journal of - tiki.org.t hua chuang yi chan ye yan jiu xue bao journal of cultural and creative...

Wen Hua Chuang Yi Chan Ye Yan Jiu Xue Bao

Journal of Cultural and Creative Industries Research

ISSN 2221-6170 (Print)ISSN 2308-5193 (Online)

2013 12 Volume 3 Number 4 December 2013

Published by the Taiwanese Institute of Knowledge Innovation

Journal of Cultural and Creative

Industries Research

Copyright 2011-2013 by the Taiwanese Institute of Knowledge Innovation. All right reserved.


WenHua ChuangYi ChanYe YanJiu XueBao ISSN 2221-6170 (Print), ISSN 2308-5193 (Online)

2013 12 Vol. 3 No. 4 December 2013 PUBLISHED:

The Taiwanese Institute of Knowledge Innovation (TIKI)

PUBLISHER: 632 64 T.H. Meen, Ph.D Dept. of Electronic Engineering, Natl. Formosa University of Sci. & Tech., No. 64, Wunhua Rd., Huwei , Yunlin 632, Taiwan. Tel: +886-5-6315000 Fax: +886-5-6315999 e-mail: [email protected]

HONORARY EDITOR-IN-CHIEF: 640 123 M.C. Ho, Ph.D Dept. of Industrial Design, Natl. Yunlin University of Sci. & Tech., No. 123, Sec. 3, University Rd., Douliou, Yunlin 640, Taiwan. Tel: +886-5-5342601 ext. 6103 e-mail: [email protected]

EDITOR-IN-CHIEF: 350108 2 Artde D.K.T. Lam, Ph.D ICIR of Fuzhou University, No. 2, Xue Yuan Rd., University Town , Fuzhou, Fujian 350108, P.R. China. Tel: +86-18950490823 e-mail: [email protected] 632 64 S.T. Shen, Ph.D Dept. of Multimedia Design, Natl. Formosa University of Sci. & Tech., No. 64, Wunhua Rd., Huwei, Yunlin 632, Taiwan. Tel: +886-5-6315878 Fax: +886-5-6315875 e-mail: [email protected]

EXECUTIVE EDITOR: 350108 2 K.H. Wen, Ph.D ICIR of Fuzhou University, No. 2, Xue Yuan Rd., University Town , Fuzhou, Fujian 350108, P.R. China. Tel: +86-15059179115 e-mail: [email protected]

EXECUTIVE EDITOR: 824 62 3F C.T. Wu, Ph.D National Kaohsiung Normal University, No.62, Shenjhong Rd., Yanchao District, Kaohsiung 82446, Taiwan. Tel: +866-7-7172930 # 7814 e-mail: [email protected]


BOARD OF EDITORS 3 (C.Y. Chang) (Natl. Taitung College, Taiwan) (T.Y. Chang) (Natl. Yunlin University of Sci. & Tech., Taiwan) (J. Chen) (ICIR of Fuzhou University, China) (L.C. Chen) (Kun Shan University, Taiwan) (C.H. Chu) (Chung Yuan Christian University, Taiwan) (Y.F. Chuang) (Kun Shan University, Taiwan) (K.K. Fan) (Natl. Yunlin University of Sci. & Tech., Taiwan) (T.N. Fan) (Natl. Taiwan University of Sci. & Tech., Taiwan) (Y.L. Huang) (Kun Shan University, Taiwan) (Y.J. Lee) (Natl. Kaohsiung University of App. Tech., Taiwan) (Y.Y. Lee) (Natl. Taiwan University of Arts, Taiwan) (M.H. Liao) (Xiamen University, China) (T.C. Lin) (Kao Yuan University, Taiwan) (Z.Q. Lin) (Fuzhou University, China) (G.F. She) (Fuzhou University, China) (F.Q. Wei) (ICIR of Fuzhou University, China) (K.H. Wu) () (China University of Petroleum (Huadong), China) (F. Young) () (China University of Petroleum (Huadong), China) (W.H. Zeng) (Xiamen University, China) (W.Y. Zeng) (ICIR of Fuzhou University, China)

SUBSCRIPTION PRICE: NT$ 2,000 () or US$ 80 ()

CONTACT INFORMATION: Journal of Cultural and Creative Industries Research ISSN: 2221-6170(Print), ISSN: 2308-5193(Online) 632 64 Address: Dept. of Electronic Engineering, Natl. Formosa University of Sci. & Tech., No. 64, Wunhua Rd., Huwei , Yunlin 632, Taiwan. Tel: +886-5-6315000 Fax: +886-5-6315999 e-mail: [email protected]





CONTENTS

129-138 A Study on the Product Form of Design for Dehumidifier Wen-Liang Chen, Ya-Mei Chiang, Meng-Yin Hsu & Chia-Hui Yang 139-146 A Study on Tourists Attitudestoward the Non-Personal Interpretative Programs of Cultural Promotion of

