38

Kellogg

Evanston

Michigan

Pick-

Staiger Concert Hall Mary and Leigh Block

Gallery Chicago

Kellogg James L. Allen

Ceuter

Business Week

Harvaard Business School

marketing

~

general management programs

Advanced Executive Program AEP

E x e c u t i v e

Development Program EDP

Kellogg Management

Institute KMI EDP

~

EDP

EDP

39

17

28

1

3

1

2

3

2

1

1

2

1

1

1

1

1

2

1

52

1 Financial Accounting

Income Statement

Balance Sheet Cash Flow Statement

Generally Accepted

Accounting Principles

Accounting Ratio

2 Finance

cash flow analysis capital

budgeting allocation decisions capital

structure analysis·

1. Evaluation of

Investment Program

Cash Flow

Super Project

al ternatives ncremental

Basis acilities-used Basis ully

Allocated Basis Free Cash

Flow

2. Mergers & Aeguisitions

M R C

American Home

Products Corporation Richardson-

Vicks

risk management

Acguisition

3. Human Resources/Team

Building

40

Windy City Theater WCT

Project team Building

case study , study group

Sales

advertising operations

special events

4. Marketing

communications channels

of distribution

pricing and product policy

5. Managing New

Products & Services

Barco Projection System

case study Sony

41

Organization and

Human Behavior

Competitive Strategy

Defensive Strategy

Implementing Strategy

Resource-Based Strategy

Customer Service Strategic

A l l i a n c e I n f o r m a t i o n

Technology

( M a c r o e c o n o m i c s )

(International Finance)

(Corporate Governance)

(Managing Change)

(Bureaucracy and Learning Organization)

42

Negotiations

(Decision Making)

The New Leadership Challenge

Ethics in an International Business

Context

The New Leadership Challenge-

Emotional Intelligence

1

2 p r o g r a m

managers program assistant

3

study group

case study

brain storm

4

MBA

1

2

3

4

5

5

43

6

methodology

1.

2.

3.

Wall Street Journal

Financial Times

4.

(1)

(2)

(3)

(4) team work

synergy

(5)

bureaucracy

(6)

5.

6.Kellogg EDP

feedback

7.