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    A

    Project ReportOn

    WORKING CAPITAL

    MANAGEMENT

    For

    Thesession 20131!

    Athesissubmittedinthepartialfulfillmentoftherequirementforthe awardofthe degree

    ofMBA(F

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    Ac"no# $e%&e'ent

    It givesmeimmensepleasure toexpress our sincere andwholehearted senseof

    gratitude tomy guidefor their invaluableanduntiringguidanceandsupervision

    throughoutmystudy.Toderivebenefitsoftheirenormousexperience,itisa

    matterofgreatprivilegedforme.Itakethisopportunity toexpressmy sincere

    thanksandfullappreciationtomy fwhoextendedtheirwholeheartedcooperation,

    moralsupportandrenderingungrudgingassistancewheneverneeds.Iwishthemverybestintheir life.

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    T A B LE O F C O N TENTS

    Description Page No.

    CompanyProfile 6-20

    Introduction 21

    MeaningandScopeinancial Ser!ices 2"-2#

    StructureofinancialSystem 26-2$

    %ypesofinancialSer!ices "0-&'

    inancialSer!ices Industry &$-#6

    inancialSer!ices Inno!ation #(-6"

    )nalysis* indings 6&-6(

    Conclusion 6'+i,liograpy 6$

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    C O M P A N (P RO F IL E

    Mahindra &Mahindra is the flagship company of the

    Mahindra Group. Establishedin1945,ourcoreautomotive

    andfarmeuipmentbusinesseshave gro!n into mar"et leaders

    !hose triple bottom line ethic is driving industry

    trendsto!ardstechnologicalinnovation,socialresponsibility, and

    constantly improvingcustomersatisfaction.

    #vertheyears,!e$vespuno%ntone!venturesinordertobettermeetth

    e needsofourcustomers,epandingintoautomotiveand non'

    automotive

    components,informationtechnology,financialservices,andenergy.

    (e operate

    inafederatedstructuresothateachbusinesscanta"eris"sandgro!onit

    s o!n andsimultaneouslyleveragesynergies across

    theentireGroup$s competencies.

    (e$vebeentheleaderinutilityvehiclesforoverfiftyyears,since!ebuiltt

    he first(illys)eepson*ndiansoilin194+.

    oday,ourportfoliocomprisesa!ide

    spectrumofvehiclesfromt!o!heelerstoheavytruc"s,-/stoschoolb

    uses.

    #urservicesincludemaintenanceandrepairs,customi0ation,providin

    gspares, and manufacturingand engineering. (e$reopening a

    ne!organi0ed'sector mar"etfor pre'o!ned

    carsandepandingintoforeignmar"etsincludingthe nited-tates

    andEurope.

    ormedin233,MahindraGraphicesearch6esignspeciali0esinconsu

    lting on automotivestyle,engineering,78E7omputer'8ided

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    Engineering:,and pro)ect management. ;ased

    in ;einasco, *taly, !e

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    consult!ithmanyEuropean andglobalautomotiveclients

    tocreatestri"ing designs andsupportengineering.

    #urstyleconsultingservicesbegin!itha brand

    analysistounderstandandthen shapebrandidentity.

    (eofferconceptde2333certifiedcompany,ourcustomersincludeiat,?ondaEurope, .;. 7o, andmanymore.

    *n 2335,Mahindra&Mahindraenteredintoa)oint venture!ith

    =avistar*nc -8, andMahindra=avistar8utomotiveset

    outtobuildarangeo

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    reuirementsthatarespecifictoyourneeds. #urne! state'of'the'art

    plant at 7ha"an, near

    Aune,

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    isstaffed by33 highlytrained technicians,engineers,and

    specialists,and stretchesover+33acres.

    #urconstantdrivetoimprovemeansthatourrangeoftruc"sisnotonlyhi

    gh on performance,butalsolo!onmaintenance.(ith

    rigorousteststoensurehigh performanceeven

    inthetoughestofconditionsand featuresthat!illma"e your

    )ourneycomfortable nomatterho!faryou$regoing,

    ourtruc"s!illhelpyou

    prosperinyourbusiness.(hetherit$sgoods,peopleordreams,ourtruc"

    smove itall.

    *n233+,!eformedMahindra=avistarEnginesM=EA@: through

    a)ointventure !ith

    =avistar*nc,-8toproducedieselenginesformedium andheavy

    commercialvehiclesin*ndia.

    =avistar*ncis=orth8merica$slargestintegrated

    truc"andenginemanufacturerandthetechnologyleaderinemissionsc

    ontrol. #urpartnership integratesthe bestoftheirepertise!ith

    ourstobring *ndia better,tougher,and cleanerengines.

    #urplantat7ha"an hasaninstalledcapacityof45,333enginesperyear.

    (e$ve alreadylocali0ed +3 percentofourenginecomponentsthrough

    42 vendors. #ur

    enginesareetensivelyvalidatedforover1,333hours.

    (e$vetestedthemfor

    1.5 million "m under different geographic conditions to ma"e surethey !ill

    deliver the best performancefor bothonandoff high!ayapplications.

    #ur

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    from13?AtoB13?Aandisavailableinbothmechanicaland

    electronicvariants. heelectroniccommon'

    railGenerationBversionisthemost

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    advancedengineavailableon *ndian roads.

    M=EA@ispoisedtogro!tomar"etleadershipoverthenet fe!years.hrough eceptionaldedicationtoualityand"no!ledge

    ofthe*ndianmar"et,!eare

    committedtodevelopingarobustenginebusinessthat !illimprove

    truc" performanceCandprosperityCfor many *ndianbusinesses.

    heconceptofmobility isinthemidstofsignificantchange,drivenby

    environmental concerns, oil economics, rapidly changingconsumer

    needs, developmentofne!technologies and integration

    ofmultipledisciplinesin

    developingmobilitysolutions.-oberingfactsli"erising

    fuelcostsandrapid urbanisationare)ust

    someofthereasons!hythe!orldis loo"ingtone!er, superior mobility

    solutions.

    hefutureoftheautomotiveindustryiselectric. 8s!e!orry

    aboutclimate

    change,energysecurity,andthepriceofoil,technological

    improvementsare ma"ingelectriccars ever cheaperand more

    convenient.

    (e acuired a ma)ority sta"e in the eva Electric 7ar 7ompany

    in 2313 to

    advancethedesignandproductionofelectriccars!orld!ide.

    ;yintegrating eva$s electriccartechnology!ithour

    o!nleadingengineering,!ecanbuild higherperformance electric

    vehiclesthat satisfycustomers$ demand both for better lifestyles

    anda healthyenvironment.

    8tMahindraE/8,

    !eareconstantlysee"ingsolutionstoissuesthatrangefrom the"ind

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    ofproductsthat!illde

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    these vehicles !ill possess and the !ay they !ill be

    manufactured. hese uestionsareshapingourvision

    oftheutureofMobility.he advancedvehicles

    ofthefuture!illnotonlyofferunmatchedfeatures,safety,andconvenience. hey!ill also be cleverandenvironmentally friendly.

    heincreasingfusion

    ofelectronicsand*!ithautomotivetechnologies!illgive

    risetovehicles!ithadvancedintelligenceandconnectivity.#therdevel

    opments in distribution models, financing options, fleible

    o!nership models, personalisationofvehiclesandgreaterchoicesacrosstheecosystem!illfurther alter

    theentireeperienceof interacting!iththe mobility ecosystem.

    8s atotalsystemssolutionprovider,!edevelopall

    ourElectric/ehicleE/: systemsin'house.(earepushingE/

    technologytothenetstep tocreatebetter

    energymanagement,fastercharging, andadvancedtelematics.(eoffer innovativeelectric vehiclesand

    mobilitysolutions,technologylicensing, and

    licensedmanufacturingand distribution.

    (e$re!ellestablishedasama)orglobal

    player!iththelargestdeployedfleetof electriccarsontheroadtoday.

    (e$vesoldaround1,33electricvehiclesinEurope,andmorethan1,+33areontheroadacross8sia

    and7entraland-outh 8merica.

    *ntotal,!e$representin24countries!orld!ideCandgro!ing. he

    MahindraGroup$smanufacturing epertise and !ide

    globaldistribution net!or" !illhelp Mahindraevascaleup

    productionand spread greentechnologyacross theglobe.

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    *n2312,!einauguratedane!plantin;angalore,!iththecapacitytobuild

    B3,333 vehicles per year.*n "eeping !ith

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    ourcommitmentto

    cleantechnology,theplantreceivedaAlatinumratingfrom

    *ndianGreen;uilding7ouncil*G;7:.

    hene!facilityharvestsrain!ater,uses natural light and ventilation,and harnesses solar energy for electricity and heating.

    (iththiscleanmanufacturingprocessofcleanvehiclesandabattery

    recyclingprogram,ourelectriccarsaimtohavethelo!est dust'to'

    dirtcarbon footprints intheautomotive!orld.

    *n233+,eva!asnamedoneof*ndiaDs7oolest 7ompaniesby

    ;usinessoday(e receivedthe233rostand-ullivanAo!ertrain7ompanyoftheeara!ard for

    ecellentsalesvolume,mar"etpenetration,andcustomersatisfaction.

    8ndin

    2339,;usiness(ee"votedourfounderand7hiefechnology#fficer,7h

    etan

    Maini,oneof*ndiaDstop53 mostinFuentialpeople.*n 2313,theeva'

    i!as cro!ned7ar of theearatthe #verdrive &7=;7/1a!ards.

    Mahindra/ehicleManufacturers!assetupin233+topushourtechnologyto the edge. (e designedandbuilt

    agreenfieldfacilityat7ha"an,nearAune, Maharashtra,to

    integratethebestintechnology,environmentalsustainability,

    socialresponsibility,andoperationalecellence.

    -preadacross+33acresand planted !ith approimately13,333

    trees,7ha"an offersafleibleand eco'friendly manufacturing

    layoutformultipleMulti'Aurpose/ehiclesMA/s:, sportutility

    vehicles-/s:,andcommercialvehiclesthatallo!sustorespondrapidlyto changingcustomerneeds.

    (ithacurrentcapacityofB.2million vehiclesperyearandafuture'

    ready epandable module setup, !e have the fleibility to

    constantly innovate and

    adapttochangesinmar"etdemandorcustomerreuirements.

