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Page 1 Business Plan Giới thiệu ABC ....................................................................................................................................... 1 Chart: Highlights ................................................................................................................................. 1 Mục tiêu .................................................................................................................................................. 1 Nhiệm vụ ................................................................................................................................................ 1 Nhân tố để thành công ............................................................................................................................ 2 Giới thiệu doanh nghiệp.......................................................................................................................... 2 Chủ sở hữu .............................................................................................................................................. 2 Khởi tạo doanh nghiệp ............................................................................................................................ 2 Table: Startup ...................................................................................................................................... 2 3.0 Sản phẩm ............................................................................................................................................... 3 Phân tích thị trường ................................................................................................................................ 4 Phân đoạn thị trường............................................................................................................................... 5 Table: Market Analysis ....................................................................................................................... 5 Chart: Market Analysis (Pie)............................................................................................................... 6 Chiến lược thi trường mục tiêu ............................................................................................................... 6 Phân tích ngành....................................................................................................................................... 7 4.3.1 Hành vi mua hàng và đối thủ cạnh tranh.................................................................................... 7 Giới thiệu Website .................................................................................................................................. 9 Chiến lược tiếp thị Website .................................................................................................................... 9 Yêu cầu phát triển ................................................................................................................................... 9 Kế hoạch triển khai ................................................................................................................................. 9 Phân tích SWOT ................................................................................................................................... 10 Điểm mạnh ............................................................................................................................... 10 Điểm yếu........................................................................................................................................ 10 Cơ hội....................................................................................................................................... 10 Thách thức................................................................................................................................ 10 Nhân tố cạnh tranh ................................................................................................................................ 10 Chiến lược Marketing ........................................................................................................................... 11 Chiến lược bán hàng ............................................................................................................................. 12 Dự báo doanh số....................................................................................................................... 12

