand Positioning
#2. Who are you, Jo Malone?
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화ㄹ동
#2. Who are you, Jo Malone?
Brand Mantra
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#3. I love you, too
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Do you love me, too?
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Marketing
Engraving
#3. I love you, too.
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Marketing
Tasting Bar TM
#3. I love you, too.
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Marketing
Scent Surround TM
#3. I love you, too.
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Marketing
Limitied Edition
#3. I love you, too.
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Marketing
Holiday Edition
#3. I love you, too.
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Marketing
#Just Because
#3. I love you, too.
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Marketing
#London Lark
#3. I love you, too.
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Marketing
#London Lark
#3. I love you, too.
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#4. And then, we met
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My Visit
#4. And then, we met
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My Visit
#4. And then, we met
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#4. And then, we met
Other’s Visit
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#5. For our Forever Love
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#5. For our Forever Love
Now I know
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#5. For our Forever Love
I think…
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#5. For our Forever Love
I think…
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#5. For our Forever Love
I think…
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#5. For our Forever Love
To. Jo Malone
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#5. For our Forever Love
To. Jo Malone
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<참고문헌>
http://m.post.naver.com/viewer/postView.nhn?volumeNo=4239365&memberNo=23854098&vType=VERTICAL http://www.newswire.co.kr/?md=A10&act=article&no=20856&job=view&no=20856&page=1 http://magazine.hankyung.com/money/apps/news?popup=0&nid=02&c1=2005&nkey=2016090600136087702&mode=sub_view http://zine.istyle24.com/Beauty/BeautyView.aspx?Idx=25160&Menu=1&Page=1&Field=T&Key=&OrderId=1 Jo Malone London 자체Book www.jomalone.co.kr Jo Malone London 공식 블로그 Jo Malone London 공식 Instagram
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Thank You
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