MEDTECH | KATAWAVE

KatawaveMedTech

Are you In Flow

MEDTECH | KATAWAVE

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

ldquoRecently we had to decide on our product platform ndash what to keep what to develop and what to scrap Katawave helped us with their unique approach based on seeing what we couldnrsquot The Market Trends beyond our segment Technology Evolution Activities and IP of direct and indirect competition as well as gaps in our Business Model Proposition If you face similar situations ndash deciding where to invest and how to position your portfolio and company ndash I recommend you check them outrdquo

Tomas S Senior Executive US MedTech Multinational

MEDTECH | KATAWAVE

OVERVIEW

Are you ready to be challenged

When you are In Flowbull You have the right knowledge at the right time to make the best decisionsbull You understand the evolution of technology and new fundamentals of businessbull Your strategies align to real human needs and you truly know your usersbull Your products amp portfolios resonate with your customersbull You use a systematic approach to innovation combining creativity science and logicbull You have an intrinsically motivated team whorsquos efforts are focused on the right themes bull You find and solve product and business contradictions that prevent flow

How would you score

We have a fully integrated approach to helping companies to achieve and maintain Flow Being In Flow drives profits and revenues through products that will resonate with customers ensuring ongoing relevance enabling you to be resilient in the market

KATAWAVE work with Medtech business leaders who manage portfolios who are budget owners and who are setting strategy for their companies Our clients are vested in the output of projects and their wish to create value creation and growth through market differentiation and significant commercial impact They are Business Owners and CEOs Divisional Presidents and VPs RampD and Marketing Directors Senior Product or Process Owners

We work with people that are personally motivated have a thirst for innovation searching for a new approach open to thinking differently can learn will learn and are looking for real change We look to their passion future focus and drive for valueKatawaversquos multidisciplinary team is highly versed in innovation principles and tools with significant experience over the last 8 years applied to medical device pharmaceutical and convergent digital technologies

We have innovated with numerous top 50 bluechip medical device and pharmaceutical companies across their products processes and propositions ensuring they were In Flow

Katawave ensure your product portfolios processes and propositions are In Flow now and into the future

MEDTECH | KATAWAVE

AN INTEGRATED APPROACH TO ACHIEVING FLOWOur approach and differentiation makes sense of the challenge or opportunity through using our multi-disciplinary team creating new concepts solving problems and conducting innovation assessments Being In Flow drives greater profits and revenues

We follow an engineered imagination process for ideation ensuring our clients products and portfolios are In Flow We use this across our services for innovation studies through to problem solving and external realization Through multiple lenses and a disruptive mindset we take a world view of technology evolution and market analysis This is all in the context of the new fundamentals driving business

A product can be in flow but the business and propositions that exist within may not be We question - Is the organization ready and is its strategy a winning one

We immerse companies in the knowledge wersquove made sense of and collaborate to co-create a new and improved direction for growth and success to get you the right knowledge at the right time to make the best decisions

Taking this integrated approach enables us to create recommendations and actions for your product strategy and thinking for significant commercial impact

MEDTECH | KATAWAVE

SERVICES ampOUTCOMESKatawave are design led and have spent the last number of years fine tuning and designing a set of innovation services for the Medtech sector that work and resonate with clients

4-8 weeks

At the core of Katawave engagements across all our services are the following principlesWe believe in co-creation and collaboration We are only one side of the coin We are humble and inclusive and donrsquot know everything or more than someone else

We know that true insights are not easily created and need a level of reiteration healthy confrontation and comfort with the unknown

We utilize story play immersions and designed experiences to get key messages and insights across

We value diversity of thought of ideas of the individual of interests of the arts and sciences and of the team because we know this will lead to greater results

We have designed 5 main services to achieve flow with MedTech companies bull Innovation Studies bull Leadership Upskilling bull Continuous Intelligence bull Quicks Hacks bull External Realization

MEDTECH | KATAWAVE

Innovation StudiesA Structured methodology to systematically dissect and enhance the portfolio and propositions framed through the principals of flowOutcomesbull New amp improved products amp propositions impacting the bottom linebull Portfolio maturity assessment benchmarkbull Near and far opportunity map for superior strategy and budgetingbull Business fit amp marketplace adoption readiness assessment

4-8 weeks

Leadership Upskilling

Continuous Intelligence

An immerse event for senior leadership teams on the Katawave approach mindset and toolkit of innovative leaders and the principles of Flow

Ongoing intelligence services using multiple curated data sources focused on key client themes and needs

Outcomesbull Executive innovation mindset enhancedbull A set of principles and philosophy for your innovation strategybull Hands on practical experience of tools for creating breakthrough ideas

Outcomesbull Top of mind knowledge inputs for ongoing decision makingbull Better portfolio management and pipelinebull Continuity of flowbull Curated technology and market insights feeds

1 day event

Live Monthly Weekly

1 or 2 day sessionsShort intensive interventions over 1-2 working sessions Katawave pro-actively work to problem solve for our clients through our Quick Hacks offering

Outcomesbull Problems solvedbull Enhanced creativity for better ideasbull New solution sets

Quick Hacks

A new service development from Katawave bringing concepts to life through outsourced development partner identification or finding startup solutions through our sister company Red Planet a new accelerator that has a specific focus on generating value and revenue for both corporates and start-ups

Outcomesbull A set of acquisition and partnership targetsbull Product Designed amp Developedbull Concepts Visualized amp Prototypedbull Start-Up Acceleration

External Realization

ProjectIn depth critical technical and market assessment of drug delivery platform product portfolio and associated proposition for $14billion biopharmaceutical supply company to ensure long term savings and directions of product investment

Project1 day intensive training program into the disruptive mindset and innovation for senior managers aligned with ongoing project intervention support to eurobillion+ organization

ProjectProprietary safety systems product strategy - bull Competitive Benchmarkingbull Creating the Value Propositionbull Future commercial strategy development

ProjectStrategic advice for MedTech start-ups across their business models within a corporate accelerator

MEDTECH | KATAWAVE

ENSURING FLOWThe detail behind the approach

MEDTECH | KATAWAVE

TRANS-DISCIPLINESAt our core are a set of collaborative skill-sets and lenses encompassing

Systems Engineering Understanding the complexity and circuitry of business and business propositions by uncovering key conflicts and contradictions

Human Foresight Understanding key motivations perspectives and human behaviors at a macro level

Technology Evolution Understanding the most likely next steps for core products and technologies in a systematic manner

Design ThinkingUnderstanding the possibilities prototyping them and facilitating engagement with them

Strategic InsightsUnderstanding the overarching business model goals design structure and strategies of the organization

MEDTECH | KATAWAVE

DISRUPTIVE MINDSETA set of principles and philosophy that enable disruptive out of the box thinking and higher levels of creativity

Embracing the Katawave approach stimulates and releases latent creativity within our clients to create immediate problem solutions a shared language of innovation and long term value

A structured process and set of tools techniques and processes for creativity for bull Visioning bull Problem definition bull Understanding amp re-framing challenges bull Generating solution ideas bull Consolidating amp curating output bull Functional amp Systems Analysis bull Benchmarking bull Market and Technology Analysis

ToolGenerification - Katawave route to innovation

SPECIFICPROBLEM

GENERICPROBLEM

GENERICSOLUTIONS

SPECIFICSOLUTIONS

YOURSOLUTIONS

We see the world in systems and functions Our approach enables us to create the right mindset when faced with any challenge

Barriers to developing new ideas are created when individuals jump from their specific problem to a specific solution The true path to innovation is through simplifying and generifying the challenge Through this we overcome the inertia preventing new thinking and access how the world has already solved the same function with alternative solutions beyond your sector

Every part of a product or process achieves a core function As technology evolves solutions change but functions stay the same We start by appreciating the complete problem space Many times harmful and beneficial functions are achieved at the same location

The majority of innovations assume lsquocompromisersquo and lsquotrade-offrsquo as the only way of dealing with these contradictions Disruption and breakthrough solutions are the ones that donrsquot accept the trade-offs

What is

What are What could

What can What will

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

DISRUPTIVEMINDSET

Breakthrough solutions are found and business transformation occurs where contradictions are correctly identified options are explored to solve them and solutions are designed to address them

Katawaversquos expertise is in solving the contradictions in your products and propositions How can you be active and passive with low cost and high quality How can you be standardized and customized

Low Costand

High Quality

Standardand

Customized

Deviceand

No Device

Fixedand

Dynamic

Fastand Slow

Rigidand

Flexible

Bigand

Small

Activeand

Passive

MEDTECH | KATAWAVE

WORLD VIEWA platform that enables unique deep dive studies that supports the product portfolio maturity assessment

Inputs bull Semantic search engine proprietary capability across deep web and knowledge bull Patent analytics bull Product amp process system breakdown bull Subject matter expert insights bull Business amp technology trends bull Sectoral market analysis bull Technology evolution dynamics bull Competitive research bull New fundamentals that are driving business shifts

Tool Potential Evolutionary Plot

The future is more predictable than you think What does the world already know about what you are trying to do

New business models products technologies and services can seem ever changing and chaotic ndash so where should companies play to win

However the evolution of Technology and Business is predictable and can be mapped The trend is always towards more ideal solutions We create a highly objective competitive portfolio benchmark

Katawaversquos unique assessment model maps out how evolved your products are in comparison to your competition We also define how evolved they are along their respective S-Curves Allied to this we include market intelligence patent analytics and macro business drivers This enables us to give you the direction for your product innovation investment strategy that is relevant resilient and will resonate with customers ie In Flow

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

WORLDVIEW

Beyond the Technology

Another key ingredient to ensure technology is in flow is that megatrends beyond the company are considered We collate and curate insights into the new fundamentals that are driving business

MEDTECH | KATAWAVE

IMMERSIVE EXPERIENCEHosting of multi-stakeholder events to immerse and truly engage our clients in the learnings and insights uncovered during our engagements

During immersive experiences based on the knowledge wersquove made sense of we collaborate to find a new direction for the companies we work with We prototype ideas and concepts through visualization concept modeling structured brainstorming and sessions

Looking beyond the obvious We help you to look beyond your environment and overcome psychological barriers

At every touchpoint we ensure that our clients are on-board The ultimate aim is to create an emotional connection with the output Our engagements are generally low touch except for Upskilling and Hacks We use interactive working sessions the theatre environment and concept prototyping

WHATINDUSTRYKNOWS

WHAT THEWORLD KNOWS

WHAT YOUKNOW

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

IMMERSIVEEXPERIENCE

We have created a physical workshop environment in which we host our events This enables us to change the atmosphere during a session ndash moving from positive to negative highs to low

We use hackathons for quick one off problem solving These immersive events are primed as structured brainstorming sessions We use a set of inventive principles taking in all the known world generic solutions to focus the sessions and move rapidly to solution directions

MEDTECH | KATAWAVE

BEYOND PRODUCTProducts and processes do not exist in a vacuum They are wrapped around a total value experience and business model that companies create

To ensure innovation is happening in the right place we critically examine a businessrsquo value proposition bull How companies are configured bull What reflects their total offerings bull The adoption dynamics at play bull The experiences they provide bull Technology readiness level

Tool Business Proposition Elements

We then interrogate each subsystem bringing the adoption dynamics from multiple perspectives ndash users regulators the organization and technologyThe human user journey is a key element of our framework

By bringing in the world beyond the product we evolve options that ensure all parts of the proposition are in flow and are human centric We identify all the right places to innovate that can be often overlooked

Innovation needs to happen in many places beyond the product for successSometimes companies focus only on product innovation where the true value lies in other parts of the propositionIs the product portfolio rightIs the proposition rightIs the strategy rightIs your business and the user ready to adopt a new solutionHow do new innovations fit your business theme and models

PropositionElements

P

rofit

Mod

el

amp Partners

Structure Stage Process Product

Complimentors

FrontBack Core

Extened Service Routes

Brand amp

U

ser

Product

Experiences

E

ngag

emen

t

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

BEYONDPRODUCT

These are some of the fundamental questions we always ask of any organization we engage The answers we seek are in the context of the clientsrsquo reality the megatrends and themes impacting the sector and businesses in general

A product can be in flow but the propositions might not We get a better picture of the proposition by breaking it into its sub-systems ndash the experience the offering and the configuration

AdoptionReadiness

Relative

Advantage

Compatibility

Trialability

Complexity

Obse

rvab

ility

MEDTECH | KATAWAVE

ldquoWe have used Katawave to help us think in the past in our urology division We are now applying it to our anesthesia portfolio We like their approach and their toolkit and how they analyze technologies from an holistic perspective We havenrsquot seen this anywhere else Their practical interactive and challenging approach brought us fresh thinking to our product strategy and where we should spend our innovation budget ldquo

Division President US Medical Device Global Organization

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

Together we can create transformative market propositions to grow your business and deliver the future of health and wellness

MEDTECH | KATAWAVE

KatawaveGuild House Guild StreetIFSC Dublin 1Ireland

wwwkatawavecomKatawave LinkedIn Page

Dr Declan BoganDirector of Katawave Medtechdbogankatawavecom+353 1 905 6566

GET IN TOUCHContact us to find out more about what Katawave can do for your business in MedTech

MEDTECH | KATAWAVE

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

ldquoRecently we had to decide on our product platform ndash what to keep what to develop and what to scrap Katawave helped us with their unique approach based on seeing what we couldnrsquot The Market Trends beyond our segment Technology Evolution Activities and IP of direct and indirect competition as well as gaps in our Business Model Proposition If you face similar situations ndash deciding where to invest and how to position your portfolio and company ndash I recommend you check them outrdquo

Tomas S Senior Executive US MedTech Multinational

MEDTECH | KATAWAVE

OVERVIEW

Are you ready to be challenged

When you are In Flowbull You have the right knowledge at the right time to make the best decisionsbull You understand the evolution of technology and new fundamentals of businessbull Your strategies align to real human needs and you truly know your usersbull Your products amp portfolios resonate with your customersbull You use a systematic approach to innovation combining creativity science and logicbull You have an intrinsically motivated team whorsquos efforts are focused on the right themes bull You find and solve product and business contradictions that prevent flow

How would you score

We have a fully integrated approach to helping companies to achieve and maintain Flow Being In Flow drives profits and revenues through products that will resonate with customers ensuring ongoing relevance enabling you to be resilient in the market

KATAWAVE work with Medtech business leaders who manage portfolios who are budget owners and who are setting strategy for their companies Our clients are vested in the output of projects and their wish to create value creation and growth through market differentiation and significant commercial impact They are Business Owners and CEOs Divisional Presidents and VPs RampD and Marketing Directors Senior Product or Process Owners

We work with people that are personally motivated have a thirst for innovation searching for a new approach open to thinking differently can learn will learn and are looking for real change We look to their passion future focus and drive for valueKatawaversquos multidisciplinary team is highly versed in innovation principles and tools with significant experience over the last 8 years applied to medical device pharmaceutical and convergent digital technologies

We have innovated with numerous top 50 bluechip medical device and pharmaceutical companies across their products processes and propositions ensuring they were In Flow

Katawave ensure your product portfolios processes and propositions are In Flow now and into the future

MEDTECH | KATAWAVE

AN INTEGRATED APPROACH TO ACHIEVING FLOWOur approach and differentiation makes sense of the challenge or opportunity through using our multi-disciplinary team creating new concepts solving problems and conducting innovation assessments Being In Flow drives greater profits and revenues

We follow an engineered imagination process for ideation ensuring our clients products and portfolios are In Flow We use this across our services for innovation studies through to problem solving and external realization Through multiple lenses and a disruptive mindset we take a world view of technology evolution and market analysis This is all in the context of the new fundamentals driving business

A product can be in flow but the business and propositions that exist within may not be We question - Is the organization ready and is its strategy a winning one

We immerse companies in the knowledge wersquove made sense of and collaborate to co-create a new and improved direction for growth and success to get you the right knowledge at the right time to make the best decisions

Taking this integrated approach enables us to create recommendations and actions for your product strategy and thinking for significant commercial impact