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  1. 1. Page 1 Business Plan Gii thiu ABC....................................................................................................................................... 1 Chart: Highlights................................................................................................................................. 1 Mc tiu.................................................................................................................................................. 1 Nhim v ................................................................................................................................................ 1 Nhn t thnh cng............................................................................................................................ 2 Gii thiu doanh nghip.......................................................................................................................... 2 Ch s hu.............................................................................................................................................. 2 Khi to doanh nghip............................................................................................................................ 2 Table: Startup...................................................................................................................................... 2 3.0 Sn phm............................................................................................................................................... 3 Phn tch th trng ................................................................................................................................ 4 Phn on th trng............................................................................................................................... 5 Table: Market Analysis....................................................................................................................... 5 Chart: Market Analysis (Pie)............................................................................................................... 6 Chin lc thi trng mc tiu............................................................................................................... 6 Phn tch ngnh....................................................................................................................................... 7 4.3.1 Hnh vi mua hng v i th cnh tranh.................................................................................... 7 Gii thiu Website.................................................................................................................................. 9 Chin lc tip th Website .................................................................................................................... 9 Yu cu pht trin................................................................................................................................... 9 K hoch trin khai................................................................................................................................. 9 Phn tch SWOT................................................................................................................................... 10 im mnh............................................................................................................................... 10 im yu........................................................................................................................................10 C hi....................................................................................................................................... 10 Thch thc................................................................................................................................ 10 Nhn t cnh tranh................................................................................................................................ 10 Chin lc Marketing........................................................................................................................... 11 Chin lc bn hng............................................................................................................................. 12 D bo doanh s....................................................................................................................... 12
  2. 2. Page 2 7.0 T chc qun l.............................................................................................................................. 14 Org. Chart: S t chc ................................................................................................................. 14 8.0 K hoch ti chnh............................................................................................................................... 15 8. Ti chnh ............................................................................................................................................... 15 Cc ch s ti chnh quan trng............................................................................................................. 15 Phn tch u t v hon vn................................................................................................................ 15 Chi ph v li nhun trong nm u tin............................................................................................... 16 Dng tin .............................................................................................................................................. 17 Bng cn i ti chnh chi tit (file Exel) ............................................................................................... 1
