joy mediakit
TRANSCRIPT
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Joytv MEDIA KIT 2014
EDI
Joy tv MEDIA KIT2014
SEPTEMBER 2014
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is theuniversal
screen
Canadians view 56 millionhours of commercial
television a day , more than83% of their total video
viewing time.
is a high priority mediumfor consumers . 76% of com-mercial viewing hours arespent on rst run programs.
is the universal screen, 89% ofconsumers have one, and they use it for80% of their video viewing hours.
No platform delivers a bigger,more committed audience
everyday than .Source: Television Bureau of Canada, “Think Nobody
Watches Anymore? Think Again.”
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TV CONNECTS US is part of our lives. 68% of Canadians
consider part of their daily routine, andhalf insist on giving it their “full attention”while watching.
is consumed socially. 48% of ourviewing hours are spent with other people.
connects us. 43% of us talk about
with family and friends.
Source: Television Bureau of Canada, “Think Nobody Watches TV Anymore? Think Again.”
HALF
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WHO WE ARE WHAT WE OFFER
FEATURING
Joytv is available in more than 1 millionhouseholds in the Greater Vancouver area.
Joytv is your Local Station! Serving the wantsand needs of viewers within Vancouver,Victoria, Surrey & the Fraser Valley.
Contemporary entertainment, newsprogramming and local information with astrong community focus.
Unique custom-designed consumer solutions.
Award-winningMainstreamDramas, Comedies& Documentaries
Insightful Multicultural,Multi-faith & SouthAsian Programs
Local CommunityEvents
News Informa-tion Programs
Mystery &Talk Shows
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Joytv by thenumbersJoytv Viewers skew female (60%) , own their
own home (67%) and are mortgage free (67%) ! Joytv’s Audience is more likely than the General Population to:
• Have a Technical/Skilled Occupation (Index 180)• Spend $5,000 to $9,999 on Home Improvements (Index 186)• Be the Main Shopper (Index 128)• Attend a Post-Secondary Institution (Index 113)• Have Registered Retirement Savings (Index 118)• Have Stocks/Mutual Funds (Index 109)
Source: BBM Numeris Vancouver, Aug. 26, 2013 – May 25, 2014 (Exc. Olym-pic Weeks), Mon-Sun. 2am-2am, Base: 2+.
75% of Joytv’s A18-49 audience inPrime Time (Mon-Fri 7pm-11pm) is
located in Vancouver. 1
Available Joytv Coverage:2.1 million Vancouver EM.
National Weekly Reach: 655,000
Local Weekly Reach: 410,000
Sources: 1BBM PPM Vancouver/Total Canada, Aug 26, 2013 -May 18, 2014 (Exc. Olympics Weeks), A18-49; All other notes:BBM Numeris Vancouver, Aug. 26, 2013 – May 25, 2014 (Exc.
Olympic Weeks), M-Sun. 2am-2am, Ind. 2+.
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Joytv MEDIA KIT 2014 Joytv delivers an advertiser-friendly program environment
C O M E
D I E S
D R A M A
S
S U P E R N
A T U R A L
M Y S T E
R Y
D O C U M
E N T A R I
E S
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HART OF DIXIECOMING TO Joytv IN JANUARY 2015
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Joytv your local station
Cultural News & Information Lifestyle Entertainment Community Events
JoytvNews CarmenTV GO! Community Calendar
• Dean Atwal and Leah Bolton present YourCommunity, Your Story and Your News.
• Featuring 90-second narratives on Arts,Lifestyle, Community & Multicultural Stories.
•
Rotated through the full Joytv schedule,delivering maximum reach and impact
• Hosted by Carmen Ruiz y Laza , Carmenhas worked in the lm and televisionindustry for more than two decades – witha sharp eye for the best, she brings you thebest everything.
• Carmen seeks out the hottest local expertsfor tips on travel, cuisine, fashion, beauty,entertaining and design.
• She gets you past the velvet rope and intothe most exclusive parties and celebrityevents.
• Hosted by Katrisha Villarante , GO! Com-munity Calendar is your local go-to sourcefor information on events in Vancouver, theFraser Valley and the Lower Mainland.
• Covering a multitude of community eventseach week including trade shows, localfundraisers and entertainment.
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MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
3 : 0
0 P M
STEVE HARVEY (S)
4 : 0
0 P M
UPSTAIRS, DOWNSTAIRS
6 : 0
0 P M
THE SIMPSONS 6 : 3
0 P M
7 : 0
0 P M EMILY OF NEW MOON / ANNE OF GREEN GABLES
ROAD TO AVONLEA / WIND AT MY BACK
8 : 0
0 P M
THE ORIGINALS (S) DOCUMENTARY LONESOME DOVE DOCUMENTARYLAST MAN STANDING (S)
CRISTELA (S)
9 : 0
0 P M
BRITISH DRAMA SUPERNATURAL (S) THE ZOOMER HEARTLAND HART OF DIXIE (S)
1 0 : 0
0 P M
THE HARPREET SINGH SHOW 20/20 (S)
Joytv’s entertainment schedule
SATURDAYS FROM 10–11PM: 48 Hours (S)
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48 HOURS: VANCOUVER VIEWERSVancouver Viewers Who Watch 48 Hours are More Likely thanthe General Population to…
Index – 100 vs. A25-54 Pop. Source: BBM PPM Vancouver, Aug. 26, 2013 – May 18, 2014 (Exc. Olympics Weeks), Base A25-54.