MEDTECH | KATAWAVE

SERVICES ampOUTCOMESKatawave are design led and have spent the last number of years fine tuning and designing a set of innovation services for the Medtech sector that work and resonate with clients

4-8 weeks

At the core of Katawave engagements across all our services are the following principlesWe believe in co-creation and collaboration We are only one side of the coin We are humble and inclusive and donrsquot know everything or more than someone else

We know that true insights are not easily created and need a level of reiteration healthy confrontation and comfort with the unknown

We utilize story play immersions and designed experiences to get key messages and insights across

We value diversity of thought of ideas of the individual of interests of the arts and sciences and of the team because we know this will lead to greater results

We have designed 5 main services to achieve flow with MedTech companies bull Innovation Studies bull Leadership Upskilling bull Continuous Intelligence bull Quicks Hacks bull External Realization

MEDTECH | KATAWAVE

Innovation StudiesA Structured methodology to systematically dissect and enhance the portfolio and propositions framed through the principals of flowOutcomesbull New amp improved products amp propositions impacting the bottom linebull Portfolio maturity assessment benchmarkbull Near and far opportunity map for superior strategy and budgetingbull Business fit amp marketplace adoption readiness assessment

4-8 weeks

Leadership Upskilling

Continuous Intelligence

An immerse event for senior leadership teams on the Katawave approach mindset and toolkit of innovative leaders and the principles of Flow

Ongoing intelligence services using multiple curated data sources focused on key client themes and needs

Outcomesbull Executive innovation mindset enhancedbull A set of principles and philosophy for your innovation strategybull Hands on practical experience of tools for creating breakthrough ideas

Outcomesbull Top of mind knowledge inputs for ongoing decision makingbull Better portfolio management and pipelinebull Continuity of flowbull Curated technology and market insights feeds

1 day event

Live Monthly Weekly

1 or 2 day sessionsShort intensive interventions over 1-2 working sessions Katawave pro-actively work to problem solve for our clients through our Quick Hacks offering

Outcomesbull Problems solvedbull Enhanced creativity for better ideasbull New solution sets

Quick Hacks

A new service development from Katawave bringing concepts to life through outsourced development partner identification or finding startup solutions through our sister company Red Planet a new accelerator that has a specific focus on generating value and revenue for both corporates and start-ups

Outcomesbull A set of acquisition and partnership targetsbull Product Designed amp Developedbull Concepts Visualized amp Prototypedbull Start-Up Acceleration

External Realization

ProjectIn depth critical technical and market assessment of drug delivery platform product portfolio and associated proposition for $14billion biopharmaceutical supply company to ensure long term savings and directions of product investment

Project1 day intensive training program into the disruptive mindset and innovation for senior managers aligned with ongoing project intervention support to eurobillion+ organization

ProjectProprietary safety systems product strategy - bull Competitive Benchmarkingbull Creating the Value Propositionbull Future commercial strategy development

ProjectStrategic advice for MedTech start-ups across their business models within a corporate accelerator

MEDTECH | KATAWAVE

ENSURING FLOWThe detail behind the approach

MEDTECH | KATAWAVE

TRANS-DISCIPLINESAt our core are a set of collaborative skill-sets and lenses encompassing

Systems Engineering Understanding the complexity and circuitry of business and business propositions by uncovering key conflicts and contradictions

Human Foresight Understanding key motivations perspectives and human behaviors at a macro level

Technology Evolution Understanding the most likely next steps for core products and technologies in a systematic manner

Design ThinkingUnderstanding the possibilities prototyping them and facilitating engagement with them

Strategic InsightsUnderstanding the overarching business model goals design structure and strategies of the organization

MEDTECH | KATAWAVE

DISRUPTIVE MINDSETA set of principles and philosophy that enable disruptive out of the box thinking and higher levels of creativity

Embracing the Katawave approach stimulates and releases latent creativity within our clients to create immediate problem solutions a shared language of innovation and long term value

A structured process and set of tools techniques and processes for creativity for bull Visioning bull Problem definition bull Understanding amp re-framing challenges bull Generating solution ideas bull Consolidating amp curating output bull Functional amp Systems Analysis bull Benchmarking bull Market and Technology Analysis

ToolGenerification - Katawave route to innovation

SPECIFICPROBLEM

GENERICPROBLEM

GENERICSOLUTIONS

SPECIFICSOLUTIONS

YOURSOLUTIONS

We see the world in systems and functions Our approach enables us to create the right mindset when faced with any challenge

Barriers to developing new ideas are created when individuals jump from their specific problem to a specific solution The true path to innovation is through simplifying and generifying the challenge Through this we overcome the inertia preventing new thinking and access how the world has already solved the same function with alternative solutions beyond your sector

Every part of a product or process achieves a core function As technology evolves solutions change but functions stay the same We start by appreciating the complete problem space Many times harmful and beneficial functions are achieved at the same location

The majority of innovations assume lsquocompromisersquo and lsquotrade-offrsquo as the only way of dealing with these contradictions Disruption and breakthrough solutions are the ones that donrsquot accept the trade-offs

What is

What are What could

What can What will

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

DISRUPTIVEMINDSET

Breakthrough solutions are found and business transformation occurs where contradictions are correctly identified options are explored to solve them and solutions are designed to address them

Katawaversquos expertise is in solving the contradictions in your products and propositions How can you be active and passive with low cost and high quality How can you be standardized and customized

Low Costand

High Quality

Standardand

Customized

Deviceand

No Device

Fixedand

Dynamic

Fastand Slow

Rigidand

Flexible

Bigand

Small

Activeand

Passive

MEDTECH | KATAWAVE

WORLD VIEWA platform that enables unique deep dive studies that supports the product portfolio maturity assessment

Inputs bull Semantic search engine proprietary capability across deep web and knowledge bull Patent analytics bull Product amp process system breakdown bull Subject matter expert insights bull Business amp technology trends bull Sectoral market analysis bull Technology evolution dynamics bull Competitive research bull New fundamentals that are driving business shifts

Tool Potential Evolutionary Plot

The future is more predictable than you think What does the world already know about what you are trying to do

New business models products technologies and services can seem ever changing and chaotic ndash so where should companies play to win

However the evolution of Technology and Business is predictable and can be mapped The trend is always towards more ideal solutions We create a highly objective competitive portfolio benchmark

Katawaversquos unique assessment model maps out how evolved your products are in comparison to your competition We also define how evolved they are along their respective S-Curves Allied to this we include market intelligence patent analytics and macro business drivers This enables us to give you the direction for your product innovation investment strategy that is relevant resilient and will resonate with customers ie In Flow

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

WORLDVIEW

Beyond the Technology

Another key ingredient to ensure technology is in flow is that megatrends beyond the company are considered We collate and curate insights into the new fundamentals that are driving business

MEDTECH | KATAWAVE

IMMERSIVE EXPERIENCEHosting of multi-stakeholder events to immerse and truly engage our clients in the learnings and insights uncovered during our engagements

During immersive experiences based on the knowledge wersquove made sense of we collaborate to find a new direction for the companies we work with We prototype ideas and concepts through visualization concept modeling structured brainstorming and sessions

Looking beyond the obvious We help you to look beyond your environment and overcome psychological barriers

At every touchpoint we ensure that our clients are on-board The ultimate aim is to create an emotional connection with the output Our engagements are generally low touch except for Upskilling and Hacks We use interactive working sessions the theatre environment and concept prototyping

WHATINDUSTRYKNOWS

WHAT THEWORLD KNOWS

WHAT YOUKNOW

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

IMMERSIVEEXPERIENCE

We have created a physical workshop environment in which we host our events This enables us to change the atmosphere during a session ndash moving from positive to negative highs to low

We use hackathons for quick one off problem solving These immersive events are primed as structured brainstorming sessions We use a set of inventive principles taking in all the known world generic solutions to focus the sessions and move rapidly to solution directions

MEDTECH | KATAWAVE

BEYOND PRODUCTProducts and processes do not exist in a vacuum They are wrapped around a total value experience and business model that companies create

To ensure innovation is happening in the right place we critically examine a businessrsquo value proposition bull How companies are configured bull What reflects their total offerings bull The adoption dynamics at play bull The experiences they provide bull Technology readiness level

Tool Business Proposition Elements

We then interrogate each subsystem bringing the adoption dynamics from multiple perspectives ndash users regulators the organization and technologyThe human user journey is a key element of our framework

By bringing in the world beyond the product we evolve options that ensure all parts of the proposition are in flow and are human centric We identify all the right places to innovate that can be often overlooked

Innovation needs to happen in many places beyond the product for successSometimes companies focus only on product innovation where the true value lies in other parts of the propositionIs the product portfolio rightIs the proposition rightIs the strategy rightIs your business and the user ready to adopt a new solutionHow do new innovations fit your business theme and models

PropositionElements

P

rofit

Mod

el

amp Partners

Structure Stage Process Product

Complimentors

FrontBack Core

Extened Service Routes

Brand amp

U

ser

Product

Experiences

E

ngag

emen

t

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

BEYONDPRODUCT

These are some of the fundamental questions we always ask of any organization we engage The answers we seek are in the context of the clientsrsquo reality the megatrends and themes impacting the sector and businesses in general

A product can be in flow but the propositions might not We get a better picture of the proposition by breaking it into its sub-systems ndash the experience the offering and the configuration

AdoptionReadiness

Relative

Advantage

Compatibility

Trialability

Complexity

Obse

rvab

ility

MEDTECH | KATAWAVE

ldquoWe have used Katawave to help us think in the past in our urology division We are now applying it to our anesthesia portfolio We like their approach and their toolkit and how they analyze technologies from an holistic perspective We havenrsquot seen this anywhere else Their practical interactive and challenging approach brought us fresh thinking to our product strategy and where we should spend our innovation budget ldquo

Division President US Medical Device Global Organization

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

Together we can create transformative market propositions to grow your business and deliver the future of health and wellness

MEDTECH | KATAWAVE

KatawaveGuild House Guild StreetIFSC Dublin 1Ireland

wwwkatawavecomKatawave LinkedIn Page

Dr Declan BoganDirector of Katawave Medtechdbogankatawavecom+353 1 905 6566

GET IN TOUCHContact us to find out more about what Katawave can do for your business in MedTech

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

ldquoRecently we had to decide on our product platform ndash what to keep what to develop and what to scrap Katawave helped us with their unique approach based on seeing what we couldnrsquot The Market Trends beyond our segment Technology Evolution Activities and IP of direct and indirect competition as well as gaps in our Business Model Proposition If you face similar situations ndash deciding where to invest and how to position your portfolio and company ndash I recommend you check them outrdquo

Tomas S Senior Executive US MedTech Multinational

MEDTECH | KATAWAVE

OVERVIEW

Are you ready to be challenged

When you are In Flowbull You have the right knowledge at the right time to make the best decisionsbull You understand the evolution of technology and new fundamentals of businessbull Your strategies align to real human needs and you truly know your usersbull Your products amp portfolios resonate with your customersbull You use a systematic approach to innovation combining creativity science and logicbull You have an intrinsically motivated team whorsquos efforts are focused on the right themes bull You find and solve product and business contradictions that prevent flow

How would you score

We have a fully integrated approach to helping companies to achieve and maintain Flow Being In Flow drives profits and revenues through products that will resonate with customers ensuring ongoing relevance enabling you to be resilient in the market

KATAWAVE work with Medtech business leaders who manage portfolios who are budget owners and who are setting strategy for their companies Our clients are vested in the output of projects and their wish to create value creation and growth through market differentiation and significant commercial impact They are Business Owners and CEOs Divisional Presidents and VPs RampD and Marketing Directors Senior Product or Process Owners

We work with people that are personally motivated have a thirst for innovation searching for a new approach open to thinking differently can learn will learn and are looking for real change We look to their passion future focus and drive for valueKatawaversquos multidisciplinary team is highly versed in innovation principles and tools with significant experience over the last 8 years applied to medical device pharmaceutical and convergent digital technologies

We have innovated with numerous top 50 bluechip medical device and pharmaceutical companies across their products processes and propositions ensuring they were In Flow

Katawave ensure your product portfolios processes and propositions are In Flow now and into the future

MEDTECH | KATAWAVE

AN INTEGRATED APPROACH TO ACHIEVING FLOWOur approach and differentiation makes sense of the challenge or opportunity through using our multi-disciplinary team creating new concepts solving problems and conducting innovation assessments Being In Flow drives greater profits and revenues

We follow an engineered imagination process for ideation ensuring our clients products and portfolios are In Flow We use this across our services for innovation studies through to problem solving and external realization Through multiple lenses and a disruptive mindset we take a world view of technology evolution and market analysis This is all in the context of the new fundamentals driving business

A product can be in flow but the business and propositions that exist within may not be We question - Is the organization ready and is its strategy a winning one

We immerse companies in the knowledge wersquove made sense of and collaborate to co-create a new and improved direction for growth and success to get you the right knowledge at the right time to make the best decisions

Taking this integrated approach enables us to create recommendations and actions for your product strategy and thinking for significant commercial impact

MEDTECH | KATAWAVE

SERVICES ampOUTCOMESKatawave are design led and have spent the last number of years fine tuning and designing a set of innovation services for the Medtech sector that work and resonate with clients

4-8 weeks

At the core of Katawave engagements across all our services are the following principlesWe believe in co-creation and collaboration We are only one side of the coin We are humble and inclusive and donrsquot know everything or more than someone else

We know that true insights are not easily created and need a level of reiteration healthy confrontation and comfort with the unknown

We utilize story play immersions and designed experiences to get key messages and insights across

We value diversity of thought of ideas of the individual of interests of the arts and sciences and of the team because we know this will lead to greater results

We have designed 5 main services to achieve flow with MedTech companies bull Innovation Studies bull Leadership Upskilling bull Continuous Intelligence bull Quicks Hacks bull External Realization

MEDTECH | KATAWAVE

Innovation StudiesA Structured methodology to systematically dissect and enhance the portfolio and propositions framed through the principals of flowOutcomesbull New amp improved products amp propositions impacting the bottom linebull Portfolio maturity assessment benchmarkbull Near and far opportunity map for superior strategy and budgetingbull Business fit amp marketplace adoption readiness assessment

4-8 weeks

Leadership Upskilling

Continuous Intelligence

An immerse event for senior leadership teams on the Katawave approach mindset and toolkit of innovative leaders and the principles of Flow

Ongoing intelligence services using multiple curated data sources focused on key client themes and needs

Outcomesbull Executive innovation mindset enhancedbull A set of principles and philosophy for your innovation strategybull Hands on practical experience of tools for creating breakthrough ideas

Outcomesbull Top of mind knowledge inputs for ongoing decision makingbull Better portfolio management and pipelinebull Continuity of flowbull Curated technology and market insights feeds

1 day event

Live Monthly Weekly

1 or 2 day sessionsShort intensive interventions over 1-2 working sessions Katawave pro-actively work to problem solve for our clients through our Quick Hacks offering

Outcomesbull Problems solvedbull Enhanced creativity for better ideasbull New solution sets

Quick Hacks

A new service development from Katawave bringing concepts to life through outsourced development partner identification or finding startup solutions through our sister company Red Planet a new accelerator that has a specific focus on generating value and revenue for both corporates and start-ups

Outcomesbull A set of acquisition and partnership targetsbull Product Designed amp Developedbull Concepts Visualized amp Prototypedbull Start-Up Acceleration

External Realization

ProjectIn depth critical technical and market assessment of drug delivery platform product portfolio and associated proposition for $14billion biopharmaceutical supply company to ensure long term savings and directions of product investment

Project1 day intensive training program into the disruptive mindset and innovation for senior managers aligned with ongoing project intervention support to eurobillion+ organization

ProjectProprietary safety systems product strategy - bull Competitive Benchmarkingbull Creating the Value Propositionbull Future commercial strategy development

ProjectStrategic advice for MedTech start-ups across their business models within a corporate accelerator

MEDTECH | KATAWAVE

ENSURING FLOWThe detail behind the approach

MEDTECH | KATAWAVE

TRANS-DISCIPLINESAt our core are a set of collaborative skill-sets and lenses encompassing