  3. 3. Page 1 Doanh thu, chi ph v li nhun 18,000,000,000 16,000,000,000 14,000,000,000 12,000,000,000 10,000,000,000 8,000,000,000 6,000,000,000 4,000,000,000 2,000,000,000 1.0 Gii thiu ABC ABC l website bn hng trc tuyn chuyn kinh doanh cc mt hng thi trang, ph kin v b bu v tr em. Chng ti tp trung vo cc mt hng cht lng trung bnh kh, gi c phi chng v dch v giao hng tt. Khch hng ca chng ti l cc gia nh c thu nhp trung bnh, nhng ngi bit dng Internet, th trng tp trung ch yu cc Tp ln nh H Ni, Tp HCM v Hi Phng Chart: Highlights 0 FY 2013 FY 2014 FY 2015 Doanh s bn hng 9,875,335,309 12,837,935,902 16,689,316,673 Chi ph thng xuyn 7,637,000,000 9,849,000,000 12,711,000,000 Li nhun trc thu 2,238,335,309 2,988,935,902 3,978,316,673 Mc tiu 1. To ra mt knh trc tuyn bn qun o, dng cho tr s sinh, b m bu, mi sinh gi r, cht lng tt, mu qun o vui ti, tr p. L a ch tin cy ca cc b m 2. To ra doanh thu khong 10 t/ nm u tin v t sut li nhun NET l 20% 3. C lng khch hng thng xuyn khong 2.000 khch hng/ thng trong nm u tin 4. Xy thng hiu thi trang tr s sinh ring sau nm u tin 5. Tng bc m rng sang cc la tui tr em khc, tin ti a dng mt hng cho tr em sau 02 nm. Nhim v 1. Mang ti cc b bu, tr em v b m nhng b qun o p v chi ph va phi 2. L mt a ch tin cy ca cc b m khi chn qun o cho cc b
  4. 4. Page 2 3. Thc hin cc chng trnh t thin, mang ti nhng tr em ngho nhng b qun o mi Nhn t thnh cng 1. Website p, sinh ng, tr trung, vui nhn, thay i thng xuyn cc b m cm nhn c tnh yu thng con tr 2. Gi c cnh tranh nht 3. Dch v giao hng nhanh, ng hn v lch s 4. Ngun hng phong ph, a dng, mu m p v c nhiu cp nht 5. Nh cung cp hng ha n nh, gi thnh tt Gii thiu doanh nghip ABC l website bn hng trc tuyn chuyn kinh doanh cc mt hng thi trang, ph kin v b bu v tr em. Ch s hu ABC l mt cng ty c phn c gp vn bi 02 c ng. Khi to doanh nghip ABC l website bn hng trc tuyn chuyn kinh doanh cc mt hng thi trang, ph kin v b bu v tr em. Thi gian u chng ti t chc m hnh hot ng n gin, khng cn thnh lp cng ty, in ha n tit kim chi ph. Sau khong 01 nm, chng ti s tin hnh thnh lp cng ty tin hnh hot ng bi bn hn. Table: Startup Ti tr ban u Chi ph khi to doanh nghip VND 5,000,000 Ti sn ti tr ban u VND - Tng vn u t ban u VND 5,000,000 Ti sn Ti sn khng phi tin mt VND - Tin mt ban u VND - Cc loi khc VND - Tng ti sn VND -
  5. 5. Page 3 N phi tr v vn N phi tr Vay hin ti VND - N di h VND - Ti khon phi tr VND - N ngn hn khc VND - Tng n phi tr VND - Ngun vn u t Nh u t 1 VND 91,158,000 Nh u t 2 VND 91,158,000 VND - Tng u t theo k hoch VND 182,316,000 Sn phm ABC kinh doanh cc mt hng thi trang tr em v b m, bao gm: 1. Qun o tr s sinh t 01 -12 thng tui VND 200,000,000 VND 180,000,000 VND 160,000,000 VND 140,000,000 VND 120,000,000 VND 100,000,000 VND 80,000,000 VND 60,000,000 VND 40,000,000 VND 20,000,000 VND - Chi ph khi to doanh nghip Ti sn N phi tr Ngun vn u t
  6. 6. Page 4 2. Ph kin tr s sinh 3. chi tr s sinh 4. Dinh dng cho tr s sinh 5. m nhc cho tr s sinh 6. Qun o b bu 7. Qun o b m 8. Ph kin v dinh dng cho b m Cht lng: Tp trung vo cc mt hng cht lng trung bnh kh, c gi thnh tt. Ngun hng: Tp trung ch yu l cc mt hng trong nc. Mt s c th nhp v t Malaysia, Hng Kng Phn tch th trng Theo bo co ca B y t, t nm 2009 -20111, trung bnh mi nm c khong 1,2 triu tr em c sinh ra, tng ng vi t l tng t 1,4 - 1.7%. Tng s tr em trong tui t 01 - 05 vo khong 06 triu. Vit Nam c nh gi l quc gia c dn s tr hay cn gi l dn s vng v c s ngi trong i tui lao ng v s tr em ln. y va l c hi ca Vit Nam trong vic tn dng dn s tr, nhng cng l p lc trong cng tc gio dc, y t, x hi, thc phm v cc nhu cu nhu yu phm cho tr em. Vi s lng tr em di 1 tui v di 5 tui nu trn, hng nm Vit Nam s cn rt nhiu qun o v cc dng thit yu b sung thm. Trong khong hai nm tr li y, nhu cu v qun o, ph kin tr s sinh, b bu ngy cng pht trin mnh m. Cc b m sn sng sm cho con tr nhng b qun o p, ng yu nht. C th ni, cha bao gi tr em, b m c yu cu chm sc c bit nh hin nay. Th trng ny ngy cng a dng v mu m, nhiu ngun nhp khu nh Trung Quc, Hng Kng, i Loan, Thi Lan, Malaysia... c bit l ngun hng trong nc vi c s may mc ln l Si Gn. Nhng mt hng trong nc dn c c ch ng v c ngi dng a chung v gi c va phi, cht lng tng i, mt khc cng do lo ngi tnh c hi ca hng TQ. Khng hong kinh t xy ra khng lm gim nhu cu ca th trng ny. Tuy nhin, nhng hng c gi c r s c a chung nhiu hn. cng l l do hng may mc Vit ngy cng c ch ng. Ngy cng c nhiu ca hng thi trang, ph kin cho tr em c m ra, ch yu l Tp HCM, H Ni v cc thnh phi ln. cc loi t trung cp ti cao cp. C nhiu ca hng trin khai c chui siu th nh Bibomart, ClerverKid, Me&B... S ca hng Online cng xut hin rt nhiu, a dng hng ha