    (ecurrently manufacture Mahindra & Mahindra$s entire medium

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    and heavy commercial

    vehiclerangefromthe3.+5tonMaimotothe49

    tonMahindra=avistartruc". he ne! Global -/

    and Ai"'p range !ill

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    also be manufacturedhere.

    #urstaofover2,333ishighlytrainedinthefieldsofmechanical,electronic,civil and electric engineering as

    !ell as paint technology. (e partner !ith t!o

    regionaltribal*ndustrialraining*nstitutes**s:tofacilitate

    amatchbet!een educational ualityand content

    andindustrydemands. #urpartnership has

    resultedinperiodicfacultytrainingsessions,arestructuringofthecurric

    ulum,

    andtherecruitmentof1+Bstudentstoanapprenticeshiptrainingschemeby

    2311.

    (ealsomaintainouro!nresidentialtrainingcentre!hichprovidesa

    month'longtraining totheselectedtraineesbeforetheyinitiate!or"at

    theshop floor.

    (eusesolarenergy and!asteheatfromtheovenehausttopo!eractivitiesin

    thepaintshop,reducingourconsumptionofgasandelectricityfor

    anoverall reductionofB,533tonsof7#2peryear. 8clusterof+3 solar

    dishesprovides the energyforcoolingthepaintusedforthe

    vehiclebodies. 8nd byrecycling!aste !aterthrough

    reverseosmosis and multipleeffectevaporation,!eachieve0ero

    !ater dischargeacross theentire plant.

    he-sangyongMotor7ompany)oinedMahindra&Mahindrain2311.ounded in 1954 asthe ?a'dong'h!anMotor (or"shop, -sangyong

    istodayama)or player inthe-outh

    Horeanutilityvehiclespaceanden)oysamar"etpresenceinmore

    than93countries.

    ;asedinAyeongtae",-outhHorea,-sangyongismorethan

    4,33people!ho arepassionateaboutcars.

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    *nthe19I3s,!ebuiltHorea$s firstlargebusesandbeganeportingthem

    in19II. *n the19+3s,!eepanded intospeciali0ed

    truc"sfrombusestofiretruc"s. (e !elcomed the era of

    four'!heel drive !ith

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    ne!independentlydevelopedplatforms,theHorando,andMusso,in199B. *n

    199+,!eintroducedthe7hairman,oneofHorea$sleading

    luurysedans. oday, !e are a leader in -/s !ith a full productline including eton **, Hyron, Horando,8ctyon,and8ctyon-ports.

    (ealsooffersedanandMA/productlines, 7hairmanandodius.

    (e$re currently focusing on strengthening our global

    competitiveness by

    producingenvironmentallyfriendlyengines.(e$vedeveloped aneco'

    friendly dieselcommonrailenginetoconformtotheE#5standards.(earealso designinganengine to comply !iththeE#I.

    *nthenetfe!years,!eplantostrengthenourglobal

    distributionnet!or".(e

    havealreadysetuplocalheadofficesandpartscentersinEurope.

    (ebelieve

    thatemergingmar"etsarethe"eytosustainablegro!th,and!earebuilding localbasesin mar"etssuch as7entral8merica, Eastern Europe,

    8frica, 7hina,and *ndia.

    *nadditiontoourfocusongreentechnologyanddeveloping

    mar"ets,!eloo" for!ard tocapitali0ingonourne!relationship !ith

    Mahindra&Mahindra.;oth "no!nforour -/s,

    !ecanstrengthenourpositionsinthe-/mar"etthroughtechnicalcooperationand sharedepertise.

    (eenteredintoruralfinanceandinsurancebecause!esa!an

    opportunityto provideservicesinareas!here

    thedemandforfinancialproductsandservicesis higherthan

    theformalban"ingsystem can supply. ;yma"ingcreditavailable,!e

    openopportunitiesforpeopletoimprovetheiro!n

    livesandcreatelasting systems of livelihood.

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    Mahindrainance and itssubsidiariesofferacomplete

    rangeoinancialservices and

    insurancesolutionsforbothbusinessesand personallife. #urflagship

    financialservicesbusinessprovidesvehicle,asset,andpersonalfinanci

    ng. #ur generaland

    lifeinsurancebro"ingservicesprovidecustomers!ith securityand

    protection. (e provide rural housing finance for ne!

    construction and renovation. #urbusinessinsurance plansprotect

    the small businesses that drive

    employmentandeconomicgro!thandsafeguardagainst

    ris"sthatmight other!isehavelifelongramifications. (e

    havemorethan one million relationships!ithcustomersinruraland

    semi'urban*ndia,ma"ingusthelargest non'

    ban"ingfinancialcompany=;7:in thecountry. (e see

    ruralfinanceand insuranceasanintegralpart ofsustainableeconomic

    developmentandasmart business move,empo!eringcustomers to

    createa brighterfuturefor themselves.

    Intodaysworld, beingmobilehasbecomeanecessityrather thanaluxury.MahindraFinanceoffersawiderangeofvehicleloanstosuiteverycustomersneeds,bothcommercialandpersonal.

    efinancethepurchaseoftractors, utilityvehicles,cars,threewheelers,

    commercialvehicles, andconstructione!uipment. ealsooffer vehiclerefinance

    forpre"ownedvehiclesofallkindsandbrands. #achtypeofloanhasbeen

    customi$edtoitscustomer base, withtailoredrepayment policiesforfarmers

    purchasingtractorsversusurbanfamiliesbuyingtheir firstcar.

    Talktoustoday to%umpstartyourbusinesswithanewcommercialvehicle orgive

    yourselfnewfreedomwithanM&' (multi"utility vehicle). hateveryourneeds,ourreliablepartnershipswithIndiastopvehiclemanufacturersensuresthatyoull

    getthe bestvalue for yourmoney.

    As a total risk solution provider,

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    MahindraInsurance *rokersprovidescomprehensivegeneralinsurance packages

    forbothindividualsandbusinesses. +ur-/approachensuresthatallyour

    generalinsuranceneedsare welltakencareof withouthassle orstress.

    ebuild insurancesolutionsthat addressyourlifestyleandbusinesstobringyoua

    personali$ed, comprehensive plan. 0onsult with us about our life insuranceoptionstocreateaplanthatsrightforyou,fromvehicleinsurancetohealthcare.Tellusaboutyourbusinessandwellconstructaplanthatcoversallyourneedsfrom thegeneraltothespecificforexample,our+ffice1ackagesatisfiesthe

    completeinsurancere!uirementofanofficeandourMoney Insuranceoptionadds

    protectionagainstthelossofmoneyintransit.Werethereforyoufromrisk

    profiling to building insurance plans to claims administration, bringing you

    securityandconvenience evenwhentheunexpectedhappens.

    +ur-/approachtolife insurance meansallyour needsare metunderoneroof.

    +urmissionis tobuildyoua personal insurance solution and deliverfaster claim

    settlements. e strive to provide you with the best insurance products and

    superior service withtheutmostconvenience andsimplicity.

    +urteam ofinsurancespecialistshastheknow"howandtheresourcestomeetall

    yourinsuranceneeds. eofferacomprehensiverange oflife insuranceplansforbothindividualsandcorporations,fromretirementtoendowment,childrensplanstowholelifeplans,superannuationtocreditcovers,andmore.2rawingfrom this

    extensive portfolio,wehelp youselectaninsurance solution thataddressesallyour

    needs.

    Mahindra 3ural4ousingFinancemakes available the fundsyou need tobuild orrenovateyourhome. eextendcreditinruralareas that have never hadaccess before,

    enablingpeople toinvestintheirhomesfor the firsttime.

    +ur reasonable and flexible"rateloansmake

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    itpossibleforyoutobuyyourfirsthome,addanewroomforyourgrowing

    family,orrepairandmaintainthe homeyoualready cherish. Many ofourclients use

    ourloanstorebuild infirm mudstructures in solid brickandmortar. +thers

    repairtheirroofsortilecementfloorsto maketheirhomesmorecomfortableandattractive.

    +ur loans have already helped nearly 56, rural customers transform their

    homes,andtheir lives.

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    Asubsidiary ofMahindra7 MahindraFinancial8ervices, MahindraInsurancerokersbeganoperationsin!""#. Wereoneofthefewinsurance brokingcompanies in India to be awarded I8+ 95:; 0ertification for roup0reditTerm 0overtoretailcustomerswithauto and

    tractorloans fromMahindraFinance. *ycustomi$ingourlifeinsurance

    optionstoyourneeds,webringyougreatervaluebyprovidingmorerelevant,

    moreuseful,andmore cost"efficientsolutions.

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    In;5;,weentered intoa strategicalliancewith=eapFrogInvestmentswiththe vision of

    bringingcriticalfinancial servicesto the nextbillionconsumers. +ur

    partnershipcreatessignificantimpactbyenablingmillions ofpeopletoprotect their

    assets,andthusthelivelihoodsonwhichtheir familiesdepend.

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    ebelievethatthe fastestandmostsustainableway toprovidehousingforallIndiansisthroughtheprivatesector. 0ontinuingresearchandconversationledus to

    expand our services to establish Mahindra 3ural 4ousing Finance as a

    subsidiaryof$ahindraand$ahindra%inancial&ervicesin!""'.Wereworking

    hardtoexpandcreditaccesstolow"incomecustomersinruralandsemi"urban

    India,andour customer base isalreadyapproaching56,.

    +urbusinessmodelrestsonempowering our customersto securetheir ownhomes

    throughreasonableandflexiblehome loans. e provideloans forhome purchase,

    construction, extension, and improvement so that people can transform their

    homes,and their lives. Forexample,we finance homereconstructiontoconvert infirm

    mudstructuresto solid brickandmortar. ealsofundrehabilitative efforts

    likereflooringcementfloorsintile. +urhousingfinanceserviceshelppeople

    improvetheirown lives,whetheritsasmallrenovationorfirst"timeconstruction.

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    e consider rural financing to be thecornerstone ofpovertyreduction, rural

    developmentandinclusivegrowthinmany partsofthecountry.*y extending

    accesstofinancialservicestocustomersinruralandsemi"urbanareas,wegive themthe

    meanstopursue their owngoals.

    Today,$ahindraand$ahindra%inancial&ervicesisoneofIndiaspremiernon" bankingfinancecompanies(?*F0) andthelargest?*F0 operatinginruralIndia.

    ehaveofficesintheareasweserveso thatwecanprovide ourcustomerswith

    personali$edfinance solutions,andweemploy over 9,localpeople sothatour

    employeestrulyunderstandour customers.