Systems Engineering Understanding the complexity and circuitry of business and business propositions by uncovering key conflicts and contradictions

Human Foresight Understanding key motivations perspectives and human behaviors at a macro level

Technology Evolution Understanding the most likely next steps for core products and technologies in a systematic manner

Design ThinkingUnderstanding the possibilities prototyping them and facilitating engagement with them

Strategic InsightsUnderstanding the overarching business model goals design structure and strategies of the organization

MEDTECH | KATAWAVE

DISRUPTIVE MINDSETA set of principles and philosophy that enable disruptive out of the box thinking and higher levels of creativity

Embracing the Katawave approach stimulates and releases latent creativity within our clients to create immediate problem solutions a shared language of innovation and long term value

A structured process and set of tools techniques and processes for creativity for bull Visioning bull Problem definition bull Understanding amp re-framing challenges bull Generating solution ideas bull Consolidating amp curating output bull Functional amp Systems Analysis bull Benchmarking bull Market and Technology Analysis

ToolGenerification - Katawave route to innovation

SPECIFICPROBLEM

GENERICPROBLEM

GENERICSOLUTIONS

SPECIFICSOLUTIONS

YOURSOLUTIONS

We see the world in systems and functions Our approach enables us to create the right mindset when faced with any challenge

Barriers to developing new ideas are created when individuals jump from their specific problem to a specific solution The true path to innovation is through simplifying and generifying the challenge Through this we overcome the inertia preventing new thinking and access how the world has already solved the same function with alternative solutions beyond your sector

Every part of a product or process achieves a core function As technology evolves solutions change but functions stay the same We start by appreciating the complete problem space Many times harmful and beneficial functions are achieved at the same location

The majority of innovations assume lsquocompromisersquo and lsquotrade-offrsquo as the only way of dealing with these contradictions Disruption and breakthrough solutions are the ones that donrsquot accept the trade-offs

What is

What are What could

What can What will

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

DISRUPTIVEMINDSET

Breakthrough solutions are found and business transformation occurs where contradictions are correctly identified options are explored to solve them and solutions are designed to address them

Katawaversquos expertise is in solving the contradictions in your products and propositions How can you be active and passive with low cost and high quality How can you be standardized and customized

Low Costand

High Quality

Standardand

Customized

Deviceand

No Device

Fixedand

Dynamic

Fastand Slow

Rigidand

Flexible

Bigand

Small

Activeand

Passive

MEDTECH | KATAWAVE

WORLD VIEWA platform that enables unique deep dive studies that supports the product portfolio maturity assessment

Inputs bull Semantic search engine proprietary capability across deep web and knowledge bull Patent analytics bull Product amp process system breakdown bull Subject matter expert insights bull Business amp technology trends bull Sectoral market analysis bull Technology evolution dynamics bull Competitive research bull New fundamentals that are driving business shifts

Tool Potential Evolutionary Plot

The future is more predictable than you think What does the world already know about what you are trying to do

New business models products technologies and services can seem ever changing and chaotic ndash so where should companies play to win

However the evolution of Technology and Business is predictable and can be mapped The trend is always towards more ideal solutions We create a highly objective competitive portfolio benchmark

Katawaversquos unique assessment model maps out how evolved your products are in comparison to your competition We also define how evolved they are along their respective S-Curves Allied to this we include market intelligence patent analytics and macro business drivers This enables us to give you the direction for your product innovation investment strategy that is relevant resilient and will resonate with customers ie In Flow

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

WORLDVIEW

Beyond the Technology

Another key ingredient to ensure technology is in flow is that megatrends beyond the company are considered We collate and curate insights into the new fundamentals that are driving business

MEDTECH | KATAWAVE

IMMERSIVE EXPERIENCEHosting of multi-stakeholder events to immerse and truly engage our clients in the learnings and insights uncovered during our engagements

During immersive experiences based on the knowledge wersquove made sense of we collaborate to find a new direction for the companies we work with We prototype ideas and concepts through visualization concept modeling structured brainstorming and sessions

Looking beyond the obvious We help you to look beyond your environment and overcome psychological barriers

At every touchpoint we ensure that our clients are on-board The ultimate aim is to create an emotional connection with the output Our engagements are generally low touch except for Upskilling and Hacks We use interactive working sessions the theatre environment and concept prototyping

WHATINDUSTRYKNOWS

WHAT THEWORLD KNOWS

WHAT YOUKNOW

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

IMMERSIVEEXPERIENCE

We have created a physical workshop environment in which we host our events This enables us to change the atmosphere during a session ndash moving from positive to negative highs to low

We use hackathons for quick one off problem solving These immersive events are primed as structured brainstorming sessions We use a set of inventive principles taking in all the known world generic solutions to focus the sessions and move rapidly to solution directions

MEDTECH | KATAWAVE

BEYOND PRODUCTProducts and processes do not exist in a vacuum They are wrapped around a total value experience and business model that companies create

To ensure innovation is happening in the right place we critically examine a businessrsquo value proposition bull How companies are configured bull What reflects their total offerings bull The adoption dynamics at play bull The experiences they provide bull Technology readiness level

Tool Business Proposition Elements

We then interrogate each subsystem bringing the adoption dynamics from multiple perspectives ndash users regulators the organization and technologyThe human user journey is a key element of our framework

By bringing in the world beyond the product we evolve options that ensure all parts of the proposition are in flow and are human centric We identify all the right places to innovate that can be often overlooked

Innovation needs to happen in many places beyond the product for successSometimes companies focus only on product innovation where the true value lies in other parts of the propositionIs the product portfolio rightIs the proposition rightIs the strategy rightIs your business and the user ready to adopt a new solutionHow do new innovations fit your business theme and models

PropositionElements

P

rofit

Mod

el

amp Partners

Structure Stage Process Product

Complimentors

FrontBack Core

Extened Service Routes

Brand amp

U

ser

Product

Experiences

E

ngag

emen

t

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

BEYONDPRODUCT

These are some of the fundamental questions we always ask of any organization we engage The answers we seek are in the context of the clientsrsquo reality the megatrends and themes impacting the sector and businesses in general

A product can be in flow but the propositions might not We get a better picture of the proposition by breaking it into its sub-systems ndash the experience the offering and the configuration

AdoptionReadiness

Relative

Advantage

Compatibility

Trialability

Complexity

Obse

rvab

ility

MEDTECH | KATAWAVE

ldquoWe have used Katawave to help us think in the past in our urology division We are now applying it to our anesthesia portfolio We like their approach and their toolkit and how they analyze technologies from an holistic perspective We havenrsquot seen this anywhere else Their practical interactive and challenging approach brought us fresh thinking to our product strategy and where we should spend our innovation budget ldquo

Division President US Medical Device Global Organization

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

Together we can create transformative market propositions to grow your business and deliver the future of health and wellness

MEDTECH | KATAWAVE

KatawaveGuild House Guild StreetIFSC Dublin 1Ireland

wwwkatawavecomKatawave LinkedIn Page

Dr Declan BoganDirector of Katawave Medtechdbogankatawavecom+353 1 905 6566

GET IN TOUCHContact us to find out more about what Katawave can do for your business in MedTech

MEDTECH | KATAWAVE

OVERVIEW

Are you ready to be challenged

When you are In Flowbull You have the right knowledge at the right time to make the best decisionsbull You understand the evolution of technology and new fundamentals of businessbull Your strategies align to real human needs and you truly know your usersbull Your products amp portfolios resonate with your customersbull You use a systematic approach to innovation combining creativity science and logicbull You have an intrinsically motivated team whorsquos efforts are focused on the right themes bull You find and solve product and business contradictions that prevent flow

How would you score

We have a fully integrated approach to helping companies to achieve and maintain Flow Being In Flow drives profits and revenues through products that will resonate with customers ensuring ongoing relevance enabling you to be resilient in the market

KATAWAVE work with Medtech business leaders who manage portfolios who are budget owners and who are setting strategy for their companies Our clients are vested in the output of projects and their wish to create value creation and growth through market differentiation and significant commercial impact They are Business Owners and CEOs Divisional Presidents and VPs RampD and Marketing Directors Senior Product or Process Owners

We work with people that are personally motivated have a thirst for innovation searching for a new approach open to thinking differently can learn will learn and are looking for real change We look to their passion future focus and drive for valueKatawaversquos multidisciplinary team is highly versed in innovation principles and tools with significant experience over the last 8 years applied to medical device pharmaceutical and convergent digital technologies

We have innovated with numerous top 50 bluechip medical device and pharmaceutical companies across their products processes and propositions ensuring they were In Flow

Katawave ensure your product portfolios processes and propositions are In Flow now and into the future

MEDTECH | KATAWAVE

AN INTEGRATED APPROACH TO ACHIEVING FLOWOur approach and differentiation makes sense of the challenge or opportunity through using our multi-disciplinary team creating new concepts solving problems and conducting innovation assessments Being In Flow drives greater profits and revenues

We follow an engineered imagination process for ideation ensuring our clients products and portfolios are In Flow We use this across our services for innovation studies through to problem solving and external realization Through multiple lenses and a disruptive mindset we take a world view of technology evolution and market analysis This is all in the context of the new fundamentals driving business

A product can be in flow but the business and propositions that exist within may not be We question - Is the organization ready and is its strategy a winning one

We immerse companies in the knowledge wersquove made sense of and collaborate to co-create a new and improved direction for growth and success to get you the right knowledge at the right time to make the best decisions

Taking this integrated approach enables us to create recommendations and actions for your product strategy and thinking for significant commercial impact

MEDTECH | KATAWAVE

SERVICES ampOUTCOMESKatawave are design led and have spent the last number of years fine tuning and designing a set of innovation services for the Medtech sector that work and resonate with clients

4-8 weeks

At the core of Katawave engagements across all our services are the following principlesWe believe in co-creation and collaboration We are only one side of the coin We are humble and inclusive and donrsquot know everything or more than someone else

We know that true insights are not easily created and need a level of reiteration healthy confrontation and comfort with the unknown

We utilize story play immersions and designed experiences to get key messages and insights across

We value diversity of thought of ideas of the individual of interests of the arts and sciences and of the team because we know this will lead to greater results

We have designed 5 main services to achieve flow with MedTech companies bull Innovation Studies bull Leadership Upskilling bull Continuous Intelligence bull Quicks Hacks bull External Realization

MEDTECH | KATAWAVE

Innovation StudiesA Structured methodology to systematically dissect and enhance the portfolio and propositions framed through the principals of flowOutcomesbull New amp improved products amp propositions impacting the bottom linebull Portfolio maturity assessment benchmarkbull Near and far opportunity map for superior strategy and budgetingbull Business fit amp marketplace adoption readiness assessment

4-8 weeks

Leadership Upskilling

Continuous Intelligence

An immerse event for senior leadership teams on the Katawave approach mindset and toolkit of innovative leaders and the principles of Flow

Ongoing intelligence services using multiple curated data sources focused on key client themes and needs

Outcomesbull Executive innovation mindset enhancedbull A set of principles and philosophy for your innovation strategybull Hands on practical experience of tools for creating breakthrough ideas

Outcomesbull Top of mind knowledge inputs for ongoing decision makingbull Better portfolio management and pipelinebull Continuity of flowbull Curated technology and market insights feeds

1 day event

Live Monthly Weekly

1 or 2 day sessionsShort intensive interventions over 1-2 working sessions Katawave pro-actively work to problem solve for our clients through our Quick Hacks offering

Outcomesbull Problems solvedbull Enhanced creativity for better ideasbull New solution sets

Quick Hacks

A new service development from Katawave bringing concepts to life through outsourced development partner identification or finding startup solutions through our sister company Red Planet a new accelerator that has a specific focus on generating value and revenue for both corporates and start-ups

Outcomesbull A set of acquisition and partnership targetsbull Product Designed amp Developedbull Concepts Visualized amp Prototypedbull Start-Up Acceleration

External Realization

ProjectIn depth critical technical and market assessment of drug delivery platform product portfolio and associated proposition for $14billion biopharmaceutical supply company to ensure long term savings and directions of product investment

Project1 day intensive training program into the disruptive mindset and innovation for senior managers aligned with ongoing project intervention support to eurobillion+ organization

ProjectProprietary safety systems product strategy - bull Competitive Benchmarkingbull Creating the Value Propositionbull Future commercial strategy development

ProjectStrategic advice for MedTech start-ups across their business models within a corporate accelerator

MEDTECH | KATAWAVE

ENSURING FLOWThe detail behind the approach

MEDTECH | KATAWAVE

TRANS-DISCIPLINESAt our core are a set of collaborative skill-sets and lenses encompassing

Systems Engineering Understanding the complexity and circuitry of business and business propositions by uncovering key conflicts and contradictions

Human Foresight Understanding key motivations perspectives and human behaviors at a macro level

Technology Evolution Understanding the most likely next steps for core products and technologies in a systematic manner

Design ThinkingUnderstanding the possibilities prototyping them and facilitating engagement with them

Strategic InsightsUnderstanding the overarching business model goals design structure and strategies of the organization

MEDTECH | KATAWAVE

DISRUPTIVE MINDSETA set of principles and philosophy that enable disruptive out of the box thinking and higher levels of creativity

Embracing the Katawave approach stimulates and releases latent creativity within our clients to create immediate problem solutions a shared language of innovation and long term value

A structured process and set of tools techniques and processes for creativity for bull Visioning bull Problem definition bull Understanding amp re-framing challenges bull Generating solution ideas bull Consolidating amp curating output bull Functional amp Systems Analysis bull Benchmarking bull Market and Technology Analysis

ToolGenerification - Katawave route to innovation

SPECIFICPROBLEM

GENERICPROBLEM

GENERICSOLUTIONS

SPECIFICSOLUTIONS

YOURSOLUTIONS

We see the world in systems and functions Our approach enables us to create the right mindset when faced with any challenge

Barriers to developing new ideas are created when individuals jump from their specific problem to a specific solution The true path to innovation is through simplifying and generifying the challenge Through this we overcome the inertia preventing new thinking and access how the world has already solved the same function with alternative solutions beyond your sector

Every part of a product or process achieves a core function As technology evolves solutions change but functions stay the same We start by appreciating the complete problem space Many times harmful and beneficial functions are achieved at the same location

The majority of innovations assume lsquocompromisersquo and lsquotrade-offrsquo as the only way of dealing with these contradictions Disruption and breakthrough solutions are the ones that donrsquot accept the trade-offs

What is

What are What could

What can What will

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

DISRUPTIVEMINDSET

Breakthrough solutions are found and business transformation occurs where contradictions are correctly identified options are explored to solve them and solutions are designed to address them

Katawaversquos expertise is in solving the contradictions in your products and propositions How can you be active and passive with low cost and high quality How can you be standardized and customized

Low Costand

High Quality

Standardand

Customized

Deviceand

No Device

Fixedand

Dynamic

Fastand Slow

Rigidand

Flexible

Bigand

Small

Activeand

Passive

MEDTECH | KATAWAVE

WORLD VIEWA platform that enables unique deep dive studies that supports the product portfolio maturity assessment

Inputs bull Semantic search engine proprietary capability across deep web and knowledge bull Patent analytics bull Product amp process system breakdown bull Subject matter expert insights bull Business amp technology trends bull Sectoral market analysis bull Technology evolution dynamics bull Competitive research bull New fundamentals that are driving business shifts

Tool Potential Evolutionary Plot

The future is more predictable than you think What does the world already know about what you are trying to do

New business models products technologies and services can seem ever changing and chaotic ndash so where should companies play to win

However the evolution of Technology and Business is predictable and can be mapped The trend is always towards more ideal solutions We create a highly objective competitive portfolio benchmark

Katawaversquos unique assessment model maps out how evolved your products are in comparison to your competition We also define how evolved they are along their respective S-Curves Allied to this we include market intelligence patent analytics and macro business drivers This enables us to give you the direction for your product innovation investment strategy that is relevant resilient and will resonate with customers ie In Flow

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

WORLDVIEW

Beyond the Technology

Another key ingredient to ensure technology is in flow is that megatrends beyond the company are considered We collate and curate insights into the new fundamentals that are driving business