  7. 7. Page 5 Phn on th trng V th trng qun o tr em, c 02 cch phn on th trng. 1. Theo tui Tr s sinh: 1-12 thng tui: C khong 1,2 triu tr s sinh v s lng ny thay i lin tc do tr s sinh sinh ra thng xuyn v tr ln ln qu 12 thng tui. Trong , H Ni v HCM chim khong 18% Tr em t: 1 - 5 tui: C khong 4 triu tr em. S lng thay i thng xuyn ca tui ny khong 1,2 triu/nm Tr em t 6-10 tui: C khong 7 triu tr em. S lng thay i thng xuyn khong 1,1 triu/nm 2. Theo mc hng ha. Hng cao cp: Ch yu c nhp v t i Loan, Hng Kng, Thi Lan, Malaysia. Nhng mt hng ny thng c cht lng tt, mu m p v gi cao. Phc v ch yu cho cc gia nh c iu kin kinh t tt, tp trung cc qun trung tm ca H Ni v HCM. S ny chim khong 20% th trng Hng trung cp: Ch yu c nhp t Trung Quc, i Loan v hng Vit Nam. Nhng mt hng ny c cht lng, mu m trung bnh, gi c phi chng. Phc v ch yu cho cc gia nh kinh t bnh thng, gii vn phng, ngi bun bn HN, HCM v cc thnh ph Hng thp cp: Ch yu c nhp t Trung Quc, phc v cc gia nh thu nhp thp nh cng nhn v nng dn Table: Market Analysis Market Analysis Potential 2012 2013 2014 2015 2016 Growth CAGR Customers Qun o tr em 20% 5,000,000 6,000,000 7,200,000 8,640,000 10,368,000 20.00% Ph kin tr em 20% 5,000,000 6,000,000 7,200,000 8,640,000 10,368,000 20.00% Qun o v ph 10% 3,000,000 3,300,000 3,630,000 3,993,000 4,392,300 10.00% kin b m
  8. 8. Page 6 Dinh dng cho m v b 10% 3,000,000 3,300,000 3,630,000 3,993,000 4,392,300 10.00% Total 16.55% 16,000,000 18,600,000 21,660,000 25,266,000 29,520,600 16.55% Chart: Market Analysis (Pie) Chin lc thi trng mc tiu Th trng mc tiu ca ABC l th trng trung cp: Phc v qun o ph kin tr s sinh t 1-12 thng v b m vi mc gi v cht lng trung bnh. Thi gian u phc v ch yu H Ni, HCM v Hi Phng vi nhng khch hng l ngi lm vn phng c kh nng tip cn v mua bn trc tuyn trn Internet. Theo nghin cu ca chng ti. cc b m thng mua hng vo cc giai on sau: 1. Giai on trc khi sinh con (mang bu): - Cho m: Qun o v ph kin b bu Qun o v cc ph kin sau sinh Dinh dng b bu: Sa, da My nghe nhc, a nhc cho thai nhi
  9. 9. Page 7 - Chun b cho b: Qun o v cc ph kin cho b Dinh dng cho b 2. Giai on sau sinh: - Cho m: Qun o v ph kin cho m Dinh dng cho m - Cho b: Qun o v ph kin cho b Dinh dng cho b chi cho b Phn tch ngnh Th trng thi trang Vit Nam ang rt si ng. S lng cc Shop v ph thi trang c m ra cng nhiu. Hu nh cc thnh ph ln u c cc ph thi trang. Th trng qun o tr em mi pht trin mnh trong vng 02 nm gn y v to ra mt phn khc th trng pht trin mnh m. D kin th trng ny s tip tc pht trin mnh trong cc nm tip theo do cc yu cu v u tin cao dnh cho tr em v cc b m. 4.3.1 Hnh vi mua hng v i th cnh tranh 1. Hnh vi tiu tiu dng: Thng th cc b m thng i mua qun o cho cc con ti cc Shop hoc ch. S tn mt thy v cm nhn c cht lng, cht liu ca cc loi qun o. c bit l c th mc c, tha thun gi. Tuy nhin, do chi ph ln cho vic thu ca hng, ca hiu cc mt ng ln, hng trng by, tn kho... y gi c ca cc ca hng thng ln kh cao. Cng thm vic cc b m l vn phng, hoc trong thi gian sinh con khng c thi gian i mua hng ti Shop/Ch nn dn chuyn sang hnh thc mua hng trc tuyn tit kim chi ph v thun tin cho vic i li
  10. 10. Page 8 Mua hng trc tuyn ang pht trin mnh v nm trong xu th chung. Cc b m dn chuyn mua sang mua hng trc tuyn t cc dng thit yu, ti cc nhu yu phm hng ngy. c bit, tm l cc b m l thch mua hng gim gi v khuyn mi. 2. i th cnh tranh: C rt nhiu i th cnh tranh, bao gm c Shop ca hng bn l, bn bun v cc ca hng trc tuyn. Shop bn l: Mu m a dng, nhiu chng loi, cc m d dng tm thy cc mt hng yu thch. C 02 loi: Chuyn kinh doanh cc mt hng cht lng cao. y l cc chui ca hng siu th bn cc sn phm tr em nh BiBoMart, CleverKid, BlueKid, ... Chuyn kinh doanh cc mt hng trung bnh. Tp trung trong cc tr bn l, cc ca hng n l. Cc Shop bn l hin ang kinh doanh rt tt, hu ht cc chui ca hng u c xu hng m thm ca hng gia tng th phn. Cc Shop kinh doanh mt hng trung bnh l la chn ca hu ht cc m hin nay do thi quen mua hng. y c nh gi l i th cnh tranh ln nht Gian hng trc tuyn: y l lnh vc hin cnh tranh ht sc gay gt, c 02 loi: Ca hng trc tuyn ca cc Shop bn l: Tn dng hnh thc kinh doanh cc Shop, cc ca hng m c gian hng trc tuyn kinh doanh. a ra nhiu chng trnh khuyn mi c bit thu ht khch hng. Tuy nhin gi sn phm vn mc cao do khng th h gi qu nhiu so vi Shop ang bn. Website tng i chuyn nghip, dng thc hin cc nhim v bn hng v Marketing. Gian hng trc tuyn n l: Ca cc c nhn ch thc hin hnh thc kinh doanh trc tuyn. Cch lm cha c bi bn, website thng xu v ch bn cc mt hng c mi sn. Cc gian hng trc tuyn m ra ngy cng nhiu, tuy nhin hin cha c mt Gian hng no ni bt ln tr thnh a ch tin cy ca cc b m.