    *y providingloanstoourcustomersbasedontheirfutureearnings,we helppeopleopenbusinesseswhentheycouldntgetstartedotherwise.Weunderstandthatit

    takesmoneytomakemoney. efundutilityvehicles, tractors,andcars, construction

    e!uipment, personal loans, and homes for

    over two million

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    customers,andwe offer low"risk fixed depositbankingandadvisecustomerson

    investmentsinmutualfunds. +urgoalisnotonlytobuildabetterfinancial

    servicescompany,buttoenableIndiasfuturegrowth.

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    I N T R O ) *C T I O NT OT + EP RO, E C T

    he

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    ME AN I N GO FF I N A N C I A L- E R. I C E -

    inancial services meanmobili0ingandallocatingsavings.*t includes all activities involved in the

    transformation of savings into

    investment.*tisalsocalledasJ

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    - C O P EO FF I N ANC I A L- E R . I C E -

    6ealinginforeignechangemar"etactivities.

    6ealinginsecondarymar"etactivities.

    Aarticipating in money mar"et instruments li"e

    commercial papers,

    certi

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    + I - T O R (O FF I NA N C I A L - E R . I C E -

    he *ndian

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    deepening ofthe*ndian

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    information

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    aboutinternationaldevelopmentsinthefinancial sector.

    -TR*CT * REO FFIN ANCI AL- (-TE M

    hefinancialsystem

    impliesasetofcompleandcloselyconnectedinstitutions,

    agents,practicesandmar"ets.hefollo!ingisatypical

    structureoinancial systeminanyeconomy.

    FINANCIAL -(-TEM

    *=8=7*8@

    *=-**#

    =-

    *=8=7*

    8@

    M8HE

    -

    *=8=7*8

    @

    *=-ME=

    -

    *=8=7*

    8@

    -E/*7E

    -

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    AFI NANCI AL IN-TIT*TI ON-

    inancialinstitutionsarebusinessorgani0ations!hoact

    asmobili0ersand depositories of saving, and suppliers of credit or

    finance. hese institutions provide variousfinancialservicestothe

    businessorgani0ationsand common people.inancial

    institutionscan bedivided intoban"ingand nonban"ing institutions.

    ;an"inginstitutionsdealin financialassetssuchasdeposits,loans,securitiesetc.and non'financialinstitutionsdealinrealassetssuch

    asmachinery, euipments,stoc"ofgoods andrealestate.heir

    activitiesmaybegeneral or special.heseinstitutionsparticipate in

    theeconomy$spaymentsmechanismby

    providingtransactionservices, moneysupply andcredit.

    FI NANCI AL MAR KET-

    inancialmar"etsarethecenters!hichprovide

    facilitiesforbuyingandsellingoinancialclaimsandservices.heparticipantsinthefinancialm

    ar"ets

    arefinancialinstitutions,bro"ers,dealers,borro!ersandinvestors.he

    y are interlin"ed by the la!s, contracts, and communication

    net!or"s. inancial mar"etscan bedivided

    intot!oparts.heprimarymar"ets!hich dealsin ne! financial

    claims or instruments. *t is also called as ne! issue mar"et. he

    secondary mar"et

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    deals in securities

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    !hicharealreadyissuedbutthecompaniesandinvestorsinprovidingli

    uidity. ?o!ever,stoc"echanges arebothprimary andsecondary

    mar"ets segments.

    inancial mar"ets are also classified as capitalmar"ets

    and money

    mar"et.hemoneymar"etdealsintheshorttermclaims!ith

    maturityperiodof lessthan

    ayearandcapitalmar"etsdealsinlongtermclaimsorsecurities.he

    capitalmar"etisco etensivenotonly!ith

    thestoc"mar"etbutitismuch !ider than

    thestoc"mar"et.hefinancialmar"etsmaybeclassified

    asorgani0edor unorgani0ed,formalsor informals anddomesticor

    foreignmar"ets.

    CFI NANCI AL I N-TR*MENT-

    inancialinstrumentsareclaimstothepaymentofmon

    ey in future ora periodicinterval.ore.g.

    theimportantfinancialinstrumentsare

    shares,debentures,bonds,fied depositsetc.regularpaymentin

    theform of interest or dividendis

    paidbythecompanytotheinvestors. 6irectlytothe ultimate

    saverssuch aseuityshares,debentures.-econdaryinstrumentsare

    issued byintermediariestotheultimate

    saversasban"deposits,unitsand

    insurancepolicies.hefinancialinstrumentsdifferfromeach

    otherinrespectof theirinvestment characteristics.he important

    characteristics are liuidity, transferability,volatility,

    maturity,ris",andreturn.

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    )FI NANCI AL -ER.I CE-

    8financial serviceisany

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    "indofserviceofa

    financialnatureoeredbyafinancialserviceprovider.8ll ban"ing and

    insurance related services are included in this concept. hese

    servicesareintangibleand invisible.hereshouldbeproimitybet!een the serviceproviderand

    theconsumerinordertocompleteaservicetransaction.

    heseservicescovera!iderange

    ofeconomicactivities.inancialserviceshave developed

    tomeettheneedsofcompanies. ;an"ingand insurancearetraditional

    financialservices.he modern financialservicesinclude overthe

    counterservices. -hare

    transfer,pledgingofshares,mutualfunds,factoring,discounting,venture capitalandcreditcards. inancial serviceshavestarted

    longbac"in!estern countries.*n*ndia,theseserviceshave

    startedlongbac"in !esterncountries.*n

    india,theseserviceshavestarted

    during193s.heseservicesplayasigni# M # ? TM # M* # 3:

    Membershipregistrati

    on.

    Membersandcustome

    rs. Membershipeit.

    Membershiptransfer.

    Minimummembershipperiod.

    F I ?A? 0 I A =M A ? A># M # ? T :

    8ccountpayab

    le.

    iedassets.

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    3 # 1 + 3 T I ? >8 @ 8 T# M :

    egulatory reports e.g.7entralban".

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    sercustomi0edreports.

    8 # 3 ' I 0 #M A ? A > # M # ? T

    F+8A(F3+?T+FFI0#8#3'I0#8A0TI'ITI#8)

    +n"the"counter transactions (banking services) such as savings deposits,

    withdrawals,loansrepayment,salarypayments

    Tellerfunctions(Tellers,4eadtellers,0ash2rawerand8trongroomcash

    Management

    *+8A(*A0+FFI0#8#3'I0#8A0TI'ITI#8)

    *ehind the scene activities such as 8alary processing, loans processing,%ournalsprocessing,etc

    ) I FF E R E N TT ( PE -O FF I NA N C I A L-E R. I C E -

    he

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    *nvestmentservicescompany

    ;an"

    *nsurancecompany

    *ntermediationoradvisoryservicescompany

    7onglomerates

    7reditating8gencies

    1I N. E-T M E N T- E R. I C EC O M P A N (

    he investment services companies provide services

    li"e asset

    management,hedgefunds,custodyservicesandmanymore.

    8 s set m a n ag em e n t'

    thetermusuallygiventodescribecompanies!hichrunc o l le c tiveinv e st m e n tfu n d s.

    ?e d ge fu n d m a n ag em e n t' ?edge funds often employ the

    services of primebro"eragedivisionsat

    ma)orinvestmentban"stoeecutetheir trades.

    7u sto d yser v ic es'

    7ustodyservicesandsecuritiesprocessingisa"indof

    Dbac"'officeDadministrationforfinancialservices.8ssetsundercustodyi

    n the*ndia !as estimatedto NI5 trillionattheend of 233.

    ;. *A?8

    *t is one of the

    http://en.wikipedia.org/wiki/Collective_investment_fundhttp://en.wikipedia.org/wiki/Collective_investment_fund
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    biggest

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    servicescompaniesofthe !orld.here are

    dierenttypesofban"sinthe

    !orld.-omeofthesearecommercialban"s,privateban"sandmany

    more.herearesomeban"sthat!or"forthecapitalmar"etsonly.;an"spr

    ovide a number of

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    n"i n&seri ces

    he primaryoperations of ban"sinclude>

    Heepingmoneysafe!hilealso allo!ing!ithdra!als !henneeded

    *ssuance of chec"boo"s so that bills can be paid and other

    "inds of payments can be delivered by post

    Arovidepersonalloans,commercialloans,andm o r tga g elo a n s ty

    pically loans to purchaseahome, propertyor business:

    *ssuance of c re d it c ards and processing of credit card

    transactions and billing

    Issuanceofd e b i tca r d sforuse as asubstitute for checks

    Allow financial transactions at branches or by using Au t o m a ti c T e ll e r

    Mac hi n es(ATMs)

    1rovide wire transfersof fundsand#l ec tr o n i c f u n d tr a ns f e rs betweenbanks

    Facilitationofstandingordersanddirectd e b it s ,sopaymentsforbillscanbe made

    automatically

    1rovideov e r d r aft agreementsforthetemporaryadvancementofthe*ankBs

    ownmoney tomeetmonthly spendingcommitmentsofacustomerintheir

    currentaccount.

    1rovide 0harge card advances of the *ankBs own moneyfor customers

    wishingtosettle creditadvancesmonthly.

    1rovideacheckguaranteedbythe*ankitselfandprepaidbythecustomer, such

    as a ca s hi e rBsc h e c k or

    http://en.wikipedia.org/wiki/Mortgage_loanhttp://en.wikipedia.org/wiki/Mortgage_loanhttp://en.wikipedia.org/wiki/Credit_cardshttp://en.wikipedia.org/wiki/Debit_cardshttp://en.wikipedia.org/wiki/Automatic_Teller_Machinehttp://en.wikipedia.org/wiki/Automatic_Teller_Machinehttp://en.wikipedia.org/wiki/Electronic_fund_transferhttp://en.wikipedia.org/wiki/Electronic_fund_transferhttp://en.wikipedia.org/wiki/Debithttp://en.wikipedia.org/wiki/Overdrafthttp://en.wikipedia.org/wiki/Cashier's_checkhttp://en.wikipedia.org/wiki/Mortgage_loanhttp://en.wikipedia.org/wiki/Credit_cardshttp://en.wikipedia.org/wiki/Debit_cardshttp://en.wikipedia.org/wiki/Automatic_Teller_Machinehttp://en.wikipedia.org/wiki/Automatic_Teller_Machinehttp://en.wikipedia.org/wiki/Electronic_fund_transferhttp://en.wikipedia.org/wiki/Debithttp://en.wikipedia.org/wiki/Overdrafthttp://en.wikipedia.org/wiki/Cashier's_check
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    certi fiedch eck .