MEDTECH | KATAWAVE

IMMERSIVE EXPERIENCEHosting of multi-stakeholder events to immerse and truly engage our clients in the learnings and insights uncovered during our engagements

During immersive experiences based on the knowledge wersquove made sense of we collaborate to find a new direction for the companies we work with We prototype ideas and concepts through visualization concept modeling structured brainstorming and sessions

Looking beyond the obvious We help you to look beyond your environment and overcome psychological barriers

At every touchpoint we ensure that our clients are on-board The ultimate aim is to create an emotional connection with the output Our engagements are generally low touch except for Upskilling and Hacks We use interactive working sessions the theatre environment and concept prototyping

WHATINDUSTRYKNOWS

WHAT THEWORLD KNOWS

WHAT YOUKNOW

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

IMMERSIVEEXPERIENCE

We have created a physical workshop environment in which we host our events This enables us to change the atmosphere during a session ndash moving from positive to negative highs to low

We use hackathons for quick one off problem solving These immersive events are primed as structured brainstorming sessions We use a set of inventive principles taking in all the known world generic solutions to focus the sessions and move rapidly to solution directions

MEDTECH | KATAWAVE

BEYOND PRODUCTProducts and processes do not exist in a vacuum They are wrapped around a total value experience and business model that companies create

To ensure innovation is happening in the right place we critically examine a businessrsquo value proposition bull How companies are configured bull What reflects their total offerings bull The adoption dynamics at play bull The experiences they provide bull Technology readiness level

Tool Business Proposition Elements

We then interrogate each subsystem bringing the adoption dynamics from multiple perspectives ndash users regulators the organization and technologyThe human user journey is a key element of our framework

By bringing in the world beyond the product we evolve options that ensure all parts of the proposition are in flow and are human centric We identify all the right places to innovate that can be often overlooked

Innovation needs to happen in many places beyond the product for successSometimes companies focus only on product innovation where the true value lies in other parts of the propositionIs the product portfolio rightIs the proposition rightIs the strategy rightIs your business and the user ready to adopt a new solutionHow do new innovations fit your business theme and models

PropositionElements

P

rofit

Mod

el

amp Partners

Structure Stage Process Product

Complimentors

FrontBack Core

Extened Service Routes

Brand amp

U

ser

Product

Experiences

E

ngag

emen

t

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

BEYONDPRODUCT

These are some of the fundamental questions we always ask of any organization we engage The answers we seek are in the context of the clientsrsquo reality the megatrends and themes impacting the sector and businesses in general

A product can be in flow but the propositions might not We get a better picture of the proposition by breaking it into its sub-systems ndash the experience the offering and the configuration

AdoptionReadiness

Relative

Advantage

Compatibility

Trialability

Complexity

Obse

rvab

ility

MEDTECH | KATAWAVE

ldquoWe have used Katawave to help us think in the past in our urology division We are now applying it to our anesthesia portfolio We like their approach and their toolkit and how they analyze technologies from an holistic perspective We havenrsquot seen this anywhere else Their practical interactive and challenging approach brought us fresh thinking to our product strategy and where we should spend our innovation budget ldquo

Division President US Medical Device Global Organization

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

Together we can create transformative market propositions to grow your business and deliver the future of health and wellness

MEDTECH | KATAWAVE

KatawaveGuild House Guild StreetIFSC Dublin 1Ireland

wwwkatawavecomKatawave LinkedIn Page

Dr Declan BoganDirector of Katawave Medtechdbogankatawavecom+353 1 905 6566

GET IN TOUCHContact us to find out more about what Katawave can do for your business in MedTech

MEDTECH | KATAWAVE

AN INTEGRATED APPROACH TO ACHIEVING FLOWOur approach and differentiation makes sense of the challenge or opportunity through using our multi-disciplinary team creating new concepts solving problems and conducting innovation assessments Being In Flow drives greater profits and revenues

We follow an engineered imagination process for ideation ensuring our clients products and portfolios are In Flow We use this across our services for innovation studies through to problem solving and external realization Through multiple lenses and a disruptive mindset we take a world view of technology evolution and market analysis This is all in the context of the new fundamentals driving business

A product can be in flow but the business and propositions that exist within may not be We question - Is the organization ready and is its strategy a winning one

We immerse companies in the knowledge wersquove made sense of and collaborate to co-create a new and improved direction for growth and success to get you the right knowledge at the right time to make the best decisions

Taking this integrated approach enables us to create recommendations and actions for your product strategy and thinking for significant commercial impact

MEDTECH | KATAWAVE

SERVICES ampOUTCOMESKatawave are design led and have spent the last number of years fine tuning and designing a set of innovation services for the Medtech sector that work and resonate with clients

4-8 weeks

At the core of Katawave engagements across all our services are the following principlesWe believe in co-creation and collaboration We are only one side of the coin We are humble and inclusive and donrsquot know everything or more than someone else

We know that true insights are not easily created and need a level of reiteration healthy confrontation and comfort with the unknown

We utilize story play immersions and designed experiences to get key messages and insights across

We value diversity of thought of ideas of the individual of interests of the arts and sciences and of the team because we know this will lead to greater results

We have designed 5 main services to achieve flow with MedTech companies bull Innovation Studies bull Leadership Upskilling bull Continuous Intelligence bull Quicks Hacks bull External Realization

MEDTECH | KATAWAVE

Innovation StudiesA Structured methodology to systematically dissect and enhance the portfolio and propositions framed through the principals of flowOutcomesbull New amp improved products amp propositions impacting the bottom linebull Portfolio maturity assessment benchmarkbull Near and far opportunity map for superior strategy and budgetingbull Business fit amp marketplace adoption readiness assessment

4-8 weeks

Leadership Upskilling

Continuous Intelligence

An immerse event for senior leadership teams on the Katawave approach mindset and toolkit of innovative leaders and the principles of Flow

Ongoing intelligence services using multiple curated data sources focused on key client themes and needs

Outcomesbull Executive innovation mindset enhancedbull A set of principles and philosophy for your innovation strategybull Hands on practical experience of tools for creating breakthrough ideas

Outcomesbull Top of mind knowledge inputs for ongoing decision makingbull Better portfolio management and pipelinebull Continuity of flowbull Curated technology and market insights feeds

1 day event

Live Monthly Weekly

1 or 2 day sessionsShort intensive interventions over 1-2 working sessions Katawave pro-actively work to problem solve for our clients through our Quick Hacks offering

Outcomesbull Problems solvedbull Enhanced creativity for better ideasbull New solution sets

Quick Hacks

A new service development from Katawave bringing concepts to life through outsourced development partner identification or finding startup solutions through our sister company Red Planet a new accelerator that has a specific focus on generating value and revenue for both corporates and start-ups

Outcomesbull A set of acquisition and partnership targetsbull Product Designed amp Developedbull Concepts Visualized amp Prototypedbull Start-Up Acceleration

External Realization

ProjectIn depth critical technical and market assessment of drug delivery platform product portfolio and associated proposition for $14billion biopharmaceutical supply company to ensure long term savings and directions of product investment

Project1 day intensive training program into the disruptive mindset and innovation for senior managers aligned with ongoing project intervention support to eurobillion+ organization

ProjectProprietary safety systems product strategy - bull Competitive Benchmarkingbull Creating the Value Propositionbull Future commercial strategy development

ProjectStrategic advice for MedTech start-ups across their business models within a corporate accelerator

MEDTECH | KATAWAVE

ENSURING FLOWThe detail behind the approach

MEDTECH | KATAWAVE

TRANS-DISCIPLINESAt our core are a set of collaborative skill-sets and lenses encompassing

Systems Engineering Understanding the complexity and circuitry of business and business propositions by uncovering key conflicts and contradictions

Human Foresight Understanding key motivations perspectives and human behaviors at a macro level

Technology Evolution Understanding the most likely next steps for core products and technologies in a systematic manner

Design ThinkingUnderstanding the possibilities prototyping them and facilitating engagement with them

Strategic InsightsUnderstanding the overarching business model goals design structure and strategies of the organization

MEDTECH | KATAWAVE

DISRUPTIVE MINDSETA set of principles and philosophy that enable disruptive out of the box thinking and higher levels of creativity

Embracing the Katawave approach stimulates and releases latent creativity within our clients to create immediate problem solutions a shared language of innovation and long term value

A structured process and set of tools techniques and processes for creativity for bull Visioning bull Problem definition bull Understanding amp re-framing challenges bull Generating solution ideas bull Consolidating amp curating output bull Functional amp Systems Analysis bull Benchmarking bull Market and Technology Analysis

ToolGenerification - Katawave route to innovation

SPECIFICPROBLEM

GENERICPROBLEM

GENERICSOLUTIONS

SPECIFICSOLUTIONS

YOURSOLUTIONS

We see the world in systems and functions Our approach enables us to create the right mindset when faced with any challenge

Barriers to developing new ideas are created when individuals jump from their specific problem to a specific solution The true path to innovation is through simplifying and generifying the challenge Through this we overcome the inertia preventing new thinking and access how the world has already solved the same function with alternative solutions beyond your sector

Every part of a product or process achieves a core function As technology evolves solutions change but functions stay the same We start by appreciating the complete problem space Many times harmful and beneficial functions are achieved at the same location

The majority of innovations assume lsquocompromisersquo and lsquotrade-offrsquo as the only way of dealing with these contradictions Disruption and breakthrough solutions are the ones that donrsquot accept the trade-offs

What is

What are What could

What can What will

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

DISRUPTIVEMINDSET

Breakthrough solutions are found and business transformation occurs where contradictions are correctly identified options are explored to solve them and solutions are designed to address them

Katawaversquos expertise is in solving the contradictions in your products and propositions How can you be active and passive with low cost and high quality How can you be standardized and customized

Low Costand

High Quality

Standardand

Customized

Deviceand

No Device

Fixedand

Dynamic

Fastand Slow

Rigidand

Flexible

Bigand

Small

Activeand

Passive

MEDTECH | KATAWAVE

WORLD VIEWA platform that enables unique deep dive studies that supports the product portfolio maturity assessment

Inputs bull Semantic search engine proprietary capability across deep web and knowledge bull Patent analytics bull Product amp process system breakdown bull Subject matter expert insights bull Business amp technology trends bull Sectoral market analysis bull Technology evolution dynamics bull Competitive research bull New fundamentals that are driving business shifts

Tool Potential Evolutionary Plot

The future is more predictable than you think What does the world already know about what you are trying to do

New business models products technologies and services can seem ever changing and chaotic ndash so where should companies play to win

However the evolution of Technology and Business is predictable and can be mapped The trend is always towards more ideal solutions We create a highly objective competitive portfolio benchmark

Katawaversquos unique assessment model maps out how evolved your products are in comparison to your competition We also define how evolved they are along their respective S-Curves Allied to this we include market intelligence patent analytics and macro business drivers This enables us to give you the direction for your product innovation investment strategy that is relevant resilient and will resonate with customers ie In Flow

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

WORLDVIEW

Beyond the Technology

Another key ingredient to ensure technology is in flow is that megatrends beyond the company are considered We collate and curate insights into the new fundamentals that are driving business

MEDTECH | KATAWAVE

IMMERSIVE EXPERIENCEHosting of multi-stakeholder events to immerse and truly engage our clients in the learnings and insights uncovered during our engagements

During immersive experiences based on the knowledge wersquove made sense of we collaborate to find a new direction for the companies we work with We prototype ideas and concepts through visualization concept modeling structured brainstorming and sessions

Looking beyond the obvious We help you to look beyond your environment and overcome psychological barriers

At every touchpoint we ensure that our clients are on-board The ultimate aim is to create an emotional connection with the output Our engagements are generally low touch except for Upskilling and Hacks We use interactive working sessions the theatre environment and concept prototyping

WHATINDUSTRYKNOWS

WHAT THEWORLD KNOWS

WHAT YOUKNOW

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

IMMERSIVEEXPERIENCE

We have created a physical workshop environment in which we host our events This enables us to change the atmosphere during a session ndash moving from positive to negative highs to low

We use hackathons for quick one off problem solving These immersive events are primed as structured brainstorming sessions We use a set of inventive principles taking in all the known world generic solutions to focus the sessions and move rapidly to solution directions

MEDTECH | KATAWAVE

BEYOND PRODUCTProducts and processes do not exist in a vacuum They are wrapped around a total value experience and business model that companies create

To ensure innovation is happening in the right place we critically examine a businessrsquo value proposition bull How companies are configured bull What reflects their total offerings bull The adoption dynamics at play bull The experiences they provide bull Technology readiness level

Tool Business Proposition Elements

We then interrogate each subsystem bringing the adoption dynamics from multiple perspectives ndash users regulators the organization and technologyThe human user journey is a key element of our framework

By bringing in the world beyond the product we evolve options that ensure all parts of the proposition are in flow and are human centric We identify all the right places to innovate that can be often overlooked

Innovation needs to happen in many places beyond the product for successSometimes companies focus only on product innovation where the true value lies in other parts of the propositionIs the product portfolio rightIs the proposition rightIs the strategy rightIs your business and the user ready to adopt a new solutionHow do new innovations fit your business theme and models

PropositionElements

P

rofit

Mod

el

amp Partners

Structure Stage Process Product

Complimentors

FrontBack Core

Extened Service Routes

Brand amp

U

ser

Product

Experiences

E

ngag

emen

t

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

BEYONDPRODUCT

These are some of the fundamental questions we always ask of any organization we engage The answers we seek are in the context of the clientsrsquo reality the megatrends and themes impacting the sector and businesses in general

A product can be in flow but the propositions might not We get a better picture of the proposition by breaking it into its sub-systems ndash the experience the offering and the configuration

AdoptionReadiness

Relative

Advantage

Compatibility

Trialability

Complexity

Obse

rvab

ility

MEDTECH | KATAWAVE

ldquoWe have used Katawave to help us think in the past in our urology division We are now applying it to our anesthesia portfolio We like their approach and their toolkit and how they analyze technologies from an holistic perspective We havenrsquot seen this anywhere else Their practical interactive and challenging approach brought us fresh thinking to our product strategy and where we should spend our innovation budget ldquo

Division President US Medical Device Global Organization

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

Together we can create transformative market propositions to grow your business and deliver the future of health and wellness

MEDTECH | KATAWAVE

KatawaveGuild House Guild StreetIFSC Dublin 1Ireland

wwwkatawavecomKatawave LinkedIn Page

Dr Declan BoganDirector of Katawave Medtechdbogankatawavecom+353 1 905 6566

GET IN TOUCHContact us to find out more about what Katawave can do for your business in MedTech

MEDTECH | KATAWAVE

SERVICES ampOUTCOMESKatawave are design led and have spent the last number of years fine tuning and designing a set of innovation services for the Medtech sector that work and resonate with clients

4-8 weeks

At the core of Katawave engagements across all our services are the following principlesWe believe in co-creation and collaboration We are only one side of the coin We are humble and inclusive and donrsquot know everything or more than someone else

We know that true insights are not easily created and need a level of reiteration healthy confrontation and comfort with the unknown

We utilize story play immersions and designed experiences to get key messages and insights across

We value diversity of thought of ideas of the individual of interests of the arts and sciences and of the team because we know this will lead to greater results

We have designed 5 main services to achieve flow with MedTech companies bull Innovation Studies bull Leadership Upskilling bull Continuous Intelligence bull Quicks Hacks bull External Realization

MEDTECH | KATAWAVE

Innovation StudiesA Structured methodology to systematically dissect and enhance the portfolio and propositions framed through the principals of flowOutcomesbull New amp improved products amp propositions impacting the bottom linebull Portfolio maturity assessment benchmarkbull Near and far opportunity map for superior strategy and budgetingbull Business fit amp marketplace adoption readiness assessment

4-8 weeks

Leadership Upskilling

Continuous Intelligence

An immerse event for senior leadership teams on the Katawave approach mindset and toolkit of innovative leaders and the principles of Flow

Ongoing intelligence services using multiple curated data sources focused on key client themes and needs

