john fichera design portfolio

JOHN FICHERA [email protected] // 781-439-5089

mailto:[email protected]

CASTLE GROUP // Boston, MA May - Sep’11Public Relations Specialist

BU TODAY // Boston, MA Editorial Intern

CONRES // Jr. Marketing Communications Associate

MITX // Boston, MA Web Producer & Digital Marketing Associate

.

EXPERIENCE

OBJECTIVE

EDUCATION

SKILLS

John Fichera// // // //

MITX // webBrand identity: energetic, vibrant, cutting-edge.Goals: strongly represent new, largely unused branding.

WEB BANNERS(click each image to see it in action)

Blog Call-to-Action, MITX.org redesign

READ OURWHAT’S NEXTBLOG

2014 WHAT’S NEXT AWARDSTECH CREATIVE MARKETING

MITX Awards banner (first edition), various

Mobile Summit event banner, Hubspot landing page

e-Commerce Summit event banner, Hubspot landing page

e-CommerceSummit

THE EVERYWHERE CONSUMER

#MITXECS

Navigation menu (reduced size), MITX.org redesign

http://www.mitx.org

http://blog.mitx.org/whats-next-e-commerce-summit/

http://www.mitx.org

http://mitxawards.org/

http://blog.mitx.org/whats-next-2014-mobile-summit/

Social media profile picture, for all social accounts

Cover photo, for new Twitter changes (scaled, cropped accordingly)

Cover photo, LinkedIn and Facebook (scaled, cropped accordingly)

unused blog header, Hubspot

WEB BANNERS(continued)


SOCIAL MEDIA

To learn more about MITX UP, visit: http://bit.ly/MITXUp

3.5 years by the numbers

HELLOMY NAME IS

1,287REGISTRANTS

28EVENTS

580PIZZAS

280CASES BEERO

F

150 Startups

6 Startups

11 Accelerators

Event Event

42 Marketers

INFOGRAPHICS(to see full version, click on image)


http://www.slideshare.net/JohnPaulFich/mitx-up-infographic


NEWSLETTERS(to see full version, click on image)

June 10, 2014

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ante dui, luctus quis nulla ut, rutrum aliquetnunc. Sed id nulla commodo, convallis mauris a, tempor odio. Nunc ut risus id est facilisis interdumblandit non risus. Cras non orci pulvinar, egestas nisl id, feugiat turpis. Suspendisse quis nisi velit.Phasellus vehicula libero in enim cursus imperdiet. Nullam gravida vel est ac malesuada. Vivamussuscipit semper auctor. Vestibulum fermentum est in urna vehicula, in suscipit mauris condimentum.Etiam iaculis vulputate dolor sed posuere. Etiam vehicula placerat lectus vel ultrices.

Example with Picture - Format Pictures for ONE Size only Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed ante dui, luctusquis nulla ut, rutrum aliquet nunc. Sed id nulla commodo, convallis mauris a,tempor odio. Nunc ut risus id est facilisis interdum blandit non risus. Crasnon orci pulvinar, egestas nisl id, feugiat turpis. Suspendisse quis nisi velit.Phasellus vehicula libero in enim cursus imperdiet. Nullam gravida vel estac malesuada. Vivamus suscipit semper auctor. Vestibulum fermentum estin urna vehicula, in suscipit mauris condimentum. Etiam iaculis vulputatedolor sed posuere. Etiam vehicula placerat lectus vel ultrices. Etiam iaculisvulputate dolor sed posuere. Etiam vehicula placerat lectus vel ultrices.

LINK ONE - 06/12LINK TWO - 06/13LINK THREE - 07/27LINK FOUR - 8/06

VIEW ALL EVENTS »

http://www.slideshare.net/JohnPaulFich/newsletter-example-37048497


MISC(buttons, logos, and unused design)

REGISTER NOWRegistration button, various websites and newsletter

Alternative logos for What’s Next Awards, unused

WHAT’S

NEXT AWARDS

Alternative e-Commerce Summit logo, unused

Logos for discontinued “100 Beers” Event

00BEERS

ConRes // webBrand identity: tech-saavy, cutting-edgeGoals: rejuvinate branding, add some personality and pique interest

WEB BANNERS

Banner promoting Tektronix oscilloscope, Conres.com

ConRes banner, used for social media and various online banners

Promotion for Keithley’s touchscreen source measurement unit, first of its kind

FutureM // allBrand identity: cutting-edge, exciting, professionalGoals: transition from 2013 styles to a brighter 2014 look and feel