Strategy

Min-Chun Liu & Kuei-Wen Hsieh 147-156 A Study of the Tainan Cultural Based on the New Generations Perspectives on Action Figure Design

Kuo-Li Huang & Chia-Huan Li 157-166 Research of Key Factors Influencing Online Learning Effectiveness of Distance Education

Jui-Che Tu, Shu-Ping Chiu, Li-Wen Chuang & Wei-Cheng Chu 167-174 A Study of Instructional Approaches on Real-time Distance Leaning

Jalin K. Huang & Cheng-Rung Chen 175-177 Information for Contributors / Form for Submission

129-138 2013 12 WenHua ChuangYi ChanYe YanJiu XueBao

Journal of Cultural and Creative Industries Research, Vol. 3, No. 4, pp. 129-138, December 2013.ISSN 2221-6170 (Print), ISSN 2308-5193 (Online)


Industries Research

1,* 2 1 1

1 824452 82445

2013.09.032013.10.232013.11.24

E-mail: [email protected]

FSMSTM

Narver & Slater1998

FSMSTM

130

129-138 2013 12

ISSN 2221-6170 (Print), ISSN 2308-5193 (Online)

1 2006

2007

386200825

2006

/Wkgmm/[3]

(Relative HumidityRH)RH=100%1996kWhEnergy FactorEF/l/kWh

2008

12

60%1030

1996

2 2006

FSMSTM

FSMSTM

131

W.L. Chen, Y.M. Chiang, M.Y. Hsu & C.H. YangA Study on the Product Form of Design for Dehumidifier

Journal of Cultural and Creative Industries Research, Vol. 3, No. 4, pp. 129-138, December 2013.


3.1

Morphological Analysis

2004

20041951Zwicky

3.2

Objectives Tree Method

Cross, 199419932009(1)

(2) (3) (4)(5)

3.3

FSMFinite Structure Method, FSM

Cross, 1994Ullman, 199220072006(1) (2)

(3) (4) (5) FSM

3.4

Synectic Trigger Mechanisms, STM

FSM

FSMCross, 199420072006STM145

STM

3.5

nnn1

132

129-138 2013 12


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Gibbons, 19931992

( )

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134

129-138 2013 12


1

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135




3

1 2 3 4 5 6

A1 15 14 12 16 11 10 78

A2 4 8 3 6 4 9 34

A3 3 5 8 4 9 4 33

A4 11 9 11 5 6 5 47

A5 10 11 7 7 5 11 51

A6 14 10 13 14 13 15 79

A7 2 1 4 3 7 1 18

A8 12 12 9 10 8 7 58

B1 9 16 10 9 10 6 60

B2 1 2 5 1 3 3 15

B3 6 6 14 11 12 14 63

B4 5 3 1 2 2 3 16

B5 7 4 2 8 1 2 24

B6 16 13 16 15 16 13 89

B7 13 15 15 12 14 16 85

B8 8 7 6 10 15 12 58

7

136

129-138 2013 12


FSMSTM

Cross, N. (1994). Engineering design methods. New York: John Wiley & Sons.

Gibbons, J.D. (1993). Nonparametric Measures of Association. Newbury Park, CA: Sage Publications.

Narver, J., & Slater, S.F. (1998). The Effect of a Market Orientation on Business Profitability. Journal of Marketing, 54(4), 20-36.

Ullman, D.G. (1992). The Mechanical Design Process. New York: McGraw-Hill.

1989

19921996

29(12)21-252006

3689-942004

199319852009

2(3)14-212007

2008

2012/1/31http://www.tertec.org.tw/_report/

2007(AHP)

200611B-3-1~B-3-6

137




A Study on the Product Form of Design for Dehumidifier

Wen-Liang Chen1,*, Ya-Mei Chiang2, Meng-Yin Hsu1, Chia-Hui Yang1

1Department of Product Design, Stu-Te University, Kaohsiung, 82445 Taiwan.2Graduate School of Applied Arts & Design, Stu-Te University, Kaohsiung, 82445 Taiwan.

(Received: 2013.09.03; Revised: 2013.10.23; Accepted: 2013.11.24)

Abstract - Product development is connected to consumers preferences. To stay competitive, companies keep researching and developing to maintain market stability, Evaluating appropriate design factors and open up new products are the important processes for Dehumidifier design. We mark problems and variables to set the matrix by Morphological Analysis, apply target tree to find out main function and configuration and then Use FSM and STM to conduct components assignation for the design guidelines and goals. Rank scoring method filters the best concept to be the resolution. Establishing these procedures help design rationalization and reducing the blur area, promote successful development and satisfaction.