Outcomesbull Executive innovation mindset enhancedbull A set of principles and philosophy for your innovation strategybull Hands on practical experience of tools for creating breakthrough ideas

Outcomesbull Top of mind knowledge inputs for ongoing decision makingbull Better portfolio management and pipelinebull Continuity of flowbull Curated technology and market insights feeds

1 day event

Live Monthly Weekly

1 or 2 day sessionsShort intensive interventions over 1-2 working sessions Katawave pro-actively work to problem solve for our clients through our Quick Hacks offering

Outcomesbull Problems solvedbull Enhanced creativity for better ideasbull New solution sets

Quick Hacks

A new service development from Katawave bringing concepts to life through outsourced development partner identification or finding startup solutions through our sister company Red Planet a new accelerator that has a specific focus on generating value and revenue for both corporates and start-ups

Outcomesbull A set of acquisition and partnership targetsbull Product Designed amp Developedbull Concepts Visualized amp Prototypedbull Start-Up Acceleration

External Realization

ProjectIn depth critical technical and market assessment of drug delivery platform product portfolio and associated proposition for $14billion biopharmaceutical supply company to ensure long term savings and directions of product investment

Project1 day intensive training program into the disruptive mindset and innovation for senior managers aligned with ongoing project intervention support to eurobillion+ organization

ProjectProprietary safety systems product strategy - bull Competitive Benchmarkingbull Creating the Value Propositionbull Future commercial strategy development

ProjectStrategic advice for MedTech start-ups across their business models within a corporate accelerator

MEDTECH | KATAWAVE

ENSURING FLOWThe detail behind the approach

MEDTECH | KATAWAVE

TRANS-DISCIPLINESAt our core are a set of collaborative skill-sets and lenses encompassing

Systems Engineering Understanding the complexity and circuitry of business and business propositions by uncovering key conflicts and contradictions

Human Foresight Understanding key motivations perspectives and human behaviors at a macro level

Technology Evolution Understanding the most likely next steps for core products and technologies in a systematic manner

Design ThinkingUnderstanding the possibilities prototyping them and facilitating engagement with them

Strategic InsightsUnderstanding the overarching business model goals design structure and strategies of the organization

MEDTECH | KATAWAVE

DISRUPTIVE MINDSETA set of principles and philosophy that enable disruptive out of the box thinking and higher levels of creativity

Embracing the Katawave approach stimulates and releases latent creativity within our clients to create immediate problem solutions a shared language of innovation and long term value

A structured process and set of tools techniques and processes for creativity for bull Visioning bull Problem definition bull Understanding amp re-framing challenges bull Generating solution ideas bull Consolidating amp curating output bull Functional amp Systems Analysis bull Benchmarking bull Market and Technology Analysis

ToolGenerification - Katawave route to innovation

SPECIFICPROBLEM

GENERICPROBLEM

GENERICSOLUTIONS

SPECIFICSOLUTIONS

YOURSOLUTIONS

We see the world in systems and functions Our approach enables us to create the right mindset when faced with any challenge

Barriers to developing new ideas are created when individuals jump from their specific problem to a specific solution The true path to innovation is through simplifying and generifying the challenge Through this we overcome the inertia preventing new thinking and access how the world has already solved the same function with alternative solutions beyond your sector

Every part of a product or process achieves a core function As technology evolves solutions change but functions stay the same We start by appreciating the complete problem space Many times harmful and beneficial functions are achieved at the same location

The majority of innovations assume lsquocompromisersquo and lsquotrade-offrsquo as the only way of dealing with these contradictions Disruption and breakthrough solutions are the ones that donrsquot accept the trade-offs

What is

What are What could

What can What will

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

DISRUPTIVEMINDSET

Breakthrough solutions are found and business transformation occurs where contradictions are correctly identified options are explored to solve them and solutions are designed to address them

Katawaversquos expertise is in solving the contradictions in your products and propositions How can you be active and passive with low cost and high quality How can you be standardized and customized

Low Costand

High Quality

Standardand

Customized

Deviceand

No Device

Fixedand

Dynamic

Fastand Slow

Rigidand

Flexible

Bigand

Small

Activeand

Passive

MEDTECH | KATAWAVE

WORLD VIEWA platform that enables unique deep dive studies that supports the product portfolio maturity assessment

Inputs bull Semantic search engine proprietary capability across deep web and knowledge bull Patent analytics bull Product amp process system breakdown bull Subject matter expert insights bull Business amp technology trends bull Sectoral market analysis bull Technology evolution dynamics bull Competitive research bull New fundamentals that are driving business shifts

Tool Potential Evolutionary Plot

The future is more predictable than you think What does the world already know about what you are trying to do

New business models products technologies and services can seem ever changing and chaotic ndash so where should companies play to win

However the evolution of Technology and Business is predictable and can be mapped The trend is always towards more ideal solutions We create a highly objective competitive portfolio benchmark

Katawaversquos unique assessment model maps out how evolved your products are in comparison to your competition We also define how evolved they are along their respective S-Curves Allied to this we include market intelligence patent analytics and macro business drivers This enables us to give you the direction for your product innovation investment strategy that is relevant resilient and will resonate with customers ie In Flow

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

WORLDVIEW

Beyond the Technology

Another key ingredient to ensure technology is in flow is that megatrends beyond the company are considered We collate and curate insights into the new fundamentals that are driving business

MEDTECH | KATAWAVE

IMMERSIVE EXPERIENCEHosting of multi-stakeholder events to immerse and truly engage our clients in the learnings and insights uncovered during our engagements

During immersive experiences based on the knowledge wersquove made sense of we collaborate to find a new direction for the companies we work with We prototype ideas and concepts through visualization concept modeling structured brainstorming and sessions

Looking beyond the obvious We help you to look beyond your environment and overcome psychological barriers

At every touchpoint we ensure that our clients are on-board The ultimate aim is to create an emotional connection with the output Our engagements are generally low touch except for Upskilling and Hacks We use interactive working sessions the theatre environment and concept prototyping

WHATINDUSTRYKNOWS

WHAT THEWORLD KNOWS

WHAT YOUKNOW

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

IMMERSIVEEXPERIENCE

We have created a physical workshop environment in which we host our events This enables us to change the atmosphere during a session ndash moving from positive to negative highs to low

We use hackathons for quick one off problem solving These immersive events are primed as structured brainstorming sessions We use a set of inventive principles taking in all the known world generic solutions to focus the sessions and move rapidly to solution directions

MEDTECH | KATAWAVE

BEYOND PRODUCTProducts and processes do not exist in a vacuum They are wrapped around a total value experience and business model that companies create

To ensure innovation is happening in the right place we critically examine a businessrsquo value proposition bull How companies are configured bull What reflects their total offerings bull The adoption dynamics at play bull The experiences they provide bull Technology readiness level

Tool Business Proposition Elements

We then interrogate each subsystem bringing the adoption dynamics from multiple perspectives ndash users regulators the organization and technologyThe human user journey is a key element of our framework

By bringing in the world beyond the product we evolve options that ensure all parts of the proposition are in flow and are human centric We identify all the right places to innovate that can be often overlooked

Innovation needs to happen in many places beyond the product for successSometimes companies focus only on product innovation where the true value lies in other parts of the propositionIs the product portfolio rightIs the proposition rightIs the strategy rightIs your business and the user ready to adopt a new solutionHow do new innovations fit your business theme and models

PropositionElements

P

rofit

Mod

el

amp Partners

Structure Stage Process Product

Complimentors

FrontBack Core

Extened Service Routes

Brand amp

U

ser

Product

Experiences

E

ngag

emen

t

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

BEYONDPRODUCT

These are some of the fundamental questions we always ask of any organization we engage The answers we seek are in the context of the clientsrsquo reality the megatrends and themes impacting the sector and businesses in general

A product can be in flow but the propositions might not We get a better picture of the proposition by breaking it into its sub-systems ndash the experience the offering and the configuration

AdoptionReadiness

Relative

Advantage

Compatibility

Trialability

Complexity

Obse

rvab

ility

MEDTECH | KATAWAVE

ldquoWe have used Katawave to help us think in the past in our urology division We are now applying it to our anesthesia portfolio We like their approach and their toolkit and how they analyze technologies from an holistic perspective We havenrsquot seen this anywhere else Their practical interactive and challenging approach brought us fresh thinking to our product strategy and where we should spend our innovation budget ldquo

Division President US Medical Device Global Organization

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

Together we can create transformative market propositions to grow your business and deliver the future of health and wellness

MEDTECH | KATAWAVE

KatawaveGuild House Guild StreetIFSC Dublin 1Ireland

wwwkatawavecomKatawave LinkedIn Page

Dr Declan BoganDirector of Katawave Medtechdbogankatawavecom+353 1 905 6566

GET IN TOUCHContact us to find out more about what Katawave can do for your business in MedTech

MEDTECH | KATAWAVE

Innovation StudiesA Structured methodology to systematically dissect and enhance the portfolio and propositions framed through the principals of flowOutcomesbull New amp improved products amp propositions impacting the bottom linebull Portfolio maturity assessment benchmarkbull Near and far opportunity map for superior strategy and budgetingbull Business fit amp marketplace adoption readiness assessment

4-8 weeks

Leadership Upskilling

Continuous Intelligence

An immerse event for senior leadership teams on the Katawave approach mindset and toolkit of innovative leaders and the principles of Flow

Ongoing intelligence services using multiple curated data sources focused on key client themes and needs

Outcomesbull Executive innovation mindset enhancedbull A set of principles and philosophy for your innovation strategybull Hands on practical experience of tools for creating breakthrough ideas

Outcomesbull Top of mind knowledge inputs for ongoing decision makingbull Better portfolio management and pipelinebull Continuity of flowbull Curated technology and market insights feeds

1 day event

Live Monthly Weekly

1 or 2 day sessionsShort intensive interventions over 1-2 working sessions Katawave pro-actively work to problem solve for our clients through our Quick Hacks offering

Outcomesbull Problems solvedbull Enhanced creativity for better ideasbull New solution sets

Quick Hacks

A new service development from Katawave bringing concepts to life through outsourced development partner identification or finding startup solutions through our sister company Red Planet a new accelerator that has a specific focus on generating value and revenue for both corporates and start-ups

Outcomesbull A set of acquisition and partnership targetsbull Product Designed amp Developedbull Concepts Visualized amp Prototypedbull Start-Up Acceleration

External Realization

ProjectIn depth critical technical and market assessment of drug delivery platform product portfolio and associated proposition for $14billion biopharmaceutical supply company to ensure long term savings and directions of product investment

Project1 day intensive training program into the disruptive mindset and innovation for senior managers aligned with ongoing project intervention support to eurobillion+ organization

ProjectProprietary safety systems product strategy - bull Competitive Benchmarkingbull Creating the Value Propositionbull Future commercial strategy development

ProjectStrategic advice for MedTech start-ups across their business models within a corporate accelerator

MEDTECH | KATAWAVE

ENSURING FLOWThe detail behind the approach

MEDTECH | KATAWAVE

TRANS-DISCIPLINESAt our core are a set of collaborative skill-sets and lenses encompassing

Systems Engineering Understanding the complexity and circuitry of business and business propositions by uncovering key conflicts and contradictions

Human Foresight Understanding key motivations perspectives and human behaviors at a macro level

Technology Evolution Understanding the most likely next steps for core products and technologies in a systematic manner

Design ThinkingUnderstanding the possibilities prototyping them and facilitating engagement with them

Strategic InsightsUnderstanding the overarching business model goals design structure and strategies of the organization

MEDTECH | KATAWAVE

DISRUPTIVE MINDSETA set of principles and philosophy that enable disruptive out of the box thinking and higher levels of creativity

Embracing the Katawave approach stimulates and releases latent creativity within our clients to create immediate problem solutions a shared language of innovation and long term value

A structured process and set of tools techniques and processes for creativity for bull Visioning bull Problem definition bull Understanding amp re-framing challenges bull Generating solution ideas bull Consolidating amp curating output bull Functional amp Systems Analysis bull Benchmarking bull Market and Technology Analysis

ToolGenerification - Katawave route to innovation

SPECIFICPROBLEM

GENERICPROBLEM

GENERICSOLUTIONS

SPECIFICSOLUTIONS

YOURSOLUTIONS

We see the world in systems and functions Our approach enables us to create the right mindset when faced with any challenge

Barriers to developing new ideas are created when individuals jump from their specific problem to a specific solution The true path to innovation is through simplifying and generifying the challenge Through this we overcome the inertia preventing new thinking and access how the world has already solved the same function with alternative solutions beyond your sector

Every part of a product or process achieves a core function As technology evolves solutions change but functions stay the same We start by appreciating the complete problem space Many times harmful and beneficial functions are achieved at the same location

The majority of innovations assume lsquocompromisersquo and lsquotrade-offrsquo as the only way of dealing with these contradictions Disruption and breakthrough solutions are the ones that donrsquot accept the trade-offs

What is

What are What could

What can What will

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

DISRUPTIVEMINDSET

Breakthrough solutions are found and business transformation occurs where contradictions are correctly identified options are explored to solve them and solutions are designed to address them

Katawaversquos expertise is in solving the contradictions in your products and propositions How can you be active and passive with low cost and high quality How can you be standardized and customized

Low Costand

High Quality

Standardand

Customized

Deviceand

No Device

Fixedand

Dynamic

Fastand Slow

Rigidand

Flexible

Bigand

Small

Activeand

Passive

MEDTECH | KATAWAVE

WORLD VIEWA platform that enables unique deep dive studies that supports the product portfolio maturity assessment

Inputs bull Semantic search engine proprietary capability across deep web and knowledge bull Patent analytics bull Product amp process system breakdown bull Subject matter expert insights bull Business amp technology trends bull Sectoral market analysis bull Technology evolution dynamics bull Competitive research bull New fundamentals that are driving business shifts

Tool Potential Evolutionary Plot

The future is more predictable than you think What does the world already know about what you are trying to do

New business models products technologies and services can seem ever changing and chaotic ndash so where should companies play to win

However the evolution of Technology and Business is predictable and can be mapped The trend is always towards more ideal solutions We create a highly objective competitive portfolio benchmark

Katawaversquos unique assessment model maps out how evolved your products are in comparison to your competition We also define how evolved they are along their respective S-Curves Allied to this we include market intelligence patent analytics and macro business drivers This enables us to give you the direction for your product innovation investment strategy that is relevant resilient and will resonate with customers ie In Flow

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

WORLDVIEW

Beyond the Technology

Another key ingredient to ensure technology is in flow is that megatrends beyond the company are considered We collate and curate insights into the new fundamentals that are driving business

MEDTECH | KATAWAVE

IMMERSIVE EXPERIENCEHosting of multi-stakeholder events to immerse and truly engage our clients in the learnings and insights uncovered during our engagements

During immersive experiences based on the knowledge wersquove made sense of we collaborate to find a new direction for the companies we work with We prototype ideas and concepts through visualization concept modeling structured brainstorming and sessions

Looking beyond the obvious We help you to look beyond your environment and overcome psychological barriers

At every touchpoint we ensure that our clients are on-board The ultimate aim is to create an emotional connection with the output Our engagements are generally low touch except for Upskilling and Hacks We use interactive working sessions the theatre environment and concept prototyping

WHATINDUSTRYKNOWS

WHAT THEWORLD KNOWS

WHAT YOUKNOW

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

IMMERSIVEEXPERIENCE

We have created a physical workshop environment in which we host our events This enables us to change the atmosphere during a session ndash moving from positive to negative highs to low

We use hackathons for quick one off problem solving These immersive events are primed as structured brainstorming sessions We use a set of inventive principles taking in all the known world generic solutions to focus the sessions and move rapidly to solution directions

MEDTECH | KATAWAVE

BEYOND PRODUCTProducts and processes do not exist in a vacuum They are wrapped around a total value experience and business model that companies create

To ensure innovation is happening in the right place we critically examine a businessrsquo value proposition bull How companies are configured bull What reflects their total offerings bull The adoption dynamics at play bull The experiences they provide bull Technology readiness level