BOSTONOCTOBER 16 - 18, 2013

WEDNESDAY, OCTOBER 16

LOCATION AND TIME SESSION NAME8:30 AMRoom 304 Keynote: Transforming the CMO + CIO Dialog

9:30 AMRoom 309 360 Degree ContentRoom 312 Naked Truth: Top Marketers Reveal How They’ll Survive and Thrive in the FutureRoom 311 The $9 Billion Advertising Opportunity: The Social + Mobile Revolution

10:45 AM Room 312 Harnessing the Customer RevolutionRoom 309 Leveraging Games as a Powerful Marketing MediumRoom 311 Through the Looking Glass: Changing the Brand + Consumer Interaction

Room 304 Where Marketing’s Next Best Ideas Will Come From

NOONRoom 304 Keynote: Find Your Golden Thread

1:00 PMRoom 304 Keynote: Building to Learn with Art, Copy & Code

THANK YOU SPONSORSVisionary Innovator Video

#FUTUREM

2013 Schedule handout, darker colors, recognizeable branding, but should be

brighter

Thursday’s schedule included the lesser-used yellow, example of backside of schedules

Friday’s schedule was a bit brighter, more towards what 2014 should look like


FRIDAY, OCTOBER 18

LOCATION AND TIME SESSION NAME8:30 AMRoom 304 Keynote: The Transparent Brand - Your 2025 Media Strategy

9:30 AMRoom 304 Are You Kidding Me?!Room 309 Big Data for Small Business - Applications in Mobile and BeyondRoom 311 Mobile + Messaging: Combating Device Schizophrenia to Get Your Message Heard Across Screens Room 312 The Changing Brain: Matching NeuroScience + Marketing Strategies

10:45 AMRoom 309 Brand Marketing + Big Data in an Always-on and Fragmented Consumer WorldRoom 311 Fast, Cheap or Great? Killer Content Marketing + Short Time and MoneyRoom 312 Hot Digital Marketing Trends 2014 vs. 2024Room 304 Mobile + Consumer Loyalty: Insights from JetBlue Airways

NOONRoom 312 Face to Interface: The Convergence of Digital + Physical MarketingRoom 309 Mythbusting: Engineering a “Viral” VideoRoom 304 Rapid Prototyping & The Benefits to BrandsRoom 311 The Mind + Product Marketing: What’s Old (But Still Relevant) and What’s New

1:15 PMRoom 304 Keynote: From Madison Ave to MIT - The Tectonic Shift In Marketing Technology

THANK YOU SPONSORSVisionary Innovator Video

#FUTUREM


THURSDAY, OCTOBER 17

LOCATION AND TIME SESSION NAME1:05 P.M.Room 309 Is Marketing & Ad Tech Wall Street Gold or the Next Bust?Room 311 Marketing Gets Nerdy, Embraces Big Data and Open Source Room 312 The Future of Television + the Living Room

2:00 P.M.Room 304 Experience + Technology: The New Core Disciplines for Marketing Room 309 Imaging + Communications: Driving Consumer Interactions of the Future Room 312 In Advertising & In Life: “Please Don’t Stop the Music”Room 311 Using Big Data to Reveal Consumer Values and Inform Storytelling

3:15 P.M.Room 304 Brand Advertising on Mobile Platforms: What Does the Future Hold?Room 311 Digital SMACdown: How Social, Mobile, Analytics, & Cloud Technologies are Driving Innovation and ProductivityRoom 312 MOOCs as New Marketing – The Intersection of Marketing and Education, Tech and LearningRoom 309 Why Sales Doesn’t Use Your Content

4:30 P.M.Room 311 Boston Future 4Room 312 Experience This.Room 309 “Hive Under 25” Panel Discussion

5:30 P.M.Lir , 903 Boylston St Boston Future 4 Reception

5:45 P.M. Social + Beer Party: The Best Brews and Practices in Social

6:30 P.M.Blue Glass Cafe, 200 Clarendon St Boston.com The Hive’s 25 Under 25 Party & Awards

#FUTUREM


2013 Powerpoint intro slide for keynote speaker, first use of brighter colors that

would be used for 2014

SEPTEMBER 16 - 18, 2014BOSTON CONVENTION& EXHIBITION CENTERWHAT’S NEXT

2014 web banner, started using the brighter versions of the blue and pink colors, adding some energy to branding


Feed your inner marketing geek with a diverse array of content...

