Copyright  ©  Steeri  Oy  2012  

KayakPlus  Dialog:      Connec3ng  CRM  and  Social  media    

 

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Kayak+  Dialog:  Connec3ng  CRM  and  Social  media    

•  Customers  can  share  content  in  social  media  and  you  can  track  content  sharing  (links  in  email)    

•  Gather  data  from  social  media  and  act  upon;  post  to  social  sites  –  Manage  your  own  social  media  channels  (TwiDer,  Facebook,  Google+...):  

•  Possibility  to  extend  data  gathering  and  acMviMes  to  customers  –  IdenMfy  customer  to  be  the  same  in  different  channels:    –  Ask  customer  permission  to  deepen  data:    

•  UMlize  social  media  plugins  in  your  landing  pages  (e.g.  Facebook  plugins  hDp://developers.facebook.com/docs/plugins/)  –  Typo3  (used  for  Kayak+  Dialog’s  content  mgmt)  provides  Facebook  social  

plugins  as  an  extension  

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Integra3ng  Facebook  with  your  own  services  and  content  

Customer  data  

Web  sites  

”MarkeMng  automaMon/  CRM”  

Customers

Activation Customer dialog

Customer feedback Personalized content in Web site

Activate customers to your FB page or app

Identification with FB credentials

Utilizing FB content in your sites (social plugins, etc.)

Activate customers FB-friends to your FB or own web sites

Activate through FB posts. Utilize as one channel

Enriching your customer data with FB data

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Customer  Data  Mart  

Integra3ng  Facebook  and  TwiCer  customer  data  

AuthenMcaMon  

ConnecMng  FB  customer  idenMficaMon  to  other    

customer  data   Storing  profiling  and  friend  network  data  

(+  other  relevant  data)  

CommunicaMon  to  social  media    

Queries  and  real-­‐Mme  updates  

Facebook  Connect  +    Graph  API  

Site  personalizaMon  

”MarkeMng  automaMon/  CRM”  

Web  sites  

TwiCer  API  

It  is  possible  to  uMlize  FB  and  TwiDer  APIs  directly  or  use  third  party  services  (e.g.  HootSuite,  ThinkUp)  for  a  more  common  API  towards  different  social  media    

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Repor3ng  in  Kayak+  Dialog    

•  Enables  cross-­‐reporMng  of  all  customer  informaMon    domains  (web,  social  media,  subscripMons,    purchases...)  

•  Tools  for  dashboards,  bursMng  parameterized    reporMng,  OLAP  analysis  

•  VersaMle  visualizaMon    

Steeri  Oy  Tammasaarenkatu  5  

00180  Helsinki  Tel.  010  217  6430  Fax.  010  217  6420  

Email:  info@steeri.fi  www.steeri.fi