    Other t4peso 5 6 n"seri ces

    ? ot ary service for financial and other

    documents.

    1r iv a te b a n k in g"1rivatebanksprovidebankingservicesexclusively

    toh ig h n e tw o r th in d iv i d u a l s .Many financialservicesfirmsre!uireapersonorfamilytohave acertainminimum networthto!ualifyforprivatebankingservices.1rivatebanks

    often provide more personal services, such as wealth management and tax

    planning,thannormalretailbanks.

    0apitalmarketbank"bankthatu n d er w r it e debtande ! ui ty ,assistcompany deals

    (advisory services,underwritingandadvisory

    fees),andrestructuredebtintost r u c t u red f in a n ce products.

    *ankcards"include bothcr e d i tc ar d s andd e b i tca r d s .I0I0I bank isthe largest issuerofbankcards.

    0reditcardmachine servicesandnetworks"0ompanieswhichprovidecreditcard

    machine andpaymentnetworkscallthemselvesCmerchantcardprovidersC.

    AN KCA R ) -

    *ank cards include both cred i t card s and d e b i t car d s .In India I0I0I *A?isthelargestissuerofbankcards

    D

    AM#3I0A?#E13#88

    MA8T#30A32

    http://en.wikipedia.org/wiki/Certified_checkhttp://en.wikipedia.org/wiki/Notaryhttp://en.wikipedia.org/wiki/Private_bankinghttp://en.wikipedia.org/wiki/High_net_worth_individualshttp://en.wikipedia.org/wiki/High_net_worth_individualshttp://en.wikipedia.org/wiki/Underwritehttp://en.wikipedia.org/wiki/Stockhttp://en.wikipedia.org/wiki/Stockhttp://en.wikipedia.org/wiki/Structured_financehttp://en.wikipedia.org/wiki/Credit_cardhttp://en.wikipedia.org/wiki/Debit_cardhttp://en.wikipedia.org/wiki/Credit_cardhttp://en.wikipedia.org/wiki/Debit_cardhttp://en.wikipedia.org/wiki/Certified_checkhttp://en.wikipedia.org/wiki/Notaryhttp://en.wikipedia.org/wiki/Private_bankinghttp://en.wikipedia.org/wiki/High_net_worth_individualshttp://en.wikipedia.org/wiki/High_net_worth_individualshttp://en.wikipedia.org/wiki/Underwritehttp://en.wikipedia.org/wiki/Stockhttp://en.wikipedia.org/wiki/Structured_financehttp://en.wikipedia.org/wiki/Credit_cardhttp://en.wikipedia.org/wiki/Debit_cardhttp://en.wikipedia.org/wiki/Credit_cardhttp://en.wikipedia.org/wiki/Debit_card
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    'I8A

    n"i n&s7r e4repo rt RNCO-

    The Indianbankingsector,despite theglobalcrisis, isstillfuellingthe economy.

    AreportB+pportunitiesinIndian*anking8ectorB, bymarketresearchcompany,

    3?0+8forecaststhattheIndianbankingsectorwillgrowata healthy compound

    annualgrowthrate (0A>3) of around;.per centtill;55.

    Thetotalassetbaseofthescheduledcommercialbanks(80*s)addedupto

    )*.+percentofIndias-/atcurrentmarketprices0throughthefinancialyea

    r;G.

    Accordingtoastudy reportby 2unand*rad8treet,around Gpercentof the

    overallassetsof80*swereaccountedforby;;leadingbankswithabalance sheet

    si$eofabove &8H55.Gbillioneach.Thisincluded5-1ublic8ector*anks

    (18*s),1rivate 8ector *anksand Foreign*anks.

    2epositsof private sectorbanksincreasedata0A>3of ;-percentduringfiscal

    year;(;G,comparedtothe total0A>3growthof ;.6percentbyall80*s.Advancesofprivatesectorbanksincreasedata0A>3of;percentagainsta

    0A>3 of .5per centbyall80*sforthesame period.

    1ublicsectorbanksaccountedforabove--percentofthecollectivetotalincome

    (includinginterestincome andnon"interestincome) ofall80*s.

    3etailbankingaccountedfora5percentshareoftheoverallrevenuegenerated by

    18&bankswhileitwas-percentforprivatesectorbanks,andforforeign bankstheshare

    ofretailbankingalsostoodat around-percent.

    Asperfiguresreleasedby the3eserve*ankofIndia(3*I), bankcreditincreased by

    ;percenttillJanuary ;,;9,comparedtothe;5percentgrowthinthe previousyear.

    0redittoindustryincreasedby.;per centtill2ecember 59,;G,

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    against;.9per centinthe same periodinthepreviousyear.

    Further,accordingto3*Idata,lendingbybanksincreasedbymorethan-per

    centduringApril"?ovember ;G,ascomparedtothesame periodanyear ago.

    iththecreditgrowth,leadingIndianbanksarelikelytoincreasetheirearnings

    byaroundper cent y"o"yinthe 2ecember ;G!uarter.

    1ublicsector banksaregoinginforama%orimageoverhaul. ithglobalbanks

    gettingpressurised undertheeconomic downturn,severalcompaniesand

    individualsaredigressingfrom privatebankstostate"ownedbanks.Tomakethe

    mostofthissituation,they areadoptingnewstrategiesandtechnologiestoattract more

    customers.

    8tate"owned banks are now offering services like Internet banking and

    personalisedche!ue books,andevaluation of loan proposalswithina specific

    period.Manysuchbanksrunprocessingcentresandbackoffices.The8tate*ank of India

    hasevenintroducedtwo"facedATMs.

    hereas,theIndian *ankhas introducedwealthmanagementservicesforits high

    networth(4?I)clientsprovidingvarioustypesoffinancialadvisory andwealth

    managementservices.

    +- C A N K+ I -TO R (

    48*0*ankwasfoundedin5G-6toservetheneedsofthemerchants ofthe0hina

    coastandfinancethe growingtradebetween0hina,#urope and the&nited8tates.

    Theoriginsof48*0*ankinIndiacanbetracedbackto +ctober

    5G6whentheMercantile*ankofIndia,=ondonand0hinawas foundedin*ombay.

    In5969, The4ongongand8hanghai*anking0orporation(48*0)ac!uired the Mercantile *ank of India and the head office of the 48*0 *ank

    was established in *ombay (Mumbai). In 59G, 48*0 *ank gave

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    IndiaitsfirstATM.

    Throughthe599s,48*0 *ank

    blossomed into one of the leading banking

    andfinancial servicesorgani$ations ofthe

    world.AsonJune;,the*ankhasover

    55millioncustomersworldwidewithassets

    over&8H5,56 billion.48*0*ank has about 5, officesin - countries

    andterritoriesin#urope, theAsia1acificregion, theAmericas, theMiddle

    #astandAfrica.

    Fo rei& n e8ch n& e ser ices

    Foreignexchangeservicesareprovidedbymanybanksaroundtheworld.Foreign

    exchange servicesinclude:

    0 u rr e n cy # x c h a n g e"whereclientscanpurchaseandsellforeigncurrencybank notes

    i re t r a ns f er"whereclientscansendfundstointernationalbanksabroadfrom

    India.

    Fo rei gn0u rren cy*anking"bankingtransactionsare done inforeigncurrency

    3 I N-*RANCE

    The insurance companies provide the clients with risk coverage

    services.Theseservicesaredesignedtocoveranumberofrisksthatare

    relatedtoanindividualBslife,propertyandmanymore.Theseservicesare not onlydesigned to provide security but at the same time there are a number of

    insurance plansthatare designedtoprovide regular income tothe clients.

    The insurancepoliciescan

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    be divided in several types like general insurance, life insurance,

    commercialinsurancesandalotmore.

    Insurancebrokerage "Insurancebrokersshopforinsurance(generally

    corporateproperty andcasualty insurance)onbehalf ofcustomers.3ecently a

    numberofwebsites havebeencreatedtogiveconsumersbasicpricecomparisons for

    servicessuchasinsurance, causingcontroversywithintheindustry.

    Insuranceunderwriting"1ersonallinesinsuranceun d er w r it e r sactually underwrite

    insuranceforindividuals,aservicestillofferedprimarilythroughagents,in s u r a n c e b r o k e r

    s ,ands to c k b r o k er s .&nderwritersmayalsooffersimilarcommerciallines

    ofcoverageforbusinesses. Activitiesinclude

    insuranceanda n nu i ti e s ,li f e i ns u r a n c e ,retirementinsurance,h ea lt h i ns u r a n c e ,andp r o p erty 7c a su a lt y i ns u r a n c e .

    3ein su ran ce" 3einsuranceisinsurancesoldtoinsurersthemselves,toprotectthem

    I n s 7 r n ce s 7 r e 4r ep o rt 6 4 A --O C + A M

    http://en.wikipedia.org/wiki/Underwriterhttp://en.wikipedia.org/wiki/Insurance_brokerhttp://en.wikipedia.org/wiki/Insurance_brokerhttp://en.wikipedia.org/wiki/Stock_brokerhttp://en.wikipedia.org/wiki/Annuity_(financial_contracts)http://en.wikipedia.org/wiki/Life_insurancehttp://en.wikipedia.org/wiki/Health_insurancehttp://en.wikipedia.org/wiki/Property_%26_casualty_insurancehttp://en.wikipedia.org/wiki/Property_%26_casualty_insurancehttp://en.wikipedia.org/wiki/Property_%26_casualty_insurancehttp://en.wikipedia.org/wiki/Reinsurancehttp://en.wikipedia.org/wiki/Underwriterhttp://en.wikipedia.org/wiki/Insurance_brokerhttp://en.wikipedia.org/wiki/Insurance_brokerhttp://en.wikipedia.org/wiki/Insurance_brokerhttp://en.wikipedia.org/wiki/Stock_brokerhttp://en.wikipedia.org/wiki/Annuity_(financial_contracts)http://en.wikipedia.org/wiki/Life_insurancehttp://en.wikipedia.org/wiki/Life_insurancehttp://en.wikipedia.org/wiki/Health_insurancehttp://en.wikipedia.org/wiki/Property_%26_casualty_insurancehttp://en.wikipedia.org/wiki/Property_%26_casualty_insurancehttp://en.wikipedia.org/wiki/Property_%26_casualty_insurancehttp://en.wikipedia.org/wiki/Reinsurance
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    Th e in su ran cesect or iso ne ofthe mos tpromisin g s ectorsinIndi a tod ay.