DAY

1 SEPTEMBER 16e-CommerceSocial MediaTalent/CareerStartup Review

SEPTEMBER 18CreativeSports MarketingB2BInnovation

DAY

2

DAY

3

SEPTEMBER 17Data

TV & VideoConsumer Insights

Mobility

With Accesss to INBOUND keynotes from Martha Stewart, Simon Sinek,David Meerman Scott & others! VISIT FUTUREM.ORG FOR MORE INFO

FUTUREM TRACKS

SEPTEMBER 16-18, 2014BOSTON CONVENTION & EXHIBITION CENTER

BOSTON

W H AT ’ S N E X T

BUILD

NETW

OR

K

DIS

CO

VER CONNECTDROP YOUR BUSINESS CARD

SEPTEMBER 16-18, 2014BOSTON CONVENTION & EXHIBITION CENTER

BOSTON

W H AT ’ S N E X T

HERE TO ENTER FOR A CHANCE

TO WIN A FREE FUTUREM PASS

With Accesss to INBOUND keynotes from...

Martha Stewart, Simon Sinek, David Meerman Scott

& others! VISIT FUTUREM.ORG FOR

MORE INFO

Began using colors often for 2014 FutureM promotion, including signage at Tech Jam...

...as well as on informational PDFs for potential sponsors

FutureM is a unique 3-day experience bringing together Marketing and technology innovators to contemplate, celebrate and reshape the modern Marketing landscape. Just think of it as the happy place for marketers.

FUTUREM.ORG 01/07 >

BE WHAT’S NEXT.BECOME A FUTUREM SPONSOR.

Put your brand face-to- face with the innovators who are defining our digital future. From decision-making senior execs to the next gen start-ups, FutureM is your chance to put your brand in front of exactly the right people. Propel your company into the industry’s spotlight and capture the attention of an audience who knows the power of Marketing.

FutureM is your opportunity to: Who attends (by job level):

with current clients

innovative industry leaders

emerging trends

with key prospects

your brand

industry relationships

new business opportunities

potential investors

2013 snapshot: By company type:

THOUSANDS OF ATTENDEES

24 MILLION TWITTER IMPRESSIONS

160+ SPEAKERS

65 EVENTS & PARTIES

UNLIMITED EXPOSURE

46% MARKETING

23% TECHNOLOGY

14% AGENCY

10% UNIVERSITY

7% PROFESSIONAL

SERVICES

2013 snapshot of sponsors:Google, Boston.com, Constant Contact, Havas Digital, Hill Holliday, Oasis, Millward Brown, Mobiquity, Mullen, and Verndale

25%SENIOR

24%C-LEVEL

37%MID

10%STUDENT

4%ENTRY


Implemented brighter colors on FutureM website, focusing on the pink and blue colors as well as carefully cropped photos of FutureM 2013 for backgrounds, click to view live

http://futurem.org/about.aspx

http://futurem.org/speakers.aspx

MITX, BIMA, ConRes // printWork includes signage, handouts, and adsClick to see full size

Minimalist Snack Menu, Charity Golf Event, ConRes

DRINKSBEER SODA

BURGERS

CHIPSHOT DOGS

SNACKSHACK

SPONSOREDBY

FOOD

CONGRATULATIONSTO THE

DISTINGUISHEDHONOREES

FOR YOUR

Noteworthy Service to

ROBERT WOOD JOHNSONMEDICAL SCHOOL

AND OUR VERY BEST WISHESto a l l t h e

DESERVING

SCHOLARSHIP AWARDRECIPIENTS

732-563-0900Somerset, NJ

Save time and money, build a better IT infrastructure and data center, maximize your choice of IT products and services, and strengthen your ROI – with Continental Resources. Celebrating 50 years of financial stability.

Yearbook ad for Robert Wood Johnson Medical School, ConRes

http://www.slideshare.net/JohnPaulFich/robert-wood-johnson-medical-school-ad-conres

http://www.slideshare.net/JohnPaulFich/conres-golf-charity-snack-menu


Registration

G-LSUMMERSIZZLERSUMMERSIZZLER

Registration sign for BIMA summer sizzler event, nautical flags on bottom spell out

“BIMA Summer Sizzler,” unused

Alternate registration sign, two large flags are the nautical flag equivalent of the registration letters, unused

Registration

Q-Z

SUMMERSIZZLERSUMMERSIZZLER

http://www.slideshare.net/JohnPaulFich/main-nautical-themed-registration-sign

http://www.slideshare.net/JohnPaulFich/nautical-themed-registration-sign


Two conepts for 7 ft. pop-up banners for MITX brand, to be used at various events.

