HATCH.D1BRANDING

DESIGN FOR PRINT

WEBSITE DESIGN

CLIENT: HATCH.D JEWELLERY

BACKGROUND

S U STA I N A B L E J E W E L L E R Y CO F F E E WA ST ET U R N E D I N TO A P O LY M E R

VISUALISING THE BRAND VALUES

H AT C H . D I S A Y O U N G B R A N D O F S U S TA I N A B L E

J E W E L L E R Y B O R N I N L O N D O N . I W O R K E D C L O S E LY

W I T H T H E O W N E R A N D T H E H E A D D E S I G N E R T O

D E V E L O P A V I S U A L I D E N T I T Y T H AT R E F L E C T E D T H E

P H I L O S O P H Y A N D T H E N AT U R E O F T H E B R A N D .

E G G , T H E S Y M B O L O F N E W

L I F E , I S T H E K E Y E L E M E N T

O F T H E B R A N D S M I N I M A L

I M A G E R Y.

S TA M P S A L L O W I N - H O U S E

M A K I N G O F T H E B R A N D E D

S TAT I O N E R Y. T H E Y A R E A L S O

A M O R E S U S TA I N A B L E O P T I O N

T H A N P R I N T I N G , A S T H E Y U S E

V E R Y L I T T L E E N E R G Y A N D

C A N B E R E U S E D F O R VA R I O U S

P I E C E S .

T H E B R A N D U S E S A F R I E N D LY,

C H E E R F U L T O N E O F V O I C E T O

P R O M O T E I T S S U S TA I N A B L E

P H I L O S O P H Y.

A L L P R O M O T I O N A L M AT E R I A L S

A R E P R I N T E D W I T H S O YA -

B A S E D I N K O N A C I D - F R E E

PA P E R .

PA C K A G I N G I S M A D E O F

R E C Y C L E D C O F F E E S A C K S

S E A L E D W I T H B E E S WA X . T H E

O R I G I N A L P R I N T S M A K E E A C H

PA C K A G E U N I Q U E , J U S T L I K E

T H E P I E C E S T H E Y C O N TA I N .

THE COLLECTION

THE WEBSITE

T H E STO RY

T H E P H OTO S H O OT WA S BA S E D

A R O U N D T H E CO N C E P T O F

M I N I M A L I S M A N D C L A R I T Y.

S I M P L E ST U D I O S E T S A R E

D E S I G N E D TO H I N T E V E RY DAY

S I T UAT I O N S , A L LOW I N G T H E

V I E W E R S I M AG I N AT I O N TO

T E L L T H E R E ST O F T H E STO RY.

T H E M O D E R AT I O N O F T H E

P H OTO G R A P H S CO R R E S P O N D S

W I T H T H E S I M P L E A N D U N I V E R SA L

S H A P E S O F T H E G L A S SWA R E .

VISUAL COMMUNICATION / ART DIRECTION

EAST + WEST: DETAIL DESIGN

PACKAGING / BRANDING

T H E PAC K AG I N G WA S I N S P I R E D

W I T H T H E JA PA N E S E A RT O F

PA P E R W R A P P I N G . T H E T I E D

ST R I P S O F PA P E R R E F E R TO

T R A D I T I O N A L R I C E PAC K S . T H E

I CO N I C B O R M I O L I R O CCO R E D WA S

U S E D I N A WAY T H AT R E S E M B L E S

CO N F E C T I O N E RY W R A P P I N G .

WA - J P N . R I N G

T H E N A M E R E F E R S TO T H E S U BT L E

C I R C U L A R R I M O N T H E B OT TO M

O F T R A D I T I O N A L D R I N K I N G C U P S .

T H E LO G O WA S I N S P I R E D W I T H

A B R A N D I N G W H I C H I S T Y P I C A L

FO R A S I A N P OT T E RY.