    InanA88+04AMreportBInsurance8ectorFuturistic>rowthBstatedthat

    IndiaBsinsurancesectorislikelytoreach&8H-.;6billionby;5.Thereport

    said,CThetotalinsurancebusinesswillreachalevelof&8H-.;6billioninthe next

    twoyearsfrom the current levelof&8H5.56billion.C 1rivateinsurance businessislikely

    toseea5percentgrowthrateduetotheaggressivemarketing

    techni!uesusedbythem.0onversely,state"ownedinsurancecompanieswouldsee

    a 6(per centgrowthrate.

    India isthe fifthlargestlife insurancemarket intheemerginginsuranceeconomiesglobally andthe segmentisgrowingatahealthy ;( percentannually.Accordingtoareportbyresearchfirm 3?0+8B*oomingInsuranceMarketinIndia(;G(;55)Bthetotallifeinsurancepremium inIndiaispro%ectedtogrow to&8H ;69.;billion by;5(55. The generalinsurance sector islikelytogrow at

    arate of5Gpercentin;G,comparedto5percentin;. The5ma%ornon" life

    insurerscollectedatotalof &8HG.;millionaspremiuminApril;G.

    =ife Insurance 0orporation(=I0) isbullishon growthandis targettingbusinessin

    excessof &8H69.5billionby;55(5;.

    The government is planning to ease restrictions on foreign investments in

    insurance,bankingand pensions,andallowforeigndirectinvestment(F2I)of9 per

    centfromthe present;-per cent.

    I ? 8 & 3 A ? 0 #& ?2 # 3 3 I T I ? >

    1ersonallinesinsuranceunderwritersactually underwriteinsurancefor individuals, a service still offered primarily through agents, insurance

    brokers,andstock brokers.&nderwritersmay alsooffersimilarcommercial

    linesofcoveragefor businesses. Activities

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    include insurance and annuities, life insurance,

    retirementinsurance, healthinsurance,andproperty

    7casualtyinsurance.

    8omeellnownInsurersIncludes:

    >+'T.0+M1A?I#8I?>#?#3A=I?8&3A?0#I?I?2IA

    ThenewIndiaassuranceco.=td

    TheorientalInsurnceco.=td

    Thenationalinsuranceltd

    &nitedIndiainsuranceltd

    13I'AT#0+M1A?I#8I?>#?#3A=I?8&3A?0#=T2

    *a%a%Allian$generalinsuranceltd

    Icici=ombardgeneralinsuranceltd

    *hartiaxageneralinsuranceltd

    Ingvysyageneralinsuranceltd

    cholamandalamgeneralinsuranceltd

    >+'T.0+M1A?I#8I?=IF#I?8&3A?0#

    =ifeinsurancecorporationofIndia(=I0)

    13I'AT#0+M1AI?#8I?=IF#I?8&3A?0#

    Maxnew@orklifeco.=td

    Icici prudential co. =td

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    Tataaig

    Metlifeinsuranceco.=td

    *irlasunlifeinsuranceco.=td

    Avivalifeinsuranceco.=td

    *a%a%Allian$lifeinsuranceco.ltd

    4sbccanaralifeinsuranceco.=td

    ! OT+ERFINANCI AL -ER.I CE-

    Intermediationoradvisory services"Theseservicesinvolvestockbrokers(private client

    services) and discountbrokers.8tock brokersassistinvestors inbuyingor

    sellingshares.1rimarily internet"basedcompaniesareoftenreferredtoasdiscount

    brokerages,althoughmany nowhavebranchofficestoassistclients.These

    brokeragesprimarilytargetindividualinvestors.Fullserviceandprivateclient firms

    primarilyassist executetrades and executetrades forclients with large

    amountsofcapitaltoinvest,suchaslargecompanies,wealthy individuals,and

    investmentmanagementfunds.

    1rivatee!uity"1r iv a t e e ! u ityfundsare typically closed"endfunds,whichusually

    takecontrollinge!uity stakesinbusinessesthatareeither private, ortakenprivate

    onceac!uired.1rivatee!uity fundsoftenuseleveragedbuyouts(=*+s)toac!uire

    thefirms in which theyinvest. The most successful privatee!uityfunds can

    generate returnssignificantlyhigherthanprovidedbythe e!uity markets

    'enturecapital"' e n tu rec a p it a lisatype of privatee!uity capitaltypically providedby

    professional, outsideinvestorstonew,high"potential"growth

    companiesintheinterestoftakingthecompany toanI1+ortradesaleofthe business.

    Angelinvestment"Ana n g el i n v e s to r orangel(knownasa businessangel or informal

    investor in #urope),is an affluent

    http://en.wikipedia.org/wiki/Private_equityhttp://en.wikipedia.org/wiki/Private_equityhttp://en.wikipedia.org/wiki/Venture_capitalhttp://en.wikipedia.org/wiki/Angel_investorhttp://en.wikipedia.org/wiki/Private_equityhttp://en.wikipedia.org/wiki/Venture_capitalhttp://en.wikipedia.org/wiki/Angel_investor
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    individualwho providescapitalfora

    businessstart"up, usually inexchangefor

    convertible debt or ownershipe!uity.A

    small butincreasingnumber of angelinvestorsorgani$e themselvesintoangel

    groups or angel networks to share

    researchandpooltheir investmentcapital.

    0onglomerates" Afinancialservices

    conglomerateisafinancialservicesfirmthatisactiveinmorethanonesectorof the

    financial services market e.g. life insurance, general insurance, health

    insurance,assetmanagement,r e t a il b a n ki n g ,wholesalebanking, investment

    banking,etc.Akeyrationalefortheexistenceofsuchbusinessesistheexistence ofdiversification benefitsthatare presentwhen different typesof businessesare

    aggregatedi.e. badthingsdonBtalwayshappenatthe sametime.Asaconse!uence,

    ec o no m icc a p it a lforaconglomerateisusually substantially lessthane c o n o m i c

    ca p it a lisfor thesumof itsparts.

    6. -TOCK MARKET-

    FundraisingbyIndiaIncthroughinitialpublicoffers(I1+s)rosebyawhopping

    -;per centsincethe beginningof ;Gto;9May,;Gto&8H.;billion,against &8H;.-

    billionduringthe sameperiod in;-,accordingto global deal data

    provider,2ealogic.8ignificantly,fundmobilisationduringthe first!uarter of;Gwasthe secondhighestfor a!uarterintheIndiancapitalBshistory.

    Inrecentmonths, theIndianstockmarkethassloweddownduetothe global economic

    turmoil. 4owever, expectations

    http://en.wikipedia.org/wiki/Retail_bankinghttp://en.wikipedia.org/wiki/Economic_capitalhttp://en.wikipedia.org/wiki/Economic_capitalhttp://en.wikipedia.org/wiki/Economic_capitalhttp://en.wikipedia.org/wiki/Economic_capitalhttp://en.wikipedia.org/wiki/Retail_bankinghttp://en.wikipedia.org/wiki/Economic_capitalhttp://en.wikipedia.org/wiki/Economic_capitalhttp://en.wikipedia.org/wiki/Economic_capital
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    of itreboundingsoonare alsohigh.

    Further,accordingto globalconsultancy firm,2eloitte4askins 78ells, theIndian

    economyandcapitalmarketsareexpectedtowitnessaturnaroundwithinsixto nine

    months.

    Accordingtotheinitialpublicoffering(I1+)estimatesfor;9, by Thomson

    3eutersstudy,India Incislikely toraise fourtimestheproceedsitgarneredfrom the

    primarymarketin ;G.As per the study,India Inc istargettingtoraise a massive

    &8H56.;Gbillionthroughpublic issues.

    Furthermore,8#*Iwillbemakingiteasierforcompaniestoraisemoneyfrom the stock

    market, by

    relaxingeligibilityrules

    to facilitate faster

    raising offundsfrom

    existingshareholders.

    1resently, only

    companies having hada

    marketcapitalisation of

    above &8H 5.9billion

    in thelastoneyearare

    entitled to thisroute.

    8#*Iplansto bring

    downthisfigure.

    Pri te E97i t4

    In finance, private e!uity is an a s s e t c l a s s consisting of e ! u ity s e c u r i ti e sinoperatingcompaniesthatare notp ub li c l y t ra d e d onas to c k e x c h a ng e . Investments in

    private e!uity most often involve either an investment of capital into an

    operatingcompany orthea c ! u is it io n ofanoperatingcompany.0apitalforprivate e!uity

    is raised primarily from

    http://en.wikipedia.org/wiki/Asset_classhttp://en.wikipedia.org/wiki/Stockhttp://en.wikipedia.org/wiki/Stockhttp://en.wikipedia.org/wiki/Stockhttp://en.wikipedia.org/wiki/Publicly_tradedhttp://en.wikipedia.org/wiki/Stock_exchangehttp://en.wikipedia.org/wiki/Mergers_and_acquisitionshttp://en.wikipedia.org/wiki/Asset_classhttp://en.wikipedia.org/wiki/Stockhttp://en.wikipedia.org/wiki/Stockhttp://en.wikipedia.org/wiki/Publicly_tradedhttp://en.wikipedia.org/wiki/Stock_exchangehttp://en.wikipedia.org/wiki/Mergers_and_acquisitions
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    i n s ti t u t io n a lin v e s t o r s .Thereisawidearrayoftypesandstylesofprivatee!uity andthe

    termprivate e!uityhas differentconnotationsindifferentcountries.

    Amongthemostcommoninvestmentstrategiesinprivatee!uity includeleveraged

    buyouts,venturecapital, g r o wt hc a p it a l ,distressedinvestmentsandme$$anine

    capital.Inatypicalleveragedbuyouttransaction,theprivatee!uityfirm buys

    ma%oritycontrolofanexistingormaturefirm.Thisisdistinctfromaventure

    capitalorgrowthcapitalinvestment,inwhichtheprivatee!uityfirm typically

    investsinyoungor emergingcompanies,andrarelyobtainma%oritycontrol.