Keywords: Morphological Analysis, Target Tree Decision, Finite Structure Method, Synectic Trigger Mechanisms, Rank Scoring Method.

*Corresponding Author: [email protected]

138

129-138 2013 12





Industries Research

1,* 1

1 807

2013.09.132013.10.132013.11.24


Likert-Scale24021979%

2006

2006

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/

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140

139-146 2013 12


1

1999

1

60240201272698

20127312012810201293

RQ1

RQ2

RQ3

2.1

S P S S 1 7 . 0 Cronbach's AlphaPearson Correlation

141

M.C. Liu & K.W. HsiehA Study on Tourists Attitudestoward the Non-Personal Interpretative Programs of Cultural Promotion of Strategy



t-testANOVA

2.1.1

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(a)

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24673354820

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21991%Cronbach =.826179%

21-4065.8%88.5%34%22%17%32%23%30%45.7%40.6%$35,00056%8%

55.7%76%28%QR Code62%21-40$20,000

(a) Pearson Correlation

TANOVA

(b) 4-546%6-726%11%17%2

34-547

142

139-146 2013 12


2

4-56-740

4-533

(c) 73%27%37%36%H0F1.342.262=0.05.262>0.05H0F31.240.000=0.05.000

143




2.2

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2.1.1(b)2.1.1(c)7QR Code

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2.1.2 79%2.1.2(a)2.1.3(b)2.1.3(b)

2.1.2(a)2.1.2(b)37%2.1.2(b)

2.1.2(c)73%2.1.2(c)27%2.1.2(e)

2.1.2(d)2.1.2(e)

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144

139-146 2013 12


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20061571-29

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2012

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146 ISSN 2221-6170 (Print), ISSN 2308-5193 (Online)Journal of Cultural and Creative Industries Research, Vol. 3, No. 4, pp. 139-146, December 2013.


A Study on Tourists Attitudestoward the Non-Personal Interpretative Programs of Cultural Promotion of Strategy

Min-Chun Liu1,*, Kuei-Wen Hsieh1

1Institute of Cultural and Creative Industries, National Kaohsiung University of Applied Sciences, Kaohsiung, 807 Taiwan.


Abstract - This research is to the non-personal interpretative programs of the cultural promotion for the question and the strategy in Anping Harbor National Historical Park. First, the non-personal interpretative programs builds the situation, execute the level of acceptance and the attention test for the tourist. Selected Julius Mannich & CO., Seamounts Museum, Sio-house and Canal-Museum for questionnaires, quota sampling, Likert-Scale as measuring tool, altogether has 240 questionnaire, the effective questionnaire has 219, discovered 79% above tourists to agree non-personal interpretation is a cultural promotion. And also found that dont used to attention with content; Another, its a key finding to related tourists cognitive. Finally, explore to facing difficulties in cultural promotion with interviews toward the official and enterprise .This study are summarized which reading habits, the attractiveness of the non-personal interpretative programs tourists interesting and public are to the maintenance quality of the cultural promotion.

Keywords: Cultural Promotion, Non-personal Interpretative Programs, Anping Harbor National Historical Park, Signs and Labels, The Use of Audio Devices.





Industries Research

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1 7102 710

2013.09.232013.10.222013.11.24


75080Nvivo 8(1)(2)(3)(4)

2010

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Stevenson, 2002

148

147-156 2013 12


Gotham, 2002

Kotler & Armstrong, 1993

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2001Micheal Lau

Character

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Norman, 2005

2.3

2001

2001(2011)(1)/(2)/(3)/(4)/(5)/2011

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149

K.L. Huang & C.H. LiA Study of the Tainan Cultural Based on the New Generations Perspectives on Action Figure Design



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147-156 2013 12


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619

Aaker, D.A. (1995). Building Strong Brands. New York: Free Press.

Gotham, K.F. (2002). Marketing Mardi Gras: Commodification, Spectacle and the Political Economy of Tourism in New Orleans. Urban Studies, 39(10), 1735-1756.

Keller, K.L. (1993). Conceptualizing, Measuring, and Managing Customer-based Brand Equity. Journal of Marketing, 57, 1-22.

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Stevenson, D. (2002). The Potential of Cultural Industries. Newcastle: The Cultural Industries and Practices Centre (CIPS), University of Newcastle.

2011

2013http://tour.tnc.gov.tw/

2011NVivo9.1?10341-68

2001361-20

155




A Study of the Tainan Cultural Based on the New Generations Perspectives on Action Figure Design

Kuo-Li Huang1,*, Chia-Huan Li2

1Department of Visual Communication Design, Southern Taiwan University of Science & Technology, Tainan, 71005 Taiwan.

2Graduate School of Digital Content & Applied Design, Southern Taiwan University of Science & Technology, Tainan, 71005 Taiwan.


