kakao talk

KakaoTalkTheExperienceReport


鹵妹輕度體驗報告


Features


Free CallYou can make free voice calls to your friends while chatting with them.Try using the funny voice filter features too!

Group ChattingKakaoTalk allows you to enjoy not only one-to-one chats but also group chats.

Multimedia sharingShare various multimedia while chatting!It's fast and easy to share photo, video, voice messages and contacts.


Finding a Friend with NameYou can find your friends by searching their names in Friends menu.

Finding Chat Friends AutomaticallyYou do not need to manually register your friends to chat as KakaoTalk finds and registers them automatically using phone numbers at your contacts.

Finding Friends with Kakao Talk IDsEven if you do not know your friends’ phone numbers, you can add them to your Friends List by just knowing their IDs.

Adding a Friend While ChattingYou can add a friend to your Friends List while group chatting with him or her.


Plus FriendYou can get various contents and benefits by adding favorite brand, star, and media as friend.You may see Plus Friend in the "Friends?" tab.

Registering Favourite FriendsYou can register favorite friends so that you can easily locate them in Friends menu.

Viewing Friend’s Mini ProfileClicking a friend's mini profile, you can view his photo and status message, put him on your favorites list, chat 1:1, or call him.


Privacy Protection with LockYou can protect your personal information by setting Lock. If you set Lock, you are asked to type in a password whenever you activate KakaoTalk.

Registering Favourite FriendsYou can save your Friends List as a file and export it to your email account. You can also import and add such Friends List to the current Friends List. By doing so, you can safely keep and import your precious Friends List even when you change your phone number or your mobile device.

Sending Chatting Contents to an Email AccountYou can safely keep as a file all of your chatting records including pictures and videos.


Experience(又名輕度體驗 )


Multimedia sharingShare various multimedia while chatting!It's fast and easy to share photo, video, voice messages and contacts.


Plus FriendYou can get various contents and benefits by adding favorite brand, star, and media as friend.You may see Plus Friend in the "Friends?" tab.


Emoticon StoreYou can get various emoticons by purchasing them from the emoticon store.

KakaoStory

Feeds==Timeline

MyStory

Photo Taken & Filters

Upload Settings

Add Something


vs

Contact 通訊

文字為主

可發送視頻片段或當場錄製

沒有視頻通話

可打免費電話

表情商城 , 要錢的喲

語音為主

N/A

可進行視頻通話

可以在視頻通話同時進行

N/A

Relationships 關係鏈

通訊錄

手動添加

N/A

N/A

加好友需要驗證

好友相熟度和現實角色單一

通訊錄

手動添加

其他產品導入

陌生社交途徑

允許單向添加

相熟度和角色多樣 , 複雜

KakaoStory 朋友圈

兩個 app

主要內容是照片

需要好友驗證的強關係

只有私密 /公開設定

輕量級

一個 app

照片+1

需要互相添加才能看到全部單向添加可以看到前 10也是強關係

公開、私密、朋友可以設置可見分組還有迴避的人

與左邊比略重

Questions

為何不做陌生社交？

可能的原因：

保持關係鏈單一

保持整個 app功能專一

文化因素 : 是否有需求？

Questions

為何分離 KakaoTalk和 KakaoStory為兩個 app？

對很多移動 app來說，隨著時間的推移，這些移動app會顯得很冗雜，很容易和其他應用混淆以及會面臨很多尷尬。比方說 Facebook的基於 iPhone的移動app就是這樣……

隨著時間的推移，一些新功能是肯定要加的，但要以給用戶更好的體驗為前提。

——如何把网站搬到移动端？拆分成数个app？

http://www.iheima.com/html/2012/cyjy_0312/310.html



Questions

為何要做表情商城？真的能賺錢么？

下載量高但帶不進收入？ KakaoTalk 將人數衝高之後，推出特別的商業模式，去年耶誕節在韓國嘗試「 Gift 服務」，在 app 中可購買咖啡或巧克力等小物的coupon ，傳送給朋友到實體商店兌換商品，雖然單價不高，可是朋友間利用小禮表達心意，反應熱烈，話說今年 (2011) 二月因為情人節， Gift 服務帶入的單月營收高達 20 億韓元！ Gift 服務並非 KakaoTalk 首創，但是依附在免費簡訊 app 中還真是非常適合。——INSIDE: 韓國KakaoTalk的發達之路

BUT, 適合中國用戶？ Hardly…

http://www.inside.com.tw/2011/06/10/kakao-talk




Questions

為何添加好友需要驗證？為何不允許單向添加？

可能的原因：

整個 app基於熟人間強關係

沒有陌生社交功能單向添加通訊錄的功能需求本身較弱

Questions

為何不設定照片可見分組或者迴避的人？

關係鏈單一

加好友需要驗證，不存在單向看照片

專注親密關係社交，好友數量不多沒有分組的必要

Thanks

鹵妹輕度體驗結束

kakao talk

Design