    Accordingtoareportbyglobalresearchfirm1re!in,privatee!uityinvestments arelikely

    toperkupinthesecond"half of;9andfueltheglobaleconomic

    recovery.Cithapproximately&8H5trillionofdrypowder(term usedtodenotecapitalavailablefor deals)available,privatee!uityispoisedtoplayama%orrole in

    thecomingeconomic recovery,C the reportrevealed.

    1rivatee!uity (1#)playersseearebullishoninvestinginIndiaasaprofitable destination,

    expecting the inflowsto be around&8H6billion"&8HG billioninthe comingyear.

    Industryexpertsfeelthatlong"terminvestinginIndiaisaprofitable option.

    Accordingtoasurveyby2eloitteduringthelastsixmonths,sectorsdrivenby

    domesticconsumptionandinfrastructureareexpectedtowitnessalotofactivity.8andeep>ill,managingdirector of2eloittecorporatefinance,said, Cehave

    observedtwokeypoints, thecompetitiveenvironmentforinvestmentopportunities

    for1#housesisexpectedtoeaseduring;9,assmaller1#firmsandhedge

    fundsexitthemarket.8econd, thevolumeof1#dealsinthemarketwillbe

    dependentonhow!uicklypromotersare willingtoacceptlowervaluations.C

    Thetotalnumberof1#dealsduringthefirstfivemonthsof;Gstoodat5,

    withanannouncedvalueof&8H-.9billionasagainst569dealsamountingto

    &8H.9billionduringthecorrespondingperiodin;G.Indiaisamongthetop

    5 countriesintermsof value of privatee!uitydealsacrossthe world,accordingto

    theglobaldealtrackingfirm,Kephyr.Thesectorisgoingtoseeaflurryofactivity

    http://en.wikipedia.org/wiki/Institutional_investorhttp://en.wikipedia.org/wiki/Growth_capitalhttp://en.wikipedia.org/wiki/Institutional_investorhttp://en.wikipedia.org/wiki/Growth_capital
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    andinvestmentsinthe comingmonths.

    Manycompanieshaveambitiousplanstoentertheprivatee!uity(1#)business andraise

    funds.

    IndivisionIndia1artnersis planningtoraiseanotherfund"IndivisionII,witha

    corpusinexcessof &8H;6millionraisedthroughIndivisionI.

    +ther bigwigsplanningfundraisingsare theTataandAditya*irlagroupswith

    planstoraise&8H 6millionand&8H ;6million,respectively.InAugust ;G,

    3eliance 0apitalhadannouncedsettingupa &8H5billion1#fund.

    rivatee1uityfirm,2ctishasraiseda3&4!.)billionprivatee1uityfund2ctis5merging$arkets6/25$6 0fortheemergingmarketsof7hina,India,2frica, =atinAmericaand8outh"eastAsia.Thefundwillbepumping in&8H 5billion as

    investmentsinIndiaover the next"years.

    &8"basedApolloManagement,withanassetbaseofmorethan&8H;billion,

    willbesoonsettingupshopinIndia.The1#firmhasplanstospendaround&8H

    GmillionininvestmentsinIndianandthe &8 markets.

    Tata 0apital=tdisplanningtofloata &8H6 millionprivate e!uity(1#) fund.

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    E M E R GE NC E O F PR I M A R ( E: * I T (M A R KET -

    ?ow, we are also witnessing the emergence of many private sector

    financialservices.Thecapitalmarket,whichwasverysluggish,hasbecome

    apopularsourceofraisingfinance.Theprimarye!uitymarkethasemerged

    asanimportantvehicle tochannelise the savingsoftheindividualsand

    corporatesfor productive purposesandthustopromotethe industrialand

    economicgrowthofthecountry.

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    -. M*T*AL F* N)-

    A'7t7$57n%isaprofessionallymanagedtypeofcollective investmentscheme

    thatpoolsmoneyfrommanyinvestorsandinvestsitinstocks, bonds,short"term

    moneymarketinstruments,andLorothersecurities.Themutualfundwillhavea

    fundmanagerthattradesthepooledmoney onaregular basis. The net proceedsor

    lossesare thentypicallydistributedtothe investorsannually.

    8ince59,therehavebeenthreebasictypesofinvestmentcompaniesinthe &nited8tates: open"endfunds, also knowninthe&.8. as mutualfunds unit investment trusts

    (&ITs) andclosed"endfunds.8imilarfunds alsooperate in

    0anada.4owever,intherestoftheworld,mutualfundisusedasagenericterm for various

    typesofcollective investment vehicles,suchasunittrusts, open"ended

    investmentcompanies(+#I0s), uniti$edinsurancefunds,andundertakingsfor

    collective investmentsintransferable securities(&0IT8).

    Accordingtoareportbyresearchfirm 3?0+8,theIndianmutualfunds

    retailmarketispresentlygrowingata0A>3 of aroundper cent,andislikelyto

    touch&8Hbillionby;56.

    Thegrowthmomentumofthemutualfundindustrycontinuesinthenewfiscal year(;G(

    9).Fund mobilisation has

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    increasedbyawhopping.percentto&8H;.9billionduringApril(June

    ;G,comparedto&8H5G.G5billioninApril(June;.0onse!uently,average

    Assets&nderManagement(A&M)ofthemutualfundindustry hasincreased to

    &8H5;.billionforJune;G,against &8H99.G-billionin thecorrespondingperiodin;.

    Further,atapprox.&8H9-billion(&8H9GbillioninassetsforFebruary ;9,the

    mutualfunds(MF)industryhasseenasharpincreaseofaboutG.percentin A&Msincethe

    previousmonth.Thisisalsothethirdconsecutivemonthly risein assetsfor the

    industryas a whole.

    Asper8#*I, themutualfundindustry madeanoverallinvestmentof&8H;.5 billion

    ine!uities between January"8eptember ;G.Accordingtomarket sources,

    themutualfundsindustry hasmusteredanestimated&8H5.;billionduringthe same

    period.In8eptember ;G, the A&M totalledto&8H5.5trillion.

    Toimprovethecapitalmarket,thegovernmentislikelytoremovetherestriction on profit"

    making?avratnaandmini"3atna public sector undertakings(18&s)from

    investinginmutualfunds.

    =ifeInsurance0orporationofIndia(=I0)hasputinover &8H;.6 billioninto

    li!uidfunds of different fundhouses.The amountwasmorethanthree timesits similar

    investmentsmade in ;G.

    =ookingahead,theIndianmutualfundsmarketisestimatedtogrowata0A>3of

    5Gpercentinthenextfiveyears,withthecountryBsmutualfundsassetsexpected

    tomorethandoubleto&8H;9G.billionby ;5;,accordingtoareport by &8"

    basedfinancialservicesresearchandconsultingfirm,0erulliAssociates.

    +- CM 7 t 7 $F 7 n %

    48*0isoneoftheworldBsleadingbankinggiants andboastsofa

    5"year history in banking services. 48*0 operates in more than

    countries across the globe and has assets of

    over H5.; trillion on the consolidated

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    groupbalancesheet. Theinvestmentbankingandfund

    managementbusinessesofthegroupishandledby 48*0

    Investments.

    48*0AssetManagementIndia1rivate=imitedactsastheAssetManagement0ompanytothe48*0MutualFund.

    48*0 8ecurities and 0apital Markets India 1rivate =imited, an

    affiliateofthe48*0group,isthesponsorofthefundandowns6percent stake.

    ; )ET MARKET

    1referredsharescanbeconsideredpart ofdebtor e!uity.Attributing

    preferredsharestoone or theother ispartially asub%ective decisionbutwillalso take

    intoaccountthespecific featuresofthe preferredshares.

    hen used tocalculateacompanyBs f in a n c i al l e v er a g e ,thedebtusually

    includesonly the=ongTerm 2ebt(=T2).

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    should be care fully

    compared.

    2ueto thehigh volatility in the

    e!uity markets, I ndian investors

    are choosing debt market and

    mutual funds over e!uities.

    Accordingto an A88+04AM

    report, around &8H .;

    million was invested in the

    debt market against &8H

    ;9.G9millionine!uities,asonthethirdweekofJune;G. Thereportrevealedthatinvestorsfavouredcorporatebonds,particularly debenturesissuedby leading

    companies.The debtmarketinIndia includedsegmentslike governmentsecurities,

    corporatebondmarket,18&(publicsectorundertaking) bonds,andfixeddeposits

    amongothers.

    According to a report by >oldman 8achs, with insurance, mutual funds and

    pensionsectorexperiencingrapidgrowth, IndiaBsdebtmarketisestimatedtogrow four"

    fold,fromabout&8Hbillion(6percentof>21)in;-toabout&8H

    5.6trillion(about66per centof >21) by;5-.

    8ignificantly,the non"government sector isexpectedto growfrom &8H5 billion

    in;-to&8H66billionin;5-,increasingits share in>21from5percentto

    ;;per cent.

    C L A -- I F I CA T I O N O F F I N A NC I A L

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    -E R. I C E -I N ) * -T R (

    ThefinancialintermediariesinIndiacanbetraditionallyclassifiedintotwo:

    0A1ITA=MA3#TI?T#3M#2IA3I#8

    M+?#@MA3#TI?T#3M#2IA3I#8

    5 .0 A 1 I T A =M A 3 # TI ? T # 3M #2 I A 3 I # 8

    Thecapitalmarketintermediariesconsistoftermlendinginstitutions

    andinvestinginstitutionswhichmainlyprovidelongtermfunds.

    ; .M +?# @M A 3 # TI ? T# 3M # 2 I A 3 I # 8

    The money market intermediary consists of commercial banks, co"

    operativebanksandotheragencieswhichsupplyonlyshorttermfunds.

    8encethe term financial services industry9includes allkinds oforgani$ations which intermediate and facilitate financial transactions of

    bothindividualsandcorporatecustomers.

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    A commercial paper is a short term negotiable money market

    instrument. It has the character of an unsecured promissory note with a

    fixedmaturityofto-months.*anking andnon"bankingcompaniescan

    issuethisforraisingtheirshortterm debt.Italsocarriesanattractiverateofinterest.0ommercialpapersaresoldatadiscountfrom theirfacevalueand

    redeemed at their face value. 8ince its denomination is very high. It is

    suitableonlytoinstitutionalinvestorsandcompanies.

    2 T R E A - * R ( I L L

    Atreasury billisalsoamoneymarketinstrumentissuedby thecentral

    government.Itisalsoissuedatadiscountandredeemedatpar.3ecently,

    thegovernmenthascomeoutwiththeshorttermtreasurybillsof5G;days

    billsand-daysbills.