Abstract - This study selected 80 out of 750 finalists from design contest works of Tainan cultural creative action figures among national senior high schools as samples, Design concepts and the pictures of the works were used as data to be analyzed by Grounded Theory, which was coupled with NVivo 8 Quantitative analysis software for the relationships between the design works. The findings were summarized as follows. (1) the comprising factors of Tainan cultural action figure design by new generations; (2) preferred skills of rendition of the design of said figures; (3) skills of creation presentation of new generations; and (4) models of design of Tainan cultural action figures by new generations. These provide an understanding of the cultural elements that appeal to the new generations and the traits of their preferred designing, which is hoped to serve as reference for future designing of cultural action figures.

Keywords: Tainan Culture, Action Figures, New Generation, Culture Creative, City Marketing.


156

147-156 2013 12





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159

J.C. Tu, S.P. Chiu, L.W. Chuang & W.C. ChuResearch of Key Factors Influencing Online Learning Effectiveness of Distance Education



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Leidner, 1995O'loughlin, 1992

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160

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Aaker, D.A. (1984). How to Select a Business Strategy. California Management Review, 26(3), 167-175.

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*

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19992012/6/09http://mgt.ba.ntu.edu.tw/victory_support/book.asp

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2012/6/09http://www.edu.tw

2007

20074(3)60-61



Research of Key Factors Influencing Online Learning Effectiveness of Distance Education

Jui-Che Tu1, Shu-Ping Chiu1,*, Li-Wen Chuang2, Wei-Cheng Chu3

1Graduate School of Design, National Yunlin University of Science and Technology, Yunlin, 64002 Taiwan.2Graduate School of Management, National Kaohsiung First University of Science and Technology, Kaohsiung, 811 Taiwan.

3Department of Fashion Design, Shu-Te University, Kaohsiung, 82445 Taiwan.


Abstract - In response to the trend of low-carbon economy, using virtual application or service to reduce environmental resource waste or carbon emission is a kind of newly emerging energy-efficiency application and service that should be valued and developed (ex. video conferencing, distance education teaching, remote healthcare). The integration of information and communication technology development, energy-efficiency application and service will be an important trend. Cloud computing changes traditional face-to-face teaching and the manners of using computer and Internet. More and more schools offer long-range teaching courses, and thus to make learning not restricted by time, space and region, narrow the gap between urban and rural areas, as well as provide more human-centered and diversified learning ways. The Computer-Based Training (CBT) have become an emerging trend in teaching. This study discusses the impact factors of online-learning effectiveness of distance education teaching. Research finding: Information technology and Process of learning and motivation are most important two factors of online learning, the results conform scholars viewpoint..

Keywords: Low Carbon Economy, Distance Education, Learning Effectiveness.

*Corresponding Author: Shu-Ping Chiu, Ph.D. ; Email: [email protected]




Industries Research

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2013.09.232013.10.232013.11.24


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169

Jalin K. Huang & C.R. ChenA Study of Instructional Approaches on Real-time Distance Leaning



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173




12

Heinich, R., Molenda, M., Russell, J., & Smaldino, S.E. (2002). Instructional Media and Technologies for Learning (7thed.). Upper Saddle River, New Jersey: Pearson Education.

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Jonassen, D.H., Howland, J., Moore, J., & Marra, R.M. (2003). Learning to Solve Problems with Technology: A Constructivist Perspective (2nded.). Upper Saddle River, New Jersey: Pearson Education.

Puncar2013http://puncar.tw/about-2

2008()

2007M. Simonson, S. Smaldino, M. Albright, & S. Zvacek

2011-

20137-7030102128-133

2006ASSURE

1999Michael G. Moore & Greg Kearsley

20029072-82



A Study of Instructional Approaches on Real-time Distance Leaning

Jalin K. Huang1,*, Cheng-Rung Chen1

1Department of Digital Media Design, National Yunlin University of Science and Technology, Yunlin, 640 Taiwan.


Abstract - The fast development of media technologies changes the view of modern education. Nowadays, the internet has made distance-learning much feasible with specific techniques and programs designed to facilitate the learning process. Well-developed tools combined with instruction strategies are critical to a successful course plan. Based on the structure of ASSURE model, this study incorporates mature media technologies on real-time distance education practice. 22 six-graders participated in the especially-designed distance-learning activity that took place at Ren-Ho elementary school in Yunlin county, Taiwan, 2013. Feedback from students and in-class observations suggest that not all learning obscurities can be attributed to the inclusion of media technologies. Some of them are caused by mismanagement or communication barriers in class. This feasibility study provides extended consideration facets critical to the development of future distance-education infrastructure.

Keywords: Distance Learning, Instructional Design, Instructional Media, Educational Technology, Learning Activity.


Copyright 2011-2013 by the Taiwanese Institute of Knowledge Innovation. All right reserved. 175



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