  11. 11. Page 9 Gii thiu Website Website ABC l ca hng trc tuyn, l cnh ca gii thiu v giao tip vi khch hng. Do vy, phi m bo cc tiu ch sau y: Website thng mi in t: Cho php gii thiu sn phm, t hng, thanh ton trc tuyn a dng Giao din: p, tr trung, ph hp vi tr em v b m Qun l: D dng, nhanh chng, cho php thc hin nhiu chin dch Marketing mt lc Chin lc tip th Website Vic Marketing Websie chnh l Marketing v sn phm v dch v i km. Yu cu pht trin Pht trin v duy tr sn phm cn t cc mc tiu sau: u tin s dng OpenSoure v tnh n nh v a dng tnh nng, trin khai nhanh Cn lin tc ci tin ph hp vi cc chin dch Marketing H thng Server n nh: Thu ngoi Tc ng truyn cao: Ph thuc vo ni t Server Bo mt: T chc bo mt tt K hoch trin khai STT Ni dung cng vic Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 1 Xy dng Website 1.1 Thit k, xy dng Mua tn min, thu Server 2 Kinh doanh 2.1 Nhp hng 2.2 Bn hng 3 Marketing Thc hin chin dch Marketing
  12. 12. Confidential document Page 10 Phn tch SWOT im mnh C s h tr bi cc nh cung cp C hiu bit su sc v kinh doanh trc tuyn C kh nng trin khai Marketing trc tuyn vi chi ph thp Ch ng trong vic thit k v xy dng website im yu Thiu kinh nghim trong lnh vc kinh doanh thi trang v ph kin cho tr em Ti chnh hn hp, kh m rng, tn kho v lm Marketing Cha c kinh nghim trong vic t chc v giao hng trc tuyn hi Th trng thi trang v ph kin dnh cho tr em v b m ang rt pht trin. Cc yu cu v u tin chm sc cho tr em v b m ngy cng ln, chi tiu dnh cho th trng ny khng ngng tng ln. Th trng kinh doanh trc tuyn ngy cng pht trin, s lng ngi tham gia mua hng trc tuyn ngy cng ln. c Kinh t suy thoi s lm cho tc tng trng ca th trng khng c nhanh nh mong i. i th kinh doanh h gi cc sn phm km cht lng lm ri lon th trng, lm mt nim tin ca ngi tiu dng vi ca hng trc tuyn Nhn t cnh tranh Nhn t cnh tranh:
  13. 13. Confidential document Page 10 Ngun hng gi thnh tt, c s h tr ca nh sn xut nn khng phi nhp hng tn kho nhiu
  14. 14. 0907.685.885 Page 11 Hiu bit v thng mi in t, d dng trong cc chin lc bn hng v Marketing Ch ng trong vic thit k, nng cp cc tin ch website ph v cho chin lc bn hng Chin lc kinh doanh r rng, tp trung vo th trng mc tiu t cnh tranh. Chin lc Marketing Thc hin Marketing trn c 02 knh: Marketing Online: c ch trng v pht trin mnh trong thi gian u Qung co Google Adwords: Tp trung qung co, v thi im ban u vic lm SEO cha c hiu qu. Email Marketing: Gi thng xuyn ti cc khch hng quan tm v tip th ti cc khch hng mi Qung co trn cc din n v b m v tr em: Webtretho, lm cha m ... Rao vt trn cc trang: Vatgia.com. Chodientu.vn, Muaban.net, Rongbay.com. 5giay.vn, enbac.com ... Lm SEO Marketing Offline: Ch trng vo nhng ni tp trung b m v tr em nh: Phng khm, bnh vin, trung tm y t tim phng, trung tm o to chm sc tr em. Pht t ri theo tng chin dch: Pht khong 10.000 t ri mi thng Gi qu tng: Chng trnh qu tng c bit vi mt s mt hng c quyn v c li th cnh tranh cao Quyn gp qun o t thin Gim gi cho nhng khch hng quyn gp qun o t thin