Be Heavy BeerDrinkers (12 or more)in Past Week
Have a HouseholdIncome between$75,000- $99,000
Drink Real FruitJuice (12 or more)in Past Week
Drink Energy/Sports Drinks (1 to6) in Past Week
Own a Domestic Vehicle
Have a ProfessionalOccupation
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SUPERNATURAL: VANCOUVER VIEWERSVancouver Viewers Who Watch Supernatural are More Likely thanthe General Population to…
Have an Occupationin Skilled Sales &Services
Have a HouseholdIncome between$125,000-$149,999
Drink RegularSoft Drinks (7 to11) in Past Week
Have RegisteredRetirement Income
Spend $500 or moreon Sporting Goodsin Past Year
Order Takeout/Delivery in PastMonth
Index – 100 vs. A25-54 Pop. Source: BBM PPM Vancouver, Aug. 26, 2013 – May 18, 2014 (Exc. Olympics Weeks), Base A25-54.
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THE ORIGINALS: VANCOUVER VIEWERSVancouver Viewers Who Watch The Originals are More Likely thanthe General Population to…
Drink BottledWater (12 or more)in Past Week
Drink Beer (12 ormore) in Past Week
Have a HouseholdIncome between$75,000- $99,000
Spend $500 orLess on Cosmet-ics in Past Year
Enjoy Fine DiningRestaurants
Have RegisteredRetirement Savings
Travel to the US onPersonal Vacation
Index – 100 vs. A25-54 Pop. Source: BBM PPM Vancouver, Aug. 26, 2013 – May 18, 2014 (Exc. Olympics Weeks), Base A25-54.
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LAST MAN STANDING: VANCOUVER VIEWERSVancouver Viewers Who Watch Last Man Standing are More Likelythan the General Population to…
Be Employed in SkilledSales & Services
Own a Domestic Vehicle
Be a Middle/Other Manager
Have HouseholdIncome of $50,000to $74,999
Drink Wine (7to 11 Glasses) inPast Week
Spend $100 to$200 Weeklyon Groceries
Index – 100 vs. A25-54 Pop. Source: BBM PPM Vancouver, Aug. 26, 2013 – May 18, 2014 (Exc. Olympics Weeks), Base A25-54.
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20/20: Joytv VIEWERSJoytv Viewers Who Watch 20/20 are More Likely than the General Population to…
Drink Beer (12 ormore) in Past Week
Spend $5,000-9,999 on HomeImprovements
Drink Coolers (1 to6) in Past Week
Travel throughouttheir own Prov-ince for Business
Have RegisteredEducation Savings
Drink Diet SoftDrinks (7 to 11) inPast Week
Eat at a Fast FoodRestaurant
Index – 100 vs. A25-54 Pop. Source: BBM PPM Vancouver, Aug. 26, 2013 – May 18, 2014 (Exc. Olympics Weeks), Base A25-54.
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STEVE HARVEY: Joytv VIEWERSJoytv Viewers Who Watch Steve Harvey are More Likely than the General Population to…
Drink Diet SoftDrinks (7 to 11) inPast Week
Have a HouseholdIncome between$100,000 to $124,999
Be a Manager,Owner, Professional
Own a Domestic Vehicle
Spend $100 to$200 on Gro-ceries Weekly
Drink Beer (12 ormore) in Past Week
Have a Line ofCredit
Index – 100 vs. A25-54 Pop. Source: BBM PPM Vancouver, Aug. 26, 2013 – May 18, 2014 (Exc. Olympics Weeks), Base A25-54.
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TELEVISION RADIO
TORONTO/GTATORONTO / VANCOUVER / OTTAWA
COBOURG
GEORGIAN TRIANGLE
KINGSTON TO WINDSORPARRY SOUND TO PITTSBURGH
REST OF NETWORK INCLUDES:ZoomerSingles.com / VisionTV.ca / ONETV.ca/ JoyTV.ca / HopeTelevision.ca / Classicalfm.
ca / ZoomerRadio.ca / ZoomerShow.ca /ZoomerLifeConference.ca / ideacityOnline.
com / ZoomerMedia.ca
PRINT
DIGITAL
EVENTS
THE NEW
LEVERAGE THE FULL POWER OF
ME D IA zoomermedia.ca
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Joytv Television Division5668 192nd Street, Suite 204
Surrey, BC, V3S 2V7(604) 575-4127
General Manager, SalesDuane Parks
Shaw 10 (Vancouver) + 7 (Victoria) I Telus 123 I Bell Satellite (National) 656 I Rogers (GTA) 173 I Novus (Delta) 10or check your local listings | joytv.ca
Airtime Television Sales Inc.6 Crescent Road, 2nd FloorToronto, Ontario, M4W 1T1(416) 923-7177
National Sales Executives:Mark Burko, John Aonso, Mike Gibson,Kevin Haggith, Ty Trainor