Kansei  /Affective Engineering:

Powerful Technology for Innovation

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Kansei /Affective Engineering

What is Kansei?

What is Kansei Engineering?

Another Names:

Affective Engineering (ENGAGE, EU)IBV (Inst. Of Biomechanics of Valentia)

Emotional Engineering (BMW)

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Kansei /Affective Engineering

The Process of Kansei

Who are the customers?

Second, What do they want and need?; that is, what is their Kansei?

Third, the Kansei engineer should consider how to evaluate the customers’ Kansei.

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ROUTES TO REACH A NEW KANSEI PRODUCT

Kansei /Affective Engineering

感 性 工 学

Kansei /Affective Engineering

Psychological Phase of the Kansei

Cognition: memory, judgment, interpretation, and thinking.

The five senses: sight, hearing, taste, smell, and touch.

Emotional expression (kansei words) : masculine, exotic, natural, polished, simple,serene, tensioned, keen, urban, dynamic, novel, beautiful, clam, showy, etc.

感 性 工 学

Kansei /Affective Engineering

Psychophysiological Phase of the Kansei

Hard work forces workers to exhaust their energy and makes them tired.

Brain waves (EEG) are stimulated when working with high motivation, but idle and repetitive work increases the worker’s feeling of boredom.

When using a very soft mattress, people could feel uncomfortable if they have high body pressure.

感 性 工 学

Kansei /Affective Engineering

Routes to Reach the Kansei

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WHAT IS DESIGNING BASED ON KANSEI/AFFECTIVE ENGINEERING?

Kansei /Affective Engineering

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„Kansei/affective engineering is defined as the technology of translating the consumer’s Kansei into the product

design domain”

Mitsuo Nagamachi (1995, 1999,2005, 2010)

Kansei /Affective Engineering

Process of a Kansei product development

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KANSEI PRODUCT DEVELOPMENT

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