karim diefallah portfolio

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Hello, I am Karim Diefallah a creative Copy writer who’s looking for new opportunities as to expand my career. I have started my Professional career as a Sports Editor for 2 years then shifted to be a Creative copywriter and has created both Arabic and English campaigns to different kind of clients during my 3 years career. As a creative copywriter I am responsible for Creating Social media campaigns for our different types of clients starting from the Tagline to the design idea in cooperation with the designer and choosing the picture suitable for the post, also I am responsible for the Arabic Content in my work place. Check out my best cases so far. Every case has a description of my part of work done for each project.

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Page 1: Karim Diefallah Portfolio

Hello,

I am Karim Diefallah a creative Copy writer who’s looking for new

opportunities as to expand my career.

I have started my Professional career as a Sports Editor for 2 years

then shifted to be a Creative copywriter and has created both Arabic

and English campaigns to different kind of clients during my 3 years

career.

As a creative copywriter I am responsible for Creating Social media

campaigns for our different types of clients starting from the Tagline

to the design idea in cooperation with the designer and choosing the

picture suitable for the post, also I am responsible for the Arabic

Content in my work place.

Check out my best cases so far.

Every case has a description of my part of work done for each

project.

Page 2: Karim Diefallah Portfolio

Baladina.. An Oriental restaurant page on Facebook

https://www.facebook.com/Baladina.Oriental.Restaurant?ref=bookmarks

I am working on the page from its creation focusing on the authentic direction and the

following examples for Campaigns and Posts during these campaigns , The language used is

only Slang Arabic.

:Campaign أكلنا بيتي

My first campaign for Baladina, We focused on the Egyptian food they present and the staff

(waiters and chefs) in addition to their branches as a kind of introduction to Customers.

Posts Examples:

Caption:

#األكل_المصري #بلدينا Baladina# أصل البلدي يوكل

Page 3: Karim Diefallah Portfolio

Caption:

بلدينا #ماهو من

:Campaign انت جيت .. يارمضان

This was Ramadan Campaign for Baladina, as television is an

important element in everyone’s life in Ramadan, the Idea was about

Egyptian Drama jokes about Food Like ‘Elmotazwgoon Molokheya’.

Posts Examples:

Page 4: Karim Diefallah Portfolio

Caption:

عقلك هياخد بلدينا# في األكل

Caption:

..نفسك هيفتح.. بلدينا#

Diet House... A Healthy food restaurant:

https://www.facebook.com/DietHouse

Healthy Side of fast food Campaign

Page 5: Karim Diefallah Portfolio

My colleague created this Campaign to be in English to get along A+

Target Audience then the client ordered the campaign to be in Arabic

and to target (A- and B) so I completed the campaign after 1 week

Posts Examples:

Caption:

البرجر اللي كان حلم بالنسبة لك دلوقتي بقى متاح ليك بمكونات خفيفة وصحية ماتزودش وزنك

Page 6: Karim Diefallah Portfolio

Caption:

الحلو عندنا حلو اوي وسعراته قليلة اوي مستنينكم تشرفونا او تطلبوا ديليفري على 16513

:Campaign رمضان معانا أخف

This Campaign was for Ramadan and I stressed through on having a

healthy and light meal during the holy Month as to be able to do

different Ramadan Activities like praying and going out.

Posts Examples:

Page 7: Karim Diefallah Portfolio

Caption:

خفيف هتخليك.. الشغل في تاكلها حاجة أحسن Diet House سندوتشات

Caption:

بأقل فيه نفسك اللي كل هتالقي.. متترددش حلوة حاجة في ونفسك معذبك الدايت لو

.حرارية سعرات

معاك دايت بيعملوا اللي صحابك تاج

Raya Contact Center .. Recruitment page:

https://www.facebook.com/RayaContactCenterhr?ref=bookmarks

Page 8: Karim Diefallah Portfolio

Raya Contact Center Facebook Page Concerned mainly for recruiting

Fresh grads and unemployed max age for target audience 34,

language varies between Arabic and English , I also act as Account

Manager for this Account.

Your employer of choice Campaign:

Posts Examples:

Caption:

تحصل ان اهم ايهما اليك بالنسبة.. وخبراته تفكيره لطريقة تبعا وطموحات احالم مننا لكل

.مضمون وظيفي مستقبل مع اقل مرتب على تحصل ام حاليا كبير مرتب على

Page 9: Karim Diefallah Portfolio

Caption:

Raya is a full-fledged COPC ® 2000, ISO ® 9001:2000 and ISO ® 27001,

certified single point for intelligent customer interactions. The standards

implemented by these certifications have enabled us to optimize our processes

and run world class operations that bring customer experience to a different

level.

Na’ama Springs... Promoting a Resort in Sharm ElSheikh:

https://www.facebook.com/NaamaSpringsSharmElSheihk

It is a resort related to SMD part of Sabbour’s group which is

promoting Na’ama Springs stressing on the place advantages

through beauty , nature and investment, Target Audience A+ and

language Arabic and English>

Invest in your Relaxation campaign:

Page 10: Karim Diefallah Portfolio

Posts Examples:

Caption:

The Cost of Living here is very cheap compared to Europe which gives the middle level European citizen the opportunity to come and enjoy the maximum with the lowest rate

Caption:

سنوات ونصف. 4تعاقد على وحدتك األن واستلمها بعد أقل من عام ... وادفع على

Page 12: Karim Diefallah Portfolio

Swiss choice food product

https://www.facebook.com/SwissChoiceEgypt/

Campaign:

Post Examples:

Page 13: Karim Diefallah Portfolio

Sea Star Frozen Fish products

https://www.facebook.com/SeaStarEgypt/

Page 14: Karim Diefallah Portfolio

Campaign:

Post Examples:

Page 15: Karim Diefallah Portfolio