Tool Business Proposition Elements

We then interrogate each subsystem bringing the adoption dynamics from multiple perspectives ndash users regulators the organization and technologyThe human user journey is a key element of our framework

By bringing in the world beyond the product we evolve options that ensure all parts of the proposition are in flow and are human centric We identify all the right places to innovate that can be often overlooked

Innovation needs to happen in many places beyond the product for successSometimes companies focus only on product innovation where the true value lies in other parts of the propositionIs the product portfolio rightIs the proposition rightIs the strategy rightIs your business and the user ready to adopt a new solutionHow do new innovations fit your business theme and models

PropositionElements

P

rofit

Mod

el

amp Partners

Structure Stage Process Product

Complimentors

FrontBack Core

Extened Service Routes

Brand amp

U

ser

Product

Experiences

E

ngag

emen

t

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

BEYONDPRODUCT

These are some of the fundamental questions we always ask of any organization we engage The answers we seek are in the context of the clientsrsquo reality the megatrends and themes impacting the sector and businesses in general

A product can be in flow but the propositions might not We get a better picture of the proposition by breaking it into its sub-systems ndash the experience the offering and the configuration

AdoptionReadiness

Relative

Advantage

Compatibility

Trialability

Complexity

Obse

rvab

ility

MEDTECH | KATAWAVE

ldquoWe have used Katawave to help us think in the past in our urology division We are now applying it to our anesthesia portfolio We like their approach and their toolkit and how they analyze technologies from an holistic perspective We havenrsquot seen this anywhere else Their practical interactive and challenging approach brought us fresh thinking to our product strategy and where we should spend our innovation budget ldquo

Division President US Medical Device Global Organization

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

Together we can create transformative market propositions to grow your business and deliver the future of health and wellness

MEDTECH | KATAWAVE

KatawaveGuild House Guild StreetIFSC Dublin 1Ireland

wwwkatawavecomKatawave LinkedIn Page

Dr Declan BoganDirector of Katawave Medtechdbogankatawavecom+353 1 905 6566

GET IN TOUCHContact us to find out more about what Katawave can do for your business in MedTech

MEDTECH | KATAWAVE

ENSURING FLOWThe detail behind the approach

MEDTECH | KATAWAVE

TRANS-DISCIPLINESAt our core are a set of collaborative skill-sets and lenses encompassing

Systems Engineering Understanding the complexity and circuitry of business and business propositions by uncovering key conflicts and contradictions

Human Foresight Understanding key motivations perspectives and human behaviors at a macro level

Technology Evolution Understanding the most likely next steps for core products and technologies in a systematic manner

Design ThinkingUnderstanding the possibilities prototyping them and facilitating engagement with them

Strategic InsightsUnderstanding the overarching business model goals design structure and strategies of the organization

MEDTECH | KATAWAVE

DISRUPTIVE MINDSETA set of principles and philosophy that enable disruptive out of the box thinking and higher levels of creativity

Embracing the Katawave approach stimulates and releases latent creativity within our clients to create immediate problem solutions a shared language of innovation and long term value

A structured process and set of tools techniques and processes for creativity for bull Visioning bull Problem definition bull Understanding amp re-framing challenges bull Generating solution ideas bull Consolidating amp curating output bull Functional amp Systems Analysis bull Benchmarking bull Market and Technology Analysis

ToolGenerification - Katawave route to innovation

SPECIFICPROBLEM

GENERICPROBLEM

GENERICSOLUTIONS

SPECIFICSOLUTIONS

YOURSOLUTIONS

We see the world in systems and functions Our approach enables us to create the right mindset when faced with any challenge

Barriers to developing new ideas are created when individuals jump from their specific problem to a specific solution The true path to innovation is through simplifying and generifying the challenge Through this we overcome the inertia preventing new thinking and access how the world has already solved the same function with alternative solutions beyond your sector

Every part of a product or process achieves a core function As technology evolves solutions change but functions stay the same We start by appreciating the complete problem space Many times harmful and beneficial functions are achieved at the same location

The majority of innovations assume lsquocompromisersquo and lsquotrade-offrsquo as the only way of dealing with these contradictions Disruption and breakthrough solutions are the ones that donrsquot accept the trade-offs

What is

What are What could

What can What will

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

DISRUPTIVEMINDSET

Breakthrough solutions are found and business transformation occurs where contradictions are correctly identified options are explored to solve them and solutions are designed to address them

Katawaversquos expertise is in solving the contradictions in your products and propositions How can you be active and passive with low cost and high quality How can you be standardized and customized

Low Costand

High Quality

Standardand

Customized

Deviceand

No Device

Fixedand

Dynamic

Fastand Slow

Rigidand

Flexible

Bigand

Small

Activeand

Passive

MEDTECH | KATAWAVE

WORLD VIEWA platform that enables unique deep dive studies that supports the product portfolio maturity assessment

Inputs bull Semantic search engine proprietary capability across deep web and knowledge bull Patent analytics bull Product amp process system breakdown bull Subject matter expert insights bull Business amp technology trends bull Sectoral market analysis bull Technology evolution dynamics bull Competitive research bull New fundamentals that are driving business shifts

Tool Potential Evolutionary Plot

The future is more predictable than you think What does the world already know about what you are trying to do

New business models products technologies and services can seem ever changing and chaotic ndash so where should companies play to win

However the evolution of Technology and Business is predictable and can be mapped The trend is always towards more ideal solutions We create a highly objective competitive portfolio benchmark

Katawaversquos unique assessment model maps out how evolved your products are in comparison to your competition We also define how evolved they are along their respective S-Curves Allied to this we include market intelligence patent analytics and macro business drivers This enables us to give you the direction for your product innovation investment strategy that is relevant resilient and will resonate with customers ie In Flow

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

WORLDVIEW

Beyond the Technology

Another key ingredient to ensure technology is in flow is that megatrends beyond the company are considered We collate and curate insights into the new fundamentals that are driving business

MEDTECH | KATAWAVE

IMMERSIVE EXPERIENCEHosting of multi-stakeholder events to immerse and truly engage our clients in the learnings and insights uncovered during our engagements

During immersive experiences based on the knowledge wersquove made sense of we collaborate to find a new direction for the companies we work with We prototype ideas and concepts through visualization concept modeling structured brainstorming and sessions

Looking beyond the obvious We help you to look beyond your environment and overcome psychological barriers

At every touchpoint we ensure that our clients are on-board The ultimate aim is to create an emotional connection with the output Our engagements are generally low touch except for Upskilling and Hacks We use interactive working sessions the theatre environment and concept prototyping

WHATINDUSTRYKNOWS

WHAT THEWORLD KNOWS

WHAT YOUKNOW

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

IMMERSIVEEXPERIENCE

We have created a physical workshop environment in which we host our events This enables us to change the atmosphere during a session ndash moving from positive to negative highs to low

We use hackathons for quick one off problem solving These immersive events are primed as structured brainstorming sessions We use a set of inventive principles taking in all the known world generic solutions to focus the sessions and move rapidly to solution directions

MEDTECH | KATAWAVE

BEYOND PRODUCTProducts and processes do not exist in a vacuum They are wrapped around a total value experience and business model that companies create

To ensure innovation is happening in the right place we critically examine a businessrsquo value proposition bull How companies are configured bull What reflects their total offerings bull The adoption dynamics at play bull The experiences they provide bull Technology readiness level

Tool Business Proposition Elements

We then interrogate each subsystem bringing the adoption dynamics from multiple perspectives ndash users regulators the organization and technologyThe human user journey is a key element of our framework

By bringing in the world beyond the product we evolve options that ensure all parts of the proposition are in flow and are human centric We identify all the right places to innovate that can be often overlooked

Innovation needs to happen in many places beyond the product for successSometimes companies focus only on product innovation where the true value lies in other parts of the propositionIs the product portfolio rightIs the proposition rightIs the strategy rightIs your business and the user ready to adopt a new solutionHow do new innovations fit your business theme and models

PropositionElements

P

rofit

Mod

el

amp Partners

Structure Stage Process Product

Complimentors

FrontBack Core

Extened Service Routes

Brand amp

U

ser

Product

Experiences

E

ngag

emen

t

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

BEYONDPRODUCT

These are some of the fundamental questions we always ask of any organization we engage The answers we seek are in the context of the clientsrsquo reality the megatrends and themes impacting the sector and businesses in general

A product can be in flow but the propositions might not We get a better picture of the proposition by breaking it into its sub-systems ndash the experience the offering and the configuration

AdoptionReadiness

Relative

Advantage

Compatibility

Trialability

Complexity

Obse

rvab

ility

MEDTECH | KATAWAVE

ldquoWe have used Katawave to help us think in the past in our urology division We are now applying it to our anesthesia portfolio We like their approach and their toolkit and how they analyze technologies from an holistic perspective We havenrsquot seen this anywhere else Their practical interactive and challenging approach brought us fresh thinking to our product strategy and where we should spend our innovation budget ldquo

Division President US Medical Device Global Organization

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

Together we can create transformative market propositions to grow your business and deliver the future of health and wellness

MEDTECH | KATAWAVE

KatawaveGuild House Guild StreetIFSC Dublin 1Ireland

wwwkatawavecomKatawave LinkedIn Page

Dr Declan BoganDirector of Katawave Medtechdbogankatawavecom+353 1 905 6566

GET IN TOUCHContact us to find out more about what Katawave can do for your business in MedTech

MEDTECH | KATAWAVE

TRANS-DISCIPLINESAt our core are a set of collaborative skill-sets and lenses encompassing

Systems Engineering Understanding the complexity and circuitry of business and business propositions by uncovering key conflicts and contradictions

Human Foresight Understanding key motivations perspectives and human behaviors at a macro level

Technology Evolution Understanding the most likely next steps for core products and technologies in a systematic manner

Design ThinkingUnderstanding the possibilities prototyping them and facilitating engagement with them

Strategic InsightsUnderstanding the overarching business model goals design structure and strategies of the organization

MEDTECH | KATAWAVE

DISRUPTIVE MINDSETA set of principles and philosophy that enable disruptive out of the box thinking and higher levels of creativity

Embracing the Katawave approach stimulates and releases latent creativity within our clients to create immediate problem solutions a shared language of innovation and long term value

A structured process and set of tools techniques and processes for creativity for bull Visioning bull Problem definition bull Understanding amp re-framing challenges bull Generating solution ideas bull Consolidating amp curating output bull Functional amp Systems Analysis bull Benchmarking bull Market and Technology Analysis

ToolGenerification - Katawave route to innovation

SPECIFICPROBLEM

GENERICPROBLEM

GENERICSOLUTIONS

SPECIFICSOLUTIONS

YOURSOLUTIONS

We see the world in systems and functions Our approach enables us to create the right mindset when faced with any challenge

Barriers to developing new ideas are created when individuals jump from their specific problem to a specific solution The true path to innovation is through simplifying and generifying the challenge Through this we overcome the inertia preventing new thinking and access how the world has already solved the same function with alternative solutions beyond your sector

Every part of a product or process achieves a core function As technology evolves solutions change but functions stay the same We start by appreciating the complete problem space Many times harmful and beneficial functions are achieved at the same location

The majority of innovations assume lsquocompromisersquo and lsquotrade-offrsquo as the only way of dealing with these contradictions Disruption and breakthrough solutions are the ones that donrsquot accept the trade-offs

What is

What are What could

What can What will

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

DISRUPTIVEMINDSET

Breakthrough solutions are found and business transformation occurs where contradictions are correctly identified options are explored to solve them and solutions are designed to address them

Katawaversquos expertise is in solving the contradictions in your products and propositions How can you be active and passive with low cost and high quality How can you be standardized and customized

Low Costand

High Quality

Standardand

Customized

Deviceand

No Device

Fixedand

Dynamic

Fastand Slow

Rigidand

Flexible

Bigand

Small

Activeand

Passive

MEDTECH | KATAWAVE

WORLD VIEWA platform that enables unique deep dive studies that supports the product portfolio maturity assessment

Inputs bull Semantic search engine proprietary capability across deep web and knowledge bull Patent analytics bull Product amp process system breakdown bull Subject matter expert insights bull Business amp technology trends bull Sectoral market analysis bull Technology evolution dynamics bull Competitive research bull New fundamentals that are driving business shifts

Tool Potential Evolutionary Plot

The future is more predictable than you think What does the world already know about what you are trying to do

New business models products technologies and services can seem ever changing and chaotic ndash so where should companies play to win

However the evolution of Technology and Business is predictable and can be mapped The trend is always towards more ideal solutions We create a highly objective competitive portfolio benchmark

Katawaversquos unique assessment model maps out how evolved your products are in comparison to your competition We also define how evolved they are along their respective S-Curves Allied to this we include market intelligence patent analytics and macro business drivers This enables us to give you the direction for your product innovation investment strategy that is relevant resilient and will resonate with customers ie In Flow

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

WORLDVIEW

Beyond the Technology

Another key ingredient to ensure technology is in flow is that megatrends beyond the company are considered We collate and curate insights into the new fundamentals that are driving business

MEDTECH | KATAWAVE

IMMERSIVE EXPERIENCEHosting of multi-stakeholder events to immerse and truly engage our clients in the learnings and insights uncovered during our engagements

During immersive experiences based on the knowledge wersquove made sense of we collaborate to find a new direction for the companies we work with We prototype ideas and concepts through visualization concept modeling structured brainstorming and sessions

Looking beyond the obvious We help you to look beyond your environment and overcome psychological barriers

At every touchpoint we ensure that our clients are on-board The ultimate aim is to create an emotional connection with the output Our engagements are generally low touch except for Upskilling and Hacks We use interactive working sessions the theatre environment and concept prototyping

WHATINDUSTRYKNOWS

WHAT THEWORLD KNOWS

WHAT YOUKNOW

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

IMMERSIVEEXPERIENCE

We have created a physical workshop environment in which we host our events This enables us to change the atmosphere during a session ndash moving from positive to negative highs to low

We use hackathons for quick one off problem solving These immersive events are primed as structured brainstorming sessions We use a set of inventive principles taking in all the known world generic solutions to focus the sessions and move rapidly to solution directions

MEDTECH | KATAWAVE

BEYOND PRODUCTProducts and processes do not exist in a vacuum They are wrapped around a total value experience and business model that companies create

To ensure innovation is happening in the right place we critically examine a businessrsquo value proposition bull How companies are configured bull What reflects their total offerings bull The adoption dynamics at play bull The experiences they provide bull Technology readiness level

Tool Business Proposition Elements

We then interrogate each subsystem bringing the adoption dynamics from multiple perspectives ndash users regulators the organization and technologyThe human user journey is a key element of our framework

By bringing in the world beyond the product we evolve options that ensure all parts of the proposition are in flow and are human centric We identify all the right places to innovate that can be often overlooked

Innovation needs to happen in many places beyond the product for successSometimes companies focus only on product innovation where the true value lies in other parts of the propositionIs the product portfolio rightIs the proposition rightIs the strategy rightIs your business and the user ready to adopt a new solutionHow do new innovations fit your business theme and models

PropositionElements

P

rofit

Mod

el

amp Partners

Structure Stage Process Product

Complimentors

FrontBack Core

Extened Service Routes

Brand amp

U

ser

Product

Experiences

E

ngag

emen

t

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

BEYONDPRODUCT

These are some of the fundamental questions we always ask of any organization we engage The answers we seek are in the context of the clientsrsquo reality the megatrends and themes impacting the sector and businesses in general

A product can be in flow but the propositions might not We get a better picture of the proposition by breaking it into its sub-systems ndash the experience the offering and the configuration

AdoptionReadiness

Relative

Advantage

Compatibility

Trialability

Complexity

Obse

rvab

ility

MEDTECH | KATAWAVE

ldquoWe have used Katawave to help us think in the past in our urology division We are now applying it to our anesthesia portfolio We like their approach and their toolkit and how they analyze technologies from an holistic perspective We havenrsquot seen this anywhere else Their practical interactive and challenging approach brought us fresh thinking to our product strategy and where we should spend our innovation budget ldquo

Division President US Medical Device Global Organization

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

Together we can create transformative market propositions to grow your business and deliver the future of health and wellness