  15. 15. 0907.685.885 Page 12 Chin lc bn hng Chin lc bn hng ca ABC l bn hng trc tuyn. Cc b m s mua hng trc tuyn v s c giao hng tn ni. Hnh thc thanh ton a dng: Thanh ton trc tuyn trc hoc giao hng v thanh ton Trong vng 06 thng, chng ti s m cc Shop offline phc v cc b m mun ti xem hng tn ni. Cc ca hng s c m ti trong cc ng tit kim chi ph. Chng ti tin ti m mi qun mt Shop HN, HCM v 02 Shop Hi Phng cc b m thun tin cho vic i li. Trin khai nhiu chng trnh bn hng nh: - Mua hng vi s lng ln s c gim gi: p dng cho cc b m mua sm chun b giai on trc khi sinh con. Thng mua vi s lng ln nh qun o v ph kin ca b, cho vic sinh , cc qun o v ph kin. Theo tnh ton, cc b m thng dnh t 1- 3 triu chun b. - Mua hng thng xuyn: S c cp th gim gi - Mua hng theo k hoch: Gim gi cho vic mua hng trc 15 ngy, 20 ngy, 30 ngy, 60 ngy. - Cc chng trnh khuyn mi, gim gi khc theo chng trnh gim hng tn kho, chng trnh t thin 6.4.1 D bo doanh s D bo doanh s trong nm 2013 2,000,000,000 1,800,000,000 1,600,000,000 1,400,000,000 1,200,000,000 1,000,000,000 800,000,000 600,000,000 400,000,000 200,000,000 - Doanh s Thag Thag Thag Thag Thag Thag Thag Thag Thag Thag Thag Thag 1112 1 2 3 4 5 6 7 8 9 10
  16. 16. 0907.685.885 Page 13 D bo doanh s theo nm 20,000,000,000 15,000,000,000 10,000,000,000 5,000,000,000 - FY 2013 FY 2014 FY 2015 D bo doanh s theo nm 9,875,335,309 12,837,935,901.96 16,689,316,672.55 T trng doanh s 2013 Ph kin cho tr sau sinh 8% Qun o cho tr sau sinh 3% Qun o m sau sinh 5% Qun o b bu (Vy, hoc qun o) 40% Ph kin chun b cho tr 20% Qun o chun b cho tr 10% Qun o chun b cho m sau sinh 14%
  17. 17. 0907.685.885 Page 14 7.0 T chc qun l T chc ca Lifebaby c qun l theo hnh thc cng ty c phn. M hnh qun l n gin, thun tin cho vic kinh doanh. Trong thi gian u, cha thnh lp cng ty ngay tit kim chi ph. Nhn s ch yu l cc sng lp vin tit kim chi ph. Ngoi ra s tuyn thm b phn giao hng, 03 ngi cho tHN, HCM v HP. a im hot ng v d tr hng tn kho l ti gia nh ang ca cc sng lp vin tit kim chi ph v thun tin cho vic i li. Org. Chart: S t chc
  18. 18. 0907.685.885 Page 15 Doanh thu, chi ph v li nhun 18,000,000,000 16,000,000,000 14,000,000,000 12,000,000,000 10,000,000,000 8,000,000,000 6,000,000,000 4,000,000,000 2,000,000,000 AxisTitle8.0 K hoch ti chnh 8. Ti chnh Chng ti tnh ton cc chi ph, li nhun vi cc phng n ti u. Chng ti nh gi rng, y l mt d n y trin vng v c tnh kh thi cao. Cc ch s ti chnh quan trng Biu di y s ch ra doanh thu v chi ph theo tng nm. Cho thy, tnh an ton v li nhun cao ca d n. 0 FY 2013 FY 2014 FY 2015 Doanh s bn hng 9,875,335,309 12,837,935,902 16,689,316,673 Chi ph thng xuyn 7,637,000,000 9,849,000,000 12,711,000,000 Li nhun trc thu 2,238,335,309 2,988,935,902 3,978,316,673 Phn tch u t v hon vn Biu di y s ch ra cch thc chng ti s dng ngun u t thc hin d n theo cch ti u nht nhm gim thiu chu k vn v hon vn. Theo tnh ton, chng ti s cn khong 174 triu tin vn u t v bt u c th mang li li nhun ngay t thng u tin.