    3 C E R T I F I CA T EO F) E P O- I T

    The scheduled commercial banks have been permitted to issuecertificateofdepositwithoutany regulationsoninterestrates.Thisisalsoa money

    market instrument and unlike a fixed deposit receipt. It is a

    negotiableinsturmentandhenceitoffersmaximumli!uidity.Assuch,ithas a

    secondary market. 8ince the

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    denominationisveryhigh,itissuitabletomainlyinstituionalinvestorsand

    companies.

    ! PROMI--OR(NOTE

    Apromissory noteisawrittenpromisebythemakertopaymoney tothepayee.

    *a n k no t e isfre!uentlytransferredasapromissorynote,apromissorynotemade bya bank

    and payableto bearer on demand. A maker ofa promissorynote

    promisestounconditionally pay thepayee(beneficiary)aspecificamountona

    specifieddate.

    Apromissorynoteisanunconditionalpromisetopayaspecificamounttobearer ortotheorder ofa namedperson, ondemandor onaspecifieddate.

    Anegotiable promissory noteisunconditionalpromiseinwritingmadeby one

    persontoanother,signedby themaker,engagingtopay ondemand,oratfixedor

    determinable futuretime,sumcertaininmoneytoorder or tobearer. (see 8ec.59)

    Apromissorynote,brieflystated, isa promise topayasum of money.

    +riginalpartiestoapromissorynote.

    Thereareoriginally twopartiesinapromissory note.Theonewhomakesthe

    promiseandsignstheinstrumentiscalledtheCmakerCandtheparty towhom the

    promiseismade or the instrumentispayable iscalledtheCpayeeC

    http://en.wikipedia.org/wiki/Bank_notehttp://en.wikipedia.org/wiki/Bank_note
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    < I LL- OFE=C+ANGE

    Abillofexchange orCdraftC isawrittenorder by thedrawertothedraweetopay money

    tothepayee.Acommontypeofbillofexchangeisthec h e !u e (checkin

    American#nglish),definedasabillofexchangedrawnonabankerandpayable

    ondemand.*illsofexchangeareused primarily ininternationaltrade,andare

    writtenordersby onepersontohisbanktopay thebeareraspecificsum ona

    specificdate.1riortotheadventofpapercurrency,billsofexchangewere a

    commonmeansof exchange. Theyare notusedasoftentoday.

    Abillofexchangeisanunconditionalorderinwritingaddressedby one personto another,

    signed by the person giving it, re!uiring the person to whom it is

    addressedtopayondemandoratfixedordeterminablefuturetimeasumcertaininmoneytoorderor tobearer. (8ec.5;-)

    Itisessentially anordermadeby one persontoanother topaymoney toathird person.

    A billofexchangere!uiresinitsinceptionthree parties""the drawer, the drawee, andthe

    payee.

    Thepersonwhodrawsthebilliscalledthedrawer.4egivestheordertopay money

    tothirdparty.Theparty uponwhom thebillisdrawniscalledthe drawee.

    4eisthepersontowhom thebillisaddressedandwhoisorderedtopay.he becomesanacceptor whenhe indicateshiswillingnesstopaythebill.(8ec.-;) The partyinwhose

    favorthebillisdrawnor ispayableiscalledthepayee.

    Thepartiesneednotallbedistinctpersons.Thus,thedrawermay drawonhimself

    payabletohisownorder.

    Abillofexchangemay beendorsedby the payeeinfavour ofathirdparty,who

    mayinturnendorseittoafourth,andsoonindefinitely.TheCholderindue courseCmay

    claim theamountofthebillagainstthedraweeandallpreviousendorsers,regardlessofany counterclaimsthatmayhavedisabledtheprevious

    payeeorendorserfrom doingso.Thisiswhatismeantbysayingthatabillis negotiable.

    http://en.wikipedia.org/wiki/Chequehttp://en.wikipedia.org/wiki/Cheque
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    In some cases a bill is marked Cnot negotiableC. In that case it can still be

    transferredtoathirdparty,butthethirdparty canhavenobetterrightthanthe transferor.

    9.0 +? > =+ M # 3 A T# 8

    Afinancialservicesconglomerateisafinancialservicesfirmthatisactive

    inmorethan one sector ofthefinancialservicesmarket e.g.lifeinsurance,

    generalinsurance, healthinsurance, asset management,retailbanking, wholesale

    banking, investment banking, etc. A key rationale for the

    existenceofsuchbusinessesistheexistenceofdiversificationbenefitsthat are

    present when different types of businesses are

    aggregated i.e. bad things donBt always happen at the

    sametime. Asaconse!uence, economiccapitalfora

    conglomerateisusuallysubstantiallylessthanec o no m i c

    capit a lisforthesumofitsparts.

    F &? 2 A M # ?T A = 8+ FF I ? A ? 0 I A =8 # 3 ' I 0 #8 # 0 T+ 3

    Adetailedstudy onthefundamentalsoffinancialconceptsissureto

    givesomeideaontheconceptsoffinance.Theinvestorsneedtogothrough

    sometheoriesoffinancethatwillhelpthem tounderstandthebehaviorof market

    inabetterway. There are anumber of factorsthat influencethe functioning

    oftheinvestment market. The individual investorBs choiceof

    investmentmayvary from one person to

    http://en.wikipedia.org/wiki/Economic_capitalhttp://en.wikipedia.org/wiki/Economic_capitalhttp://en.wikipedia.org/wiki/Economic_capitalhttp://en.wikipedia.org/wiki/Economic_capital
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    another.hilesomeinvestorsgoforinvestingintherisky securities,some investors

    tend to play safe in the market by investing in the less risky

    security.Arbitrageisoneofthemostimportant fundamentalsoffinancial

    concepts.Ittypically definestheprocessoftakingadvantageoftheprice differentbetween two or more markets.A clear concept on thearbitrage practicingmay

    bebeneficialfortheinvestors.Thecash flow isanother fundamentalof the

    financialconceptthatreferstothe processof cashbeing transferredby

    abusinessoranorgani$ation.&nderstandingofthecashflow management may be

    useful to evaluate a particular business or in

    determiningtheproblemswithli!uidity.Moneymarketmakesanimportant

    partintheconceptoffinance.Investmentincurrenciesisgettingpopular

    withthepassageoftime.Astudy ontheforexmarketiscrucialforallthose who areinvesting in the money market. The forex market handles the tradingof

    onecurrency withanothercountryBscurrency andit isthelargest

    financialmarketintheworldintermsoftransactionvolume.Thevarious types of

    risks that come under the domain of financial concepts are "

    systemicrisk,creditrisk,consumercreditrisk,settlementrisk,li!uidityrisk

    andmarketrisk.

    F I NA N C I A L- E R . I C E -T+EO R I E -

    Theprimeconceptoffinancetheory istostudy thevariouswaysby which a

    business or an individual raises money. Allocating money into

    pro%ectswhileconsideringtheriskfactorsattachedtothemalsofallunder

    thecanopyoffinancetheoryfundamentals.Theconceptoffinancemayalso

    beintegratedwiththeconceptssuchas:study ofmoneyandotherassets,

    managingandprofilingpro%ectrisks, controlandmanagementofassetsand also.

    In simple understanding, BfinancingB also means provision and

    allocationoffundforaparticularbusiness moduleor pro%ect.?umberof

    financetheoriesthat offerseparateapproaches to thefinancehypotheses.8omeofthema%orandpopularfinancetheoriesofthe worldare:arbitrage pricing

    theory,rationalchoice theory,prospecttheory,cumulative prospect theory,

    Monte0arlooptionmodel, binomialoptions pricingmodel, *lack model and

    legal origins theory. The

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    Arbitrage 1ricing Theory for example talks about the general theory of

    assetpricing.Theproperassetpricingisnecessary fortheproperpricingof

    shares.TheArbitrage1ricingTheorystatesthatthereturnthatisexpected from

    afinancialassetcanbepresentedasalinearfunctionofvarioustheoreticalmarketindicesandmacro"economicfactors.4ereitisassumed

    thatthefactorsconsideredaresensitivetochangesandthatisrepresented byafactor"

    specificbetacoefficient.The1rospecttheoryoffinance,onthe otherhand,

    discussesthealternativesinvolvingrisks.Ittakesinto consideration the

    alternatives that come with uncertain outcomes. The

    modelisdescriptivebynatureandittriestorepresentthereal"lifechoices

    butnotoptimaldecisions.This theoryproposeshowtheinvestorsshould

    usediversificationinordertooptimi$etheirportfolios.

    CA* -E -F O RF I NA N C I A LI NN O . A T I O N

    F+==+I?>A3#T4#0A&8#8+FFI?A?0IA=I??+'ATI+?8:

    #conomic=iberali$ation

    InvestorAwareness

    =ow1rofitability

    0ustomer8ervice

    een0ompetition

    Improved0ommunicationTechnology

    >lobalImpact

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    E C O N O M I CL I E RA L I - A T I O N

    3eform ofthefinancialsectorconstitutesthemostimportantcomponentof Indias programmed towards economic liberali$ation. Therecent economic liberalisation measures have opened the door to foreign

    competitorstoenterintoourdomesticmarket.

    I N. E-TO RA W A R E N E- -

    ith a growing awareness amongst the investing public, there has

    beenadistinctshiftfrominvestingthesavingsinphysicalassetslikegold,

    silver,land,etc.tofinancialassetslikeshares,debentures,mutualfunds, etc.

    LO WPR O F I T A I L I T (

    The profitability of the ma%or financial intermediary, namely the

    bankshasbeen verymuchaffectedtorecenttimes.Thereisadeclineinthe

    profitabilityoftraditionalbankingproducts.

    C* -TO M E R-E R . I C E

    ?ow"a"daysthecustomersexpectationsareverygreat.Theywantnewer

    productsatlowercostoratlowercreditrisk toreplacetheexistingone.

    KEE NC O M P ET I T I O N

    Theentry ofmany financialintermediariesinthefinancialsector market

    has led to severe competition among themselves. This keen

    competitionhaspavedtheway fortheentry ofvariednatureofinnovative

    financialproductssoastomeetthevariedre!uirementsoftheinvestors.