MEDTECH | KATAWAVE

KatawaveGuild House Guild StreetIFSC Dublin 1Ireland

wwwkatawavecomKatawave LinkedIn Page

Dr Declan BoganDirector of Katawave Medtechdbogankatawavecom+353 1 905 6566

GET IN TOUCHContact us to find out more about what Katawave can do for your business in MedTech

MEDTECH | KATAWAVE

DISRUPTIVE MINDSETA set of principles and philosophy that enable disruptive out of the box thinking and higher levels of creativity

Embracing the Katawave approach stimulates and releases latent creativity within our clients to create immediate problem solutions a shared language of innovation and long term value

A structured process and set of tools techniques and processes for creativity for bull Visioning bull Problem definition bull Understanding amp re-framing challenges bull Generating solution ideas bull Consolidating amp curating output bull Functional amp Systems Analysis bull Benchmarking bull Market and Technology Analysis

ToolGenerification - Katawave route to innovation

SPECIFICPROBLEM

GENERICPROBLEM

GENERICSOLUTIONS

SPECIFICSOLUTIONS

YOURSOLUTIONS

We see the world in systems and functions Our approach enables us to create the right mindset when faced with any challenge

Barriers to developing new ideas are created when individuals jump from their specific problem to a specific solution The true path to innovation is through simplifying and generifying the challenge Through this we overcome the inertia preventing new thinking and access how the world has already solved the same function with alternative solutions beyond your sector

Every part of a product or process achieves a core function As technology evolves solutions change but functions stay the same We start by appreciating the complete problem space Many times harmful and beneficial functions are achieved at the same location

The majority of innovations assume lsquocompromisersquo and lsquotrade-offrsquo as the only way of dealing with these contradictions Disruption and breakthrough solutions are the ones that donrsquot accept the trade-offs

What is

What are What could

What can What will

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

DISRUPTIVEMINDSET

Breakthrough solutions are found and business transformation occurs where contradictions are correctly identified options are explored to solve them and solutions are designed to address them

Katawaversquos expertise is in solving the contradictions in your products and propositions How can you be active and passive with low cost and high quality How can you be standardized and customized

Low Costand

High Quality

Standardand

Customized

Deviceand

No Device

Fixedand

Dynamic

Fastand Slow

Rigidand

Flexible

Bigand

Small

Activeand

Passive

MEDTECH | KATAWAVE

WORLD VIEWA platform that enables unique deep dive studies that supports the product portfolio maturity assessment

Inputs bull Semantic search engine proprietary capability across deep web and knowledge bull Patent analytics bull Product amp process system breakdown bull Subject matter expert insights bull Business amp technology trends bull Sectoral market analysis bull Technology evolution dynamics bull Competitive research bull New fundamentals that are driving business shifts

Tool Potential Evolutionary Plot

The future is more predictable than you think What does the world already know about what you are trying to do

New business models products technologies and services can seem ever changing and chaotic ndash so where should companies play to win

However the evolution of Technology and Business is predictable and can be mapped The trend is always towards more ideal solutions We create a highly objective competitive portfolio benchmark

Katawaversquos unique assessment model maps out how evolved your products are in comparison to your competition We also define how evolved they are along their respective S-Curves Allied to this we include market intelligence patent analytics and macro business drivers This enables us to give you the direction for your product innovation investment strategy that is relevant resilient and will resonate with customers ie In Flow

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

WORLDVIEW

Beyond the Technology

Another key ingredient to ensure technology is in flow is that megatrends beyond the company are considered We collate and curate insights into the new fundamentals that are driving business

MEDTECH | KATAWAVE

IMMERSIVE EXPERIENCEHosting of multi-stakeholder events to immerse and truly engage our clients in the learnings and insights uncovered during our engagements

During immersive experiences based on the knowledge wersquove made sense of we collaborate to find a new direction for the companies we work with We prototype ideas and concepts through visualization concept modeling structured brainstorming and sessions

Looking beyond the obvious We help you to look beyond your environment and overcome psychological barriers

At every touchpoint we ensure that our clients are on-board The ultimate aim is to create an emotional connection with the output Our engagements are generally low touch except for Upskilling and Hacks We use interactive working sessions the theatre environment and concept prototyping

WHATINDUSTRYKNOWS

WHAT THEWORLD KNOWS

WHAT YOUKNOW

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

IMMERSIVEEXPERIENCE

We have created a physical workshop environment in which we host our events This enables us to change the atmosphere during a session ndash moving from positive to negative highs to low

We use hackathons for quick one off problem solving These immersive events are primed as structured brainstorming sessions We use a set of inventive principles taking in all the known world generic solutions to focus the sessions and move rapidly to solution directions

MEDTECH | KATAWAVE

BEYOND PRODUCTProducts and processes do not exist in a vacuum They are wrapped around a total value experience and business model that companies create

To ensure innovation is happening in the right place we critically examine a businessrsquo value proposition bull How companies are configured bull What reflects their total offerings bull The adoption dynamics at play bull The experiences they provide bull Technology readiness level

Tool Business Proposition Elements

We then interrogate each subsystem bringing the adoption dynamics from multiple perspectives ndash users regulators the organization and technologyThe human user journey is a key element of our framework

By bringing in the world beyond the product we evolve options that ensure all parts of the proposition are in flow and are human centric We identify all the right places to innovate that can be often overlooked

Innovation needs to happen in many places beyond the product for successSometimes companies focus only on product innovation where the true value lies in other parts of the propositionIs the product portfolio rightIs the proposition rightIs the strategy rightIs your business and the user ready to adopt a new solutionHow do new innovations fit your business theme and models

PropositionElements

P

rofit

Mod

el

amp Partners

Structure Stage Process Product

Complimentors

FrontBack Core

Extened Service Routes

Brand amp

U

ser

Product

Experiences

E

ngag

emen

t

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

BEYONDPRODUCT

These are some of the fundamental questions we always ask of any organization we engage The answers we seek are in the context of the clientsrsquo reality the megatrends and themes impacting the sector and businesses in general

A product can be in flow but the propositions might not We get a better picture of the proposition by breaking it into its sub-systems ndash the experience the offering and the configuration

AdoptionReadiness

Relative

Advantage

Compatibility

Trialability

Complexity

Obse

rvab

ility

MEDTECH | KATAWAVE

ldquoWe have used Katawave to help us think in the past in our urology division We are now applying it to our anesthesia portfolio We like their approach and their toolkit and how they analyze technologies from an holistic perspective We havenrsquot seen this anywhere else Their practical interactive and challenging approach brought us fresh thinking to our product strategy and where we should spend our innovation budget ldquo

Division President US Medical Device Global Organization

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

Together we can create transformative market propositions to grow your business and deliver the future of health and wellness

MEDTECH | KATAWAVE

KatawaveGuild House Guild StreetIFSC Dublin 1Ireland

wwwkatawavecomKatawave LinkedIn Page

Dr Declan BoganDirector of Katawave Medtechdbogankatawavecom+353 1 905 6566

GET IN TOUCHContact us to find out more about what Katawave can do for your business in MedTech

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

DISRUPTIVEMINDSET

Breakthrough solutions are found and business transformation occurs where contradictions are correctly identified options are explored to solve them and solutions are designed to address them

Katawaversquos expertise is in solving the contradictions in your products and propositions How can you be active and passive with low cost and high quality How can you be standardized and customized

Low Costand

High Quality

Standardand

Customized

Deviceand

No Device

Fixedand

Dynamic

Fastand Slow

Rigidand

Flexible

Bigand

Small

Activeand

Passive

MEDTECH | KATAWAVE

WORLD VIEWA platform that enables unique deep dive studies that supports the product portfolio maturity assessment

Inputs bull Semantic search engine proprietary capability across deep web and knowledge bull Patent analytics bull Product amp process system breakdown bull Subject matter expert insights bull Business amp technology trends bull Sectoral market analysis bull Technology evolution dynamics bull Competitive research bull New fundamentals that are driving business shifts

Tool Potential Evolutionary Plot

The future is more predictable than you think What does the world already know about what you are trying to do

New business models products technologies and services can seem ever changing and chaotic ndash so where should companies play to win

However the evolution of Technology and Business is predictable and can be mapped The trend is always towards more ideal solutions We create a highly objective competitive portfolio benchmark

Katawaversquos unique assessment model maps out how evolved your products are in comparison to your competition We also define how evolved they are along their respective S-Curves Allied to this we include market intelligence patent analytics and macro business drivers This enables us to give you the direction for your product innovation investment strategy that is relevant resilient and will resonate with customers ie In Flow

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

WORLDVIEW

Beyond the Technology

Another key ingredient to ensure technology is in flow is that megatrends beyond the company are considered We collate and curate insights into the new fundamentals that are driving business

MEDTECH | KATAWAVE

IMMERSIVE EXPERIENCEHosting of multi-stakeholder events to immerse and truly engage our clients in the learnings and insights uncovered during our engagements

During immersive experiences based on the knowledge wersquove made sense of we collaborate to find a new direction for the companies we work with We prototype ideas and concepts through visualization concept modeling structured brainstorming and sessions

Looking beyond the obvious We help you to look beyond your environment and overcome psychological barriers

At every touchpoint we ensure that our clients are on-board The ultimate aim is to create an emotional connection with the output Our engagements are generally low touch except for Upskilling and Hacks We use interactive working sessions the theatre environment and concept prototyping

WHATINDUSTRYKNOWS

WHAT THEWORLD KNOWS

WHAT YOUKNOW

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

IMMERSIVEEXPERIENCE

We have created a physical workshop environment in which we host our events This enables us to change the atmosphere during a session ndash moving from positive to negative highs to low

We use hackathons for quick one off problem solving These immersive events are primed as structured brainstorming sessions We use a set of inventive principles taking in all the known world generic solutions to focus the sessions and move rapidly to solution directions

MEDTECH | KATAWAVE

BEYOND PRODUCTProducts and processes do not exist in a vacuum They are wrapped around a total value experience and business model that companies create

To ensure innovation is happening in the right place we critically examine a businessrsquo value proposition bull How companies are configured bull What reflects their total offerings bull The adoption dynamics at play bull The experiences they provide bull Technology readiness level

Tool Business Proposition Elements

We then interrogate each subsystem bringing the adoption dynamics from multiple perspectives ndash users regulators the organization and technologyThe human user journey is a key element of our framework

By bringing in the world beyond the product we evolve options that ensure all parts of the proposition are in flow and are human centric We identify all the right places to innovate that can be often overlooked

Innovation needs to happen in many places beyond the product for successSometimes companies focus only on product innovation where the true value lies in other parts of the propositionIs the product portfolio rightIs the proposition rightIs the strategy rightIs your business and the user ready to adopt a new solutionHow do new innovations fit your business theme and models

PropositionElements

P

rofit

Mod

el

amp Partners

Structure Stage Process Product

Complimentors

FrontBack Core

Extened Service Routes

Brand amp

U

ser

Product

Experiences

E

ngag

emen

t

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

BEYONDPRODUCT

These are some of the fundamental questions we always ask of any organization we engage The answers we seek are in the context of the clientsrsquo reality the megatrends and themes impacting the sector and businesses in general

A product can be in flow but the propositions might not We get a better picture of the proposition by breaking it into its sub-systems ndash the experience the offering and the configuration

AdoptionReadiness

Relative

Advantage

Compatibility

Trialability

Complexity

Obse

rvab

ility

MEDTECH | KATAWAVE

ldquoWe have used Katawave to help us think in the past in our urology division We are now applying it to our anesthesia portfolio We like their approach and their toolkit and how they analyze technologies from an holistic perspective We havenrsquot seen this anywhere else Their practical interactive and challenging approach brought us fresh thinking to our product strategy and where we should spend our innovation budget ldquo

Division President US Medical Device Global Organization

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

Together we can create transformative market propositions to grow your business and deliver the future of health and wellness

MEDTECH | KATAWAVE

KatawaveGuild House Guild StreetIFSC Dublin 1Ireland

wwwkatawavecomKatawave LinkedIn Page

Dr Declan BoganDirector of Katawave Medtechdbogankatawavecom+353 1 905 6566

GET IN TOUCHContact us to find out more about what Katawave can do for your business in MedTech

MEDTECH | KATAWAVE

WORLD VIEWA platform that enables unique deep dive studies that supports the product portfolio maturity assessment

Inputs bull Semantic search engine proprietary capability across deep web and knowledge bull Patent analytics bull Product amp process system breakdown bull Subject matter expert insights bull Business amp technology trends bull Sectoral market analysis bull Technology evolution dynamics bull Competitive research bull New fundamentals that are driving business shifts

Tool Potential Evolutionary Plot

The future is more predictable than you think What does the world already know about what you are trying to do

New business models products technologies and services can seem ever changing and chaotic ndash so where should companies play to win

However the evolution of Technology and Business is predictable and can be mapped The trend is always towards more ideal solutions We create a highly objective competitive portfolio benchmark

Katawaversquos unique assessment model maps out how evolved your products are in comparison to your competition We also define how evolved they are along their respective S-Curves Allied to this we include market intelligence patent analytics and macro business drivers This enables us to give you the direction for your product innovation investment strategy that is relevant resilient and will resonate with customers ie In Flow

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

WORLDVIEW

Beyond the Technology

Another key ingredient to ensure technology is in flow is that megatrends beyond the company are considered We collate and curate insights into the new fundamentals that are driving business

MEDTECH | KATAWAVE

IMMERSIVE EXPERIENCEHosting of multi-stakeholder events to immerse and truly engage our clients in the learnings and insights uncovered during our engagements

During immersive experiences based on the knowledge wersquove made sense of we collaborate to find a new direction for the companies we work with We prototype ideas and concepts through visualization concept modeling structured brainstorming and sessions

Looking beyond the obvious We help you to look beyond your environment and overcome psychological barriers

At every touchpoint we ensure that our clients are on-board The ultimate aim is to create an emotional connection with the output Our engagements are generally low touch except for Upskilling and Hacks We use interactive working sessions the theatre environment and concept prototyping

WHATINDUSTRYKNOWS

WHAT THEWORLD KNOWS

WHAT YOUKNOW

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

IMMERSIVEEXPERIENCE

We have created a physical workshop environment in which we host our events This enables us to change the atmosphere during a session ndash moving from positive to negative highs to low

We use hackathons for quick one off problem solving These immersive events are primed as structured brainstorming sessions We use a set of inventive principles taking in all the known world generic solutions to focus the sessions and move rapidly to solution directions

MEDTECH | KATAWAVE

BEYOND PRODUCTProducts and processes do not exist in a vacuum They are wrapped around a total value experience and business model that companies create

To ensure innovation is happening in the right place we critically examine a businessrsquo value proposition bull How companies are configured bull What reflects their total offerings bull The adoption dynamics at play bull The experiences they provide bull Technology readiness level

Tool Business Proposition Elements

We then interrogate each subsystem bringing the adoption dynamics from multiple perspectives ndash users regulators the organization and technologyThe human user journey is a key element of our framework

By bringing in the world beyond the product we evolve options that ensure all parts of the proposition are in flow and are human centric We identify all the right places to innovate that can be often overlooked

Innovation needs to happen in many places beyond the product for successSometimes companies focus only on product innovation where the true value lies in other parts of the propositionIs the product portfolio rightIs the proposition rightIs the strategy rightIs your business and the user ready to adopt a new solutionHow do new innovations fit your business theme and models

PropositionElements

P

rofit

Mod

el

amp Partners

Structure Stage Process Product

Complimentors

FrontBack Core

Extened Service Routes

Brand amp

U

ser

Product

Experiences

E

ngag

emen

t

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

BEYONDPRODUCT

These are some of the fundamental questions we always ask of any organization we engage The answers we seek are in the context of the clientsrsquo reality the megatrends and themes impacting the sector and businesses in general

A product can be in flow but the propositions might not We get a better picture of the proposition by breaking it into its sub-systems ndash the experience the offering and the configuration