http://www.slideshare.net/JohnPaulFich/popup-banner-colorful-text

http://www.slideshare.net/JohnPaulFich/pop-upbanner-final


NATIVE ADVERTISINGFACT + FICTION

Peter MinniumHead of Digital Brand Initiatives

@PeterMinniumIAB

Mike DyerChief Digital Officer

The Daily Beast

Lindsay NelsonVice President, Integrated Programs

Slate

Sean Corcoran

Mediahub/Mullen

MODERATOR

PANELISTS

Director of Digital Media & Social Influence

Sonny Kim

PGR MediaSVP, Digital Media

Join the Conversation#BIMANative

We’ve combined the best of our annual Innovation and Interactive Awards into one must-attend celebration of Boston’s digital ecosystem being held on May 29th at the Westin Waterfront. Save the date: We’ll be opening up early bird ticket pricing and announcing the finalists for our award categories on April 10th, so be sure to mark your calendars! For sponsorship opportunities, please contact Kara Boudreau ([email protected]) or Sue Pasieka ([email protected]).


Join Us for an After Party Hosted by Our Event Sponsors

@SeanCor

@Follow_Nelson

Whiskey Priest150 Northern Ave

8:15 - 10:00pm

Native Advertising event handout, BIMA

Innovators Exchange: Food Edition

Jeff TennerCurrently the Vice President and Chief Chef of Not Your Average Joe’s, Jeff Tenner provides strategic culinary direction and vision for the Boston-based restaurant company. Prior to his role at Not Your Average Joe’s, Jeff was the Vice President and Executive Chef of Bertucci’s Corporation.

Damien SmithDamien Smith is the Boston Community Manager and Marketing Director for Yelp.com. He leads the charge on a variety of marketing and education efforts to foster and support passionate local communities of consumers and business owners throughout Massachusetts.

Angela MooreAngela Moore joined Scripps in January ‘08 as Vice President of FoodNetwork.com, the most-visited food, recipes and cooking site on the web. She is responsible for strategy, content development and business initiatives for the FoodNetwork.com site and its cross-platform digital extensions.

Tamsen WebsterTamsen Webster specializes in how to tell the right story to the right people at the right time. As the Senior Vice President of Content Activation (and Resident Skeptic) at independent Boston advertising agency Allen & Gerritsen, Tamsen is responsible for helping brands tell their stories day-to-day to drive business results.

MODERATOR

PANELISTS

what’s on the menu for Sept. 24 | MassChallenge

Tweet aboutthe event!

#MITXFood

Thank you for joining us at our

Join us Oct 2 for the MITX 100 Beers Networking Party for quarterly networking, drinks and a celebration of our community’s achievements. Remember to visit MITX.org for more information.

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Innovators Exchange: Food Edition event handout, MITX

Inside the

indM PRESENTED BY:

Thank you for joining us today for

“Inside the Mind: Conversations with Inspiring Leaders”featuring:

Karen Kaplan

PresidentMITX @drkleiman

Join the conversation

#BIMAITM

Thanks to our Event Sponsor:

Debi Kleiman Chairman

MullenSVP, Marketing & CommercialJetBlue Airways @martysg

MartySt. George

JoeGrimaldi

Moderator{ { Speakers

We’ve combined the best of our annual Innovation and Interactive Awards into one must-attend celebration of Boston’s digital ecosystem being held on May 29th at the Westin Waterfront.

Earn bragging rights by having your innovative work recognized at the 2014 MITX What’s Next Awards. Entries are due March 7th, so submit yours ASAP. Visit MITXAwards.org for details.

For sponsorship opportunities, please contact Kara Boudreau ([email protected]) or Sue Pasieka ([email protected]).


Inside the Mind event handout, BIMA

http://www.slideshare.net/JohnPaulFich/innovators-exchange-food-edition-handout

http://www.slideshare.net/JohnPaulFich/native-advertising-handout

http://www.slideshare.net/JohnPaulFich/inside-the-mind-handout

PERSONAL PROJECTSDesign for fun & experimentation

ALTERNATE ALBUM COVERS(redesigns of albums)

Frank Ocean’s “Channel Orange”

SchoolBoy Q’s “Habits & Contradictions”

A$AP Rocky’s “Long.Live.A$AP”

Lupe Fiasco’s “The Cool”


ALTERNATE ALBUM COVERS(redesigns of albums)

Kanye West’s “808s & Heartbreak”

The Roots’ “Rising Down”


PAST CLASSWORK(for graphic design)

Graphic Design final required the creation of 4 images that had a combination of 3+ elements in one image, with one similar overall look and feel. Elements I chose included

music, organic, maps and typography.

JOHN FICHERA DESIGN

THANKS FOR VIEWINGMY PORTFOLIO*

[email protected] // 781-439-5089

*There’s more work where this came from, just ask!