WA2BRAND INNOVATION

GLASSWARE DESIGN

ART DIRECTION

CLIENT: BORMIOLI ROCCO

T R E N D R E S E A R C H

to p l o c a t i o n :

o r i e n ta l- t h e m e d b a rs

to p t re n d :

p u r i s t i c d e s i g n

ke y c o m p e t i to r :

D u ra l ex

M A R K E T R E S E A R C H CO M P E T I T I O N R E S E A R C H

G L A S S WA R E F O R

U P & C O M I N G O R I E N TA L B A R S

I N S P I R E D W I T H E A S T E R N

M I N I M A L I S M .

T H E D E S I G N WA S I N S P I R E D

W I T H A J A PA N E S E T R A D I T I O N

O F N E V E R S E R V I N G S A K E T O

Y O U R S E L F. S H A R I N G D R I N K S

A N D S H A R I N G T I M E I S AT T H E

C O R E O F T H I S P R O J E C T.

BACKGROUND

DEVELOPMENT

yaraimixing glasses

savourycocktails

veg incocktails

artisanalcohol

healthy + fitvitamin drinks

bartender= chef

umami

Asianalcohol

molecularmixology

mineral drivencocktails

THE ASIAN SPIRITAUTHENTIC &HEALTHY FOODIE

SCIENTIFIC &EXPERIMENTAL

PLUMP3BRANDING

WEBSITE DESIGN

ART DIRECTION

SELF-INITIATED

BACKGROUND

+ +

T H E F O C U S O F T H I S S H O R T P R O J E C T

WA S D E S I G N I N G B R A N D I D E N T I T Y, I N

PA R T I C U L A R A W E B S I T E , F O R P L U M P -

A M O B I L E B A R S E L L I N G P O L I S H P I E R O G I .

P L U M P WA S M Y I D E A F O R A B U S I N E S S

E A R L I E R T H I S Y E A R .

DEVELOPMENT

T H E K E Y PA R T O F T H E

D E V E L O P M E N T P R O C E S S WA S

E S TA B L I S H I N G A S T R O N G A N D

C L E A R S E T O F B R A N D VA L U E S .

T H E S E VA L U E S W E R E

T H E N T R A N S L AT E D I N T O A

V I S U A L L A N G U A G E T H R O U G H

T Y P O G R A P H Y, I M A G E R Y,

L AY O U T S A N D A T O N E O F

V O I C E .

BRAND VALUES

VISUAL DESIGN

TRY SOME OUR STORY GET IN TOUCHWHAT ARE PIEROGI WHERE TO EAT

The summertime classic with a modern twist: fresh strawberry filling with a hint of vanilla and sugar. Always simple, always delicious.

Full of the darkest blueberries from Polish forests and spiced with fresh herbs these dumplings are an adult-friendly variation of an all-time childrens favourite.

PLUMP 2014 SITE DESIGN: KAY HUMELT

TRY SOME OUR STORY GET IN TOUCHWHAT ARE PIEROGI WHERE TO EAT

This is my granny Jasia and, as for my family, shes the queen of pierogi. Her cabbage and mushroom dumplings have always been the favourite dish on our Christmas table and my summer tasted of her sour and sweet cherry filling. After coming to London, her pierogi was the taste I missed the most. I asked her for the recipe and prepared the dish with a couple of friends. They absolutely loved it.

Three years later the pierogi project was born. We have a street caravan to bring our daily-made pierogi to people all over London and a small, but

Why Plump? Well, thats how a dumpling and a granny should be.

PLUMP 2014 SITE DESIGN: KAY HUMELT

H O M E M A D E

T R A D I T I O N A L D I S H

W I T H A

CO N T E M P O R A R Y

T W I ST

ST R A I G H T FO RWA R D

& A P P R OAC H A B L E

FO R T H O S E H A P PY

TO B E S I M P L E

M A K E T H I N K I S A N I M AG I N A RY

P O P U P S PAC E FO R D E S I G N

E X H I B I T I O N , D I S C U S S I O N A N D

PA RT I C I PAT I O N T H AT I S O P E N TO

T H E G E N E R A L P U B L I C J U ST A S

M U C H TO F E L LOW D E S I G N E R S .