AdoptionReadiness

Relative

Advantage

Compatibility

Trialability

Complexity

Obse

rvab

ility

MEDTECH | KATAWAVE

ldquoWe have used Katawave to help us think in the past in our urology division We are now applying it to our anesthesia portfolio We like their approach and their toolkit and how they analyze technologies from an holistic perspective We havenrsquot seen this anywhere else Their practical interactive and challenging approach brought us fresh thinking to our product strategy and where we should spend our innovation budget ldquo

Division President US Medical Device Global Organization

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

Together we can create transformative market propositions to grow your business and deliver the future of health and wellness

MEDTECH | KATAWAVE

KatawaveGuild House Guild StreetIFSC Dublin 1Ireland

wwwkatawavecomKatawave LinkedIn Page

Dr Declan BoganDirector of Katawave Medtechdbogankatawavecom+353 1 905 6566

GET IN TOUCHContact us to find out more about what Katawave can do for your business in MedTech

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

WORLDVIEW

Beyond the Technology

Another key ingredient to ensure technology is in flow is that megatrends beyond the company are considered We collate and curate insights into the new fundamentals that are driving business

MEDTECH | KATAWAVE

IMMERSIVE EXPERIENCEHosting of multi-stakeholder events to immerse and truly engage our clients in the learnings and insights uncovered during our engagements

During immersive experiences based on the knowledge wersquove made sense of we collaborate to find a new direction for the companies we work with We prototype ideas and concepts through visualization concept modeling structured brainstorming and sessions

Looking beyond the obvious We help you to look beyond your environment and overcome psychological barriers

At every touchpoint we ensure that our clients are on-board The ultimate aim is to create an emotional connection with the output Our engagements are generally low touch except for Upskilling and Hacks We use interactive working sessions the theatre environment and concept prototyping

WHATINDUSTRYKNOWS

WHAT THEWORLD KNOWS

WHAT YOUKNOW

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

IMMERSIVEEXPERIENCE

We have created a physical workshop environment in which we host our events This enables us to change the atmosphere during a session ndash moving from positive to negative highs to low

We use hackathons for quick one off problem solving These immersive events are primed as structured brainstorming sessions We use a set of inventive principles taking in all the known world generic solutions to focus the sessions and move rapidly to solution directions

MEDTECH | KATAWAVE

BEYOND PRODUCTProducts and processes do not exist in a vacuum They are wrapped around a total value experience and business model that companies create

To ensure innovation is happening in the right place we critically examine a businessrsquo value proposition bull How companies are configured bull What reflects their total offerings bull The adoption dynamics at play bull The experiences they provide bull Technology readiness level

Tool Business Proposition Elements

We then interrogate each subsystem bringing the adoption dynamics from multiple perspectives ndash users regulators the organization and technologyThe human user journey is a key element of our framework

By bringing in the world beyond the product we evolve options that ensure all parts of the proposition are in flow and are human centric We identify all the right places to innovate that can be often overlooked

Innovation needs to happen in many places beyond the product for successSometimes companies focus only on product innovation where the true value lies in other parts of the propositionIs the product portfolio rightIs the proposition rightIs the strategy rightIs your business and the user ready to adopt a new solutionHow do new innovations fit your business theme and models

PropositionElements

P

rofit

Mod

el

amp Partners

Structure Stage Process Product

Complimentors

FrontBack Core

Extened Service Routes

Brand amp

U

ser

Product

Experiences

E

ngag

emen

t

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

BEYONDPRODUCT

These are some of the fundamental questions we always ask of any organization we engage The answers we seek are in the context of the clientsrsquo reality the megatrends and themes impacting the sector and businesses in general

A product can be in flow but the propositions might not We get a better picture of the proposition by breaking it into its sub-systems ndash the experience the offering and the configuration

AdoptionReadiness

Relative

Advantage

Compatibility

Trialability

Complexity

Obse

rvab

ility

MEDTECH | KATAWAVE

ldquoWe have used Katawave to help us think in the past in our urology division We are now applying it to our anesthesia portfolio We like their approach and their toolkit and how they analyze technologies from an holistic perspective We havenrsquot seen this anywhere else Their practical interactive and challenging approach brought us fresh thinking to our product strategy and where we should spend our innovation budget ldquo

Division President US Medical Device Global Organization

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

Together we can create transformative market propositions to grow your business and deliver the future of health and wellness

MEDTECH | KATAWAVE

KatawaveGuild House Guild StreetIFSC Dublin 1Ireland

wwwkatawavecomKatawave LinkedIn Page

Dr Declan BoganDirector of Katawave Medtechdbogankatawavecom+353 1 905 6566

GET IN TOUCHContact us to find out more about what Katawave can do for your business in MedTech

MEDTECH | KATAWAVE

IMMERSIVE EXPERIENCEHosting of multi-stakeholder events to immerse and truly engage our clients in the learnings and insights uncovered during our engagements

During immersive experiences based on the knowledge wersquove made sense of we collaborate to find a new direction for the companies we work with We prototype ideas and concepts through visualization concept modeling structured brainstorming and sessions

Looking beyond the obvious We help you to look beyond your environment and overcome psychological barriers

At every touchpoint we ensure that our clients are on-board The ultimate aim is to create an emotional connection with the output Our engagements are generally low touch except for Upskilling and Hacks We use interactive working sessions the theatre environment and concept prototyping

WHATINDUSTRYKNOWS

WHAT THEWORLD KNOWS

WHAT YOUKNOW

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

IMMERSIVEEXPERIENCE

We have created a physical workshop environment in which we host our events This enables us to change the atmosphere during a session ndash moving from positive to negative highs to low

We use hackathons for quick one off problem solving These immersive events are primed as structured brainstorming sessions We use a set of inventive principles taking in all the known world generic solutions to focus the sessions and move rapidly to solution directions

MEDTECH | KATAWAVE

BEYOND PRODUCTProducts and processes do not exist in a vacuum They are wrapped around a total value experience and business model that companies create

To ensure innovation is happening in the right place we critically examine a businessrsquo value proposition bull How companies are configured bull What reflects their total offerings bull The adoption dynamics at play bull The experiences they provide bull Technology readiness level

Tool Business Proposition Elements

We then interrogate each subsystem bringing the adoption dynamics from multiple perspectives ndash users regulators the organization and technologyThe human user journey is a key element of our framework

By bringing in the world beyond the product we evolve options that ensure all parts of the proposition are in flow and are human centric We identify all the right places to innovate that can be often overlooked

Innovation needs to happen in many places beyond the product for successSometimes companies focus only on product innovation where the true value lies in other parts of the propositionIs the product portfolio rightIs the proposition rightIs the strategy rightIs your business and the user ready to adopt a new solutionHow do new innovations fit your business theme and models

PropositionElements

P

rofit

Mod

el

amp Partners

Structure Stage Process Product

Complimentors

FrontBack Core

Extened Service Routes

Brand amp

U

ser

Product

Experiences

E

ngag

emen

t

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

BEYONDPRODUCT

These are some of the fundamental questions we always ask of any organization we engage The answers we seek are in the context of the clientsrsquo reality the megatrends and themes impacting the sector and businesses in general

A product can be in flow but the propositions might not We get a better picture of the proposition by breaking it into its sub-systems ndash the experience the offering and the configuration

AdoptionReadiness

Relative

Advantage

Compatibility

Trialability

Complexity

Obse

rvab

ility

MEDTECH | KATAWAVE

ldquoWe have used Katawave to help us think in the past in our urology division We are now applying it to our anesthesia portfolio We like their approach and their toolkit and how they analyze technologies from an holistic perspective We havenrsquot seen this anywhere else Their practical interactive and challenging approach brought us fresh thinking to our product strategy and where we should spend our innovation budget ldquo

Division President US Medical Device Global Organization

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

Together we can create transformative market propositions to grow your business and deliver the future of health and wellness

MEDTECH | KATAWAVE

KatawaveGuild House Guild StreetIFSC Dublin 1Ireland

wwwkatawavecomKatawave LinkedIn Page

Dr Declan BoganDirector of Katawave Medtechdbogankatawavecom+353 1 905 6566

GET IN TOUCHContact us to find out more about what Katawave can do for your business in MedTech

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

IMMERSIVEEXPERIENCE

We have created a physical workshop environment in which we host our events This enables us to change the atmosphere during a session ndash moving from positive to negative highs to low

We use hackathons for quick one off problem solving These immersive events are primed as structured brainstorming sessions We use a set of inventive principles taking in all the known world generic solutions to focus the sessions and move rapidly to solution directions

MEDTECH | KATAWAVE

BEYOND PRODUCTProducts and processes do not exist in a vacuum They are wrapped around a total value experience and business model that companies create

To ensure innovation is happening in the right place we critically examine a businessrsquo value proposition bull How companies are configured bull What reflects their total offerings bull The adoption dynamics at play bull The experiences they provide bull Technology readiness level

Tool Business Proposition Elements

We then interrogate each subsystem bringing the adoption dynamics from multiple perspectives ndash users regulators the organization and technologyThe human user journey is a key element of our framework

By bringing in the world beyond the product we evolve options that ensure all parts of the proposition are in flow and are human centric We identify all the right places to innovate that can be often overlooked

Innovation needs to happen in many places beyond the product for successSometimes companies focus only on product innovation where the true value lies in other parts of the propositionIs the product portfolio rightIs the proposition rightIs the strategy rightIs your business and the user ready to adopt a new solutionHow do new innovations fit your business theme and models

PropositionElements

P

rofit

Mod

el

amp Partners

Structure Stage Process Product

Complimentors

FrontBack Core

Extened Service Routes

Brand amp

U

ser

Product

Experiences

E

ngag

emen

t

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

BEYONDPRODUCT

These are some of the fundamental questions we always ask of any organization we engage The answers we seek are in the context of the clientsrsquo reality the megatrends and themes impacting the sector and businesses in general

A product can be in flow but the propositions might not We get a better picture of the proposition by breaking it into its sub-systems ndash the experience the offering and the configuration

AdoptionReadiness

Relative

Advantage

Compatibility

Trialability

Complexity

Obse

rvab

ility

MEDTECH | KATAWAVE

ldquoWe have used Katawave to help us think in the past in our urology division We are now applying it to our anesthesia portfolio We like their approach and their toolkit and how they analyze technologies from an holistic perspective We havenrsquot seen this anywhere else Their practical interactive and challenging approach brought us fresh thinking to our product strategy and where we should spend our innovation budget ldquo

Division President US Medical Device Global Organization

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

Together we can create transformative market propositions to grow your business and deliver the future of health and wellness

MEDTECH | KATAWAVE

KatawaveGuild House Guild StreetIFSC Dublin 1Ireland

wwwkatawavecomKatawave LinkedIn Page

Dr Declan BoganDirector of Katawave Medtechdbogankatawavecom+353 1 905 6566

GET IN TOUCHContact us to find out more about what Katawave can do for your business in MedTech

MEDTECH | KATAWAVE

BEYOND PRODUCTProducts and processes do not exist in a vacuum They are wrapped around a total value experience and business model that companies create

To ensure innovation is happening in the right place we critically examine a businessrsquo value proposition bull How companies are configured bull What reflects their total offerings bull The adoption dynamics at play bull The experiences they provide bull Technology readiness level

Tool Business Proposition Elements

We then interrogate each subsystem bringing the adoption dynamics from multiple perspectives ndash users regulators the organization and technologyThe human user journey is a key element of our framework

By bringing in the world beyond the product we evolve options that ensure all parts of the proposition are in flow and are human centric We identify all the right places to innovate that can be often overlooked

Innovation needs to happen in many places beyond the product for successSometimes companies focus only on product innovation where the true value lies in other parts of the propositionIs the product portfolio rightIs the proposition rightIs the strategy rightIs your business and the user ready to adopt a new solutionHow do new innovations fit your business theme and models

PropositionElements

P

rofit

Mod

el

amp Partners

Structure Stage Process Product

Complimentors

FrontBack Core

Extened Service Routes

Brand amp

U

ser

Product

Experiences

E

ngag

emen

t

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

BEYONDPRODUCT

These are some of the fundamental questions we always ask of any organization we engage The answers we seek are in the context of the clientsrsquo reality the megatrends and themes impacting the sector and businesses in general

A product can be in flow but the propositions might not We get a better picture of the proposition by breaking it into its sub-systems ndash the experience the offering and the configuration

AdoptionReadiness

Relative

Advantage

Compatibility

Trialability

Complexity

Obse

rvab

ility

MEDTECH | KATAWAVE

ldquoWe have used Katawave to help us think in the past in our urology division We are now applying it to our anesthesia portfolio We like their approach and their toolkit and how they analyze technologies from an holistic perspective We havenrsquot seen this anywhere else Their practical interactive and challenging approach brought us fresh thinking to our product strategy and where we should spend our innovation budget ldquo

Division President US Medical Device Global Organization

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

Together we can create transformative market propositions to grow your business and deliver the future of health and wellness

MEDTECH | KATAWAVE

KatawaveGuild House Guild StreetIFSC Dublin 1Ireland

wwwkatawavecomKatawave LinkedIn Page

Dr Declan BoganDirector of Katawave Medtechdbogankatawavecom+353 1 905 6566

GET IN TOUCHContact us to find out more about what Katawave can do for your business in MedTech

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

BEYONDPRODUCT

These are some of the fundamental questions we always ask of any organization we engage The answers we seek are in the context of the clientsrsquo reality the megatrends and themes impacting the sector and businesses in general

A product can be in flow but the propositions might not We get a better picture of the proposition by breaking it into its sub-systems ndash the experience the offering and the configuration

AdoptionReadiness

Relative

Advantage

Compatibility

Trialability

Complexity

Obse

rvab

ility

MEDTECH | KATAWAVE

ldquoWe have used Katawave to help us think in the past in our urology division We are now applying it to our anesthesia portfolio We like their approach and their toolkit and how they analyze technologies from an holistic perspective We havenrsquot seen this anywhere else Their practical interactive and challenging approach brought us fresh thinking to our product strategy and where we should spend our innovation budget ldquo

Division President US Medical Device Global Organization

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

Together we can create transformative market propositions to grow your business and deliver the future of health and wellness

MEDTECH | KATAWAVE

KatawaveGuild House Guild StreetIFSC Dublin 1Ireland

wwwkatawavecomKatawave LinkedIn Page

Dr Declan BoganDirector of Katawave Medtechdbogankatawavecom+353 1 905 6566

GET IN TOUCHContact us to find out more about what Katawave can do for your business in MedTech

MEDTECH | KATAWAVE

ldquoWe have used Katawave to help us think in the past in our urology division We are now applying it to our anesthesia portfolio We like their approach and their toolkit and how they analyze technologies from an holistic perspective We havenrsquot seen this anywhere else Their practical interactive and challenging approach brought us fresh thinking to our product strategy and where we should spend our innovation budget ldquo

Division President US Medical Device Global Organization

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

Together we can create transformative market propositions to grow your business and deliver the future of health and wellness

MEDTECH | KATAWAVE

KatawaveGuild House Guild StreetIFSC Dublin 1Ireland

wwwkatawavecomKatawave LinkedIn Page

Dr Declan BoganDirector of Katawave Medtechdbogankatawavecom+353 1 905 6566

GET IN TOUCHContact us to find out more about what Katawave can do for your business in MedTech

MEDTECH | KATAWAVEMEDTECH | KATAWAVE

Together we can create transformative market propositions to grow your business and deliver the future of health and wellness

MEDTECH | KATAWAVE

KatawaveGuild House Guild StreetIFSC Dublin 1Ireland

wwwkatawavecomKatawave LinkedIn Page

Dr Declan BoganDirector of Katawave Medtechdbogankatawavecom+353 1 905 6566

GET IN TOUCHContact us to find out more about what Katawave can do for your business in MedTech

MEDTECH | KATAWAVE

KatawaveGuild House Guild StreetIFSC Dublin 1Ireland

wwwkatawavecomKatawave LinkedIn Page

Dr Declan BoganDirector of Katawave Medtechdbogankatawavecom+353 1 905 6566

GET IN TOUCHContact us to find out more about what Katawave can do for your business in MedTech

MEDTECH | KATAWAVEMEDTECH | KATAWAVE