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ONJLX DLVR OLCV\TL NG V\FFLVV HJ ILX BLWLANPHJE OCTILRV! D\R

ULVRLTJ FNJV\OLTV MCPPHLT CJB ALVV GHJCJFHCAAX BTHWLJ! TLWLCAV

JLU HJVHEMR GTNO ICJRCT OLBHC

Anjbnj! 34 K|jl 4034

C acjbocti tlpntr dx Icjrct Olbhc Eandca REH tlwlcav rmcr rml etho lfnjnohf fahocrl hj Ulvrltj

fn|jrthlv mcv bnjl ahrral rn bcoplj rml nprhohvo ng hrv hjmcdhrcjrv! tlacrhwl rn rmlht fn|jrltpctrv hj

tcphbax blwlanphje lfnjnohlv* Fnjv|oltv hj dnnohje octilrv ctl ontl ahilax rn dl bhvvcrhvghlb uhrm

rmlht f|ttljr vrcjbctb ng ahwhje cjbalvv nprhohvrhf cdn|r dlhje cdal rn fmcjel rmlht ahwlv gnt rml dlrrlt*

Hj rml Ulvr! rml pnp|act lfnjnohf jcttcrhwl mcv dllj njl ng ghjcjfhca eanno! umhal Fmhjc! Hjbhc cjb

Vn|rm Cgthfc l}plthljfl pltvhvrljr etnurm* Mnulwlt! rml ocftnlfnjnohf vhr|crhnj vllov rn mcwl

bnjl ahrral rn fmcjel rml crrhr|blv ng fnjv|oltv*

Rml tlpntr / fcaalb Eandca Pltvplfrhwlv / cjcaxvlv ohbbal facvv fnjv|oltv hj lcfm ng 30 ilx eandca

octilrv rn lvrcdahvm rml hopcfr ng rml lfnjnox nj rml ahwlv ng rmlvl plnpal* Lcfm octilr hv

l}cohjlb tlacrhwl rn hrv fnjv|oltv alwla ng cetlloljr uhrm run crrhr|bl vrcrloljrv; H co mcppx uhrm

ox f|ttljr vrcjbctb ng ahwhjecjb rmltl hv c anr H fcj bn rn fmcjel ox ahgl! tlwlcahje rml f|ttljr alwlav

ng mcpphjlvv cjb nprhohvo gnt rml g|r|tl*

Uhrm tn|emax run/rmhtbv ng rmlht fnjv|oltv mcppx cjb alvv rmcj njl hj ghwl tlvhejlb rn rmlht vhr|crhnj!

Etlcr Dthrchj! Eltocjx cjb rml \VC nff|px rml mcppx cjb nprhohvrhf ljb ng rml vplfrt|o tlacrhwl

rn ohbbal/facvv fnjv|oltv hj rml nrmlt octilrv*

Lavlumltl! Hjbhcj fnjv|oltv ctl conje rml mcpphlvr ng rml blwlanphje fn|jrthlv d|r ontl rmcj

mcag rmhji rmlx mcwl jn fmcjfl rn fmcjel rmlht fnjbhrhnj* Rmhv vrcrhvrhf ocilv rmlo rml vlfnjb onvr

plvvhohvrhf fn|jrtx hj rmcr tlvplfr* Dtc{ha! R|tilx cjb Vn|rm Cgthfc ctl octilrv uhrm rml onvr

bhvvcrhvghlb ohbbal/facvvlv! d|r rmltl hv c uhbl bhvpcthrx dlrullj rmlht alwlav ng nprhohvo gnt rmlg|r|tl* Dtc{ha umhfm mcv tlfljrax nwltrcilj Etlcr Dthrchj rn dlfnol rml untabv vh}rm actelvr

lfnjnox mcv rml onvr bxjcohf n|ranni* Umltlcv hrv fnjv|oltv ctl 40, alvv ahilax rn dl mcppx

rmcj lavlumltl!

7/31/2019 Kantar Media Global Perpsectives Press Release Final

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FNJRCFR

Rltlvc Mntvftngr! L|tlic Fnoo|jhfcrhnjv

Rlalpmnjl; )22 -0(3240 Ghlabunti gtno Nfr 0< Jnw 05

Bcrc Ocjhp|acrhnj Eandca REH Hjbl}

Umlj fnopcthje crrhr|bhjca bcrc cftnvv bhggltljr octilrv! hr hv hopntrcjr rn rcil hjrn cffn|jr rml bhggltljflv hj tlvpnjvl vrxalv* Gnt

hjvrcjfl! fnjv|oltv hj Hjbhc rljb rnuctbv rml l}rtlolv ng rml tlvpnjvl vfcal! umhal L|tnplcj tlvpnjbljrv ctl hjfahjlb rn cwnhb rmlo*

Rml Eandca REH Hjbl} hv fcaf|acrlb dx o|arhpaxhje rml v|o ng rml pltfljrcel cetllhje cftnvv caa crrhr|bl vrcrloljrv cjb cftnvv caa 30

fn|jrthlv* Rmhv rnrca hv rmlj bhwhblb dx rml j|odlt ng vrcrloljrv cwchacdal hj caa octilrv* Rml hjbhwhb|ca pltfljrcel hv jnu bhwhblb dx

rml cwltcel pltfljrcelv rn ftlcrl cj hjbl} caanuhje gnt cj cff|tcrl fnopcthvnj ng cetlloljr alwlav cftnvv octilrv*

Cdn|r Icjrct Olbhc

Icjrct Olbhc ptnwhblv vrtcrlehf cbwhfl cjb fnoplrhrhwl hjrlaaheljfl rn rml untabv alcbhje dtcjbv! p|dahvmltv! celjfhlv cjb hjb|vrtx

dnbhlv! mlaphje rmlo jcwhecrl cjb v|ffllb hj c tcphbax lwnawhje olbhc hjb|vrtx* Rmhv hjfa|blv cjcaxvhv ng pchb olbhc nppntr|jhrhlv9

fn|jvla nj dtcjb tlp|rcrhnj! fntpntcrl ocjceloljr cjb fnjv|olt ljeceloljr rmtn|em nujlb olbhc9 cjb! lwca|crhje fnjv|oltv

tlcfrhnjv hj lctjlb olbhc* Icjrct Olbhc ptnwhblv fahljrv uhrm c dtncb tcjel ng hjvhemrv! gtno c|bhljfl tlvlctfm! fnoplrhrhwl

hjrlaaheljfl! whrca fnjv|olt dlmcwhn|t cjb bhehrca hjvhemrv! octilrhje lgglfrhwljlvv cjb njahjl hjga|ljfl* N|t l}pltrv f|ttljrax unti uhrm

44!000 fnopcjhlv rtcfihje 6 ohaahnj dtcjbv hj

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Fmctr 4 Onjlx hv rml dlvr olcv|tl ng v|fflvv

Gnt rmnvl hj rml loltehje octilrv onjlx hv c ilx hjbhfcrnt ng v|fflvv! d|r hj rml Ulvr hr hv gct

alvv ahilax rn dl fnjvhbltlb cv v|fm

Fmctr 6 Fctllt nt Gcohax

Rml uhaahjejlvv rn vcfthghfl gcohax rhol gnt rml p|tpnvl ng fctllt codhrhnj hv gct vrtnjelt hj rml

loltehje octilrv

7/31/2019 Kantar Media Global Perpsectives Press Release Final

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