I T S A I M I S TO I N V I T E R E G U L A R

P E O P L E TO Q U E ST I O N D E S I G N

O B J E C T S A N D T H E O R I E S T H AT

S I L E N T LY A F F E C T T H E I R L I V E S .

G O M B R OW I C Z / R E M I X E D

I S A S E R I E S O F I M AG I N A RY

E V E N T S C E L E B R AT I N G W I TO L D

G O M B R OW I C Z - O N E O F T H E M O ST

R E L E VA N T P O L I S H W R I T E R S

- A N D H I S I N F L U E N C E O N T H E

CO N T E M P O R A RY T H E AT R E A N D

P O L I S H C U LT U R E I N G E N E R A L .

T H E Y A L S O A I M TO B R I N G H I S

W R I T I N G TO A N I N T E R N AT I O N A L

AU D I E N C E .

MISREAD4

POSTER DESIGN

ILLUSTRATION

PERSONAL PROJECTS

MAKE THINKd e s i g n & d i s c u s s i o n h u b

JUL - SEP 2014

1 Granary SquareLondon EC1 4WW

shop, hub & cafeMon - Sat, 10am - 7pm

workshopsevery Sat at 6pm

sponsored by:graphics:

Gombrowicz / Remixed25 30 IX 2014

Plum/Plum Ensemble invites you to see contemporary interpretations of Gombrowiczs work shown in four theatres across London. Plays will be accompannied by workshops and discussion.

This initiativeis part of the New Eastern Block in London.

PARIS BLUE5ILLUSTRATION

DESIGN FOR PRINT

CONCEPT DESIGN

PERSONAL PROJECT

What if you could hold a song in your hands?

T H E R E I S S O M E T H I N G T H AT B R I N G T O G E T H E R T H E S O U N D

A N D T H E S T O R Y. S O M E T H I N G T H AT T U R N S A S O N G I N T O

A N E X P E R I E N C E O F M U S I C , V I S U A L A R T A N D TA C T I L I T Y.

I C A L L I T A B O O K S O N G - A C R O S S O V E R B E T W E E N A B O O K

A N D A V I D E O C L I P.

THE CONCEPT

THE BOOKSONG

A B O O K S O N G I S A M O R E E N G AG I N G

FORM OF ILLUSTRATING A MUSICAL

P I E C E . I T CO M B I N E S T H E S O U N D

W I T H V I S UA L I L L U ST R AT I O N A N D

W I T H T H E TAC T I L I T Y O F A B O O K .

I T I S SY N C H R O N I S E D W I T H T H E

S O N G : W I T H I T S M E LO DY, PAC E ,

LY R I C S A N D, M O ST I M P O RTA N T LY,

W I T H I T S M O O D.

S I M P LY T U R N T H E PAG E S A S T H E

S O N G F LOWS - T H E LY R I C S A R E

T H E T E X T O F T H E B O O K .

T H E F I R S T B O O K S O N G WA S D E S I G N E D F O R PA R I S B L U E B Y LY K K E L I .

L I S T E N H E R E

A THING THAT

COULDVE HAPPENED

6

CONCEPTUAL CV

DESIGN FOR PRINT

GRAPHIC DESIGN

PERSONAL PROJECT

THE CONCEPT

A T H I N G T H AT C O U L D V E H A P P E N E D I S A N AT T E M P T T O

T U R N T H E B O R I N G F O R M AT O F A C V I N T O A N E X C I T I N G

S T O R Y. M I N E I S A V E R Y P E R S O N A L I N T E R P R E TAT I O N

O F A D E S I G N P R O C E S S , I N S P I R E D W I T H S O M E O F T H E

G R E AT FA S C I N AT I O N S A N D B I G D I S A P P O I N T M E N T S I

E X P E R I E N C E D T H R O U G H O U T M Y U N I V E R S I T Y C O U R S E .

THE BOOK

Would you like to see the full printed version?Just give me a shout.

T U R N A

B O R I N G C V. . .

. . . I N TO A N

E XC I T I N G STO RY

T h a n k y o u !

S p e a k s o o n?

kay @ kay h u m e lt .c o m

07 5 0 8 2 0 1 9 61

E P I LO G U E