keiron sparrowhawk
TRANSCRIPT
A smart city is a cognitively healthy city
changing the world one mind at a time
15/03/16
Raise
A smart city is where people are cognitively healthy
• It’s people that count– Physical health is important
– Cognitive health is critical
• It’s all about education and health
• Therefore, it’s all about your cognition
• We can measure and improve our cities cognitive health… in a cost effective way
We use scientific, psychometric, visual tests to assess and train cognitive function; they work on most platforms; and above all… they are engaging and fun
They are Globally Scalable and will have a huge social impact, everywhere
They are of their time and fit Policy Decision making, e.g. personalised training; citizen resilience; e.g., educating offenders
MyCognition – is with you for life; personalised solutions for all
Education• Special Needs• Mainstream
Business & Health• Occupational Health• Non-working population
A broad, universal measure of
Cognitive Health, completed in 15
minutesRaise
Our cognitive function increases from birth, plateauing in our 20’s
• We don’t all follow the same trajectory• Some of us are average, some above average• But, those below average do less well at school, are more likely to suffer
neurophysiological disorders and are more likely to be involved with the criminal justice system, adding to societies burden
MyCQ tracks your cognitive function trajectory
At any age we can identify and improve those with weak cognition
4 24
Age/yrs
Mean C
ognitiv
e S
core
WEAKWEAK
AVERAGEAVERAGE
STRONGSTRONG
Development of cognition over time
(These are illustrative curves)
MyCQ measures cognition, showing differences in functional levels
Good
Poor
Impaired
A broad, universal measure of Cognitive Function… results in 15 minutes
Jimmy, an ordinary kid… but in some lessons he was drowning
There are 2 million “Jimmy’s” with SEN in the UK; Today most interventions treat the symptoms –
we detect and treat the cause
Jimmy… from DROWNING to ENGAGING
We make a difference in SEN children
Aisha had a stressful job… she coped, but one day it was too much
Aisha… from COPING to MANAGING
One in four adults will suffer from a mental illness during their lives. Today, it’s the biggest cost to long term sickness at work.
The stigma means we cant talk about Mental Health, but we can talk about Cognitive Function
We give people the choice, so that they can make a change
Measure your cognitive health with MyCQMeasure your cognitive health with MyCQ
Fred lived in his home for fifty years… but was barely existing
Fred… from EXISTING to LIVING
There are almost one million people with Dementia in the UK. The condition costs the UK over £26 Billion.
Our products could be a cost-effective part of the solution
Raise
We are building evidence with the best universities
• Global Partners
• Clinical and Educational Evidence – published at FENS, ISPOR, ECNP
• Patents pending in EU, US, Ca, Au, NZ
• ISO27001:2013 data protection certification (pending)
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The future is here, the future is in Peterborough
• Peterborough
– The first city to be “powered by MyCognition”
– We are working with Peterborough City Council so that by 2018 every citizen of the city will have access to MyCognition assessment and training programmes
• Who wants to be the next city to be powered by MyCogntion?
MyCognition – research based, market led
Our mission is to change people’s lives by assessing and improving their cognitive function through
adaptive and insightful gameplay
Professor John Harrison- Cognition Advisor
John is a pioneer in cognitive health, working at the outset of
this research to develop computer programmes to asses
and train cognition. He has helped over 40 drug companies
with their cognitive trials
Dr Raj Kumar- Chief Medical Officer
Raj led the neuropsychiatric clinical development at
GlaxoSmithKline. He is a practising psychiatrist and is
qualified in neurology. He is a global expert in clinical
development.
Jurriaan van Rijswijk- Applied Gaming Advisor
Jurriaan is one of the worlds prominent applied games developers, with over 500 games to his name and an
approved FDA medical device
Keiron Sparrowhawk- Founder and CEO
Keiron, a former neuroscientist, is a serial entrepreneur who
has established several successful tech healthcare
companies. He is an expert in drug development and
biopharmaceutical R&D
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Changing the world one mind at a time
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Changing the world one SMART CITY at a time
A SMART CITY IS A COGNITIVELY HEALTHY CITY
Changing the world one mind/city at a time