  19. 19. 0907.685.885 Page 16 Dng tin v hon vn 2,500,000,000 2,000,000,000 1,500,000,000 Dng tin u t Hon vn Nhu cu vn ly k 1,000,000,000 500,000,000 0 VND ph v li nhun trong nm u tin. Chng ti a ra cc cch thc tip cn th trng trc tip nhm nhanh chng to ra doanh thu. 2,000,000,000 1,800,000,000 1,600,000,000 1,400,000,000 1,200,000,000 1,000,000,000 800,000,000 600,000,000 400,000,000 200,000,000 0 Doanh s v li nhun 2013 Doanh s bn hng
  20. 20. 0907.685.885 Page 17 ng tin Dng tin 600,000,000 500,000,000 400,000,000 300,000,000 200,000,000 Dng tin 100,000,000 0
  21. 21. Appendix Bng cn i ti chnh chi tit (file Exel) TT Ni dung Chi ph Thng 12/2012 Thng 1 Thng 2 Thng 3 Thng 4 Thng 5 Thng 6 Thng 7 Thng 8 Thng 9 Thng 10 Thng 11 1 Chi ph c nh (Gi s khu hao l 12 thng) 417,000 417,000 417,000 417,000 417,000 417,000 417,000 417,000 417,000 417,000 417,000 417,000 2 Chi ph thng xuyn 224,000,000 265,000,000 306,000,000 357,000,000 417,000,000 490,000,000 576,000,000 681,000,000 806,000,000 956,000,000 1,136,000,000 1,353,000,000 3 Doanh s bn hng 249,500,000 299,400,000 359,280,000 431,136,000 517,363,200 620,835,840 745,003,008 894,003,610 1,072,804,332 1,287,365,198 1,544,838,237 1,853,805,885 5 Li nhun trc thu 25,083,000 33,983,000 52,863,000 73,719,000 99,946,200 130,418,840 168,586,008 212,586,610 266,387,332 330,948,198 408,421,237 500,388,885 6 Li nhun sau thu 25,083,000 33,983,000 52,863,000 73,719,000 84,954,270 110,856,014 143,298,107 180,698,618 226,429,232 281,305,968 347,158,052 425,330,552 6 Hon vn 25,083,000 59,066,000 111,929,000 185,648,000 270,602,270 381,458,284 524,756,391 705,455,009 931,884,241 1,213,190,209 1,560,348,261 1,985,678,813 7 Dng tin 20,500,000 34,400,000 53,280,000 74,136,000 100,363,200 130,835,840 169,003,008 213,003,610 266,804,332 331,365,198 408,838,237 500,805,885 8 Nhu cu vn u t ly k 20,500,000 54,900,000 108,180,000 182,316,000 282,679,200 413,515,040 582,518,048 795,521,658 1,062,325,989 1,393,691,187 1,802,529,424 2,303,335,309 Page 1

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