    I MPR O . E )C O M M*N I C A T I O NT E C + N OLOG (

    Thecommunicationtechnologyhasbecomesoadvancedthateventhe

    worldsissuerscan be linked with the

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    investorsintheglobalfinancialmarketwithoutanydifficultybymeansof

    offeringsomanyoptionsandopportunities.

    GLO A LI MP AC T

    Manyoftheprovidersandusersofcapitalhavechangedtheirrolesall

    overtheworld.

    .AR I O * -ELE M E N T -O FF I N AN C I A L-E R . I C E -MAR KET I N G/

    In the formulation of overall marketing strategies in the financial

    servicesindustry,thefollowing decisionsareconsidered importantinthe

    presentliberali$edenvironment

    1roduct1lanning

    1ricing1olicy

    *randing

    0ustomer8ervice

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    thesentimentofthecustomers.

    RA N ) I N G

    *randnameveryoftensignifiesthemarketsegments,inherentbenefits

    andinvestmentob:ectivesandalsothe customersloyalty.Thisprocess

    consistsofproductname,designingbrandpolicylikeindividualfamilyor

    corporatebrand.

    C* -TO M E R-E R . I C E -

    Marketing of services is significantly influenced by the !uality of service

    andinterpersonalrelationship betweenthecustomersandservice organi$ations.

    In order to motivate the potential customers, the service shouldbe offeredinthe

    bestpossible manner.Inthecompetitiveworldof financialservices,

    marketorientationofproductandcustomerorientationof

    servicearethetwokeyfactors.1romptandtimelyserviceaspertheneeds of customer

    would make difference. The personal touch in services has

    shownapositiveresultintherecenttimes.The!uality ofservicesofferedin

    turnhelpstodeveloployalty amongthecustomers.8ervicescanbeprovided

    eitherdirectly bythecompanythroughtheservicetheservicedepartmentorthroughintermediarieslikeregistrars orexternalagencies. 0ustomersare

    involvedinaveryrealrelationshipwiththecompanyandevenoneweak

    linkcansignificantlydamagetheirtrust.

    MAR KE T-E G M E N T A T I O N

    Thefinancialserviceindustriesareexpectedtosatisfy bothruralandurban

    customers, small and large"scale entrepreneurs, high and low earning

    customers,retail and institutional customers. The segmentation ofmarket

    based on the changing needs of customers is considered to be the most

    appropriatesolution. Identification of

    market segment is crucialtotakefurther

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    actionregardingpromotionanddistribution oftheproduct.Marketsegment

    willbeidentifiedinthebasisofnatureoftheproduct, directandindirect benefitsof

    the productonthe onehandandbehavior orattitudeof the customers,etc.

    ) I -T R I * T I O NP OL I C (

    Thedeterminationofproperchannelforsellingtheproductisalsoa key issue

    in the marketing of financial products. *efore launching a

    product,thereshouldbeaclear"cutideaaboutthechannelofdistributionof the

    product so as to make it accessible to the ultimate customers. The

    channelswhichdirectlylinktothecudtomersorthroughtheintermediaries

    likeagents,brokers,franchiseesshould bedeterminedbasedon theinternal

    marketingstrengthoftheorgani$ation.

    PR O M OT I O NP O L I C (

    Thepromotionofsalemay bethroughadvertisement,roadshows,

    personalfinanceshows,contest,etc.thevariouspromotionaltoolsusedby

    thema%orplayersarepersonalandimpersonalpromotions.

    E M E R G I N G F* NC T I O N - I N MAR KET I N G O F

    F I N ANC I A L -E R. I C E -

    The following are the emerging functions of financial service

    industriesandhavinggreatersignificanceinthiscompetitivemarket.

    1roduct2evelopment

    0hannel Management

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    AppraisalManagement

    Territory8alesManagement

    *ranchManagement

    *randManagement

    PR O ) *C TM A N A GE M E N T

    Tomonitorprofitability foreachproductline.ToAssesthepotentialof retail

    asset business based on market feedback and to enhance existing

    productsanddevelopnewproducts.

    C + A N N E LM A N A GE M E N T

    To identify third"party agencies such as direct sales agents,

    verificationagenciesandtofinali$etermsandconditions,responsibilities

    andpricingofeachagency.Tomonitortheperformanceoftheseagencies

    onanongoingbasisandensureahigh"!ualitychanneloperation.

    AP P RA I - A LM A NA GE M E N T

    Toscrutini$eandrecommendandapproval orre%ectionofretailloan

    proposals received from branches by way of credit scoring system and

    sound%udgment.

    TE RR I TO R (- A L E -M A NA GE M E N T

    Tobuildtheretailassetbusinessinliaisonwithdirectsellingagents

    andbranchheadinordertoachievethebusinesstargets fortheregion.To identify

    and recommend suitable third"party agencies for marketing, collection andverification of operations as well as to ensure !uality of

    creditportfolioandflow"updefaultcases.

    RA N C + MA N A GE M E N T

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    Toachievethebusinesstargetofthebranch withapredominantly

    retailbusiness.

    RA N )M A N A G E M E N T

    Todevelopstrongbrandnamefortheproductandcorporateimage

    forthecompanythroughvariousinnovativedevices.

    Todaysfinancialservicesindustry re1uiresnewstrategiestosurviveandcontinuetooperate.They havetoadoptnewmarketingstrategiesand

    tacticswhichwillenablethem tocapturethemaximumopportunitieswith lowest

    risk in order to enable them to survive and to meet the tough

    competitionfromglobalplayersofthedomesticandforeignorigin.

    P O R T F OL I OMA NA GE M E N T

    1ortfolio management means selection of securities and constant

    shifting of the portfolio in the light of varying attractiveness of the

    constituents of the portfolio. It is a choice of selecting and revising spectrum

    of securities to it with

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    thecharacteristicsofaninvestor.

    O , E C T I . E -

    84+3TT#3M4I>413I+3IT@+*J#0TI'#8

    =+?>T#3M4I>413I+3IT@+*J#0TI'#8

    =+13I+3IT@+*J#0TI'#8

    M+?#@MAI?>+*J#0TI'#8

    -+O R TTE R M+ I G +PR I O R I T (O , E C T I . E -

    Investorshaveahighprioritytowardsachievingcertainob%ectivesin

    ashorttime.Fore.g.a youngcouplewillgivehighpriority tobuyahouse.

    Thus,investorswillgoforhighpriority ob%ectivesandinvesttheir money

    accordingly.

    LO N GTE R M+ I G +PR I O R I T (O , E C T I . E -

    8omeinvestorslookforwardandinvestonthebasisofob%ectivesof long"term

    needs. Theywanttoachieve

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    financialindependenceinlongperiod. Fore.g.investingforpostretirement

    periodoreducationofachildetc.Investorsusually preferadiversified

    approachwhileselectingdifferenttypesofinvestments.

    LO WPR I O R I T (O , E C T I . E -

    Theseob%ectiveshavelowpriorityininvesting.Theseob%ectivesare

    notpainful.Afterinvestinginhighpriorityassets,investorscaninvestin

    theselowpriorityassets.Fore.g.provisionfortour,domesticappliances etc.

    M O N E (MA K I N GO , E C T I . E -

    Investorsputtheirsurplusmoney inthiskindofinvestment.Their

    ob%ectiveisto maximi$ewealth. &sually,theinvestorsinvestinsharesofcompanies, which provide capital appreciation apart from regular income

    fromdividend.

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    CA - E- T *) I E -

    I C I C I AN K

    IhaveaaccountwithI7I7Ibankbecauseitsoursalaryaccount,andwe are kind of forced to use I0I0I *ank. And since we have a salary

    account,wegetadecentservice.*utyes,thecreditcarddepartment,andthecallcentresucksbigtime.Thatsmypersonalexperience.

    Theyputyouonholdfor6to5mins.(%ustimaginelisteningtothe

    same%unkmusicLtoneLadvertscontinuously),andthenthereisnoguarantee

    thatyouwillgettospeaktosomeoneoryourproblemwouldbesolved. Infact,today

    Iwasputonholdforaround mins,andafterthatthecallas abruptlydisconnectedN

    ?exttimeIcallthecallcenter,Igettospeaktoa

    totallynewperson,andstartfromscrapdescribingtheproblem.Thepeople

    atthecallcenter%ustpromisetodothings,andnothingactuallyhappens.If

    ithappens,thenyouarereallyyourluck.

    4ope'amathreadsthis

    My advicetoall "AvoidI0I0Iasfaraspossible.Manypeople predict that

    the bank would collapse in a few years from now. 4ave an

    accountwithanynationali$edbank.

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    4 8* 0* A ?

    4 8* 0ban kreco v e r yagent sb a s hu p6 G" y ea r "ol dp r ofes s o r

    Two daysback ;Ihad puton itswebsiteguidelinesfor the banksrecovery agentsandinithaswarnedthebanksaboutstrictactionswouldbe

    takenagainstthemandevenpenali$ethelicenseofthebank butitseems

    stillthewarningisfallingondeafears. Againanincident ofunrulinessby recovery

    agent ofthe bank has come into limelight. It is 48*0 bank in

    news.Thistimethevictimisaprofessorofareputedengineeringcollege,

    1rofJ.8.alra.4ehaschargeda multinationalbankwhichallegedly senta

    packofintimidatingloanrecoveryagentstohoundhim.alrahadtakena

    loanof3s.6lakhtobuya8antrofromthe?oidabranchof48*0last

    year.Theincidenttookplacein8eptemberbutthe6G"year"oldprofessor.

    4eishopefulof%ustice,encouragedbytherecentstrictguidelinesissuedby the 3*I

    against banks intimidating customers to recover loan. #ven the

    FinanceMinister P r n 6 M 7 " h erje etoohasiteratedthatstrictestaction9willbetakenagainstbanksstoopingtostrong"armmethods.1rofJ.8.alra of the

    2elhi 0ollege of #ngineering has filed his complaint against the

    bank.Inhiscomplainthetoldthepolicethattheagentsabusedandbeathim

    upoutsidetheIndraprashta&niversitycampusinnorth2elhifordelaying

    monthlyinstallmentsofaloan.Theydidnotcaretostopevenafterhetold

    themthathewasaheartpatientandthathehaddevelopedchestpain.Theyeventhreatened to killme,9

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    I L I OG RAP + (

    . 4 8*0.0 + . I ?

    . I 0 I 0 I .0 + M

    http://www.hsbc.co.in/http://www.icici.com/http://www.hsbc.co.in/http://www.icici.com/