joyce pennell
TRANSCRIPT
JOYCE PENNELL // COPYWRITING
Westfield Santa Anita OOH Campaign
Westfield App Re-engagement Social Campaign
Westfield App OOH Digital Engagement Campaign
Westfield Restaurant Collection OOH National Campaign
Westfield National Lunar New Year OOH and Digital Campaign
Westfield National Pride OOH Campaign
Westfield National Pride Social Engagement
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Westfield National Pride Social Engagement
Westfield National Holiday Digital and OOH Campaign
Hervé Léger by Max Azria Daily Brand Emails
BCBGMAXAZRIA Brand Facebook Posts
Hips & Curves Daily Brand Emails
Hips & Curves BuzzFeed Promotion
Damon Productions Volume 1 Limited Edition Portfolio
7Hollywood Magazine Feature Story
7Hollywood Magazine Feature Story
Blake Lively’s Preserve Website Artisan Bios
Blake Lively’s Preserve Website Product Descriptions
experience
WESTFIELD CORPORATION, Los Angeles | 07.2013 – presentCopy Lead for a collection of vertically integrated premium and luxury shopping destinations located in
dozens of cities around the globe. In addition, supervision of the Copy Department; recruitment and management of a team of freelance writers for both internal and external communication, including
marketing, B2B and curated editorial content.
STUDIO LOULOU, Los Angeles | 10.2011 – presentFreelance creative content creation for clients including Brandjump, eLIGHT, Hips & Curves, MAGIC,
Phenomenon, Blake Lively’s Preserve and 7Hollywood Magazine.
BCBGMAXAZRIAGROUP, Los Angeles | 05.2011 – 06.2013Collaborating with the Editorial Director, concepted and executed consumer-facing and internal verbiage for all nine BCBGMAXAZRIAGROUP brands for print, video, runway, social, editorial, display, catalog, e-
commerce, marketing and online. Additionally, helped lead Copy Department’s restructuring; and reconceptualization of BCBGeneration’s new voice and tone.
MYSHAPE, Glendale | 03.2009 – 10.2010
Copy Lead for an e-commerce retailer specializing in helping consumers dress to fit their body shape via a proprietary application that matched the shopper to their correct size in any brand/style.
KONNECTDESIGN, Santa Monica | 07.2005 – 02.2008Copy Lead and Designer for clients including Allison Robbins Wine, Barbara Barry, eHarmony,
Elizabeth Pojé + Associates and Virgin Megastore.
DEUTSCH ADVERTISING, Los Angeles | 12.1999 – 08.2001Senior Designer for Mitsubishi Motors of America.
GREY ADVERTISING, Huntington Beach | 04.1995 – 09.1998
Designer and Production Artist for Mitsubishi Motors of America.
skillsBrand strategy, editing and voice/tone exploration.
Microsoft Office; Adobe InDesign, Photoshop, Illustrator and Acrobat.
educationBrigham Young University, Bachelor of Arts, Journalism.
References available on request.
